NORDIC g in Liv ISSUE NO.7 | AUGUST 2015
: e u s is l a i Spe c
TRENDSPOTTING
FOR THE NEW SEASON 1
Join us on a trendspotting tour!
Every season kicks off with a number of trade shows to highlight the new trends. They are usually not open to the public, but we visited the two most significant ones in the Nordics and want to bring you along. This time, we are also bringing you video glimpses as we recently started our own Youtube channel! Not only are we trendspotting the different exhibitions, we also had the great pleasure to visit many of our lovely and talented designers. They exhibit at the fairs and trade shows to showcase their new collections for press and retailers, and we we want to show you their new products as well. And not only that - many of the products are already available for order in our online store at www.nordicdesigncollective. com - how great is that!? So join us for our biggest issue yet. We’ll bring you to a trip to Copenhagen and Stockholm, for inspiration overload!
Maria Richardsson Founder and CEO of Nordic Design Collective Ps. As always, we love to hear your what you think about our work! Tell us through social media or send us an e-mail. We want to hear it all - the good, the bad and the ugly.
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CONTENT Northmodern, Copenhagen
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Trend: Going back to the roots We’re on Youtube!
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Formex, Stockholm
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Formex Formidable Nominees Meet our designers
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Nordic Living is a magazine created by Nordic Design Collective, all rights reserved. www.nordicdesigncollective.com | info@nordicdesigncollective.com
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PASTELS AND WOOD AT NORTHMODERN IN COPENHAGEN Summer is over and the season for trade shows, fairs and exhibitions are starting. This year, we’re starting out by visiting Northmodern in Copenhagen for the first time. Text & photo: Maria Richardsson
Visiting a new trade show for the first time can be a bit overwhelming. It is a new location with a lot of new brands, so you really don’t know what to expect. But the experience was a very positive one! The overall impression of the exhibiting companies at Northmodern in Copenhagen is that they
are all very aligned, maybe even more so than at Formex. There were a lot of wood, leather, grey tones and dirty pastels everywhere I looked. The Danes are well-known for their fabulous design, and it became clear when visiting Northmodern that this is still very true!
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The location in Bella Center is spacious and offers a lot of daylight, which really helps in spending a full day in the same premises. The different exhibition areas were very varied in terms of layout, which also made it more dynamic, flexible and interesting to walk around in the different areas.
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“There were a lot of wood, leather, grey tones and dirty pastels everywhere I looked.�
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Eva Levin showed her latest mini-vase, to follow up the popular Consilium vase. It’s made of glass, in collaboration with the well-known glassery Skrufs glasbruk, and will be available in 4 or 5 different colours. Lovely!
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Jollygoodfellow had a bunch of new products to show. They have a new series of posters with instruments, the popular V채rldsm채starcykeln poster is available in new colours, and the urbnCalendar is now available in cork.
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Dan Isaac Wallin shared stand with Visse Vasse from Denmark, and they had the most beautiful styled exhibition!
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Left: Skandinavisk is a Swedish/Danish brand making scents inspired by the Nordic and Scandinavian nature, and so was their exhibition at Northmodern. “Skog� means forest in Swedish, and they hade a beautiful backdrop of a green forest. Below: Sanna Wieslander did her first trade show, and was such a treat to see her amazing drawings displayed all together.
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Trend
GOING BACK TO THE ROOTS At both Northmodern and Formex, the traditional craftsmanship was given a strong focus. In both trade shows, special areas were dedicated to the crafts, and craftsmen (and women) was invited to work and showcase their talent live. This really emphasise the ongoing trend of natural material, excellent craftsmanship and DIY. Text & photo: Maria Richardsson
Using materials like wood, paper, fabrics and mixing modern Scandinavian design with traditional techniques can really create beautiful objects that brings soul and warmth to any home. By buying more of these kind of products, not only do get sustainable and longlasting products with
great quality, you also support local craftsmen and help them keep the old traditions alive. I am so happy to see that this trend continues to grow strong. There are so much passion and skills in these designers and makers, and they deserve the attention and appreciation.
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We’re on
YOUTUBE! Did you know we’re now also on Youtube? We are sharing glimpses from our meetings with designers, behind-the-scenes from our photoshoots - and of course glimpses from our trendspotting tour of the trade shows! Subscribe to our channel below, or check out the different videos by clicking on them to the right.
SUBSCRIBE TO OUR CHANNEL
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TRENDSPOTTING
AT FORMEX IN STOCKHOLM Formex is the big design- and trendfair taking place twice a year in Stockholm, Sweden. This is the start of the season, and the atmosphere is buzzing with anticipation and new energy. Text & photo: Maria Richardsson
This trade show is one of the most important in this region, and as many as 24 of our designers (!) are exhibiting here, to get more attention from press and retailer. I will bring
you along to meet them later on, but I want to start out by sharing my impressions of the inspirational exhibitions created by Formex.
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Lets start in the Trend Restaurant, since it displayed the different themes and trends in a better way. The theme for this years show is Nordic Essence, putting a focus on the essentials in life, and the exhibition in the restaurant is designed by Formexveteran stylist Jan Rundgren.
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The theme Nordic Essence is a lot about going back to basics and going back to nature. The materials in focus are wood, leather and metals like brass and copper, and we are seeing a lot of takes on wooden baskets. The colours are very soft, in grey and dirty pastels, together with a lot of dark shades of blue. During the press breakfast, a lot of the presenters talked about downscaling as an overall trend in our society. Focus on the essentials, and on better quality items. Gardening, and especially growing your own eatables continue to be very important.
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The entrance exhibition was created by the architecture firm Codesign. It is inspired by the Nordic craft traditions, lifestyles and architecture, and is called The House Cat. “Good architecture is about inclusion, and this is something we focus on in all of our projects, and The House Cat in particular. Our work here creates a new relationship between craftsmanship, art and exhibition,� says Sanna Gebeyehu, Concept developer at Codesign.
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FORMEX Every Formex, a jury selects 10 products to be nominated for the Formex Formidable Award. It always a great mix of different kind of products and products from established brands as well as new designers.
During the press breakfast, the nominees was revealed and we were so proud to learn that two of our designers are nominated! The extremely talented Nadja Wedin got nominated for her new collection Wagtails, including the velvet cushion covers in green and blue.
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Newcomer Saga Melina also got nominated for the beautiful necklace Cross my heart (above). Congratulations to both of you! We will keep our fingers crossed when the winner is announced at Formex in January!
FORMIDABLE
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MEET OUR DESIGNERS Many of our designers are exhibiting at Formex, to show off their season news and full collections to press and retailers. Tag along for a tour of their exhibitions! Many of the products are already available for order on Nordic Design Collective. Click on each picture to go to the designers profile in our shop.
Hing is run by the charming Sofia GrĂśdahl, from PiteĂĽ in the north of Sweden. Her ecological and natural scents has now been developed to a full spa serie.
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Top left: Details by M showed her beautiful collection of photographic prints and trays at Formex for the first time. Top right: Ceramist Camilla Engdahl presented her new hanging pots for the first time. Beautiful, and popular! Right: Lovely Kristin ErsĂŠus from Kertin:Design showed the new Stockholm motif, a follow up on her very popular New York series.
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Above: Nadja Wedin Design had a beautiful styled stand, showcasing her patterns in a lovely way. Left: At the Young Designer section Susanne Andersson, from Susanneform, showed her beautiful patterns inspired by nature. Opposite side, top left: Havsglas Sverige brought her very popular hanging vase “The Catch� to the fair. Top right: Eva Levin showed her new small vases, as well as the brand new hanger. Opposite left: Anna Grundberg is spot on the nature trend with her series of pine cone trays. Opposite right: Mooncake showed her collection of animal printed cushions and more.
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Top left: Saga Melina showed her amazing collection of jewellery, inspired by architecture. Top right: Langaeble Stockholm presented her new collection of jewellery with attitude. Left: S채gen, mostly known for her jewellery of recycled porcelain, launched her new collection made from leather and pink string details. Opposite side, top: Sabina Wroblewski Gustrin got a lot well-deserved attention for her new pattern Wanderlust. Opposite left: Sofie Rolfsdotter brought her latest collection of beautiful prints to the fair. Opposite right: The soft silk scarfs with beautiful patterns is created by EmmaKisstina.
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Top: Lilys Island, showing their line of accessories for kids rooms, really had a stand that popped! Left: Ejvor showed a number of new products, including these paper pots. Opposite top left: Gerry Kingham from Skandinavisk is demonstrating their fragrances to interested customers. Opposite top right: The beautiful Navajo cutting board was presented at Formex by SB Studio. Opposite left: Smadi Design showed new and colourful products in her collection Nordic Light. Opposite right: Talented Karolina Konst presented products in collaboration with Dixie.
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Did you like any of the products from our designers? You can be one of the first to get you hands on them! Click on each image to go to the profile of the designer, or check out our online Formex Popup Shop where we collected the news of the season!
MORE ONLINE
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Opposite top: These amazing hexagon place mats are created by the talented design duo By May. Opposite left: The popular Fika-collection, by I Love Design, was shown alongside a few new products. Opposite right: Pattern designer Lisa Edoff showed her colourful products in a very colourful stand.
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