The Innovation Award for Universal Design
INCLUSIVE INNOVATION The Innovation Award for Universal Design is organised by Design and Architecture Norway through its Innovation for All programme, and this publication marks the third occasion for this event. The Award is handed out by the Minister of Children and Equality, and is one of the notable activities attached to the Government’s Action Plan for Universal Design 2015-2019 - the third successive edition of this programme. The Government’s vision is to create a society that everyone can participate in. In order to effectively enable this, inclusive design needs to play a strategic role to ensure that products, services and environments are designed for people of all ages and abilities. The Award uniquely recognises designers, architects and companies that have developed innovative solutions that move us towards a more inclusive society. The Award honours and recognises creative application of universal design within the broad arena of architecture and design. It includes new ideas for buildings, outdoor spaces, landscaping, transport, interiors and furniture, products, graphic design, service design, interaction design and digital solutions. – “It’s crucial for future value creation that everyone participates in society. That’s why this award is so important,” says Solveig Horne, Minister of Children and Equality. According to architect and jury leader, John Arne Bjerknes, universally designed solutions can be distinguished from traditional, mainstream solutions in that they function better for everyone, even those with functional impairments. However, this is not something that we always notice right away. The best universal design is the one you do not notice, yet still makes yours and the daily lives of everyone else easier, more comprehensible and eventful. Bjerknes lead a jury comprising some of the country’s leading designers, architects and experts within universal design. On a day-to-day basis, he is a partner and head of design at Nordic Office of Architecture and was the project manager of the St. Olavs Hospital project, which won this Award in 2014. Universal design is present within many disciplines, but during the awards selection, it was a pleasure to note that more and more professional actors and commissioners are seeing it as a natural part of their own approach and practices.
Nonetheless, the aim of this award is to give prominence to ideas that go beyond written standards and statutory requirements. It recognises and rewards those who demonstrate innovation through people-centred processes drawing on empathic involvement and human insight to surpass expectations. This year’s winners have achieved this in a number of ways. One of our tasks at Design and Architecture Norway is to highlight the innovative potential within universal design and show how different design methods and tools can be used in such an approach. These exemplar projects are practical showcases as to the value and competence that universal design can bring to improving life for everyone. In a universally designed society, everyone can participate in different ways, regardless of their situation or their starting point. Social inclusion is also good economics. The following projects are examples of what we want to highlight through the Award: Excellent, equitable and sustainable designs and architectural solutions that benefit society, businesses and community.
ONNY EIKHAUG Head of the Innovation for All programme
THE JURY JOHN ARNE BJERKNES Jury leader and category leader for architecture. Partner and head of design at Nordic Office of Architecture. – Universal design is at its best when it is not noticed. The benchmark for the work within this field has to be the experience one takes for granted when using quality spaces, rooms and buildings, where people of all ages, and with different life situations and functional abilities, can intuitively and directly obtain benefits, and hence contribute towards an easier daily life through positive stimuli and enrichment. TOM WIDERØE Category leader for interaction design and digital solutions. Web developer for FINN.no. – Universal design for ICT is concerned with more than reduced functional ability. It is a solid craft that can benefit all types of individuals, entities and machines, both now and in the future. MARIE HARTMANN Category leader for service design. Service designer at Designit. – Service design is about designing user experiences over a period of time, often a period of a few days, weeks or months. The problems that customers encounter when using a service are often quite complex and excluding. Therefore, it is particularly important to consider different needs when developing services. ANNE RITA EGELAND Category leader for graphic design. Art director at Ad Are Norge. – By generally applying the idea of universal design within graphic design, we can obtain a more inclusive society in a world where the visual impression is becoming increasingly important when conveying an attitude, a product, service, news, concept and other types of information.
ELLEN S. KLINGENBERG Category leader for furniture and interior design. Interior Architect MNIL and Architect MNAL.* – Universal design should be a general principle in all interior architecture, as it is the job of interior architects to take care of the spatial needs of all types of users. TROND HEGGEM Category leader for landscape architecture. Landscape Architect at Agraff, Member of the Norwegian Association of Landscape Architects (MNLA). – Universal design increases the focus on individuals who will be living with the results of our plans. It leads to better and more caring facilities. TOM VAVIK Category leader for product design. Professor of Universal Design at the Oslo School of Architecture and Design (AHO). – This award is important to show good examples that highlight equality and accessibility for all. When the designer focuses on the user, and understands and interprets user insight, innovative and including products will emerge. SØLVI MARIE MYRSETH Category leader for transport. Project manager for Bybanen Utbygging (Light Rail Development) – Excellent adaptation and accessible public transport systems are vital in order to offer everyone a good service, regardless of age and functional ability. Besides, thoughtful solutions adapted to those with special needs often lead to a better service for everyone else.
*No candidates met the criteria required to win the furniture and interior design category 2017. Interior Architect, Member of the Norwegian Association of Interior Architects and Furniture Designers (MNIL) and Architect, Member of the National Association of Norwegian Architects (MNAL).
MAIN WINNER 2017
VISION OF THE FJORDS
Design: Shipyard: Commissioner:
Torstein Aa Brødrene Aa The Fjords (Fjord1 and Flåm AS)
A REVOLUTION IN BOAT TOURISM The combined efforts of a Norwegian shipping company and an international, leading shipyard within universal sea passenger transport, have lead to our most beautiful fjords becoming accessible for all. This marks a ground-breaking approach to boat design. The external gangway is an important design concept that gives every passenger an equal experience of the spectacular sights and sounds of the fjords. The silent-running hybrid engine enables the best possible experience of Norwegian nature without any disturbing noise. JURY’S VERDICT The jury believed that the boat’s radical, groundbreaking design could become truly iconic in time, and that it also presents a novel environmental model for sea passenger transport internationally. As the largest carbon fibre boat in the world, Vision of the Fjords could become an export for the Norwegian shipping industry, in a growing tourist industry that needs environmentally-friendly and silent-running transport.
CATEGORY WINNERS 2017 ARCHITECTURE SOLVIK SERVICE BUILDING Architect: Commissioner:
Flux Arkitekter City of Oslo, Municipal Undertaking for Social Service Buildings, Agency for Real Estate and Urban Renewal, Solviks Venner, the Norwegian Association of the Blind and Partially Sighted
INCLUSIVE BUILDINGS ON A BUDGET This idea enables people with reduced functional ability to pitch a caravan at Solvik Camping or to use this protected cultural heritage site on a daily basis. The service building, constructed in 2015, had a low design and construction budget and needed to meet the requirements of universal architectural design that was appropriate for vulnerable user groups. It was commissioned by the City of Oslo with user input from Solviks Venner and guidance from the Norwegian Association of the Blind and Partially Sighted. JURY’S VERDICT The collaboration with visually impaired people gave the architects a unique starting point. By consciously designing the architectural elements around their needs, they created a solution that actually functions better for everyone. Nothing was assumed, but everything was discovered through user involvement. As a result it feels appealing as well as natural for the families of the primary user group, the elderly and other visitors. The solution also disproves the myth that universal design is costly and technically complicated. The use of robust and defined colours in natural and tactile materials is very attractive. Good downlighting arrangements have been integrated. Defined functional sectioning of the rooms is supported by a defining use of colours and tactile signs. Universal design is integrated throughout the facility using impressively few, but very creative tools. This by itself was deemed to be innovative.
Good solutions do not depend on size or budgets. Transformational ideas can be developed on a small-scale, but have immense impact on larger-scale projects. Solvik is an example of how low-technology design can be transferable, regardless of size and complexity. It is simple, energy-saving and inexpensive to maintain. With an increasingly diverse population in terms of age and ability, changing room facilities at public bathing spots and recreation facilities are a future challenge. This design idea clearly demonstrates that universal design can deliver an inclusive main solution that is truly better for all. This is a small-scale project with big potential impact.
LANDSCAPE ARCHITECTURE HAMAREN ACTIVITY PARK Project management: Nature-based business development Faun Naturforvaltning AS Commissioner: Municipality of Fyresdal
INCLUSIVE PUBLIC HEALTH IN A SMALL MUNICIPALITY The Municipality of Fyresdal with its large adjoining natural landscapes wanted to create a centrally located and easily accessible activity park for everyone. The park surrounds a kindergarten, schools, and a care home for older people. Physical activity within nature is known to effectively improve health and wellbeing, so the park has become a social gathering point for all the population. JURY’S VERDICT The activity park is surrounded by a scenery of mountain peaks and stunning nature, which is not accessible for everyone. It was commendable that such a small municipality seriously considered the importance of offering centrally located activities that can gather all the residents, regardless of their health and physical fitness. Areas on the picturesque headland were inaccessible before the gangway was built. The jury commended the results that the municipality achieved with limited funds. The opinions of people with diverse abilities were heard and many of their wishes were taken into account. In terms of massive user impact, the project was exemplary. Amongst other things, the build involved local craftsmen as well as the municipality’s business park. This gave a sense of ownership and resulted in a high quality of delivery. The kindergarten was allowed to make the information signs and young people acquired ownership of the lean-tos, the BMX park and other solutions through ideas such as Ungt Entrepenørskap (Young Entrepreneurship). The reputation of the municipality has improved and neighbouring politicians have visited many times. It has become a wonderful mingling park that gathers the residents of the area, and it has been substantially adapted for people with
reduced functional ability, children, the elderly and ethnic diversity. The public health perspective is central.
Hamaren Activity Park shows that universal design is about considering and caring for all citizens, whether they live in the locality or are visitors to the region.
GRAPHIC DESIGN AFTENPOSTEN JUNIOR Design: Redink Commissioner: Aftenposten Junior
A GRAPHIC DESIGN INNOVATION FOR CHILDREN Aftenposten Junior was launched to meet an increasing demand in creating news for children and youth. The solution was a quality product on par with the best media available to adults, except that it was designed with children in mind. Using the tools of graphic design, this newspaper has become a distinct success and is being embraced by children and adults alike. Aftenposten Junior is currently the ninth largest newspaper in Norway and continues to grow. JURY’S VERDICT In the increasingly complicated and competitive world of the media, there is growing demand for newspapers that can be simple and easy to understand whilst presenting the news in an attractive and enticing manner for the reader. Aftenposten Junior is an authentic newspaper for young people, and has been a pathfinder design intenationally in conveying news to this target group. The newspaper is a good example, showing that graphic design and thoughtful presentation of messages can be consciously used to make editorial content easily available to everyone when a target group’s needs and aspirations are taken seriously. Today, the newspaper is widely read, by Norwegian speakers and nonnative speakers. The overall quality of the design and aesthetics is excellent. The visual techniques, the graphic design and accessible language, all help to explain complicated issues in an understandable way that does not compromise good journalism. Several of the visual techniques are well-known in sales promoting marketing, but have been adapted for a socially useful project. The project shows how Inclusive Design can help address challenges associated with communication across cultural and ethnically diverse communities. The design has produced results with an impressive doubling of the circulation figures in the print newspaper segment.
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PRODUCT DESIGN SOUND ABSORBING FELT Design:
Rom & Tonik
TACKLING A GROWING NOISE PROBLEM FeltRoll is an acoustic felt made of 100% coarse sheep wool from Mongolia, where the surplus product is not otherwise used. The material has been developed into a sound absorbing interior product that readily absorbs unwanted acoustic noise without becoming an intrusive element within an interior. This sound absorbing wall felt improves the atmosphere for everyone, regardless their hearing ability. JURY’S VERDICT In many new builds and spaces, reverberation can lead to unwanted noise and causing discomfort and stress. Modern architecture has done little to solve this growing problem, and hard surfaces can actually increase it. FeltRoll is a simple and attractive product that tackles this challenge. FeltRoll is very discreet and therefore easy to integrate into most interiors. It is easy to assemble and apply to one wall at a time. The surface has an exquisite, concrete-like structure with some slight coarseness that absorbs a large amount of acoustic noise. It comes in natural grey, but can be supplied in other finishes upon request. The wool can be vacuumed for effective cleaning. It is highly stain-resistant and antibacterial due to the natural lanolin content, and is also allergy friendly. The concept is innovative as it solves an acute and growing problem in a simple, flexible and anonymous way. Manufacturing of the product also provides jobs and the utilisation of surplus materials in Mongolia. Entrepreneurs rarely take on the challenge of acoustic design, and this in itself was seen to be praiseworthy.
TRANSPORT VISION OF THE FJORDS Design: Shipyard: Commissioner:
Torstein Aa Brødrene Aa The Fjords (Fjord1 and Flåm AS)
A BOAT WITH A VIEW FOR ALL The sightseeing boat ‘Vision of the Fjords’ is the first boat to be built according to the new ‘Seasight’ concept of Brødrene Aa AS, which was created based on inclusive design principles. External ramps and an 80 per cent window surface in passenger areas makes the boat extremely accessible for everyone, including people with a range of abilities and needs. The boat is a hybrid and one-hundred per cent emission-free when run on battery-power making it ideal to sail in the UNESCO protected waters of Nærøyfjorden. JURY’S VERDICT Very few companies have considered boats in this way before. It is a radical and pioneering design that could easily become a modern-day icon. The boat’s unique aesthetic comes from its associations with waves, the Troll Ladder and nature trails with many design details improving the performance and use of the vessel, such as the external gangway that innovatively solves the problem of loading passengers with a range of mobility. People embark and disembark using ramps, which help tackle problems with the height variation on high and low tides. As suggested by its name, ‘Vision of the Fjords’ is a sightseeing boat with a solution that allows all 400 passengers to use the boat and enjoy the view side by side, regardless of whether they are in a wheelchair or have other mobility needs. Large window surfaces also provide a panoramic view for those who wish to remain inside. All counters and loudspeaker systems have hearing loops, and the eating area has also been created to meet universal design standards. The boat is intuitively easy to orientate oneself around the interior, with wayfinding elements that all tourists can use regardless of their functional ability.
The design felt naturally inclusive and aesthetically pleasing with defined walking zones and spacious furnishing. The boat is also pioneering in the focus on sustainable construction and operation. ‘Vision of the Fjords’ is the largest carbon fibre boat in the world. In addition, no other sightseeing boat of this size has previously been built with the potential for a hundred per cent emission-free propulsion engines. The boat can therefore enter areas with the most stringent environmental restrictions and with its a silent electric hybrid engine, it also addresses escalating noise problems. ‘Vision of the Fjords’ could become an export design for the Norwegian boat-building industry in a growing tourist industry that needs environmentally friendly and silent-running transport options. Overall, ‘Vision of the Fjords’ has both pioneering design and application. It treats all passengers equally and is an inclusive and sustainable model for sea passenger transport.
SERVICE DESIGN KOLONIAL.NO Design:
Kolonial.no
ONLINE SHOPPING FOR EVERYONE Kolonial.no developed an online store that enables everyone to buy food. With an adaptive voice feature, it is a small revolution for the blind and partially sighted people, who previously relied on others having to tell them where to find particular products in a store. Having a complete supermarket available at home also benefits people who are ill, older people and busy families with young children amongst many others. JURY’S VERDICT The online shopping service, established by entrepreneurs rather than large supermarket chains, provides an extremely good user experience that improves the lives of many people, including those with special needs. Many other similar solutions have been tried before, but Kolonial.no has met with success because its service is user-friendly at every level. The store’s design has been intuitively built up over time based on a start-up mentality. The service was then further developed based on insights with real people. During the design phases and test rounds, they placed as much importance on their suppliers and drivers as they did the users. When employees obtain ownership of the service, the quality of the service also improves. The contact interfaces of the service have been thought through so that they are seamless - from the moment the products are put into the online basket and the order details are received via a text message to delivery by committed drivers. This has resulted ina unique, joined-up solution supported by trusted brands. The voice feature of the service functions so well that it has become easier for people with low vision to order grocery products online, something that they could not previously do. An additional advantage of the service is that it has implemented a bottle return scheme. Kolonial.no has grown to become the leading online grocery shopping service in Norway, and is the preferred choice of all types of customers.
INTERACTION DESIGN AND DIGITAL SOLUTIONS FINN.NO Design:
FINN.no
NORWAY’S LARGEST MARKETPLACE GOES THE EXTRA MILE FINN.NO is a service that almost everyone in Norway has heard about. By using new technology, the solution has increased its accessibility in an existing, competitive market. Users have been given a simple, safe and engaging way to buy and sell things. It is also popular with those who just want to keep up-todate with various services offered on the largest digital marketplace in Norway. In cooperation with a blind employee, and the Norwegian Association of the Blind and Partially Sighted, the app has been equipped with a voice feature that is now frequently used by blind and partially sighted people. JURY’S VERDICT Overall, the FINN.NO website and app now has a more accessible service for everyone. FINN.NO innovated by taking advantage of rapid technological change, and over the years, developing an entire ecosystem of services that they continually improve through further development. Images and icons are used consistently throughout. The design patterns are recognisable with easily understandable microtext and links. The image displays are responsive, the text is self-explanatory and the app effortlessly remembers the task started. This type of digitally-focussed universal design is ongoing as FINN.NO continues to make the service accessible to as many people as possible. In terms of user friendliness, both products score high and compared to many other digital products and service on the market today.
HONOURABLE MENTION FURNITURE AND INTERIORS FOOD AND DEPARTMENT STORE IN GRÜNERLØKKA Architect and interior architect: Ledsten Arkitekter AS Facade: Element Arkitektur AS Commissioner: Agra Foods AS og Mills DA
A WORKPLACE THAT GOES THE EXTRA MILE The Mills administration was formerly spread between several buildings. The earlier mayonnaise factory in Sofienberggata 19 has been transformed into Mills headquarters with offices, product development facilities and a demonstration kitchen for visitors. The key elements of the project were: colocalisation; transparent organisation and planning; visibility and accessibility at street level; maximum daylight penetration; and lighting towards the park at night. THE JURY’S HONOURABLE MENTION The private builder and interior architect took universal design seriously, including accessibility as a natural and basic consideration in all aspects of the refurbishment. The position in the urban environment, the general use of the building and details of the interior have all been taken into account. The former dense factory facade has become completely transparent bringing lucidity and life to the street. The building front, which provides greatly needed lighting in the park, boasts a high quality architectural solution and also incorporates the neighbourhood ambience. In terms of accessibility, the building presented huge challenges. These have largely been addressed, but some parts of the building are still not accessible to all.
PRODUCT DESIGN EASY-TO-OPEN JAM JAR LID Design: Crown Packaging Polska Sp. z.o.o Commissioner: Orkla Foods Norge AS
AN EVERYDAY PROBLEM SIMPLY SOLVED Jam jar lids are considered hard to open, not only by the elderly and those with special needs, but by everyone regardless of age or functional ability. Orkla Foods launched a user friendly easy-to-open lid, a novel and ingenious solution in Norway. The ‘Orbit’ lid was developed by Crown lid suppliers in 2011. THE JURY’S HONOURABLE MENTION Everyday packaging is a problem for most people. The screw lid has been placed on many products since its invention. Sometimes the small, but innovative solutions for the general public deserve an honorary review, especially in a trade that does not pay much attention to universal design. Orkla’s screw lid greatly improves ordinary jam jars potentially benefitting everyone. The design scores high in a number of areas. It is intuitive, traditional and recognisable because it looks the same as before and everyone knows how to use it. This idea should inspire innovation in other everyday packaging.
WINNERS 2014 ST. OLAVS HOSPITAL Architects: Team St. Olav (Nordic Office of Architecture, Ratio Arkitekter), Trondheimslaget (Studio 4 Arkitekter, KHR, Per Knudsen Arkitekt kontor), Frisk Arkitekter (Nordic Office of Architecture, Niels Torp Arkitekter, PĂĽl G. Kavli), Ratio Arkitekter Landscape architects: Asplan Viak Commissioner: Helsebygg Midt-Norge (Healthcare Buildings Central Norway) Category: Landscape architecture and architecture Award: Category winner and main winner of the Innovation Award for Universal Design 2014 BERGEN UNIVERSITY COLLEGE Architect: HLM arkitektur as Interior architects: Metropolis Arkitektur & Design AS Commissioner: Norwegian Directorate of Public Construction and Property Category: Furniture and interiors Award: Category winner of the Innovation Award for Universal Design 2014 WWW.SKATTEETATEN.NO Commissioner: The Norwegian Tax Administration Designer: The Norwegian Tax Administration Category: Information and Interaction Design (ICT) Award: Category winner of the Innovation Award for Universal Design 2014
MELIN MEDICAL T1 AND T2 Designers: Smedegaard & Weis User organisation: Norwegian Association of the Blind and Partially Sighted Commissioner: Melin Medical Category: Service design Award: Category winner of the Innovation Award for Universal Design 2014 ST. OLAVS HOSPITAL Architects: Team St. Olav (Nordic Office of Architecture, Ratio Arkitekter), Trondheimslaget (Studio 4 Arkitekter, KHR, Per Knudsen Arkitekt kontor), Frisk Arkitekter (Nordic Office of Architecture, Niels Torp Arkitekter, PĂĽl G. Kavli), Ratio Arkitekter Commissioner: Helsebygg Midt-Norge (Healthcare Buildings Central Norway) Category: Architecture Award: Category winner of the Innovation Award for Universal Design 2014 BERGEN LIGHT RAIL Architects: Cubus Architect Group Designers: Fuggibaggi, Kontrapunkt Main designer: Norconsult Commissioner: The Bergen Programme for Transport, Urban Development and the Environment (Hordaland County Council, City of Bergen, the Norwegian Road Administration) Category: Transport Award: Category winner of the Innovation Award for Universal Design 2014
WINNERS 2011
Foto: Thomas Ekström
SCANDIC OSLO AIRPORT Interior architects: Arkitektarna Krook & Tjäder Architects: Narud Stokke Wiig Sivilarkitekter AS In cooperation with TUPELO architecture Company: Scandic Oslo Airport, Utstillingsplassen Eiendom, the Norwegian Asthma and Allergy Association (NAAF), Norwegian Federation of Organisations of Disabled People (FFO) Category: Furniture and interiors Award: Category winner and main winner of the Innovation Award for Universal Design 2011 BLANKE ARK GOVERNMENT VOTING SYSTEM Designers: Kadabra Produktdesign, Innovativoli Industridesign, Blueroom Designstudio Commissioner: Ministry of Local Government and Regional Development, Norsk Form (Foundation for Design and Architecture in Norway) Category: Graphic design Award: Category winner of the Innovation Award for Universal Design 2011 MARGARINFABRIKKEN KINDERGARTEN Architect: NAV AS Architects Landscape architect: STUDIO hp AS Company: City of Oslo, district of Sagene Developer: Municipal Undertaking for Social Service Buildings Category: Architecture Award: Category winner of the Innovation Award for Universal Design 2011
SCHANDORFFS PLASS Landscape architect: Østengen & Bergo AS Builder: Höegh Eiendom AS The square has been donated to the City of Oslo. Building architect: MAP Arkitekter AS Category: Landscape architecture Award: Category winner of the Innovation Award for Universal Design 2011 TUVA CUTLERY Design: Per Finne industridesign AS Commissioner: Hardanger Bestikk AS Category: Product Award: Category winner of the Innovation Award for Universal Design 2011 ROGALAND PASSENGER FERRY Shipyard: Brødrene Aa AS Company: Tide Sjø Holding AS Commissioner: Rogaland Kollektivtrafikk FKF (public transport) Category: Transport Award: Category winner of the Innovation Award for Universal Design 2011 WWW.YR.NO Designers: Commissioner: Category: Award:
NRK, Meteorological Institute NRK, Meteorological Institute Services and Interaction Category winner of the Innovation Award for Universal Design 2011
ŠDOGA 2017 Design: Anne Berit Ringen
AN EFFECTIVE STRATEGY FOR INNOVATION The Innovation for All programme promotes inclusive, people-centred design as an effective strategy for innovation in private and public sector. The primary objective is to contribute to a more inclusive society in which products, services and environments are designed based on human diversity, inclusion and equal opportunities for everyone to participate. The programme highlights the value of this approach with the main activities being knowledge transfer, competence building, and design projects in partnership with Norwegian industry and public sector enterprises.
Hausmannsgate 16 N-0182 Oslo Norway Telephone: +47 23 29 28 70 E-mail: post@doga.no Read more about the award at www.doga.no/en/innovationaward