The pause symbol can be seen in the negative space between the trees.
Cherry blossom trees: representing natural ingredients and the calm feeling of being in nature.
Sesura (from ‘caesura’): a rhythmical and meaningful pause in poetry.
In response to a brief that asked for a unique drink, I created sesura: an oat milk based drink brand with naturally calming ingredients to encourage a pause in everyday life. The brand assets are based around nature and the logo features a pause symbol in the negative space.