X the warehouse project
Since the Coronavirus pandemic, 70% of DJs have had to retrain and 26% of DJs said that the pandemic has made them less likely to pursue a career in music. size? and The Warehouse Project wants to make changes by:
Launching a competition to support upcoming dj’s
Introducing Twitch to expand the size? sessions community
Celebrating UK’s party culture to inspire creatives again
Launch of competition
Send in mixes
Twitch live stream
Online voting poll opens
Winners are picked
31st May 2021
1st July 2021
17th July 2021
17th July 2021
September 2021
Individuals have till the 1st July 2021 to send in their mixes (max 30 minutes) which will be reviewed by size? and The Warehouse Project team. The winners will have a chance to play a set for a Twitch live stream ran by size?
The Twitch live stream goes live for 3 hours with 6 winners playing a 30 minute set each that will be entered in the final phase of the competition.
Watchers of the live stream can vote for their favourite set through an online poll featured on the size? blog to determine the 2 final winners.
The 2 winners get a chance to perform as supporting acts at one of The Warehouse Project events. The event will introduce a new stage sponsored by size?
Launch of competition promoted on Instagram by size? and The Warehouse Project
The vote closes on 24th July 2021.
ATTRACT the target audience The competition would be promoted as a post on Instagram to attract the target audience which is: A male or a female of any age interested in starting their career as a DJ and interested in techno, house, trance and electro music.
Competition post would be promoted on Instagram stories by influencers that follow size? and The Warehouse Project
The link to find more information about the competition will be on the size? blog as well as The Warehouse Project website to drive traffic to both sites and create interest around the new stage launch and progression to Twitch
stimulate INTEREST
#sizeshindig
#SizexWHP
to create a buzz around the launch of the new size? stage for the return of The Warehouse Project as well as the Twitch live stream supporting upcoming DJs
to interest individuals in the comeback of the collaboration
create DESIRE The 3 hour live stream on Twitch will give people a taste of what they have been missing throughout the Coronavirus pandemic (events, festivals and nightclubs) and allow them to get excited for the return of The Warehouse Project and the new size? stage launch.
Watchers of the size? sessions live stream can give a donation to the 6 live stream winners to create a supporting community and help upcoming creatives through size?
Watchers can party and interact with each other through the online chat and engage in positive conversations as they enjoy the music
the size? Twitch page featuring the competition live stream
The online voting poll encourages the consumer to jump in and take part in interacting to support size? and The Warehouse Project in picking a winner for The Warehouse Project event they are going to purchase tickets for.
voting poll featured on the size? blog to bring in traffic
bring ACTION Individuals following the competition throughout can support the competitors on social media by sharing links to the live stream and voting poll to take part in the choosing of the winners.
The Twitch live stream will allow people to have a party from the comfort of their own home before the big stage launch after the Coronavirus pandemic restrictions ease, giving people hope in events as such happening again.
The hashtags #sizeshindig and #sizexWHP can be used to create conversation around the cause of supporting upcoming creatives and to encourage other brands to do the same and make changes!
The size? sessions stage at The Warehouse Project to introduce new DJs into the UK’s techno scene.
2 winners as supporting acts for the most famous DJs in the world.
Eats Everything, Bicep, Richy Ahmed, Darius Syrossian, Peggy Gou, Steve Lawler, Hannah Wants and many more.
Winners will be featured on the size? blog as well as on Instagram with a photoshoot and a short interview to introduce them to the audience and get their names heard and their talent recognised