NNNorthern Valleyy News
Norcia • Regans Ford • Wannamal
Friend or foe? Page 15
Upper Chittering Fire Brigade celebrates 50 years Page 16-17
Paddock to plate
24
2013
Pine plantations in Gingin
APRIL
Bindoon • Bullsbrook • Calingiri • Chittering • Gingin • Muchea • Mooliabeenie • New
Jackie Shervington
Jack Burton, Managing Director of the Yeeda Pastoral Company, is taking on the big supermarkets with his direct farmer to consumer retail approach. In 2012 Yeeda successfully launched a “no frills meat” retail outlet in Broome, and is planning similar outlets for Geraldton and other key rural locations. “We want to sell 50-100 beasts per week so we want lots of people buying bulk meat. Because we are producers the business objective is more volume, more stock at a better price.” shares Jack. Unlike Coles and Woolworths, which are distribution outlets primarily focused on maximizing yield per shelf space, and the price per kilo, Yeeda is in the business of selling more cattle and sheep. “Us doing this is more profitable than supplying into the traditional retail supply chain. In March 2012 Jack purchased the Gingin small stock abattoir on Gingin Brook Road. The purchase of the abattoir was driven by the desire to manage the full supply chain from paddock to consumer. The business is a part of a bigger operation, Kimberly beef pastoral company with a cattle herd of 60,000 head and sheep properties in Chapman Valley with 15,000 sheep. They also work closely with Gingin abattoir Borrellos to process beef. Jack recalls, “The purchase wasn’t originally on our radar, basically it became available and we couldn’t ignore it. Funny at the time you couldn’t give away an abattoir and then came the live export trade issues which had the devastating overnight impact to cattle sales. We have since had three offers to buy it as producers seek new alternative solutions.” Yeeda retail experience to date suggests they have two types of customers – those who just want to protest against the big retailers and country people who understand buying in bulk and who appreciate the story of low fuss, good tasting, grass fed rangeland meat. Continued page 2
GINGIN
$495,000
MUCHEA
$850,000
PRIME FARMING LAND
MUCHEA EQUESTRIAN CENTRE
74 acres of excellent grazing country, just off Brand Highway on the Perth side of Gingin.
If you love horses and want a great lifestyle plus income from agistment, this fully established equestrian centre is perfect!
Value for money, this property represents best buying for quality country this distance from Perth.
· 10 paddocks with electric fencing and shelter for 8 horses. · Reticulation to 7 paddocks, bore, 2 dams and rainwater tanks. · Round yard, jumping arena, dressage arena and track. · 5-bedroom, 2-bathroom home with new pool and deck. · Two large enclosed sheds.
Inspection a must.
· Less than 50 km from Joondalup.
TOM CABASSI 0429 095 864
CRAIG HYNE 0448 825 833
4 Brockman Street, Gingin WA 6503
Ph: 08 9575 2566 Fax 08 9575 2568 E: cabassirealty@bigpond.com W: www.cabassirealty.com
MOOLIABEENIE $850,000 100 ACRES
BINDOON
53 Dewar Road
244 Forrest Hills Parade
MODERN HOMESTEAD ON RIVERFRONT Beautiful 4 x2 home on hill overlooking river flats, ideal grazing land. Excellent water supply via bore and soak plus Brockman river. Huge open plan kitchen/living, big bedrooms, ducted r/c aircon, entertaining area, verandas, massive shed.
$635,000 4.5 ACRES
SECLUDED GRANDUER Exceptional 5x2 with study on mainly cleared block backing onto natural bush. Grand entrance, cathedral ceilings, formal dining and lounge, open living/kitchen and games room with bar. Both ducted evap and RC aircon, huge shed...this house has it all!!
Liz Connell Realty, 27B Binda Place, Bindoon, WA 6502
P: 08 9576 0626 M: 0428 836 856 E: liz@lizconnellrealty.