1 minute read
Timeline
JANUARY FEBRUARY MARCH
Initial planning
• Research and decide on website hosting • Look for domain name early • Specify content categories • Initial market research
Content Planning
• Who is the target audience? • Longlist ideal interview subjects and guests
Website Development
• Start to pick a template for the site • Plan out the needed sections on site • Start developing branding from Instagram
Content Creation
• Start contacting and arranging interviews • Start writing articles • Start scripting videos
Website Development • Continue to develop website
Admin
• Track the costs involved in website for the budget section • Research analytics to create
SMART goals
APRIL MAY JUNE
Content Creation
• Continue writing • Continue scripting and recording • Edit videos • Start illustrating for articles without pictures
Website Development
• Start to upload media to site • Show website to people for opinions/testing • Set up domain name
Admin
• Set up email account • Princes Trust workshops to learn more about social enterprises
Marketing
• Set up social media pages • Plan launch PR pack • Create Instagram post templates • Create brand guidlines
Content Creation
• Finish writing all planned articles • Edit videos • Pass along to be proofread
Admin
• Set up email account • Princes Trust workshops to learn more about social enterprises
Marketing
• Plan a posting schedule for site and all social media’s • Start teasing launch on social media platforms
Content Creation
• Plan new content
• Write/film new content
Admin
• Track analyitics on spreadsheet
Marketing
• Post daily or every other day at least across social media • Post new article or video on website once a week • Start monthly email campaign
