The Problem Over 80% of tea farmers worldwide are women. Globally, 35% of women will be sexually assaulted by the age of fifty. Over half of these sexual assaults occur after the offender has been drinking alcohol.
The Solution An Iced Tea brand aimed at men as an alcohol substitute. Champions womens safety at night and long term social sustainability. The Idea Use heritage and primary colours to establish brand in the lager market while maintaining a disruptive twist.