Open House Guide: 1. Property Website and Virtual Tours for your Open House! Display your Property Websites to the consumers to show area information and also how they can continue to look at the property when they get home. Tip: have the agent bring their lap top and keep the site up on it ( if there is a flat screen on large tv in the living room connect it to the lap top and display the website via the web). Show clients what’s nearby, demographics, documents and collect their emails for the showing feedback system and follow up! 2. Craigslist, Facebook, MySpace and Twitter are a must! If you put in an Open House on your property site, it will automatically change your Craigslist add title to say Open House and the time and day. Also, use the Facebook, MySpace and Twitter poster to tell all your friends that you are having an Open House. Also you can run a print ad with the text code to text for more information to capture a bunch of pre-leads. 3. Open house financing flyers with correct rates and programs. Help consumers determine if they can afford the home you are showcasing by having a wonderful open house flyer. Also, they can text for more pictures while they are standing with you to show their friends and you will capture their cell phone without having to ask! 4. Business card stickers, will really enhance your presentation. Let the neighbors go home with the URL to the properties and your information as well! 5. Water bottle labels just for that listing with its Property Website URL and pictures of the home. Talk about separating yourself from the pack! Also you should order special FULL color Open House signs with YOUR full bodied photograph on them pointing in the direction of the house (coming soon)! 6. Use the Showing Feedback system. If you get everybody’s email you can setup them in our showing feedback system and email them for candid feedback on that particular listing. Make sure you always give 100% at your Open House. You never know, the next person who walks through that door, could be your secret shopper. They could be be interviewing you to list their $2 million dollar home down several miles away! Shake everyone’s hand, hand everyone a business card with business card sticker, offer them water, show them the bottle, and show them the website and other materials. Build rapport and use these tools to help enhance your professionalism.
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