North Hills 2014 Year End Review & 2015 Outlook by Kane Realty

2014 Year End Review & 2015 Outlook

Letter from the President In 2014 North Hills experienced tremendous energy and momentum: • In February, construction was completed on the 434 apartments at the Allister at North Hills, which is already 80% leased. • Captrust Tower reached 100% occupancy in the Spring. • Popular national retailers, Anthropologie and Vineyard Vines opened their stores in the Spring. • The long awaited opening of Midtown Park occurred in April with a weekend-long celebration attended by thousands enjoying multiple bands, fashion shows, and plenty of food and drinks. • The Cardinal at North Hills (Continuing Care Retirement Community) held a groundbreaking event in April. • The first apartments at Midtown Green opened in May with all 214 residential units being completed later in the fall. Kane Realty Corp sold these apartments in December. • The North Hills retail area expanded along Midtown Park with the addition for 3 new retailers. • In September, a groundbreaking for the 18-story Tower Two was held with construction under way for 300,000 square feet of office space. • The Friday Night Tribute Series at Midtown Park had some very fun music themes in August thru October during its 8-week run starting a new popular tradition. • The new website for North Hills (www.visitnorthhills.com) was launched in December and a North Hills App went live where users can make reservations, find their parked car, and check in on the next events or movies.

Looking forward in 2015, our outlook for North Hills remains very strong. More new openings, ground breakings, construction cranes, and simply just more things to do: • A groundbreaking will occur in March for 104 Dartmouth, the next residential project at North Hills adding 171 distinctive apartments. • Marriot’s new exciting upscale brand, AC Hotel, will start construction in the summer adding 133 hotel rooms. • North Hills first high-rise residential project, 100 Plaza, will be underway this summer. This project will add more retail along Midtown Park located under the residential tower. • Popular cooking retailer, Sur La Table, will open later this year providing customers with an array of culinary tools as well as product demonstrations in kitchen classroom. Often referred to as “Raleigh’s Second CBD” (Central Business District), North Hills is a place that is welcoming to all demographics to work, live, dine and shop for the value purchases as well as the occasional splurge. North Hills fills the void for Raleigh’s newest workers, residents, and guests who are looking for that 24-7 “place” to have access to an environment where walking is easy between shops and restaurants. Active streets with outdoor dining, late night activity, and a multitude of events all match what they expect to find in thriving new economy destinations. We are working hard to make sure North Hills remains “THE place to go” for those of all ages to gather with their families, engage in commerce, and celebrate with their friends.

Mike Smith President

Table of Contents Retail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

New Leases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 New Locations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Under Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Leasing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 North Hills Tower Two . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Tower III at North Hills. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Office Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Hotels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

AC Hotel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Hyatt House Raleigh North Hills Hotel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Renaissance Raleigh North Hills Hotel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Hotel Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Residential. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Allister North Hills Apartments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Midtown Green North Hills Apartments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 The Cardinal at North Hills. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 104 Dartmouth at North Hills. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 100 Plaza at North Hills. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Residential Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Midtown Park. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Hills Green. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VisitNorthHills.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Hills App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Midtown Events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 New in 2015. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Sponsors & Partners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Sponsorship & Property Branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 North Hills Gives Back. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Midtown Raleigh Alliance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Six Forks Road Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Raleigh Accolades. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Another Broken Egg Café

Anthropologie

b.good

Blown Away

Retail New Leases Within the past year, North Hills had 11 new leases, 10 new openings, and 9 renewals — occupying over 74,468 SF of space while achieving a 99% occupancy in all three districts. We expect to see continued momentum over the next year. Another Broken Egg Café Serving over 114 egg-ceptional menu items for breakfast, brunch, and lunch.

Anthropologie Styling women who express their personal style through their clothing, accessories, gifts, and home décor.

b.good A farm fresh, all-natural fast-casual restaurant with patio serving burgers, salads, and more.

Blown Away The Triangle’s premier blow dry bar salon concept providing an unique salon experience at the fraction of the cost.

Century 21

Edge Office

State-of-the art residential real estate office is techsavvy and community-oriented.

Edge Office Local office supplier specializing in the creation of innovative work spaces. Flour Power

Flour Power The popular cooking studio for kids, tween, and teens has been relocated to Midtown Park.

Kings Bowl North Hills

A retro-inspired bowling and entertainment venue.

La MaĂson An elegant home boutique offering furnishings, accessories, and design services. La MaĂson

Lou & Grey

Lou & Grey Developed by Ann Taylor, this active wear concept launched one of its first stores in North Hills. Saxbys Coffee

Saxbys Coffee New coffee shop serving coffee, tea, specialty drinks and made-to-order sandwiches, frozen yogurt, salads, and pastries.

Scout & Molly’s

Scout & Molly’s Boutique Returning to North Hills, this local women’s boutique boasts designer clothing with a fun, unique shopping experience.

Vineyard Vines

Popular preppy brand for men, women, and children brings it’s first location to the Triangle.

Walgreens Nation’s largest drugstore chain recently acquired Kerr Drug.

Walgreens

Edible Art Bakery & Dessert Café Local bakery serving up scratch-made cupcakes, desserts, pies, and custom cakes since 1982. Edible Art

New Locations

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Under Construction Genealogy Boutique & Formals 1,962 SF Genealogy

Specialty retailer for women’s formal, cocktail, and special occasion dresses.

Sur la Table 5,800 SF Kitchen retailer featuring cooking classes & gourmet kitchen equipment.

Sur La Table

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Office Leasing Occupancy at North Hills is 99.9%. Leasing for Two New Office Towers is Underway. The Offices at North Hills: 99% leased • American Planning Group will move into 2,200 SF Q2 of 2015 • BBVA Compass moved into 3,100 SF space in July

CAPTRUST Tower: 100% leased after expansion and leasing of: • The Generation Companies leased 2,400 SF • Insight Global expanded final 2,800 SF • 2014 Expansions -- Wasserman Media Group expanded additional 5,000 SF -- Regus leases short-term and temporary space and has maintained 100% occupancy and waiting list throughout 2014

North Hills Tower Two | 4242 Six Forks Road

18-Story Office Tower Groundbreaking Held in September 2014 -- All glass building exterior

• Currently pre-leasing for building completion Spring 2016

-- Amenities include conference center and lockers

• 18-story, 300,000 SF Class A multi-tenant office tower

• Attracting regional, national, and international businesses to add 900-1,100 new employees to North Hills

-- 10 stories of office -- Multiple levels of parking

• Current tenants include Gibbs and Soell (25,500 SF) and BusinesSuites (15,000 SF)

-- 10,000 SF of ground level retail • Uniquely designed by Duda/Paine Architects, Leasing by DTZ & Kane Realty Corporation -- Curved wall along southwestern face -- Two-floor building cut out 10

Tower III at North Hills Signature 28-story Building Ideal for Future Headquarters

• 28-story, 450,000 SF, Class A office tower -- 16 stories of office -- multiple levels of parking directly under office floorplates -- 15,500 SF of ground level retail • Designed by WDG Architects and leased by CBRE & Kane Realty Corporation -- Located at entrance of North Hills ·· Corner of Six Forks Road and Front at North Hills Street ·· Tallest building on from I-440 -- Expansive glass design provides premier views of Raleigh

Office Locations

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Hotels

Announced on January 5, 2015, North Carolinaâ&#x20AC;&#x2122;s first AC Hotel will open in North Hills, to be developed and operated by Kane Realty Corp. and Concord Hospitality Enterprises.

The upscale hotel will have 133 rooms in the Park District near the CAPTRUST Tower. AC Hotels feature sleek, European-inspired aesthetics for the sophisticated traveler. Founded in 1998, with nearly 100 hotels located primarily in Europe, the international hotel brand is bringing more than 30 locations to the U.S. and Latin America. Opening 2016.

HYATT House Raleigh North Hills Hotel

• Consistently ranked in the top 2% for Guest Satisfaction Scores since opening. • Awarded HYATT University trainings for all new-hires and managers within HYATT house brand. • Site for 2015 Quarterly HYATT Corporation Managers Training. • HYATT house Best Project of 2013 – Award was announced November 2014.

Renaissance Raleigh North Hills Hotel

• Host to National Hockey League on competitors of Carolina Hurricanes. • 2014 Four Diamond Award Winner in Hotels for AAA. • Included in 2014 Best Hotels in N.C. for U.S. News Travel. • 2014 Concord Hospitality Food & Beverage Excellence. • 2014 TripAdvisor Green Partner Award. • 2014 TripAdvisor Certificate of Excellence.

Hotel Locations

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Residential

Residents of Allister North Hills enjoy an extensive list of community amenities, including a theater room, two saltwater pools, EV charging stations, and 24-hour gym and yoga studio. The following additional amenities were added over the past year, making Allister the most amenity-rich community in North Hills:

Allister North Hills Apartments

• Doggie day spa

Construction of Allister North Hills’ studio, 1, 2, and 3 bedroom apartments was completed in early 2014. The community has quickly reached approximately 85% pre-leased occupancy – months ahead of the forecasted goal.

• Mountain and road bike rental program • Wall-sized bike and jogging greenway trail map • Chemical free cleaning solutions from eWater Advantage • Enclosed dog park

Allister celebrated its grand opening with a large block party at the start of summer which highlighted partnerships with community merchants and restaurants and featured a live bluegrass band, BBQ, and raffle prizes.

• Two fully stocked coffee bars • AT&T GigaPower fiber network capability The community also added the “Active Allister” fitness program this year. Residents are able to take advantage of free fitness classes through a partnership with Empower Fitness and other local

Allister hosts at least two resident events monthly, varying from craft beer tastings to painting classes.

trainers. Active Allister residents participate in the popular North Hills fitness program, Wellness Wednesdays, by walking to the event as a group. Allister North Hills was also the headlining sponsor of Get Moving Midtown, a local event benefiting the Boys and Girls Club that focused on health and wellness. Additionally, Relay Foods, the healthy grocery delivery service, experienced major success at their free pick-up location at Allister. Participating in numerous community events, from sponsoring the Friday Night Tributes concert series and the Midtown Raleigh Alliance membership meeting to organizing on-site donations for the Triangle Apartment Associationâ&#x20AC;&#x2122;s holiday charity drive, Allister continues to maintain a focus on all things local. This helps to create the strong sense of community and involvement enjoyed by the residents and team at Allister North Hills.

Midtown Green North Hills Apartments

Community amenities include:

Midtown Green, North Hills’ newest Class A rental apartment community was completed in September 2014. Occupancy of this property is near 40 %. Adjacent to Midtown Park, the 214-unit community offers studio, one and two bedroom with views of Midtown Raleigh, the downtown skyline and surrounding neighborhoods.

• Second-story mezzanine deck with fireplace and outdoor television overlooking Midtown Park

Condominium-level appointments include:

• Hotel-like corridors

• Luxury vinyl plank flooring throughout

• Electric vehicle charging stations

• Granite countertops

• Gated, integral parking deck

• Stainless steel energy star appliances including smooth-top ranges with open-island kitchens, sleek wood cabinetry, and full subway tile backsplash

• Leasable, private storage

• Stunningly appointed common spaces • Entertaining kitchen

• Putting green • Wellness center • Salt-water pool with outdoor kitchen • Cyber lounge featuring three iMac computers, WiFi in all common areas

Kane Realty sold the apartments at Midtown Green in December 2014 for $44 million or at $205,000 per unit, establishing a record pre-sale price at that time. The community is leasing the highest rents in the submarket at an average monthly market rent of $1.81 per square foot.

• Designer lighting • Generous closets • Garden tubs and walk-in showers with tile surround • High ceilings (including 14’+ in penthouse residences) • Private balconies

Cardinal at North Hills

The Cardinal at North Hills developed by Kisco Senior Living, is 80% reserved and building construction is underway. The Cardinal is expected to be completed in 2016.

A full-service rental Continuing Care Retirement Community (CCRC) on six acres in the Park District at North Hills offering multiple lifestyle choices designed to promote independence, dignity and an engaged way of life. • Mix of independent living, assisted living, memory care and nursing care

Sales office:

• Offering one-, two- and three-bedroom floor plans

141 Park at North Hills Street Suite 114 1-866-547-2672 or LifeatTheCardinal.com

• Multiple dining venues • Bar and lounge area • Wellness and fitness center • Spa and indoor pool • A full range of social programs

104 Dartmouth At the corner of Dartmouth Road and St. Albans Drive, 104 Dartmouth will be a new 171-unit residential project consisting of five (5) residentials levels on top of a two-level parking deck. Residents will enjoy a social atmosphere with trendy modern living through its crisp design, interior finishes, unit mix, and project amenities, to include: • Bike Storage • Clubroom with billiards, poker lounge, Smart TVs • Entertaining kitchen • Electric vehicle charging stations • Fitness Center with cardio machines, TVs, and free weights • Gated parking • Pet grooming and washing station • Saltwater Pool featuring rooftop terrace, splash and sun deck • Smoke-free community and storage units

Construction to commence Spring 2015. Opening in 2016.

100 Plaza 100 Plaza will be a new, mixed-use project located in the Park District at North Hills. With 285 units and 35,000 SF of retail space, the units will consist of both mid-rise and high-rise units. The project will offer amazing views, multiple amenity areas including an 8th floor outdoor pool, retail, and an unbeatable location on Midtown Park.

Construction to begin Q2 2015.

Residential Locations

104 Dartmouth

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Midtown Park Bookended by Tex-Mex restaurant, Chuyâ&#x20AC;&#x2122;s, Midtown Park is a 1.25 acre park designed by renowned architect Thomas Sayre. Construction on the large performance park and tree-lined streets was completed in April 2014. The Midtown Park Grand Opening Celebration was held on April 26-27, 2014 with fun for everyone. With two beautiful days of live music from six bands, food, vendors, and two fashion shows, Midtown Park was well-received by the community of and beyond Midtown Raleigh. Midtown Park is now home to the Wellness Wednesdays Fitness Series, Midtown Bluegrass Series, and the Friday Night Tribute Series.

Available for Naming Rights.

North Hills Green Our dynamic growth and urban-style developments requires the employment of sustainable principles. Cultivating a partnership with Advanced Energy assisted in bringing a DC Fast EV Charger to North Hills, a location recognized for its ideal location, high number of visitors, and other sustainable practices.

Transit Our fleet of electric shuttles transport guests throughout North Hills for shopping, dining, and special events. Two city bus lines and a vanpool serve the community with stops in North Hills.

Recycling Co-mingled recycling centers and clothing recycling stations are available onsite. Nearby restaurants also participate in grease collections, which can then be recycled into biodiesel fuel.

EV Chargers Seven (7) charging stations are available in North Hills: two level-2 charging stations in the Park Districtâ&#x20AC;&#x2122;s Midtown Green Apartments; and four level-2 charging stations and one DC Fast Charger (charges in 30 minutes) in the Main District.

Energy Usage Energy consumption is decreased with LED lighting and by creating smart and efficient practices across the property with new technologies, such as automation systems.

Solar Partnering with Baker Renewable Energy, North Hills utilizes rooftop solar panels to generate power for a range of services.

LEED Certification The commitment to sustainability is backed with formal accreditations with LEED Gold at CAPTRUST Tower and LEED certified at Park District at North Hills, which was converted from a brownfield.

Walkability Walkability is emphasized with the WALK [Midtown] program, which aims to improve pedestrian mobility, safety, and health. The proximity to the Raleigh Greenway, also helps reduce the carbon footprint of the community.

VisitNorthHills.com The end of 2014 brought a new digital look for North Hills with a redesigned website, VisitNorthHills.com. Developed with an emphasis on quickly navigating North Hills, the new design uses a search engine tool and great imagery to

captivate web visitors. In its first day, leading up to Christmas, users searched for everything from recliners to French food to shoes to Finkâ&#x20AC;&#x2122;s Jewelers. A new blog, North Hills Live, was also introduced on launch day.

North Hills Mobile App North Hills’ very own mobile app was released for iOS and Android devices in June 2014. With both newspaper articles and a TV news report, that app has received over 2,000 downloads. Usage of the app amounts to 10-25 times daily.

The app is undergoing a redesign to mirror the look and functionality of the new VisitNorthHills.com and development additions for increased usability.

Map of North Hills

Business

Event

Parking

• Points of interest for businesses, events, special offers

• Category listing, description, hours, phone number, location, and directions

• Upcoming events, descriptions, and locations

• Outlines of parking decks, deck entrances, and EV charging stations

• Locations for parking, EV charging stations, ATMS, event venues

• “Remind Me” button enables push notifications to users day of events

• Current special offers and events for each merchant

• Display images for users to view parking entrances • Once parked, users can mark their vehicle to easily locate vehicle • When leaving, app will launch walking directions from users current location back to their vehicle

Midtown Events Midtown Events brought 325 events to North Hills in 2014, with community favorites and new, quality programs.

Series continues to be a time-honored Raleigh favorite drawing tremendous crowds of all ages for an extensive Spring and Summer season. The Midtown Farmersâ&#x20AC;&#x2122; Market continues to thrive and with the addition of three seasons of Wellness Wednesday fitness classes, health and fitness are top of mind in Midtown.

For Midtown Events, 2014 was a year of exciting growth. We successfully introduced Midtown Park to the community with a two-day celebration in April. The park space become home to three new series, specifically the Midtown Bluegrass Series, the Wellness Wednesdays Fitness Series, and North Hills Kids in Midtown Park.

North Hills Kids continues to welcome our youngest patrons and their caretakers with engaging and entertaining programs and activities. Over the course of the 2014 event season, we proudly offered the community more than 325 complimentary events that provided interesting activity and ambiance throughout our dynamic property.

With the addition of the Midtown Bluegrass Series and the expansion of the widely popular Friday Night Tribute Series, North Hills now boasts three signature music series. Our Midtown Beach Music

North Hills Kids May 1 – August 31 A seasonal series of fun-filled events that provides an opportunity for children to come together for learning, exercising, and socializing in an outdoor environment. Young guests and their parents enjoy our Open Play area in the North Hills Commons and during other signature events.

North Hills Kids in Midtown Park June 16 – August 18 Our young guests are also invited to attend special, weekly programs designed to highlight local children’s attractions and classes. The new Midtown Park hosts 10 free kid-friendly talent acts and special events on Tuesdays throughout the Summer for toddler to elementary school-aged children!

Midtown Beach Music Series April 23 - August 6 In the midst of a successful 8th season with Presenting Sponsor, Thompson Buick GMC Cadillac of Midtown Raleigh, this go-to event stays on everyone’s social calendar.

Midtown Farmers’ Market April 18 - November 7 The Midtown Farmers’ Market is home to nearly 50 vendors. This growers-only market provides Midtown residents with produce and proteins, flowers, baked goods and handcrafted items, paired weekly with fitness events, kids programming, and live music. This year, Whole Foods North Raleigh is the sponsor of the The Chef’s Table program, featuring weekly local chef demos.

North Hills Kids Dance Floor

North Hills Kids in Midtown Park

Midtown Beach Music Series

Midtown Farmersâ&#x20AC;&#x2122; Market

Boos & Brews

North Hills Kids in Midtown Park

Midtown Beach Music Series

Midtown Farmersâ&#x20AC;&#x2122; Market

Wellness Wednesdays

Midtown Bluegrass Music Series

Triangle British Classic Car Show

Friday Night Tributes

Wellness Wednesdays

Midtown Bluegrass Music Series

Triangle British Classic Car Show

Friday Night Tributes

Wellness Wednesdays Fitness Series April 22 – October 14 Back for a second year, this new series consists of three 8-week sessions of FREE fitness classes, spanning Spring, Summer, and Fall. Wellness Wednesdays takes place on the grass lawn of the new Midtown Park on Wednesday evenings. The events encourage participants to “Get Your Fit On” by promoting whole-body wellness through a wide variety of fitness concepts followed by a weekly, after-class social outing.

Midtown Bluegrass Music Series April 19 – October 18 The Midtown Bluegrass Series was a crowd favorite with over 3,500 guests, of all ages, on the third Sunday of each month! Featuring the best of bluegrass — string band music, gospel, country, blues, and that iconic “high lonesome sound” from the Appalachian region of the Tarheel State. Midtown Park is the perfect setting for guests to relax on the lawn & enjoy live music. Southern BBQ & Craft Beer are served at each event.

Triangle British Classic Car Show May 16 In its 19th year, the event broke a record with 157 classic British cars on display in the heart of North Hills!

Friday Night Tribute Series August 14 - October 16 A Feel G o od M usic se r i e s

With an incredibly well-received second season, this new favorite is back and better than ever with an increased 10-week series held in Midtown Park! Join us on Friday nights to enjoy a myriad of old and new favorites performed by some of the best tribute bands around.

Tree Lighting Celebration November 21 The Annual Tree Lighting Celebration kicks off the Christmas season with the lighting of the most magnificent tree in town! Santa Claus makes his way to Midtown, spreading cheer and merriment on this festive day full of holiday fun.

And More St. Baldrick’s

Green Your Drive Electric Vehicle

April 2015

Wednesday, September 16

Race 13.1 - Midtown Race Series

Free to Breathe Walk and Race

Saturday, June 6 & September 19

Saturday, November 7

American Cancer Society Walk Fall 2015

New in 2015 Season Kick-Off

Midtown Movies Series

April 25, 2015

6 Movie Dates – Dates TBD Spring, Summer, and Fall

Join us in kicking off the 2015 event season with a concert event featuring bands from the Raleigh area!

Midtown Park’s grass lawn has provided the ideal location to host the Midtown Movies Series! Grab a blanket, your family, & friends & join us for your favorite flicks. This series will feature two films in the Spring, two in the Summer, and two in the Fall.

Country Concert Event June 6, 2015

Art at North Hills

This new event, geared towards country music, will include a BBQ cook-off, local brewery tastings, kids activities and more!

Monthly Art Initiative April – October North Hills will be alive with cultural displays, artists in action, performances, exhibits, and more in 2015! 36

Sponsors & Partners We are grateful for the sponsors and partners that helped make the 300+ events and programming of 2014 possible.

Sponsorship & Property Branding Midtown Events is focused on creating memorable brand experiences for advertisers at North Hills by creating large-scale brand campaigns that entertain, educate and command attention while also enhancing the property. As guests enjoy various on-site amenities and events, they are exposed to and captivated by unique brand placements and imagery.

Property Branding Opportunities • Banners • Billboards • Vinyl wraps

Event Sponsorship Opportunities available for: • Midtown Beach Music Series • Midtown Farmers’ Market • Midtown Bluegrass Series • Midtown Movies Series • Art at North Hills • North Hills Kids • Wellness Wednesdays Fitness Series • Friday Night Tribute Series • Christmas at North Hills

Available for Naming Rights • Midtown Park

For more information on any of these exciting brand exposure opportunities, contact Dawn Baker or Katherine Kane. Dawn Baker | 919-719-5479 dbaker@kanerealtycorp.com Katherine Kane | 919-719-5460 kkane@kanerealtycorp.com

North Hills Gives Back In 2014, nearly 4,900 people gathered at North Hills to raise over $504,000 with programs and events, to support many non-profits.

HOPE FOR

National Multiple Sclerosis Society

HAITI

Social Media In April 2014, all social media handles and names were changed to @VisitNorthHills for efficient connectivity. Increased by 20%, North Hills now has 40,000 followers, and continues to be a social media powerhouse in the Triangle.

@VisitNorthHills

Midtown Events

Facebook: 21,416 Likes Increasing to 21,000+ followers, NH remains the go-to place for shopping, dining, and entertainment. With fun, engaging promotions, photos, and videos, followers flock to our timeline.

North Hills Kids Facebook: 2,667 Likes NH Kidsâ&#x20AC;&#x2122; page continues to engage parents through testimonials, parenting tips, photos, contests, and family topics and activities Midtown Farmersâ&#x20AC;&#x2122; Market Facebook: 1,838 Likes Engagement doubled in 2014. Each day, followers can find new recipes and get updates on kid programs, market offerings, live music, and fitness classes.

Instagram: 3,334 Followers Followers increased by 50% in 2014! Posting images and videos of events, shopping, dining, and interesting perspectives helps to drive traffic on the medium and into businesses. Twitter: 12,190 Followers Continuous discussion with followers helps to further the NH brand and the mission of Kane Realty. Using current event and trending topics, NH actively engages with images, videos, and new information to finally exceed 10,000 followers in 2014.

Midtown Farmersâ&#x20AC;&#x2122; Market Twitter: 625 Followers This account provides followers with valuable information on what to expect at the Market and great day-of communication about Saturday market. Midtown Events Instagram: 1,185 Followers Followers have nearly quadrupled since January. With 300+ events, Midtown Events has beckoned followers with images and videos of live music and event throughout NH.

Pinterest: 488 Followers With a mission to drive traffic into the doors of retailers and restaurants, followers have nearly doubled in the last year. Attention grabbing collages, lists, and high frequency of posting will grow engagement in this female dominated platform.

Midtown Raleigh Alliance

Last year was fantastic for Midtown businesses and the Alliance. The signature project of the Alliance to date, has been the collaboration with the City of Raleigh on the Six Forks Road Corridor study. This study has now been completed and presented to City Council leaders. The Alliance was the private sector catalyst for this groundbreaking study and through it, has shown itâ&#x20AC;&#x2122;s community commitment.

The Alliance also celebrated our successful year with our Annual Membership Celebration featuring Secretary of Transportation Tony Tata, and honoring Midtown Heros Frank Holding and Hope Holding Bryant of First Citizens Bank. We invite individuals, small and large businesses and non-profits to join us as we embrace the bright future of Midtown Raleigh.

In addition, the MRA hosted dozens of sponsors and hundreds of fitness enthusiasts for itâ&#x20AC;&#x2122;s Get Moving Midtown Health and Wellness event at the new Midtown Park at North Hills. This event was a fundraiser for MRA member and charity, the Boys and Girls Clubs of Wake County.

Six Forks Road Study

The first public meeting to discuss the Six Forks Road Corridor was held May 13th to begin drafting plans late Summer. The City of Raleigh completed the study on the Corridor from the I-440 to Lynn Road.

• Connectivity for residents, workers, students, and visitors • Transportation modes of all types • Neighborhood gateways • An irresistible gathering place

The vision of the residents is to enhance the Six Forks Road corridor in a way that creates a sense of place that is “Uniquely Midtown” with:

Lead consultants, Design Workshop and Stantec Engineering, will share a draft plan and recommendation for the Six Forks Road Corridor on January 29, 2015.

• Enhanced fluidity of movement • Environmental sensitivity

Raleigh Accolades We are fortunate to be in Raleigh. Raleighâ&#x20AC;&#x2122;s market fundamentals remained strong throughout 2014. The Raleigh market has maintained its momentum through the diversity of high-paying jobs from the bio-tech, medical, pharmaceutical industries and growth of the professional service sector. Our city and region maintains numerous accolades.

Best City for Business

Fastest Growing Large Metro through 2020

Best City to Start a Business

Metro for Boomer Population Growth

2014

Fastest Growing City for Renters

Most Stable Housing Market

Top Ten Up & Coming Neighborhoods

Best City for Raising a Family

2014

Annual population growth, 2000-2013

Among Ten Fastest Growing Cities

Fastest Growing Metro from 2000-2013

US City for Business Prosperity

2014