SID VICIOUS: UNFORMED | BRAND TOOLKIT
IDENTITY
COLOUR
LOGO C: 0% M: 95% Y: 91% K: 0%
C:91% M:79% Y:62% K:97%
C:0% M:0% Y:0% K:0%
VIOLENT AND KILLER C:91% M:79% Y:62% K:97%
C: 82% M: 61% Y: 33% K: 0%
C: 13% M: 67% Y: 24% K: 1%
C:0% M:0% Y:0% K:0%
VULNERABLE AND KIND
TYPE
IMAGE TREATMENT
HEADING: MONTSERRAT (BLACK) 60pt/leading SUBHEADING: Montserrat (Bold) 9pt 12pt leading
VIOLENT AND KILLER
BODYCOPY: Montserrat (regular) 8pt 12pt leading LOGO TYPE!
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VULNERABLE AND KIND
EXHIBITION FLOORPLAN FLAT LIGHTING
STYLED LIGHTING
6 meters
7 meters
40 meters
6 meters
10 meters
25 meters
TAGLINE BOARD
LEFT PROFILE
RIGHT PROFILE
KILLER-CENTRE
VIOLENT-CENTRE
KIND ROOM
VULNERABLE ROOM