$
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Foot Traffic (indicator of future sales)
We’ll Crush 2014 Production
NEXT YEAR
Projected Total Home Sales (Existing & New Construction in millions)
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Re-Up your listings that are
about to Expire
List EVERY expired listing in January
FSBOs as a Percentage of all Home Sales
The percentage of homes selling as a FSBO has decreased from 19% to 9% in the last 20+ years
Typical Sold Price* FSBO vs. Agent
$235K
$209K
By FSBO
By AGENT
*The ‘typical’ price is actually the average price in the survey. However, studies have shown that people are more likely to FSBO in markets with lower price points.
Where Buyers Find the Home They Purchase Over the Last 10 Years by percentage
The Internet
Yard Signs
Newspapers
% of Buyers who used an Agent
NAR
FSBOs Must Be Ready to Negotiate Here is a list of some of the people with whom you must be prepared to negotiate: • The buyer • The buyer’s agent • The buyer’s attorney • The home inspection company • The termite company • The buyer’s lender • The appraiser • The title company • The town or municipality • The buyer’s buyer • Your bank (in the case of a short sale)
Sellers’ Guide
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HOME
Home Price Expectation Survey A nationwide panel of over one hundred economists, real estate experts and investment & market strategists.
PROJECTED
Mean Percentage Appreciation
Home Price Expectation Survey 2014 4Q
32.8%
Cumulative House Appreciation 32.8% by
2019
23.5% 15.1%
Bulls
All Projections
Bears
Home Price Expectation Survey 2014 4Q
RISING MORTGAGE INTEREST RATES
Mortgage Rate Projections Quarter
Fannie Mae
Freddie Mac
MBA
NAR
2015 1Q
4.1%
4.2%
4.4%
4.4%
4.28%
2015 2Q
4.2%
4.5%
4.6%
4.7%
4.50%
2015 3Q
4.3%
4.7%
5.0%
5.1%
4.78%
2015 4Q
4.4%
5.0%
5.1%
5.4%
4.98%
Average of all four
11/2014
“While higher interest rates generally detract from housing activity, when they occur with strong job and income growth the net result can be increases in household formations, construction, and home sales.
Our view for 2015 is exactly that, namely, income and job growth offset the negative effect of higher interest rates and translate into gains for the nation’s housing market.� - Freddie Mac
Dramatic Mortgage Rate Increases
July 1984
May 1983
October 1987
March 1987
December 1994
October 1993
Real Estate Value Change During Each Time Period
May 2000
April 1999
MILLENNIAL BUYERS
Percentage of Millennials that are 1st Time Home Buyers
Percentage of Income‌
More or Less Affordable?
Renting a Home Buying a Home
‌in the third quarter than it was in the pre-bubble years (1985 -1999)
Median Asking
RENT since 1988
Buyers’ Guide
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According to Google, 2 of 3 people searching for a prospective agent research them “extensively online prior to working with them".
3.9k
$
Develop a SENSATIONAL SOCIAL MEDIA CAMPAIGN that you never have to think about
Learn how to get SELLERS & BUYERS to SEE YOU AS THE “GO TO AGENT” in your market
Discover the #1 way to BUILD LISTING INVENTORY in the next 30 days