Dissertation_Dana

P R O P O S I T I O N

.

F E A S A B I L I T Y

.

R E S E A R C H

S E R E N I T Y W E L L N E S S S P A

P A P E R

N A T U R E O F B U S I N E S S T h e a

o b j e ct ive

of

m o d e rate l y

e n c o u ra g e s

T H E

t h is

p ro j e ct

l ux u r io u s

is

to

w e l l n ess

e n h a n c e m e nt

of

c re ate

s pa

l ifes ty l e

t h at

q u a l ity ,

exte n d i n g s e lf - c a re p ote nt ia ls b ey o n d t h e n o r m s i n

w h i c h

a

w e l l n e ss

ro u t i n e

is

p ra ct i c e d

a n d

i m p l e m e nte d w e e k ly o r eve n m o nth ly . I t is a dv ise d to

ta ke

g u i da n c e

s at isfa ct io n fre e

f ro m

w it h t h e

b e a u ty

fu t u re

c o n s u ltat io n s .

i n f l u e n c e d

a

res u lts

R es e a rc h

offe rs

ex p e rt h a s

p rov i d e d

to

b y

e n s u re b o o k i n g

s u b s ta nt ia l l y to

a c h ieve

c u s to m e r s at isfa ct io n a n d s o c ia l e n g a g e m e nt. I n a d d it io n , to

t h e

exe c u te

a

s pa c e s h e a lt h y

d es ig n e d

w i l l

l ifes ty l e

a l l o w

p e o p l e

n o u r is h i n g

t h e i r

m i n d , b o dy , a n d s o u l . T h e s pa c e w i l l a ls o i n c l u d e ex p e r ie nt ia l h e a lt h

s pa

b e n e f its ,

c o nt i n u ity p u rc h a s i n g p ro d u cts

i n

of

t re at m e nts l e a d i n g

ex p e r ie n c e

a va i l a b l e t h e

reta i l

t h e

w h i c h

c u s to m e r

w h i c h

s k i n ,

h a ve

is

h a i r ,

to

va r io u s d es i re

p o ss i b l e a n d

b y

b e a u ty

s e ct io n .

10

Figure 4

Figure 5

11

P U B L I C T h e

T RA N S P O R T

s ite

m a n y

is

fo r m s

c o n s i d e re d of

p u b l i c

s u s ta i n a b l e

t ra n s p o rt

is

w h e re

a va i l a b l e .

T h e re a re a n u m b e r of b u s a n d m et ro s tat io n s n e a rb y

C A R

i n c re a s i n g

a c c e ss i b i l ity .

P A R K S

T h e n ea res t c a rpa r k to th e s ite is D ea n S t re et c a rpa r k

w h i c h

d is ta n c e .

B I K E

T h e

is

a b o u t

c a rpa r k

is

1 0 - 2 5 m i n n ot

f re e

of

wa l k i n g c h a rg e .

R O U T E

C y c l i n g

to

t h e

ro u te

b i ke

p e o p l e

to

t h e

s ite

is

o u t l i n e s

p ra ct i c e

e n c o u ra g e d a b ove ,

t h is

w e l l n e ss

i n

t h ro u g h

m ot ivate s

t h e i r

da i l y

l ife .

C O M P E T I TO R S Because the wellness spa is designed to address l a c k

of

w e l l n e ss

fa c i l it ie s

i n

N e w c a s t l e ,

t h e

o n l y n e a rb y b u s i n e ss c o m p et ito r is T h e B a r re w h i c h

m a ke s

t h e

s ite

a

p e rfe ct

l o c at io n

.

37

B L O C K

P L A N N I N G Figure 36

R E C E P T I O N

W A I T I N G A R E A C O N S U L T A T I O N R O O M

R E T A I L

S T O R A G E

G R O U N D

F L O O R

Figure 37

S P A

S T A F F R O O M BACK OF HOUSE FRONT OF HOUSE

F I R S T

F L O O R

MIDDLE OF HOUSE

66