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THE RISE OF FUNCTIONAL FASHION
A Trend Analysis
Functional fashion has gained significant popularity among young people in recent years with brands such as Arcteryx, Montbell and North Face all trending on social media. Phrases such as ‘Gorpcore’ have also crept up, invented to describe the wave of young people wearing Gortex clothing, usually associated with the streetwear community. Functional fashion has come about due to the rise in demand for practical yet stylish clothing as hobbies such as hiking and bouldering have become “trendy” for young people to get involved in.
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Here are some of the main reasons behind the rise of functional fashion among young people:
Active lifestyles: We now know more than ever before how important it is to stay active in order to maintain good mental health. A rise in young people getting outside and active is one of the main reaosns for the rise of functional fashion.
Technological Innovations: The integration of technology into fashion has contributed to the rise of functional fashion. Innovative materials and fabrics with properties such as UV protection and temperature regulation have become sought after.
Emphasis on Comfort: Comfort has become increasingly important for many young people. The shift away from restrictive and uncomfortable clothing has led to a demand for functional pieces that prioritize comfort without sacrificing style.