Problem
Insight
Solution
Statistics have shown that 44% of the UK public believes that Islam is a grave threat to Western civilisation whilst 31% of people are convinced Islam is a threat to the British way of life.
A lack of exposure, knowledge, and education to the religion and culture of Islam has created a fire of prejudice which is fuelled by assumptions and stereotypes. The lack of knowledge and education combined with the assumptions and stereotypes raised against Islam, only increases the hatred and segregation.
To create a campaign that’ll have equality, fun, and education at the forefront of all it’s components. The deliverables to assist the launch of this campaign include: • An identity system for the organisation • An advertisement campaign • Resource and information packs