Green Global Horizons: Selling their tale I Life is a stage for Owatonna mortician
35C
FEBRUARY/MARCH 2009
Commerce along the I-35 Corridor
Interstate appeal Sharon Broin and Ariel Preferred have grand plans for Preferred Outlets at Medford Bucking the trend: Noble RV has seen growth despite economic woes.
35C Business Magazine • P.O. Box 537 • Northfield, MN 55057
Hard times: With auto sales down, I-35 corridor dealerships try to hang on.
35C cover (Feb. 2009).indd 1
1/21/09 3:28:52 PM
“Now this fits in our printing budget!” Corporate Graphics Your printing solutions company
Give us a call or email us:
r, o l o ll-c ed u f 2000, two-sid ers 11 ail m 1 /2 x , ts 8 es e r e u h h s broc roduct r files or p m you 195! fro ly $ gloss n o for on 80# lded
Doug Jones 800-891-1345 dljones@corpgraph.com
Jessi Harty 866-730-2448 jmharty@corpgraph.com
Concerned about the quality? We are proud to be printing this 35C magazine.
, fo ed Print ed paper elivered coat and d to you.
Need a larger size? This same offer is available on 11x17 for $390. Provide us with approved files by the 1st or the 15th of each month and we’ll deliver your printed piece to you in 15 days! Not sure how to create the files? Let us help or we can find someone in your area who can!
35C page 2 (Feb. 2009).indd 1
1/21/09 3:41:01 PM
2 FEB
DECEMBER 2008/JANUARY 2009 35C
35Cbusiness.com
35Contents Banking on outdoor fun
s
6
Since opening its doors in 2006, Noble RV has been bucking the national trend in RV sales.
12
Riding the storm out
16
Cover story
Area auto dealerships are doing their best to ride out the worst auto sales crisis in years.
Sharon Broin unveils Ariel Preferred’s plans for transforming the Medford outlets.
22
A very green tale
31
Stage savvy
Jerry and David Behr think their idea of turning plastic bottles into baseball caps will take off.
35Caricature: Owatonna’s Tim Thomas finds acting a diversion from his job as a mortician.
Departments 4 5 10 11 21 26-27 28 29 30-31
35Commentary 35Confab 35Catalyst 35Commendation 35Culinary 35Chamber 35Construction 35Commercial Directory 35Charitable
Cover Photo
About Us
Ariel Preferred Retail Group hired shopping center development expert Sharon Broin to transform Preferred Outlets of Medford into a thriving center.
Volume 1, Issue 4 Copyright © 35C 2009 Published Feb./March 2009 by: I-35 Target Media, P.O. Box 537, Northfield, MN 55057 / 507-645-1136 Send releases and story ideas to: Jerry Smith at 35C Business Magazine, jsmith@I35targetmedia.com
(Photo by Thom Caya)
Publisher: Sam Gett Sales Director: Julie Frazier Associate Editor: Jerry Smith Account Executive: Machelle Kendrick Graphic Designer: Catherine Roberts Contributing writer: Sue Wold (Minnesota WorkForce Center)
FEBRUARY/MARCH 2009 35C
35C page 3 (Feb. 2009).indd 1
35Cbusiness.com
3
1/21/09 3:41:38 PM
3
35Commentary Helping businesses grow is DEED’s job
N
o matter what the economy, making the right connections can help your business grow. I am a Business Services Specialist, one of the Minnesota Department of Employment and Economic Development’s pros on the ground that can connect you with the many programs and services available to help businesses succeed. Here’s how DEED can help: Business development The Small Business Assistance Office is the point of contact for individuals and firms with questions about start-ups, business operations or expansions. Technical assistance, a wealth of information and 13 publications are available at no cost to help with tax, regulatory and business structure questions. Two of the SBAO’s most popular publications are “A Guide to Starting a Business in Minnesota” and “An Employer’s Guide to Employment Law Issues in Minnesota.” For more information, call 1-800-3108323 or visit www.positivelyminnesota. com/publications/index.htm#bus. A network of Small Business Development Centers (call 1-800-658-2354 to contact a Rice County SBDC) offer one-on-one counseling www.mnsbdc.com/counseling.htm) on business planning, financing, marketing, regulations and other areas of business management and operations. Workshops and training programs that cut across industry lines; loan packaging;
4 FEBRUARY/MARCH 2009 35C
35C page 4 (Feb. 2009).indd 1
Guest Columnist Susan Wold and access to business information are other services offered. For workshop information, visit www.mnsbdc.com/workshops.htm. Minnesota Trade Office offers export assistance to businesses new to exporting and to established international companies, education and training services, export counseling, and market research and consultation. Recruiting strategies Need to find the right local talent to launch your business toward prosperity? Check out WorkForce Centers and MinnesotaWorks.net. Minnesota WorkForce Centers — there are 47 statewide — are bricks-and-mortar “storefronts” that help people connect with your employment opportunities. Staff can work with you to hold job fairs, screen applicants, provide office space for interviews and orientations, and help design interview questions. For the WorkForce Center closest to you, call 1-888-GET JOBS (1-888-438-5627) or visit www.mnwfc.org/field. MinnesotaWorks.net, the state’s largest
online resume and job-matching system, uses cutting-edge technology to help connect employers and job seekers at no fee. That’s like having your own Human Resources expert on the job around the clock. For more information, visit www.MinnesotaWorks.net. Financial tools Work Opportunity Tax Credit is a federal tax credit for businesses that hire workers from certain targeted groups, including veterans, ex-felons, high-risk youth, and people with mental or physical disabilities. Visit the WOTC Web site at www.positivelyminnesota.com/wotc. Retention programs A variety of services can help you increase retention of employees, such as job accommodations, job coaching and workplace seminars. The Shared Work Program (www. positivelyminnesota.com/sharedwork/) allows you to divide available work hours among a group of employees instead of laying people off, which helps to maintain morale, productivity and flexibility in the workplace. For Shared Work Program information, call 651-296-0593, ext. 45583 or e-mail shared.work@state.mn.us. You can check out these and other DEED programs at www.PositivelyMinnesota.com. — Sue Wold is a Business Services Specialist for the state. She can be reached at the WorkForce Center in Faribault at (507) 333-2082 or by email at susan.wold@state.mn.us.
35Cbusiness.com
1/21/09 3:42:04 PM
35Confab
A chat with MSU, Mankato educator Bob Hoffman
T
?
5 Takeaways from Dr. Robert Hoffman
1.
We must connect knowledge to the real world.
2.
The I-35 Corridor is poised for significant growth, and we must be ready to lead or to collaborate and assist.
3.
The continuous learner of tomorrow will require flexibility and convenience.
4.
Higher education must strive to be agile, competitive, adaptive and responsive in order to be a contributor in developing the solutions for tomorrow’s challenges.
5.
At the University, we educate, we create knowledge and we disseminate how that can be applied. Consequently, we must make it easy and potentially profitable for the external community to partner with us.
here aren’t too many business people in Southern Minnesota that believe the I-35 Business Corridor isn’t poised for major growth. Dr. Robert Hoffman isn’t in that small minority. In fact, the Vice President of Strategic Business, Education and Regional Partnerships at Minnesota State University, Mankato is leading the charge to bring higher education and businesses along I-35 together. “I feel there is much more we can be,” says Hoffman, who is a part of the I-35 Alliance that is trying to make the partnership a reality. “There is no doubt post-secondary education is critical in this partnership.” Hoffman’s background in business and education make him a perfect catalyst to bring both groups together. “We need to turn this into the Silicon Valley of Education,” Hoffman said. “We’re going to have the opportunity to have classes online and to bring our students into the real world at the same time. “This is about how we can set the stage to provide growth opportunity and a more skilled workforce along the I-35 Business Corridor.” Q: What is the I-35 Alliance? It includes governmental units, businesses, educational institutions and anyone else interested in the economic development of the I-35 Corridor. Our mission is to identify, develop and/or enhance the potential opportunities that exist for partnerships between colleges and universities and those entities that make up the I-35 Alliance. My role is to be the catalyst to bring communities and businesses along I-35 together so this region can prosper. Q: When was the idea hatched for the I-35 Alliance? It started several years ago and was driven by MnSCU. Everyone is convinced that the I-35 Corridor will have explosive growth in the next five to 10 years. In addition, the Global Economy is requiring
major changes to take place rapidly. We need to develop learning sites — within companies, communities or other areas — where there is interest or need. We must build in flexibility and convenience for the continuing learner, as there will be a higher level of skill required of the worker of tomorrow. Q: What is the goal of the I-35 Alliance? To support and enhance future economic development along the I-35 Corridor, including Northfield and Waseca. We want to connect knowledge to the real world and to play a significant role in the future growth. Plus, we need to be proactive in order that we can be prepared for the opportunities that will be available. Q: How will you achieve this? By partnering with Riverland Community College, South Central College and Dakota County Technical College. The tremendous growth being anticipated will require that we combine our resources at Minnesota State University, Mankato with our three partners and with the many businesses in the area. We’ll definitely have to do things differently in the future in order to meet the needs of the area. We are presently working with Sage, Federated, Viracon, Brown Printing, the Allina and Mayo Health Systems, Shattuck-St. Mary’s and several other start-up companies in order to gather the expertise necessary to partner with them. Plus, the I35 and County 70 interchange in Lakeville will be a major growth area with business and retail, and we can be a contributing factor in that development too. Finally, if we can work together and pool our areas of expertise, the result will be very positive for the area. Collaboration will be a key component in the success of the I-35 Corridor. We cannot be one city, one campus or one business anymore. With our Alliance, we have the momentum to develop and implement a plan that is not only innovative but successful.
“
There will be a higher level of skill required of the worker of tomorrow. FEBRUARY/MARCH 2009 35C
35C page 5 (Feb. 2009).indd 1
35Cbusiness.com
5
1/21/09 3:42:48 PM
Bucking the trend
Despite the horrible economy, Noble RV’s sales continue to rise By JERRY SMITH Associate Editor
Not a bad start for a couple of guys who had limited knowledge of the recreational vehicle industry. bad economy hasn’t swayed “There wasn’t an RV center in Mike and Pat Noble from their Owatonna and after researching the quest of selling fun. industry for a year and attending the In April 2006, the brothers opened RV national convention in Louisville Noble RV Inc. in Owatonna with the (Ky.), we thought it was a business idea of selling 110 recreational vethat we could be successful in,” said hicles in the remaining nine months Mike Noble, who helped finance the of the year. They did that and more, opening with money he received moving nearly 200 units and grossfrom the 2003 sale of the successful ing $4.2 million. Owatonna-based Retrofit Companies Then in 2007, with the economy 35C photo by Thom Caya Inc. to its co-founder. starting to tank and people beginThat two-year winning streak was Pat and Mike Noble took a chance on the RV ning to tighten their grip on disin jeopardy the next year as all signs industry and have been pleased with sales. posable income, Noble RV’s sales pointed to a terrible 2008 in the RV the national trend and far exceeded increased to 330 units for a total industry as the economy went into the state average of less than 2 percent a downward spiral. While the industry gross of $8.8 million. In doing so, the growth. company’s growth that year bucked prognosticators were >>>
A
6 FEBRUARY/MARCH 2009 35C
35C page 6 (Feb. 2009).indd 1
35Cbusiness.com
1/21/09 3:45:01 PM
35C photo by Thom Caya
Pat and Mike Noble believe the more than $4 million in inventory they have on two lots along I-35 have helped the success of Noble RV, which was opened in April 2006.
>>> right about falling sales — RV motorized sales dropped 39.5 percent from the year before and RV towable sales were down 21.4 percent from 2007 — Noble RV somehow escaped the effects of a terrible economy. In fact, the Nobles bucked the national trend in 2008 despite skyrocketing gas prices and tighter credit as sales increased 15 percent to 379 units and a gross of just under $10 million. Leading the way in sales were travel trailers and fifth-wheel trailers. “It’s a lifestyle and there are many people who enjoy it,” Mike Noble said. “The bottom line is that this is their hobby, their form of entertainment. “I think there will always be people with significant disposable income who will spend the money on RVs.” That has certainly been the case nationwide as RV ownership has reached record levels, according to industry expert Dr. Richard Curtin, Director of Consumer Surveys at the University of Michigan. Curtin says approximately 8.2 million American households own an RV — a 16 percent increase since
2001 and a 64 percent gain since 1980. By 2010, he predicts that 8.5 million households will own RVs. “It’s still the cheapest vacation,” Pat Noble said. “Even with gas prices soaring like they have, a family that owns an RV can still save money by camping instead of staying at hotels and eating out all of the time.” According to PKF Consulting, an internationally known consulting firm with expertise in travel and tourism, “Typical RV family vacations are on average 26 percent to 74 percent less expensive than other types of vacations.” Because RV family vacations are cheaper, campground owners across the U.S. say RV reservations grew 5 percent to 15 percent in 2008. The online reservation system for private campgrounds in North America reported that online bookings were up 22 percent compared to 2007. “Even in a tough economy people need to take vacations and get away,” Pat Noble said. “We’re here to help make that happen. We’re really selling fun here. It’s a want and not a need.”
Paving the way While Noble RV’s location across I-35 from Cabela’s and a 10-acre lot adjacent to the outdoor outfitter has helped make this RV startup a success, the Nobles like to think there have been other factors involved. “Our location has certainly helped, but our selection, quality, service and quality of our employees has been a big part of it as well,” Pat Noble said. “We work hard to get customers and to keep them. There aren’t too many people walking through our doors in this type of economy, so we work a little harder to find them ourselves. So far, it’s worked out pretty well.” Mike Noble agrees, saying that because of the slower traffic, his sales people are on the phone contacting prospective buyers every day. “We can sit here and wait for the business to come through the doors or we can bring them here,” he said. “You have to work hard and smart and hire the right people to be successful and that’s what we’ve done.” >>>
“Even in a tough economy, people need to take vacations and get away. ... We’re selling fun here.” — Pat Noble, co-owner of Noble RV in Owatonna FEBRUARY/MARCH 2009 35C
35C page 7 (Feb. 2009).indd 1
35Cbusiness.com
7
1/21/09 3:45:46 PM
!T &IRST .ATIONAL "ANK WE SERVE WITH A LEVEL OF COMMITMENT THAT HELPS YOU SEAL THE DEAL 0ERSONAL FACE TO FACE SERVICE GIVES YOU AN EDGE ON GROWTH !SK OUR CUSTOMERS
)
AN UNCONVENTIONAL BANKER
35C photo by Thom Caya
F NBWAS E C A C OM \ \ - E MB E R &$ ) #
Travel trailers and fifth-wheel trailers have been the hottest sellers at Noble RV since the company opened in 2006.
Your PROGRESSIVE resource for innovative design & competitive QUALITY printing.
CONCEPT s DESIGN s PRINT s mail
507-451-3920 800-491-3922
625 E Main Street, Owatonna
www.trimgraphics.com
We think beyond ink.
8 FEBRUARY/MARCH 2009 35C
35C page 8 (Feb. 2009).indd 1
™
A look into the future The Nobles say they count their blessings every day for the success they’ve had since opening in 2006. While they both agree that the success will continue, they sometimes find themselves waiting for the other shoe to drop. “Right now, credit is at its worst and people are waiting for the economy to improve,� Mike Noble said. “I want to be optimistic, but I expect us to be down a bit over last year. We could see things slowing down the last part of the year in 2008. If people don’t have jobs, people won’t be buying
campers, it’s that simple.� Like many businesses along the I-35 corridor, Noble RV has had to tighten its belt. Working both harder and smarter and downscaling is a must in this type of economy, Mike Noble said. But it doesn’t mean you need to be less confident. “No matter what I’ve done in life, failure is not an option,� Mike Noble said. That applies here, too. We’ll continue to do what we’ve been doing to remain successful. We’ve got great products, a great location and great people here. We’ll continue to do fine.� r
35Cbusiness.com
1/22/09 4:41:13 PM
Gift shops holding their own in shaky economy By JERRY SMITH Associate Editor
I
n an economy that has taken many small businesses in Northfield with it on its downward spiral, one business had its “best year ever.” Monarch Gift Shop in downtown Northfield, which will celebrate its eighth anniversary in February, tweaked the way it did business and found even more success than it has had in its the first seven years. “We found a great book called Strength Finder and after reading it and taking the tests, we started focusing on the strengths rather than the weaknesses of our business,” said Monarch store manager Gina Lovestrand. “We restructured the way we did things and employees are doing what they are best at. They are much happier.” In recent weeks, three
35C photo by Thom Caya
Monarch’s sales staff, including Sara Wahl, are key in the Northfield gift shop’s success.
downtown businesses closed their doors, including Carleton College’s River City Books, Sweet Lou’s Waffle Bar and Café and Mr. Movies. Each cited the economy as the reason for closing. Lovestrand believes the shop’s focus on inspiration and empowerment is another reason for the good year. “In the last year, there was a lot of stress,” said Lovestrand, who cited natural stone jewelry and stones with symbolic mes-
sages as the top sellers. “I think inspiration and empowerment are what people needed. I think people took advantage of what we offered.” Lovestrand believes the reason why small gift shops are doing so well in the current economy is because they offer unique purchases. “This is good energy for Northfield,” she said. “My sense is that the bigger stores are suffering, but shops with unique gifts are doing pretty well. People want unique gifts and smaller shops can offer that.” Small town, big success Tucked away in the small town of Blooming Prairie is a gift shop called “A Touch of Charm.” In that small shop, not only can you find gifts, decorating ideas and home accents, you also can make all of your floral purchases in the full service
floral shop. In the current economic downturn, “A Touch of Charm” held its own, matching sales from a year ago. For owner Leanne Hanson, that was a coup for the shop. “That’s remarkable considering the times,” she said. “We found success when other small businesses are closing their doors all around us and the pictures being painted about the economy are so bad.” Hanson credits the shop’s success to the uniqueness of its gifts and something she calls “small town nice.” “We make sure each customer gets full attention,” Hanson said. “Customer service is our top priority.” Another plus is the full service floral business. “Right now, we are the oldest flower shop in Steele County,” Hanson said. “We’ve weathered the storm.” r
Performance proven in a wide range of industries Electronics Automotive Aeronautic Medical Recreational Consumer Products
Your single source for tooling and production needs since 1979
MRG Tool and Die Corp. 1100 Cannon Circle, Faribault, MN 55021 507.334.1847 • fax 507.334.0104 mrgtoolanddie.com
ISO 9001:2000 CERTIFIED
FEBRUARY/MARCH 2009 35C
35C page 9 (Feb. 2009).indd 1
35Cbusiness.com
9
1/21/09 3:46:39 PM
35 Catalyst Four who are making things happen along the I-35 business corridor
“Exploring the Intimate Landscape” exhibit by Frederick Somers will run through Feb. 7 at the NAG Gallery.
1.
2.
3.
4.
WASECA’S AG AMBASSADOR
NORTHFIELD PLANNER
WORKING FOR OWATONNA
STEPPING UP IN FARIBAULT
When talk turns to agriculture in any setting, you can bet Dr. Ed Frederick tunes in. As Chairman of the Board of Directors for FarmAmerica in Waseca, Frederick is involved in agriculture nearly every day. But it goes deeper than that. “It all goes back to my passion in life, which is agriculture,” said Frederick, the founding and sole chancellor of the University of Minnesota, Waseca from 1971-1990 when it closed its doors. Frederick is an ambassador for The Minnesota Agricultural Interpretive Center (FarmAmerica) and has been on the board and involved as a volunteer since 1978. “FarmAmerica tells a whale of a story,” Frederick said. “We just celebrated our 30th anniversary. I’m happy to be a part of it.”
Jane Fenton wears many hats as the Director of Community Relations at Laura Baker Services in Northfield. As a fundraiser for this nonprofit that helps disabled people develop life skills, Fenton takes the lead role in planning the annual Laura Baker Golf Tournament and Gala. “This is a fun part of my job,” Fenton said. “We’re successful because I have huge amounts of help from the community.” Fenton’s planning expertise extends into her personal life as well. She is now helping to plan the 50th anniversary celebration of the Northfield Arts Guild. “I’m very interested because I am in plays here and so are my two sons,” she said. “A lot of communities don’t have what we have so it’s nice to give back. It’s infectious.”
Doug Hughes is a huge advocate for Owatonna. Hughes and his company, Arise Group LLC, were instrumental in keeping Cybex International in the city. With that decision, more than 250 jobs remained in Owatonna. “Everybody benefitted from Cybex staying,” said Hughes, who has been in Owatonna for 35 years. Hughes and Arise Group also helped keep the Workforce Center and Sterling Drug in Owatonna, working in harmony with the city planners. “We’ve developed good relations with the city because we include their needs and objectives in our projects,” he said. “We’re a part of the threelegged stool: the developer, the customer and the city, which unlocks the door. We try to make sure all three components work together.”
One of the first friends Tami Schluter made when she moved to Faribault a year ago was Marie McCarthy. The two were kindred spirits as Schluter and her husband Doug were just opening Historic Hutchinson House, and McCarthy and her husband Kerry were in the midst of opening Sweet Spot Candies. In early November, that friendship grew leaps and bounds when Schluter stepped up and organized a large movement to help cover two weeks worth of shifts at the candy store after the McCarthy’s son, Zack, was seriously injured in an auto accident. “She needed us and we wanted to be there for her,” Schluter said of the group effort. “For a place like Sweet Spot to open, then have to close for two weeks, it might not have survived.”
10 FEBRUARY/MARCH 2009 35C
(NEW) 35C page 10 (Feb. 2009).in1 1
35Cbusiness.com
1/21/09 4:55:07 PM
35Commendation Recognizing individuals and companies who excel in business along the I-35 corridor /Owatonna/ Riverland recognized as ‘Best Place to Work’ Riverland Community College, which has a campus in Owatonna, was recently recognized as one of the “Best Places to Work in Southeast Minnesota” by Workforce Development Inc. The purpose of the awards program is to recognize some of the best employers in the area and provide vital information to companies about the practices they use to attract and retain employees. Each company participating was required to complete a 40-question survey that allowed their employment practices to be analyzed by a Florida-based consulting firm. Riverland was just one of two
participating organizations recognized in the “over 100 employees” category.
/Northfield/ Neuger promotes Hillemann, acquires Esse Penelope Hillemann has been promoted to vice president of Neuger Communications Group, a full-service strategic communications firm specializing in marketing and public relations. Hillemann, who now holds the title of vice president and senior communications counselor, has been a member of the firm since 2004. A graduate of Brown University in Providence, R.I., Hillemann holds a bachelor’s degree in psychology and received her
law degree from the University of Wisconsin Law School. She served as a lawyer in Milwaukee and a Web manager and communications associate at 89.3 WCAL. • Neuger Communications Group recently announced the acquisition of Esse Advertising, a Northfield advertising company headed by longtime Northfield resident Richard Esse. Esse Advertising was founded in 1993. A graduate of St. Olaf College, Esse began his communications career as the director of advertising for the Northfield News. After a successful tenure at the News, Esse launched his own business. Esse lives in Northfield with his wife, Pam, and their college-age son, Alex.
/Waseca/ Mickelson resigns from Associated Lumber Associated Lumber Marts, Inc. recently announced the resignation of its president, Bob Mickelson. Mickelson has accepted a position as a Senior Project Manager for I&S Group, a multidisciplined architecture and engineering firm with offices in Mankato and Faribault. Mickelson plans to remain in Waseca and continue his involvement in the community. Owners John Snow and Brad Wendland will assume Mickelson’s duties. Associated Lumber Marts has been doing business in Waseca and the surrounding area since 1962.
Own a piece of
Northfield history!
618 Division Street S • Northfield, 55057
The Phoenix Building is a signature property in the historic district w/ 9,000+ sq ft of retail/office space. It is a prime commercial location on Division Street. Two residential condos are available upstairs. Call Wendy Thorpe for more information!
Wendy Thorpe, REALTOR
(507) 645-1160 • wendythorpe@edinarealty.com
• Owner’s Representation 19 Bridge Square Beth Closner • Project Management PO Box 200 Randy Lutz, PE • Cost Estimating Northfield, MN 55057 • Facilities Audits (507) 664-0202 • Deferred Maintenance Programs
As a small firm, we tailor our services to the specific needs of the client, while recognizing the unique elements of each project. Just as no two Owners are the same, no two projects are the same. Construction Consulting Partners serves as an advocate for the Owner who is planning to design, construct or modify his/her facility. We offer services which add value to the project and process, while exceeding the clients’ expectations. FEBRUARY/MARCH 2009 35C
35C page 11 (Feb. 2009).indd 1
35Cbusiness.com
11
1/22/09 4:44:42 PM
B clo clo “ bec to r D sale “ 19 W free “ gro ers D “ It c W tur bill T De
D W said “ can W con “ for don
Crisis mode
“Without question, this by far has been the most difficult year in the car business.”
— Rick Peterson, co-owner of Waseca Chrysler Center
Local auto dealerships prepare to wait out industry wide sales woes By JERRY SMITH Associate Editor
12 FEBRUARY/MARCH 2009 35C
35C page 12 (Feb. 2009).indd 1
A
fter battening down the hatches, cutting the fat and hunkering down, area car dealerships are finding now that only time will cure what ails the auto industry. The industry ended 2008 with its worst sales in 16 years, and owners along the I-35 corridor say that all they
can do is wait out the current crisis. “One thing cures it all — time,” said Rick Peterson, co-owner of the Waseca Chrysler Center. “As the flow of money returns, people will start buying again.” As recession fears grew in December, sales for the U.S. auto market’s five largest manufacturers fell sharply (36 percent). Leading the way was Chrysler, which saw a 53
percent drop. Toyota sales fell 37 percent, Honda’s sales dipped 35 percent, Ford sales plummeted 32 percent and General Motors said its sales fell 31 percent. Sales for the year weren’t much better, according to industry research firm Autodata. U.S. sales totaled 13.24 million units in 2008, down 18 percent for the year and the fewest since 1992. >>>
35Cbusiness.com
1/21/09 3:47:45 PM
U U car “ cal B ing “ con inc C Cla “ tha tak
C M pre “ we for M the H “ eve D “
>>> Because of the decline in sales, more than 900 of the 20,770 new car dealers in the U.S. went out of business in 2008. Among the closures were six Denny Hecker Automotive Group dealerships in Minnesota. Along the I-35 corridor, Countryside Motors in Waseca closed its doors in December, in part due to the economy. “It’s a good time to get out of the business,” said Dick Arnold, who owned Countryside with his brother, Gary. “We’re not closing because we have to, we’re closing because it’s time. We’ve had 37 profitable years in the business and thought the timing was right to retire.” Dealerships along I-35 and all over the country have seen hard times before, but many haven’t seen the likes of the current dip in sales in a long time. “Without question, this by far has been the most difficult year in the car business,” said Peterson, who has been in the industry for 19 years. “It’s as bad as anybody has seen.” While auto industry executives attributed the poor sales to the economic downturn — first the housing crisis, then the credit freeze — one local dealership owner says other factors were involved as well. “It’s the perfect storm of troubles,” said Clancy Dokmo, owner of Dokmo Ford-Chrysler in Northfield. “We’ve all enjoyed the growth in our area the last few years, so the recent decline in construction has hit us hard. A lot of our customers aren’t our customers anymore.” Dokmo also blames the fluctuation in the cost of gasoline as another factor. “The cost of gasoline went up so high that it put the burden on everybody,” Dokmo said. “The energy
Industry woes
35C photo by Thom Caya
Pat O’Connor, Service Manager at Waseca Chrysler Center, helps Dodge owner Mike Drabek with service. The Waseca business has seen an increase in service work since Countryside Motors closed its doors in December 2008.
meltdown was a big factor. It certainly made the climate more challenging for car dealers.” With sharp declines in sales, consumer confidence at one of its lowest points in recent history and no end in sight to the downturn, U.S. automakers sought help from Congress to avoid financial collapse. In December, the U.S. government provided a $13.4 billion short-term loan to bail out the crippled U.S. auto industry and help assure that none were forced to file for bankruptcy. The loan, drawn from the $700 billion rescue fund, provided General Motors with $9.4 billion and Chrysler LLC with $4 billion in December and January.
An additional $4 billion may be available in February, according to the U.S. government. Economic woes changing habits When Peterson sees a customer walk through the showroom doors, he’s not certain what he will get. Habits have changed, he said. In good markets, people who liked a car usually bought the car. “Now, we find people come in who like a car, apply for a loan, get approved and then not buy the car,” Peterson said. “They just can’t seem to pull the trigger. I’ve never seen it happen so much as it does now.” >>>
With recession fears swirling, the auto industry saw one of its worst years in terms of sales in 16 years. A closer look reveals the catastrophic decline in sales in 2008. • Chrysler sold 1.45 million units (a 30 percent decrease from 2007) • GM sales totaled just under 3 million (down 23 percent) • Ford sold nearly 2 million vehicles (down 21 percent) • Toyota sold 2.22 million vehicles (down 15 percent) • Honda’s sales totaled 1.43 million units (down 8 percent)
A bad December The year ended with a thud as December sales of new cars, minivans and trucks fell 36 percent. Chrysler led the way. • Chrysler sales were off 53 percent • Toyota sales fell 37 percent • Honda sales dropped 35 percent • Ford sales dropped 32 percent • GM sales down 31 percent — Autodata
FEBRUARY/MARCH 2009 35C
35C page 13 (Feb. 2009).indd 1
35Cbusiness.com
13
1/21/09 3:49:01 PM
>>> While Dokmo can’t wait for the crisis to take a turn for the better, if his 30 years in the business has taught him anything, it’s that consumer buying habits are unpredictable. “Anybody who has the capacity to make large consumer purchases has to be cautious,” said Dokmo, who has been in Northfield for 25 years. “People are shopping if they need a new car. But in the end, there’s never been a good time to buy something you don’t need.” Used car sales surge Used car sales have been the mainstay of Harry Brown’s business for the past 42 years. With one of the biggest selections of used cars in the region, the Faribault auto dealership has suffered less than others in the region. “Used car sales are up,” said Mike Brown, owner of Harry Brown’s. “The new car sales portion of the industry has dropped drastically, but we’ve seen steady business on the used car side.” Brown says that the other departments at his dealership in Faribault — service, parts, body, detail and car wash — have been doing better than expected during the auto industry crisis. “The slowdown in new car sales has made it crucial that we tighten our belts,” Brown said. “A year ago we started the process of consolidating our two locations under one roof and that has helped keep costs lower. It has also helped keep our
35C photo by Thom Caya
Mike Brown, owner of Harry Brown’s in Faribault, says that while new car sales have dipped drastically, used car sales are up. Many I-35 corridor auto dealerships are preparing for consumers to buy more used cars and fewer new cars in 2009.
other departments, including used cars, operating at higher levels.” Customers of Dokmo Ford-Chrysler in Northfield will begin to see fewer new cars on the lot in the near future. That’s because Clancy Dokmo sees a future rise in used car sales. “I see a stronger used car market in
2009 and beyond,” Dokmo said. “Manufacturers will reduce supply in the future and with that the incentives to buy new cars won’t last. We’re moving to purchase more newer used cars in anticipation of that so we can take care of our customers’ needs.” >>>
“The slowdown in new car sales has made it crucial that we tighten our belts.” — Mike Brown, owner of Harry Brown’s in Faribault
Success
in business depends on
• Business Law • Real Estate • Family Law • Mediation • Collaborative Law
Mediation can assist in preserving valuable business relationships. Establishing successful relationships takes time and money. Disruption of working relationships is costly and impacts customers and suppliers.
JAMES J. SCHLICHTING, PLLC
Relationships 14 FEBRUARY/MARCH 2009 35C
35C page 14 (Feb. 2009).indd 1
A Professional Limited Liability Company
www.jslaw.net • e-mail james@jslaw.net 507-645-0555 OFFICE • 507-645-0567 FAX 516 SOUTH WATER STREET • SUITE 102 • NORTHFIELD, MN 55057
35Cbusiness.com
1/21/09 3:49:38 PM
507.373.1900 Albert Lea, MN
Get free service & maintenance for your HP printers & MFPs. Lower your color printing costs with affordable print contracts. Save on your PC’s by purchasing Thin Clients from HP.
320.587.2940 Hutchinson, MN
952.975.0081 Chanhassen, MN
507.332.2800 Faribault, MN
507.455.2338 Owatonna, MN
507.536.7744 Rochester, MN
35C photo by Thom Caya
Rick Peterson, co-owner of Waseca Chrysler Center, cleans off snow from some of the inventory on his lot.
Crystal ball Mike Brown has been in the auto industry most of his life and is all too familiar with the ups and downs. While he knows he can’t predict with certainty when the auto industry crisis will begin to ease, his educated guess is as good as anyone’s. “I think the first part of 2009 will be about the same as 2008,” Brown said of new car sales. “Past the second quarter this year, we’re going to see an up-tick. I think we’re going to see a shortage of new cars and trucks and that will lead to a pent-up demand for new cars. I think you’ll see a nice surge both in new and used car sales.” Mike Hamilton, general sales manager at Hursh Motors in
Owatonna, believes consumer confidence will determine how quickly the auto industry woes will end. He’s confident that Hursh Motors will weather the storm because the dealership has been in town for 50 years. “We’re going to ride it out. We’ve been here before,” Hamilton said. “You just have to keep inventory in control and think about every expenditure and be smart.” Dokmo agrees. “If there is a positive here, it’s that the time is right to buy a car with all of the incentives and the inventory on hand at dealerships,” Dokmo said. “There is money out there and credit for people to buy cars. It’s a great time to buy a new car.” r
Providing rural electrical power to the I-35 Corridor •Northfield •Faribault •Owatonna •Ellendale
320.235.2007 Willmar, MN
Welcome to Lonsdale Packaging Inc. We provide outsource assembly, fulfillment, shrink-wrapping, packaging and hand-packaging services. Lonsdale Packaging specializes in projects that are labor intensive. We have high quality standards because of a highly motivated work force.
What We Offer: • Quick turn around time • Great customer service • Competitive pricing • 56,000 sq. ft. temperature controlled storage facility ready to accommodate any size project. Please call us at 507-744-2376 (office) or Jim Gilbertson at 952-465-1898 and submit your project today for a quote!
507-451-7340 2411 West Bridge St. 800-526-3514 Owatonna, MN 55060 swce@swce.coop • www.swce.coop 629 Industrial Drive S.E., Lonsdale, MN 55046 Jim Gilbertson
www.lonsdalepackaging.com FEBRUARY/MARCH 2009 35C
35C page 15 (Feb. 2009).indd 1
35Cbusiness.com
15
1/21/09 3:50:13 PM
Interstate appeal Ariel Preferred has grand plans for Medford Outlets By JERRY SMITH Associate Editor
S
haron Broin knows a lot about change. In fact, she’s been an agent of change at many — 26 to be exact — regional shopping centers throughout the country in her 19 years in the shopping center development and management industry. Ten of those projects have been major development projects. That’s why she’s a perfect fit at the Preferred Outlets of Medford. Broin was brought in by Ariel Preferred Retail Group in November 2008 to help facilitate the major redevelopment that is planned in the coming months and years in Medford. “I think my redevelopment background was a big factor because they knew they were planning major changes here at the center,” Broin said. Broin has been involved in the changes at many high profile shopping centers in Minnesota, 16 FEBRUARY/MARCH 2009 35C
35C page 16 (Feb. 2009).indd 1
including Southdale Shopping Center in Edina in 1991, which was the center’s first major renovation since it opened in 1955; Rosedale Center in Roseville in 1992; Brookdale Center in Brooklyn Center in 2002; and River Hills Mall in Mankato. The project Broin is particularly proud of involves the changes she helped bring about at The Shoppes at Arbor Lakes in Maple Grove. The center was the first “Lifestyle Center” in Minnesota and received awards for its architecture and successful retail mix. “The developer created a strolling environment that keeps the shopper relaxed and entertained,” Broin said. “That’s what we’ll try to achieve here at Preferred Outlets at Medford.” Broin’s vision is to bring in a nationally recognized chain restaurant that will be visible from I-35 and also focus on attracting the right mix of outlets and retail stores. “We’re not at full capacity right now,” Broin said. “We’ll bring
35
in more stores with a fresh new presence. In our site plan, there is an expansion area that we are ready to develop and we are looking for the right mix of stores. “Ariel is being careful in considering who to bring here because it is a part of the whole success package. If the full vision is realized, we would probably have close to 55 stores, which is an increase from the 34 we presently have.” The process of bringing in that “perfect” mix has already begun in Medford. In November, the Pendleton Outlet Store opened, making it only the second store in Minnesota. “We’re very lucky in these economic times to be able to attract new stores but we are,” Broin said. “Preferred Outlet at Medford is perfect for transformation.” In a 35C interview, Sharon Broin talks about the major redevelopment plans and her vision of Preferred Outlets at Medford. >>>
35Cbusiness.com
1/21/09 3:50:41 PM
Q: Can you summarize what is going on at the center?
A: Ariel Preferred is the management and the team that sees the vision for this property. In this property they see a great opportunity because of the other outlet centers in the Twin Cities area and the southern location of this one, which is in a real ripe area to entice retailers to the center. During the last few years, there’s been a lot of retail developed in Minnesota and it wasn’t the outlet’s time to evolve. It is now. Throughout the country, outlet centers are in a growing mode right now and we’re finding that retailers are expanding their own retail operation and including outlets in their portfolios, which makes this property ripe for bringing those new retailers with outlets to this market.
outlet locations. The other piece that is important for the redevelopment is the visual piece. That has to do with the renovation. It needs to be fresh, it needs to be very visible and it needs to be very current looking. It’s not something you can just put a coat of paint on. You can’t do that anymore. You have to have very good visibility and the owners are working with architects who are retail experts. Retail is what they do and they are well known in the industry.
Q: It seems the Medford outlets are a destination. Is this the case and if so, what is its market?
Sharon Broin file
A: It is, but I think this property can be more than the traditional outlet. The property has not really maximized those opportunities and that will be in the marketing plan for 2009, 2010, 2011 and so on. We will focus on our groups Q: Is this more and bringing more than a facelift? of them here. We found in our 2008 A: It’s a total consumer research package. It has to be study, over 46 pernew to the customcent cross-shopped ers and the retailfive times or more ers. Retailers today 35C photo by Thom Caya here at this center are very savvy and Sharon Broin, Center Manager for Preand at regional shopthey all know what ferred Outlets at Meford, looks over the ping centers. I was the combination of plans for the center’s renovation. completely surprised success requires. It by that. This is great is different in every news for our stores and future stores. state and every region and every retail We are the destination shopping spot district. However, there is one common for customers from Iowa and Sioux Falls, denominator and that is that the consumS.D. We have many tour groups that see er or shopper has the right retail mix so us as a destination as well. We definitely when they come to the center, they stay will be focusing on our regional markets and shop. They want the center to have and our local communities. an environment that feels good to shop. The visual piece of it, the friendliness of it, Q: What kind of shoppers are the staff at the stores, all play a big part you looking for and how far do they in the customer deciding where to shop. come to shop at this outlet center? They have many choices today, so are they going to choose the outlet center or are they going to choose another retail A: We want to maximize all markets. venue? That is very clear. We want to provide Now that our economy is taking a difmore selection so customers will stay here ferent road, value will be a big piece of and shop for all of their needs. We want the survival of the retail operations in mar- to attract the drivers who are driving in kets throughout the country. That, too, from Iowa and from other places on I-35, gives Medford the opportunity to attract whether we’re the destination or they’re the retailers that currently do have outlets just driving by. We want them to stay and and those who are making transitions have a reason to stay and shop, and in the within their own organizations to begin future, dine. >>>
Position Center Manager at Preferred Outlets at Medford since November 2008 Residence Chaska Family Son Colin, 17; step daughter Ashley, 18 Career Went to school for interior design, moved into commercial interior design and managed a facilities planning department for the St. Paul Company for seven years before switching to the retail arena. Involved in the development of 26 regional shopping centers located throughout the country and of those centers, 10 were major redevelopment projects. Some local projects include the 1991 renovation of Southdale Shopping Center in Edina, the first since it was built in 1955; the first major renovation of the Rosedale Center in Roseville in 1992; renovations at the Brookdale Center in Brooklyn Center in 2002, River Hills Mall in Mankato, and the management of The Shoppes at Arbor Lakes in Maple Grove, which was the first “lifestyle” center in Minnesota.
FEBRUARY/MARCH 2009 35C
35C page 17 (Feb. 2009).indd 1
35Cbusiness.com
17
1/21/09 3:51:42 PM
Q: Who are the Meford outlet’s primary customers? A: Because of our location and being an outlet center we also have a few non-outlet stores like J. Jules Fashion, The Bag Lady and a couple of other stores. This makes us a unique retail venue. We have an opportunity to continue attracting customers in Southern Minnesota and from outside our region. Many shopping centers don’t have that. They have a three- to six-mile radius in which they draw from because they have to. There is so much competition and there are other regional shopping centers in their market. We draw from three hours travel time. Those cities and surrounding areas bring demographic markets that will drive our store mix. So, the center’s customer is poised to bring more loyal shoppers and tourism. Q: Would a restaurant help increase loyalty and tourism traffic? A: Having a restaurant here is very critical to our mix. It’s a piece that has been missing. It is definitely in our vision to have a nationally recognized restaurant
Q: You have had success at The Shoppes of Arbor Lakes, the first lifestyle center in Minnesota. What is a lifestyle center?
35C photo by Thom Caya
Preferred Outlets at Medford Center Manager Sharon Broin chats with Diane Kortuem at The Painted Porch.
that meets the family tourism appetite. This, along with new stores, encourages shoppers to shop the Preferred Outlets at Medford. We feel that the market here, with the visibility from I-35, is primed for a restaurant. Now that we have an opportunity, we have one space that we have earmarked for a restaurant because of the highway visibility. Having a restaurant is like having more decorations on the cake. That is our number one complaint, that we don’t have a place to sit down with a full menu.
A: It’s a buzz word that has taken off the last 10 years or so and everybody is on the bandwagon to create a lifestyle center. I think it means different things to different people. Some people see it as a status type of shopping environment and some people might look at it as a place to kind of relax and hang out. Originally, home furnishings businesses were always a part of the mix. It really attracted the female shopper. They were typically large box retailers with a sprinkling of small retailers. It has kind of evolved into a mix of retailers that meet all of the needs of that region or that market. It was never thought of that Minnesotans would ever gravitate to a lifestyle center. With The Shoppes of Arbor Lakes and the success of the whole Maple Grove area on the north side of town, that is not true. We are very hearty people and we do not mind parking and meandering through a center to shop. Our goal here is to create more of that lifestyle feeling when customers walk through our property. >>>
We take time to understand your unique issues, and
help you understand your legal options.
HOFFMAN CARLSON LUNDBLAD ZRIMSEK C R O S B Y G E O R G E Attorneys at Law
• Real Estate • Civil Litigation • Family Law • Probate • Guardianships
• Elder Law • Estate Planning • Personal Injury • Business Law • Criminal Defense
Our offices are located at: 414 N Central Ave, Suites A & B, Faribault • 507.332.4001 200 Division St, Suite 340, Northfield • 507.663.1241 30 East Derrynane St, Le Center • 507.357.4006 207 N. State St., Waseca • 507.461.3581 17800 Old Excelsior Blvd, Minnetonka • 952.470.4550
w w w. j p h o f f m a n l a w. c o m mediation
arbitration
collaborative law
Professionals of Minnesota
www.accordofminnesota.com 18 FEBRUARY/MARCH 2009 35C
35C page 18 (Feb. 2009).indd 1
35Cbusiness.com
1/21/09 3:52:16 PM
We promise to deliver one thing:
better water, pure and simple. 35C photo by Thom Caya
Sharon Broin, Center Manager for Preferred Outlets at Meford, looks at clothing with Deb Vizina at Lane Bryant Outlet.
Q: Is the concept of
outlet centers changing?
A: It is. And it’s a great evolution. I think retailers always felt that value was just for a certain sector of people and they could just have a box with a sign on it and people would come. That’s really not true today. The consumer today is expecting, no matter how much they pay, to have an environment where they feel good and enjoy their experience when shopping. Outlet centers are very inclusive to the lifestyle shopping center concept but with value. Q: Why are outlet centers becoming more popular? A: I think that is true for a couple of reasons. I do believe that our country today as a whole is looking for value and outlet centers provide that. The retailers are also looking to expand their business to attract shoppers who are looking for value. It has little to do with economic profiles and everything to do with everybody wanting to get the best purchase for their money, especially if designer or brand names are part of the store
choice. Retailers know that and retailers see that there is a value and that the outlet developers are willing to bring up the architectural standard and provide ambience and a retail mix.
Q: How important is the shopping experience at the Medford outlets? A: It is extremely important. It is important for every shopping center, whether it is an outlet center or a strip center or a regional mall to keep the shopper there. That points to having the mix and having the environment where they can visually see where the stores are located. We have at this center, which is probably higher than many that I have seen in research, data showing that our customers shop five stores every time they come here. It was a very high percentage for an outdoor center and that is great. If we can move it to six or seven because we completed our retail mix, we’ve hit a home run. That is what we are focused on. We are finding that full price retailers want to nestle in between the outlet stores and take advantage of the positioning that outlets bring. >>>
Our patented Reverse Osmosis Water Filters, and Culligan Water Softners do just that.
121 Walnut Ave. N, Owatonna • 507-451-1010 1104 S State St., Waseca • 507-835-1234 1690 Hwy 3 S, Northfield • 507-645-6621 • culligan.com FEBRUARY/MARCH 2009 35C
35C page 19 (Feb. 2009).indd 1
35Cbusiness.com
19
1/21/09 3:52:49 PM
Executive accommodations! Riverfront suites available for daily, weekly, or monthly rentals. All suites include full kitchen, living room, WiFi, laundry on site and $10 credit at Froggy Bottoms River Pub per night (maximum $50 per week). Artist Quarters’ meeting room available for your business meeting or party. River Pub • 507-664-0260 305 Water Street S., Northfield, MN
Preferred Outlets at Medford Center Manager Sharon Broin chats with Jo Winter about the productline at Harry & David Gifts. 35C photo by Thom Caya
River Suites • 507-650-0039 305 Water Street S., Northfield, MN
www.froggybottoms.com check out our website for details, pictures and rates
Q: You have been involved in shopping center development and management for 19 years and have been a key person in the redevelopment of many centers. Why is redevelopment important for Preferred Outlets of Medford? A: We want to fill the center with the right tenants and the right stores for our consumers. That has a snowball effect. During that process, our marketing plan takes on a broader reach and then we will be able to hone in specifically on the tourism market in a much grander way. Our marketing programs will change and we will be able to do more for our customers when they are here. We want this to be more than just a place to shop. We want it to be a place where families can come and have a full day of fun. With our redevelopment plans, we will increase the traffic, expand our customer base and in turn increase store sales. We’ll bring in food and more national names that are popular today because we have the space and expansion areas that give us a wide range of possibilities for selecting the right stores and restaurant. We have name recognition already and our current stores give us a good start. The retailers that we are talking to see what we
20 FEBRUARY/MARCH 2009 35C
35C page 20 (Feb. 2009).indd 1
have and they see the opportunity of fitting into our mix. As retailers continue to close markets, they have to open them up somewhere else and we feel the outlet markets are going to be a part of their expansion success stories.
Q: What is the timeframe for starting and completing the project? A: We have some target times that our architects and development teams are working on. We’ve already started installing two 124-foot long sign walls on the front of the property facing the highway. That has always been a challenge for this property. People on the highway can see only three stores. We are putting the sign walls out there with the logos of our stores and as we go forward in our project we’ll be adding the new stores to those signs. That has already started. This is an exciting time here. It’s a good time to start. Q: How has Cabela’s and the other businesses along I-35 helped attract business to Preferred Outlet Centers of Medford? A: Those businesses help immensely. The more development that begins and grows out here, whether it is retail or whatever, makes our positioning here that much greater. r
35Cbusiness.com
1/21/09 3:53:16 PM
35Culinary I-35 corridor restaurants are ready to serve Traxler’s Hunting Preserve and Wild Game Restaurant 37699 Hunting Preserve Lane Le Center
If it’s a unique wild game dining experience you seek, Traxler’s is the place to be. Featuring items such as alligator, New Zealand Red Deer, Caribou Moose, game birds, waterfowl and exotic fish, Traxler’s menu — which also includes traditional meals
— changes nightly so patrons can experience entrees prepared by Chef Mark Moore and Sous Chef Jim Traxler. Traxler’s offers dinners every other Thursday evening from September through March by reservation only. Traxler’s also offers lunch Tuesday through Sunday from 10 a.m. to 2 p.m. Reservations: For more information, visit Traxler’s Web site at www. traxlers.com. For individual and group reservations, call 507-357-6940.
Photo of chefs Shelly Krenilc and Melanie Johnson by Thom Caya
Torey’s Restaurant & Bar
Richard’s Restaurant & Pub
685 W. Bridge St. Owatonna
408 South 3rd Street Saint Peter
Torey’s, located one block east of the Bridge St. exit off I-35, has fantastic food and friendly service and offers a full service bar and an extensive wine list, all in a sports bar atmosphere. Known for its lunch buffet, Torey’s is a perfect place to go if you are looking for a casual meal and great service. Torey’s also offers a banquet room for those special occasions or business dinners and provides full service catering. Specialties: Seafood, awardwinning ribs, char-grilled steaks, Asiago chicken, pastas, spinach artichoke dip, seafood cakes and deck wings. For a full menu and wine list, go to www.toreys.net. Information and reservations: Call Torey at 507-4559260.
Richard’s Restaurant & Pub recalls turn of the century elegance. Located in the historic Konsbruck Hotel, friends, family or business associates will find a comfortable yet sophisticated environment in which to enjoy fine food — prepared by chef Emily Streeter — and beverages attentively prepared and served. Whether you are celebrating a special occasion or you just want a variety of food options, come eat with us. Our delicious dishes are freshly prepared and offered at very affordable prices. Reservations: For more information and/or to set individual and group reservations, please call 507-934-4988 or e-mail info@www.richardsrestaurantandpub.com.
The Tavern of Northfield
Patrick’s on Third 125 S. Third St. Saint Peter
212 Division Street Northfield The Tavern of Northfield Restaurant & Lounge is a great place for people of all ages. The Tavern has been making its breads, soups and sauces from scratch for nearly 24 years. Located in the basement of the historic Archer House in Northfield, the Tavern features a full breakfast, lunch and dinner menu and a full bar. The Tavern has been a restaurant of choice in Northfield for business people and families alike. The service is great, but you’ll return for the great prices and the quality menu. Reservations: For more information about the menu and for reservations for parties of five or more, please call 507663-0342.
Welcome to Patrick’s, home of the World Famous Patty Melt, Best Burger on the Planet, Bucket of Death, Govenaires Drum & Bugle Corps, Drum Corps Museum and a number of other really weird and wacky things. If it’s an amazing burger you crave, Patrick’s is the place to go. Patrick’s also offers a variety of menu items from steaks and burgers to pasta and Mexican to Italian. If it’s beer you crave, Patrick’s offers 20 craft beers on tap. Enjoy a laid back atmosphere where there’s Trivia Night each Tuesday, a Karaoke Buffet every Wednesday, kids eat for $1 on Thursdays after 4 p.m. and Cribbage on Sundays. Patrick’s on Third is open every day from 11 a.m. to 1 a.m. For reservations, call 507-9319051.
FEBRUARY/MARCH 2009 35C
35C page 21 (Feb. 2009).indd 1
35Cbusiness.com
21
1/21/09 3:53:42 PM
American bottle caps Green Global Horizons: Turning plastic bottles into ‘green’ baseball hats By JERRY SMITH Associate Editor
J
oe Dokken has quite the story to tell. It goes something like this: Three guys, interested in helping the earth and starting a new business at the same time, decide to brainstorm ways to sell green. They already know a fair amount about such things. One is an inventor. One has connections in the sales and marketing world. The third knows how to tell a tale that leaves people begging for more. Between them they know that just saying it’s green isn’t going to be enough — green is hot now, everybody’s into it. But the three wonder if
22 FEBRUARY/MARCH 2009 35C
35C page 22 (Feb. 2009).indd 1
people know the sustainable products they buy are most likely either made overseas or made here with recycled waste from overseas. They wonder what people would think if they promised a product that is not only green, but also made from recyclables collected and processed solely in America. And that’s how Green Global Horizons was born. The big idea It was somewhere around May or June last year, Joe Dokken says, that he and the Behr brothers, Jerry and David, hit upon their big idea. Jerry and Joe are Northfielders and all three are affiliated with Behr’s USA Flooring there. They’d all
noted the increasing popularity of carpeting, made by Mohawk, that was woven out of recycled plastic bottles. And Jerry Behr was no stranger to big ideas. He had several inventions under his belt — for bleu cheese dressing, kids’ toys and one that bears his name, the Behr Claw, a carpet stretching tool that installers all over the nation now were using. But what the three of them had in mind was more innovation than invention, Jerry said. The materials were already all there, they just intended to put them together. The research & the product By materials, Dokken and
the Behrs meant all those plastic bottles languishing in landfills all over the country. According to the national Clean Air Council, Americans throw away 2.5 million plastic bottles every hour. The three men knew that “green” was hot. Everybody was attempting eco-marketing and manufacturing. But in doing some research, the three discovered that not all was what it seemed. “We found that most of what was out there being marketed as ‘green,’ was really only about 50 percent American recycled waste,” said Joe Dokken. “The rest was imported.” That meant that while American landfills were filling up at an alarming >>>
35Cbusiness.com
1/21/09 3:55:56 PM
“We found that most of what was out there being marketed as ‘green’ was really only about 50 percent American recycled waste.” — Joe Dokken, marketing/operations at Green Global Horizons
Green Tops Name: Green Global Horizons Employees: 3 Location: 1325 Armstrong Road, Northfield, MN 55057 Web site: http://GreenGlobalHorizons. com E-mail: Info@greenglobalhorizons 35C photo by Thom Caya
Jerry Behr and Joe Dokken of Green Global Horizons show some of the hats the company makes from recycled plastic bottles collected and processed solely in America.
>>> rate, people were snatching up “green” products that were actually not helping much to reduce waste in the United States. Dokken said the three men were big enough thinkers to realize that success comes from finding the one thing that’s not out there — what if they could market a product that was guaranteed made from plastic that came only from American landfills? And, even better, what if the plastic was reprocessed here, spun into fiber here and the product made here? Additional research revealed three mills that were government-certified as using only American recyclables, and three custom sew shops that used the American-made fiber spun from the PET (Polyethylene Terephthalate) flakes
generated from recycling plastic waste. “We wanted American waste, American processed,” Joe said. In the meantime, they also looked for the one “green” product that no one else was making. Quickly, they found it: Baseball caps, the no. 1 promotional giveaway item used by companies in the United States. The plan From there, the three had to find financing. In the Northfield News, they’d read about a group of local investors who had created an Angel Fund to help budding local entrepreneurs. They approached them and received not only funding but three successful businesspeople — Jennifer Sawyer, Brett Reese
and Craig Ibsen — to serve on the new company’s board and help the three men develop a business plan. After that, it just became a matter of spreading the word. Right now, the company is based in the Behr’s USA Flooring store in Dundas. As you walk in the showroom, the only hint you get of the innovative company being grown is an 8 ½ x 11 piece of paper taped above the fax machine with the Green Global Horizons logo and a box of hat tags on the reception desk. The hat tags tell the company’s story and feature a giant “3” on them, the number of recycled bottles it took to make the hat. Another less obvious hint is the framed picture on the back wall of the showroom of a huge chunk of a >>>
Phone: 507-664-2021
Management team Managing Principal: Brett D. Reese Managing Partner Jennifer Sawyer Managing Partner Craig Ibsen Marketing/ Operations Jerry Behr Marketing/ Operations David Behr Marketing/ Operations Joe Dokken
FEBRUARY/MARCH 2009 35C
35C page 23 (Feb. 2009).indd 1
35Cbusiness.com
23
1/21/09 3:56:32 PM
DISPUTE RESOLUTION
• SAVE VALUABLE TIME AND RELATIONSHIPS • • Have you identified a problem between coworkers or between management and employees? • To resolve internal workplace conflicts call us at 507-664-3522.
www.rcdrp.com
Subscribe to Sam Gault’s taking a sentimenta
identity theft l journey I ID Insight fights
35C
DECEMBER 2008/ JANUARY 2009
r
Commerce along the I-35 Corrido
Flowery disposition
Julie Donahue Zweber inherited her father’s knack for marketing at Donahue’s Greenhouse
Credit crunch: Homebuilders, banks, farmers at crossroads.
35C Business Magazine • P.O. Box
537 • Northfield, MN 55057
35C For just $20 a year, we’ll mail 35C directly to your home or office. To order visit our website and click on “subscribe.”
Fitness fanatics: Cybex’s state-of-the-art facility keeping more people fit.
www.35Cbusiness.com
>>> glacier falling into the ocean with a Psalm written below: “Therefore we will not fear though the earth gives way and the mountains fall into the sea.” “For us, it bothered us greatly that it wasn’t American waste, American processed,” Joe said. “We want to be true to that mission.” Now, Joe and David spend more than 75 percent of their 12-hour working days making hundreds of cold calls seeking customers and additional investors for their baseball caps and aprons (a later addition to the product line). So far, they’ve netted three serious customers. Their first order, due to arrive any day, was from The Wedge, a co-op in Minneapolis. The Wedge’s research and education director, Barth Anderson, said David Behr was a long-time customer and first pitched them the idea of selling Green Tops, the nickname for their baseball caps, with The Wedge’s logo on it. This was after Behr’s USA Flooring had partnered with The Wedge and chipped in a percentage of their profits from selling “green” carpeting to provide flood relief to southern Minnesota farmers. Anderson said he was immediately intrigued. “My reaction was ‘Wow, what’s not to
like?’” said Anderson, who is also responsible for the co-op’s Web site and newsletter. “As a marketer, to be able to tell such a cool story; we’re proud to have our logo on their product.” Dokken and the Behrs are also in negotiations with the Girl Scouts of America. If they can seal that deal, their Green Tops products — now four lines of baseball hats with many color and material options, and four lines of aprons — will be featured in a catalog that circulates to more than 3 million households, Dokken said. Next up for the company will be T-shirts and fleecewear. Dokken said fleecewear heavyweight Patagonia offers products that are 100 percent made from recycled plastic, but that it’s imported waste. “We can compete with them,” he said. “That’s one of our huge advantages. They may have the name, but we’ve got our story.” And apparently, despite the economy, it’s one people are willing to at least listen to. “We’re looking for — and finding — customers who care where the product with their name on it is made,” Joe said. “We want people who care that the story is the truth.” r
Stop your talent search. Start finding it. Manpower can find it for you faster. With unmatched know-how, perfected processes and access to qualified candidates, we can swiftly find the talented people you need. For contract, contract-to-permanent or permanent placements. We’ll deliver what you’re searching for. Contact Manpower to see what we can do for you. 920 Hoffman Dr. Owatonna 507.451.3404 us.manpower.com
Air Filter Sales & Services Specializing in HVAC filter services
Professional Service • Insured for your peace of mind • Free quote • No contracts to sign • Personalized service directly from the owner • 15 years experience
John Thamert, owner
507-456-3857
owatonnafilters@myclearwave.net 24 FEBRUARY/MARCH 2009 35C
35C page 24 (Feb. 2009).indd 1
35Cbusiness.com
1/21/09 3:57:00 PM
Getting the message out one T-shirt at a time
P
atrick Burkhartzmeyer wants to take over the world, one T-shirt at a time. Burkhartzmeyer, 25, and his brother, Ryan, 22, both Faribault natives, have created a new company, Cultural Cotton, which they operate out of a Minneapolis apartment. Their goal? To deliver to the world “silent mind bombs” in the form of T-shirts with socially conscious messages. Patrick considers T-shirts public space; even though Patrick they’re only on one person’s body, everybody has to look at them. And the messages parading around town these Ryan days are often not funny, but rather misguided and at times, downright offensive. “We were just tired of looking at them,” Patrick said. “I believe the T-shirt is one of the best mediums to reach the public. We’re founded on the idea of getting the right messages out there.” After graduating from Drake University with a degree in graphic design, Patrick worked part-time for a T-shirt printer
and got excited about the work. Last June, he and his brother conceived the idea of Cultural Cotton. They leveraged everything they owned to get a start-up loan, and by October they were up and running. Patrick handles the creative part of the business, and Ryan, still studying finance at Augsburg College, handles the company’s books. With the target demographic of 18- to 35-year-olds, the two confine marketing efforts to word of mouth through family and friends, a Web site (culturalcotton.com), and a Facebook page. On the Web site, messages like “Stop being lazy” and “We need more than two ways” come with statements explaining the context and meaning of the shirt. Each shirt retails for about $25. The fact that the “Stop being lazy” tee is eco-friendly and that Cultural Cotton’s shirts are made by American Apparel, a hip, green company based in Los Angeles, is just icing on the cake. “We really want to take over the T-shirt world,” Burkhartzmeyer said. r — Jerry Smith Associate Editor
Faribault’s first choice for business banking!
SBF
STATE BANK FARIBAULT
OF
Downtown 428 Central Avenue (507) 332-7401 Faribo West Mall (507) 334-6917 www.tsbf.com Member FDIC
Professional Services for Problem Gamblers It has never been easier for people to gamble legally, comfortably and conveniently on a wide variety of games and events. Unfortunately, for some people gambling becomes much more than a harmless form of entertainment. It becomes an obsession, not a pastime. When gambling becomes a problem, professional help is available.
Outstanding Value on New and Used Office Furniture
Helping individuals, couples, and families rediscover strengths and potential.
Our mission is to deliver quality furnishings and service at a fraction of the price of our competitors.
• Individual & Family Therapy • Child, Adolescent and Adult Services • Mental Health Assessment
• Couple Therapy • Parent Training • Problem-Focused Groups
Fluent in American Sign Language and Deaf Culture Feel Better About Yourself and Your Life Today!
US Office Furniture 842 Industrial Drive SE Lonsdale, MN 55046 Phone: 507-744-3640
www.usofficefurniture.net
Paula J. Detjen, PLLC Licensed Marriage and Family Therapist
(507) 581-0430
105 E. Fourth St., Suite 301, Northfield paula.j.detjen@charter.net FEBRUARY/MARCH 2009 35C
35C page 25 (Feb. 2009).indd 1
35Cbusiness.com
25
1/21/09 3:57:31 PM
35Chamber A look at what’s new in the region’s Chambers of Commerce
Sleigh & Cutter Festival takes over Waseca T he oldest running parade in the U.S. — Waseca’s Sleigh & Cutter Festival — will be celebrating its 59th year. The event will run each weekend in February, beginning Feb. 5 with the Waseca County Historical Society’s “Ice Harvest” at Clear Lake. The traditional Sleigh and Cutter parade will be held at 1 p.m. on Feb. 14 in downtown Waseca. Other
attractions include the Jesse James Gang, Cannon Old West Society, Snowball dance, Snowmobile Drag Racing and more. For more information, visit www. sleighandcutter.org or www.wasecamn.info.
Experience dinner theater “We Gotta Bingo,” a hilarious interactive St. Paul dinner theater experience, is coming to Waseca for one show only on March 28. The event is sponsored by the Waseca Area Chamber of Commerce Ambassadors. St. Paul’s longest running comedy is open to the public. Call 507-835-3260 for more information. • To see more Waseca Chamber events, log onto www.wasecachamber.com.
We get you connected.
Deposit checks without leaving your desk! Call for a demonstration on DEPOSIT EXPRESS for businesses.
• Consulting • Phone Systems • Voicemail Systems • Cabling: Voice, Data and Fiber • Adds, Moves and Changes • Testing and Certification • Networking LAN, WAN Wireless • Paging System • Remote Maintenance • VoIP Phone Phone Station Station Inc. Inc. is is your your total total communication communication source source for for sales, sales, service service & & installation. installation. Our Our Certifi Certified ed Technicians Technicians receive receive on-going on-going training training servicing servicing all all types types of of phone phone systems systems from from Sansung, Sansung, Mitel, Mitel, & & Avaya Avaya to to voicemail voicemail systems systems and and overhead overhead paging. paging. Serving all of Southern MN, Northern Iowa, parts of Wisconsin and South Dakota
Northfield Main Office 1605 Heritage Drive • 507-645-4441 Northfield Downtown Office 25 Bridge Square • 507-645-3132 www.community-resourcebank.com Member Additional offices in Cannon Falls and Roseville FDIC 26 FEBRUARY/MARCH 2009 35C
35C page 26 (Feb. 2009).indd 1
24 NE 2nd Street, Faribault, MN 55021 Voice: 507-334-3735 1-800-944-0105
www.phonestation.com
35Cbusiness.com
1/21/09 3:58:10 PM
Faribault
Northfield
Owatonna
St. Peter
‘Meeting of the Minds’ series set for Feb. 17 The Faribault Chamber will be hosting a free lunch-time seminar as part of its “Meeting of the Minds”s series on Feb. 17 at noon in the Chamber Conference Room. The seminar is titled, “The Economy — How to make sense of financial ups and downs.” The seminar will include panelists with expertise in the fields of banking, accounting, investment and workforce. For more information, go to www.faribaultmn.org.
Leadership program offered to community on Feb. 19-20 A leadership program sponsored by the Northfield Area Chamber of Commerce is set for Feb. 19-20 at the Community Resource Bank’s Community Room. “You, The Inspired and Successful Leader,” will offer different types of leadership tools for success in business and community organizations. Registration for the program is required. For a brochure and registration information, contact the Chamber office.
Third Thursday Networking event set for Feb. 19 Share leads with more than 50 business leaders from noon-1 p.m. at Roosevelt School.
Faribault Business Expo looking for vendors The Faribault Area Business Expo is returning to the Faribault Ice Arena on April 23. Join one of more than 60 vendors displaying at the Expo by calling the Faribault Chamber at 507334-4381.
Chamber Recognition Banquet set for Feb. 27 The Northfield Area Chamber of Commerce Annual Meeting and Business Recognition Banquet is planned for Feb. 27 at The Grand Event Center. For additional details, contact the Chamber office.
North America Farm & Power Show set for March Attend the eight-annual NAFP Show. For more information, visit www.owatonna.org.
St. Peter gears up for Winterfest celebration The fifth annual St. Peter Winterfest will take place Feb. 6-15. Winterfest was created to bring local businesses and organizations together and offer a variety of public events throughout the nine-day festival. Those events are as eclectic as the groups that sponsor them, from one-of-a-kind pottery filled with homemade soup at the Arts Center, to the Nicollet County Sheriff’s Office frigid Polar Plunge benefiting Special Olympics. Other highlights include the Medallion Hunt, Festive Lights competition, Winterfest Parade, Richard’s Winter Wine Tasting, North America Canned Beer Invitational, snow golf, poker tournament and extreme dodgeball tournament. For more information, visit www.tourism.st-peter.mn.us.
• Get connected in Faribault by clicking into EVENTS at www. faribaultmn.org.
• To see more Northfield events, log onto www.northfieldchamber.com.
• To see more Owatonna Chamber events, log onto www.owatonna.org
• To see more St. Peter Chamber events, log onto www.tourism.st-peter.mn.us.
Chamber Business After Hours slated for Feb. 24 Network with about 100 business leaders in the Owatonna area from 5:30-7 p.m. at the Gainey Conference Center. Minnesota Deer & Turkey Expo coming in March Visit more than 200 booths and attend any of the 30 new seminars, special events and special displays. Visit www.deerinfo.com for more information.
Your Resource for Knowledge, Skills & Strategy For a list of current offerings provided through the Center for Business & Industry, visit our website:
cbi.southcentral.edu
Faribault Campus: 507.332.5800 North Mankato Campus: 507.389.7200 A Proud Member of the Minnesota State Colleges and Universities System. An Affirmative Action Equal Opportunity Employer/Educator. SCC Has ADA Accessible Facilities.
FEBRUARY/MARCH 2009 35C
35C page 27 (Feb. 2009).indd 1
35Cbusiness.com
27
1/21/09 3:58:45 PM
35Construction Projects contributing to the growth of the I-35 corridor
TOP: Construction began on the $5.3 million GrandStay Residential Suites Hotel shortly after the Nov. 18 groundbreaking. The 59-suite Faribault hotel is located at the corner of highways 3 and 21. RIGHT: The $6.2 million District One Hospital expansion is on schedule.
Ritchie Bros. ready for March 19 grand opening As the final touches are being made inside and out to two buildings along I-35 in Medford that will house Ritchie Bros. Auctioneers, officials made plans for a March 19 opening. The final sale of heavy construction equipment at its current Lakeville location took place on Dec. 10. There are currently 35 auctions scheduled for the new location in Medford. — 35C photos by Jerry Smith
Dan Miller (left) from Healy Construction of Faribault works on exterior walls at the new River’s Edge Clinic building (shown above), which is scheduled to be up and running by mid-April. (35C photos by Kurt Hildebrandt)
28 FEBRUARY/MARCH 2009 35C
35C page 28 (Feb. 2009).indd 1
35Cbusiness.com
1/21/09 3:59:23 PM
35Commercial Directory Professional resources along the corridor to help grow your business City
Business Description
Contact
Tim O’Connell, CPA
Northfield
Tax, accounting, consulting for construction, manufacturing, retail, real estate and hospitality industries.
Ph: 507.645.8735
Carlson, Branstad & Co.
Owatonna
Providing personalized financial guidance to local individuals and businesses since 1996.
Ph: 507.444.9754
carlsonbranstad.com
Barbara Burke and Assoc., Inc.
Northfield
Customer service consultant, trainer, author and motivational speaker since 1986.
Ph: 507.663.7232 Fax: 507.663.0472
barbaraburke.com
Making Words Work
Northfield
Business writing, speaking and corporate training to enhance your reputation and increase your ROI.
Ph: 952.210.7167
MakingWordsWork.biz
Brenda Elsagher
Burnsville
National keynote speaker, comedian and author uses humor, healing from a patient’s perspective.
Ph: 952.882.9882
Renee’ Rongen & Assoc., LLC
Fertile
Provides tools for assisting individuals and organizations in becoming more passionate and productive.
Ph: 888.333.2802 renee@reneerongen.com
reneerongen.com
Faribault
Construction services, including site design, budgeting, expansion, relocation and building design.
Ph: 507.332.2266
met-con.com
Using the most advanced cleaning equipment, chemicals and techniques on your floors, carpets.
Ph: 800.735.1774 507.334.1774
carriagecleaning.com
Providing your business with the most secure way to destroy your confidential documents on-site.
Ph: 507.451.1881 877.97.SHRED
eliteshredding.com
Owatonna
Strategic business and technology planning with services including network security.
Ph: 507.446.0847 888.440.0847
ITnav.com
Waseca
Farmers Insurance offers home, auto, life and business insurance. Offering great service for 40 years.
Ph: 507.835.5070
Five corridor locations
Complete regional legal services providers along the I-35 business corridor.
507.332.4001 - Faribault 507.663.1241 - Northfield
jphoffmanlaw.com
Trained and certified solid waste management consultants who reduce costs of recycling and waste.
Ph: 952.435.3503
envfinsol.com
Name
Web site
ACCOUNTING
COMMUNICATIONS
Barbara@MakingWordsWork.biz
livingandlaughing.com
brenda@livingandlaughing.com
CONSTRUCTION Met-Con
CLEANING SERVICES Carriage Cleaning
Faribault
DOCUMENT SHREDDING Elite Shredding
Owatonna
INFORMATION TECHNOLOGY Technology Navigators Inc. INSURANCE Nelson Agency LEGAL SERVICES Hoffman Law
SOLID WASTE MANAGEMENT Environmental Financial
Minneapolis/ St. Paul
• For information on including your services, please contact Machelle Kendrick at mkendrick@I35targetmedia.com FEBRUARY/MARCH 2009 35C
35C page 29 (Feb. 2009).indd 1
35Cbusiness.com
29
1/21/09 4:01:54 PM
35Charitable December 2008
Santa Anonymous receives $10,000 WASECA — The Boxcar Bar was turned into an auction block last month with all the proceeds going to help those less fortunate in the community have a happy Christmas. Boxcar Bar owner Todd Schmidt said around 150 people attended the auction. Even in these shaky economic times, the auction was able to raise $10,090.50. The money raised is given to the Waseca Area Neighborhood Service Center for the purchase of presents as part of its Santa Anonymous program. Along with Schmidt and Boxcar Manager Tae Born, volunteers Russ
Waseca County News photo
Boxcar Bar owner Todd Schmidt and manager Tae Brown present Neighborhood Service Center Director Christine Baidoo with a faux check in the amount of $10,090.50.
Lashbrook, Robin Spooner and Twyla Schmidt scoured the greater Waseca area for donations from local businesses in the month leading up to the auction. “They went around and probably hit up around 400 businesses,” Schmidt said.
Businesses as close as Waseca and as far away as Elysian and Owatonna donated to this year’s auction. The Santa Anonymous program helps eligible low-income parents in the county receive holiday gift assistance for their children. This is the 13th year the Boxcar has hosted the auction, and the 10th with Schmidt as the owner. “It’s a very good cause,” Schmidt said. “Every kid should have a Christmas.” Jodi Root, an accountant with the service center, said the Santa Anonymous program wouldn’t be the same with out the Boxcar Bar auction. “The auction is one of the greatest fundraisers we receive as an organization,” she said. “It provides about 75 percent of our Santa Anonymous program.”
October 2008
35Charitable
Waseca lottery winners give $1 million to hospital WASECA — It isn’t every day that keynote speakers surprise a non-profit audience with a million dollar donation to their cause. That’s what happened Oct. 11 when Paul and Sue Rosenau surprised supporters of Waseca Medical Center — Mayo Health System by announcing their decision to donate $1 million to the medical center. A standing ovation from local guests showed appreciation to the Rosenaus, who made their presentation at Farmamerica after speaking at Waseca Medical Center’s Benefit Dinner. “I am overwhelmed by the generosity shown with this donation,” said Mike Milbrath, executive vice president of Waseca Medical Center. The Rosenaus presented their gift after sharing their story of winning the lottery. Paul and Sue Rosenau claimed the state’s highest-ever Powerball winnings in early May. The couple is currently in the process of 30 FEBRUARY/MARCH 2009 35C
35C page 30 (Feb. 2009).indd 1
—Drew Amo for 35C
We would like to hear from you
Sue and Paul Rosenau receive a lump sum check of $180.1 million — the state’s highest-ever Powerball winnings — from Lottery Director Clint Harris.
forming a private charitable foundation called “The Legacy of Angels.” The foundation will award grants to help in the expansion of the Newborn Screening Program to include testing for Krabbes Disease at birth, and to assist in research for treatment and a cure of both Krabbes and Cystic Fibrosis. The Rosenaus lost their first grandchild, Makayla Pike, to Krabbes Disease. “We appreciate how much this community cared about and supported us when we lost Makayla,” Paul Rosenau told the audience. “We wish to thank this community by presenting this gift to Waseca Medical Center.”
35C welcomes announcements for your upcoming charitable events and news of those that have passed. We are looking to publish information and photos relating to fundraising and philanthropic efforts along the I-35 business corridor. For consideration, please e-mail information and photos to Associate Editor Jerry Smith at jsmith@I35targetmedia.com. Please include the date, time, place, event name, details and charity served.
35Cbusiness.com
1/21/09 4:02:23 PM
35Caricature Corridor business people draw strength from outside the office
Tim Thomas (left) as Vic in “Funny Money” — Photo by Thom Caya
Life is a stage for Owatonna mortician After dealing with death all day, Tim Thomas turns to acting as a diversion By JERRY SMITH Associate Editor
T
im Thomas sees dead people for a living. As a licensed mortician and funeral director at Brick-Meger Funeral Home in Owatonna the past two years and a death investigator for Hennepin County for many more, Thomas has seen his share of unpleasant moments. “I’ve seen people killed in small plane accidents and senseless murders in my role as a death investigator,” Thomas said. “And I’ve seen people killed in horrifying auto accidents and many other strange deaths as a mortician. “You have to keep your professional hat on in both jobs and remember you are serving your community and just doing your job.” While Thomas takes his job of serving his community in a professional capacity seriously, he is equally thrilled to serve it
on another stage: community theater. As a diversion from the death and sadness in his professional life, Thomas has immersed himself in many roles on the Little Theatre of Owatonna stage. “It’s a great way to invest yourself not only with your body, but with your mind,” Thomas said. “It takes you to another place. You can wrap yourself in a character. “I’m in love with theater. It’s a great hobby and a diversion from what I do for a living.” Thomas’ love of acting began about the same time he started thinking about what he wanted to do for a living. For a fleeting moment, he even considered trying his hand at professional acting. “My passion for theater goes back to high school,” Thomas said. “I had a strong desire to enter it as a means to earn a living.” While he was never able
to break into the Hollywood scene, he says something even better came out of his love of acting. Thomas met his wife (Bonita) while on the stage at Sibley High School in Iowa. As he recalls, her interest in the art came from a different place. “She used theater to find a boyfriend,” Thomas joked. “She was my high school sweetheart and we’ve been married 28 years now.” While acting didn’t take with Bonita, the Thomas’ have another budding thespian in the fold. Thomas’ youngest daughter, Natalie, got some of dad’s acting genes and is involved in community theater as well. “I was thrilled when we got to act on the same stage two summers ago in ‘Guys and Dolls,’” said Thomas, who has two daughters (Caroline and Natalie). “She’s up and running on her own.” For Thomas, acting is a way of forgetting about work. However, like most things in life, it
comes with responsibility. “When you do something on stage, the audience can easily detect who is in character and who is not,” Thomas said. “That’s a big commitment as an actor, to get to know those lines upside down, inside out and not have to think about them. You are living your character. Obviously on stage you can’t be thinking about what just went on at work.” Owatonna’s leading man Tim Thomas has been cast in many Little Theatre of Owatonna plays. Here are a few of his favorite roles: • Randall P. Murphy in “One flew Over the Cuckoo’s Nest” • Col. Nathan R. Jessep in “A Few Good Men” • John Proctor in “The Crucible” • Sgt. Toomey in “Biloxi Blues” • Vic in “Funny Money” • Juror #10 in “12 Angry Men”
FEBRUARY/MARCH 2009 35C
35C page 31 (Feb. 2009).indd 1
35Cbusiness.com
31
1/21/09 4:02:49 PM
35C page 32 (Feb. 2009).indd 1
1/22/09 4:21:22 PM