BRAND STORY INSIGHT
As 1.4 million bananas are thrown away each day in the UK due to “unrealistic beauty standards”, and they can’t decompose in the landfill because of the lack of oxygen needed for composting, bananas became a significant waste.
SOLUTION
Thus, Ugly Banana is a natural and sustainable energy drink that rescues unwanted bananas from supermarkets and using them entirely: the fruit will be the fuel of a natural energy drink because it is a natural sweetener and provides similar performance benefits as a regular carbonated energy drink, while the peel will become the main ingredient in homemade bioplastic boxes, when buying a multi-pack.
BRAND MISSION
Producing a natural energy drink, by using the whole banana, ‘too ugly’ to be sold by supermarkets, but ‘too delicious’ to be wasted.
HONEST | HEALTHY | ENERGETIC | HANDMADE | ECO-CONSCIOUS