What is
H o me
Wat c h
VidMo
Save t o Pl a y l is t
Int era c t a nd S ha re
Th e Ca ble Mod e l
Sho w
Sh o w
Show
Sh ow
Show
Vi ew er
Show
Show
Show
Th e V i dMo Mode l
Sho w
Sh o w
Show
Sh ow
Show
VidMo V i ew er
Show
Show
Show
Pri c e Co mpa ris on Yearly SubscripNon Price $1,000.00 $900.00 $800.00 $700.00 $600.00 $500.00 $400.00 $300.00 $200.00 $100.00 $0.00
Cable Company Avg. H o u se h o l d Cable bill - $78 per mon th Avg. H o u se h o l d Satellite bill - $76. 80 per month Hul u Pl u s - $ 7 . 99 per mon th Netfli x - $ 7 . 99 per mon th Am azo n Pl u s - $ 79 per year
satellite
VidMo (NeAlix, Hulu Plus, Amazon Instant)
Gettin g S ocia l
- Net f li x is a Da t abase, V idMo is an ex peri en ce
- Fo ll o w u s e rs , rec ommend shows, crea te pl ayli st s
- Pi c k your t aste makers
- c ro w d s ourced content disc overy
- Pro mote s s e rendipity that an al g ori t h m ca n ’ t
ca pt ure
Bro w sing
Sharin g
Wa tchin g
Plat fo r m In d e p e ndent
M a rk eting
VidMo
Targ et A udi e n ce
-major reasons for cord cutting are the cost of
cable (36%) and a lack of interest (31%).
-Initial roll-out: middle-income, technology savvy,
seeking an alternative to the big cable company.
-Ancillary markets:
-Use ins ta nt s tre amin g s e r v ic e s in addi ti on to th e ir cabl e .
-Olde r indi v i d ua l s w h o g re w up watchin g spe ci f i c sh ows
t ha t no l o ng e r air .
Mar ket ing Time line
Alpha Launching to selected 200 l tech-savvy cord cutters l social influencers l bloggers Beta Launching to public
2 month before alpha launching • Website • Blog • Twitter • Facebook • YouTube channel
1 month before alpha launching • Email invitations encourage sign-up for alpha testing trial • continuing Social buzzing • request PR coverages from Techcrunch
Big launching at Techcrunch • Request media coverages • Create Waiting list for account sign-ups • keep social buzzing • keep other online efforts as well
Fi na ncials of
VidMo
St a r t - Up Cos t s
-$10,000 Web site Design – Outsourced -$15,000 Application Design – Outsourced -$37,000 Software Design – Outsourced -$16,500 Other Expenses
Total Estimated Start-up Costs
$78 , 500
Rev en u e Mod e l : Ads and Sponsors
- S elling adv er tisem ent sp a ce
- Ban ne r A d s alo ng web p a ge
- S p on sore d Search Resul t s
- Similar to Go o gle resul t s
Rev en u e Mod e l : Research Repor ts
- De mogra p hic Data Infor ma t i o n
Bre a k Ev en
- Expe cted to Brea k Even o n
Ope rati o ns during Mid -May of
y e ar 3
- Expe cted to rep ay initia l o u t si d e
investment by Mid-September of
ye ar 3