TONE OF VOICE We want a future where dogs are not drip. Where they are the light of our lives, not just a purchase to lighten up our social media feeds. Our tone of voice is straight to the point and demands change around the way we consume dog content online and dog adoption habits for the future. To put an end to the greed for breed.
TAGLINE Designer dogs? We don’t buy it.
BRAND VALUES
PLAYFUL HONEST AUTHENTIC TENACIOUS GOOD.
GUERILLA PUBLIC ADVERTISING A Guerrilla marketing installation in the form of a large scale paper bag, screenprinted using branded imagery and typography. The paper bags are placed over interactive advertising boards in city centres where our target audience would regularly visit to shop, to challenge their opinions on consuming dogs based on their breed in comparison to fast fashion. The paper bags are positioned infront of fast fashion retail stores, for example Primark.