Norene calamayan 2011mediakit

2011 Media Kit

.com

Norene Calamayan Advertising Sales and Ratings Media Kit Artforum.com 2011 Media Kit 1

Company Info:

Artforum was founded in 1962 in San Francisco with the

next publisher/owner Charles Cowles moved the magazine to Los Angeles in 1965 before finally settling it in New York City in 1967.

The move to New York also encompassed a shift in the style of work championed by the magazine, moving away from California style art to Late modernism, then the leading style of art in New York City, with a shift towards more fashionable trends and away from Late modernism. A focus on Minimal Art, Conceptual Art, Body

art, Land art and Performance art provided a platform for artists.

Artforum International Magazine is a print and online maga-

zine specializing in contemporary art. Included in each issue and online are articles and reviews of artists and books, features and columns on films, popular culture, music, news and architecture.

Many of the well-known galleries from around the world advertise with Artforum International Magazine.

Artforum.com expands the editorial excellence of Artforum

magazine by providing compelling and insightful art news, re-

views, and information online. In addition to selected excerpts from the magazine, artforum.com has a host of Web-exclusive features, including its widely read diary Scene & Herd, as well as news and reviews that are updated each weekday. As a result, the site

has become an essential resource for a growing art-world audience that is sophisticated, engaged, and poised to spend.

http://artforum.com/about_us

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ARTFORUM.COM Meta & Readership info Title

artforum.com / home

Content

The content of this website is safe for all types of audiences.

Description

the online edition of artforum international magazine.

Domain Worth $11691702

Daily Earnings $27

Daily Pageviews 20000+

Daily Visitors 25000+

http://domainsoutlook.com/a/site/artforum.com.html#meta_info

Artforum.com 2011 Media Kit 3

The Art Forum Audience is...

58% male; 42% female 60% earn $50,000+; 35% earn $100,000+

50% between 25 and 34

89% have completed college; 60% have done postgraduate work 81% regularly attend exhibitions and performances 74% attend the latest films 63% travel frequently

55% make art

81% plan to take a vacation

74% eat out regularly

52% will purchase art 51% intend to purchase furniture

48% anticipate making a financial investment 36% will likely visit a spa 34% plan to purchase a computer

1 out of 2 visitors comes several times a week if not every day 70% consider the site essential

84% describe the site as smart

90% are likely to recommend Artforum.com to a friend http://artforum.com/advertise/section=web_audience

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Artforum.com 2011 Media Kit 5

More demographics: Artforum.com visualized This part of visualization tells you where most of artforum.com visitors come from

26,704 Visitors Visualized

More than 20,000 people gathered at Sun Moon University campus in Asan, south of Seoul for mass wedding ceremony. The photo above illustrates what artforum. com meetup would look like if all 26704 of artforum. com daily visitors met in one place, fell in love and decided to have a mass wedding ceremony. In addition to that, since artforum.com has more than 20,000, this meetup would also set a new world record.

http://www.sharenator.com/w/artforum.com

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If Artforum.com were a country, it would be larger than British Virgin Islands Country Gibraltarw

31,000

San Marino

30,800

Artforum.com

26,704

British Virgin Islands

23,000

Cook Islands

20,000

Country United States

46%

Italy

8%

Germany

6%

Other

41%

http://www.sharenator.com/w/artforum.com

Artforum.com 2011 Media Kit 7

Digital Calendar : January 2011

OUR MAGIC HOUR: How Much of the World Can

We Know?

The most intriguing works in the triennial establish an autonomous language for encoding visual forms of knowledge and memory. Yin Xiuzhen’s One Sentence, 2011, for instance, consists of the clothes of 108 individuals that have been unraveled and rewound into filmlike reels stored in round boxes that are themselves arranged in a spiral formation. The success of Yin’s work is due to the way it translates entire sets of material possessions into a matrix of abstract patterns—an approach that creates a sort of cultural and national fingerprint using garments that were made in China.

February 2011:

COLLABORATION/Paper/Priing to Images/Message

In addition to unveiling a brand new redesign, Print’s February issue examines the collaborative process in all its forms; after all, great design is a team effort. From the paper to the imagery to the type, if one thing isn’t right, great design becomes just plain old good design. Successful collaboration between all participants is the key. We also examine the relationship between unwitting or unwilling collaborators and highlight some of the best and worst collaborations of all time. This issue finally gives everyone their due and praises the people and business behind the scenes.

Features on: 12/28/11 Issue Finalized: 12/22/10 Ad Close: 11/15/10 Materials Due: 10/9/10

Features on: 1/18/12 Issue Finalized: 12/28/11 Ad Close: 11/4/11 Materials Due: 11/9/11

Bonus: Paper Online Directory Feature Listing

March 2011:

Featured Artists: Michael Worthington & Yasmin Khan

Our guest art directors for this issue, decided to break them down into five separate style categories. We present them here to you and over the course of the month will be profiling each winner and showing some of their work

April 2012:

The Future of Design/New Visual Artists Annual

This issue looks at the future of design from many angles. We examine how universities and even high schools are promoting and teaching design and art. We investigate where the relationship between print and digital is headed and what on-demand publishing processes like Blurb and Newspaper Club are yielding. We look back ten years at predictions that never caught on (anyone remember Pagemaker?). And we ask visionaries to peer decades into the future to see what design might be like then.

Special Feature: Student Cover Competition 8 Artforum.com 2011 Media Kit

Features on: 2/15/12 Issue Finalized: 1/28/11 Ad Close: 12/10/11 Materials Due: 12/1/11

Features on: 3/15/11 Issue Finalized: 3/1/11 Ad Close: 1/5/11 Materials Due: 1/10/11

Summer 2011:

SURPRISING DESIGN/Hand Drawn Color Competition Winners Revealed In this issue we surprise everyone by looking at design from a completely new angle.

We examine design that shouldn’t work but does (Google, Craigslist) and at design that doesn’t work but should (Zune,Newsweek, the 2012 Olympics logo). We’ll take a special look at the use of both type and illustration, and question design that might be shocking or disturbing: Does it have a purpose and a place in modern society? We even examine life-or-death designs (the “choking” signs at restaurants, the CPR instructions on first aid kits, etc.) This will be the most interesting, unusual, and—yes—shocking issue in years!

Bonus: A new department on type called “Stereotype”, featuring Paul Shaw and Stephen Coles.

September 2011:

Movement/Design that Moves Us, From Paper to

Motion Design.

This issue of Print looks at movement and the design of movement in all its forms. From paper to motion design this issue will focus on the design that moves us. How we move through a space (an airport, a library, a restaurant), is it efficient or not, what signs do we see, what do they say, what do they look like, do hey help? We also look at web sites, film and environmental design: Do they move us the way they should?

November 2011:

IdENTITY/Creativity + Commerce Annual Issue

We feature the winners of our Creativity + Commerce competition, which solicits the best design work from around the globe. Plus we look at design identity. Branding and design are inextricably linked; one helps define the other. But what does brand actually mean, and what does it mean for the world of design? We ask this question to a handful of designers and look at successful and unsuccessful brands and what the trends are moving forward. We also examine the business card and explore this somewhat antiquated but still reliable tradition. Bonus: Special excerpt from Identify, the very first title of the Print book line. This high end design book features the award-winning work of logo designers, Chermayeff and Geismar and thestories behind their legendary work.

December 2011:

Regional Design Annual

The best known and most respected compendium of design from around the country, the RDA has been inspiring and delighting readers for years. This triple-sized issue offers a platform for established design firms to reassert themselves and show off new work.

It’s also is an opportunity for upstarts to get their foot in the door and make a name for themselves. The RDA is our biggest issue of the year and a must-have for anydesigner or design enthusiast.

Features on: 5/17/11 Issue Finalized: 5/3/11 Ad Close: 3/9/11 Materials Due: 3/14/11

Features on:8/19/11 Issue Finalized: 8/5/11 Ad Close: 7/11/11 Materials Due:7/16/11

Features on: 10/20/11 Issue Finalized: 10/6/11 Ad Close: 9/13/11 Materials Due: 9/18/11

Features on: 11/15/11 Issue Finalized: 11/1/11 Ad Close: 9/7/11 Materials Due: 9/12/11

Artforum.com 2011 Media Kit 9

Departments & Columns SCENE & HERD: The Artforum Diary

The award-winning art-world social diary and most-read section of the site.

NEWS

Essential and current international art news.

CRITICS’ PICKS

Reviews of gallery and museum shows — what to see now around the world.

PREVIEWS

Noteworthy upcoming international museum exhibitions.

IN PRINT

Highlights and table of contents from Artforum’s current issue.

FILM

A new column dedicated to film: art-house retrospectives, indie releases, DVDs, books on cinema. http://artforum.com/advertise/section=web_opportunities

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500 WORDS

A regular interview column in which artists, architects, filmmakers, scholars, and others discuss current projects.

VIDEO

Videos chosen by Artforum.com editors.discuss current projects.

ARTGUIDE

Interactive guide to exhibitions and events around the world, including galleries, museums, art fairs, and auctions. And EAT & SLEEP an essential component of Artguide offering international restaurant and hotel recommendations.

FOR GALLERIES ONLY

Persistent placements on every site page with the exception of Artguide and Eat & Sleep.

THE ARTFORUM.COM NEWSLETTER

Highlights recently published editorial coverage, synthesizes the latest news and provides the most succinct analysis of what’s going on in the world of contemporary art.

http://artforum.com/advertise/section=web_opportunities

Artforum.com 2011 Media Kit 11

2011 Online Advertising Rates 234x60

Top of Page Leaderboard: 234 pixels x 60 pixels (mini banner): 25,000 impressions (minimum)@$40CPM - $1000.00

160x240

Mini Skyscraper 110 pixels x 110 pixels: 25,000 impressions (minimum)@$20CPM - $500.00

110x110

Large Rotating Button 160pixels x 240 pixels: 25,000 impressions (minimum)@$30CPM - $750.00

80x80

Small Rotating Button 80 pixels x 80 pixels: 25,000 impressions (minimum)@$15CPM - $375.00

http://www.emagazine.com/online-advertising-rates/

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SPECIFICATIONS 1.

2.

3.

4.

RGB colorspace.

72 dpi max actual size.

No looping restrictions.

All GIF animations must have at least a 3 second delay between frames.

5. We accept standard JPEG, PNG, GIF (animated & static) as well as Flash (SWF) files.

6. Please provide an ad tag (URL) all ads.

7. For Flash (SWF) files, please refer to the guidelines below.

Flash (SWF) Specifications 1.512k max physical file size.

2.00RGB colorspace.

3. 72 dpi max actual size.

4. If audio/video is a part of the advertisement, the audio/video component should only be activated by end-user initiation.

5. The final Flash (SWF) file should be self-contained and not rely on outside includes/ resources.

6. We highly recommend that all Flash (SWF) files that are submitted to us use the industry standard getURL() method for handling links in the ad. Using the getURL() allows us to ensure more accurate tracking of ad performance via our ad system. Technical details on how to properly implement geURL() scripting in your ad are provided on Adobe’s/Macromedia’s website.

7. If you do not have the capability to implement the getURL() method, all links/URLs should be embedded/hard-coded in the Flash (SWF) file.

8. To avoid compatibility issues, we recommend you make sure the Compress Movie option is unchecked when exporting/saving the Flash (SWF) ad.

9. All Flash (SWF) ads should be accompanied by a non-animated backup ad in JPEG or GIF format in case of difficulties encountered with the Flash (SWF) file.

Rich Media Ad (HTML, dHTML or other non-standard digital elements) We welcome the opportunity to place special/non-standard formats, but they must be cleared for compatibility with our tech department prior to ad launch to assure a smooth launch of your campaign.

http://artforum.com/advertise/section=web_opportunities

Artforum.com 2011 Media Kit 13

HOMEPAGE The most visited page on the site.

1.

MINI BANNER: top left corner parallel with the Artforum logo.

234w x 60h pixels

2.

MINI SKYSCRAPER: left side of

page 160w x 240h pixels

3.

LARGE ROTATING BUTTON: top right corner 110w x 110h pixels

4.

SMALL ROTATING BUTTON: right-hand side of page 80w x 80h pixels

2 http://artforum.com/advertise/section=web_opportunities

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1 3 4

So Why Advertise online with us?

Website advertising can further develop your brand and be a call to action depending on your creative style. We suggest running ads right of site to reach the most visitors.

Your advertising message will be placed in a coveted art environment. It will be seen by a large

worldwide audience of passionate and dedicat-

ed professional designers and art enthusiasts, all of whom directly purchase or influence the purchase of art and design - related products.

Artforum.com 2011 Media Kit 15

Advertising Contacts

NEW YORK Danielle McConnell, Advertising Director Elizabeth Grosser, eg@artforum.com Samara Davis, samara@artforum.com Annie Belz, annieb@artforum.com 350 Seventh Avenue, New York, NY 10001 Tel (212) 475 4000 Fax (212) 529 1257 advertising@artforum.com

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