NYA id North Yarmouth Academy BRANDING & GRAPHICS STANDARDS GUIDE Version: August 2022
CONTENTS o Branding and Graphics Standards Overview o Brand Pillars and Messaging o Colors and fonts o Logos Official Logos Athletics Logos Seal Letterhead Decals Co Branding Avoid This
This document is designed primarily for anyone who needs to communicate information about NYA and articulate its brand. It should provide the inspiration and the rules you need to implement our brand consistently and effectively. These guidelines are to be applied to all uses, whether for advertising, signage, stationery, uniforms, vehicles, web content, or the countless other items that carry the NYA brand to the world. Every element of this document is shaped and inspired by the NYA’s brand pillars.
THE BRAND PILLARS
The brand pillars are as follows: Teachers – Teachers are committed on the deepest level to the whole student. They go far beyond the classroom. Supportive, beyond the classroom, committed to the whole student, collaborative, dedicated, relevant/applicable, innovative, individual attention, accommodating, engaging, involved, excellent, care deeply, invested, enthusiastic, thoughtful, hands on, adaptable Community Students know they belong to something special Family, environment, parents, culture, collaborative, vibe, loyalty, traditional values,
BRANDING & GRAPHICS STANDARDS OVERVIEW
The brand pillars are the four underlying essential qualities that support and illuminate the brand. The pillars are the foundation of NYA’s brand and key messaging. They consist of statements, a collection of words, or phrases that distill the personality of an organization down to its essence. The purpose of this tool is to provide the community with a touchstone or foundation or common starting point for telling stories, designing marketing pieces, and making decisions of any kind.
This branding & graphic standards guide for North Yarmouth Academy (NYA) outlines how to project a consistent, uniform, positive, and professional image of the Academy. From the head of school’s office, to athletic teams and the Parents’ Association, the NYA brand must be presented in a clear and consistent manner.
nurturing, supportive, caring, developing, relationships, belonging, camaraderie, including, warm/friendly, welcoming, accepting, diverse Experience Halfway through the year, our children are still as excited as the first week of school. Outdoors, project based, tech/robotic, arts/culture, coastal, interdisciplinary, small class size, multi-age classes, summer program, athletics, hockey, public speaking, global learning, home stay, transportation
You At NYA, you can be your full self. Personal growth, foundation, preparation, appreciation, respect, maturity, character development, responsibility, encompassing, inquisitive, success, polite/manners, leadership, individuals, life skills, accountability, practical, comprehensive, awareness, attitude, wellness, creativity, honesty, opportunity, trust
“The best moment I experienced at NYA was when I was accepted to Peer Counsel. I get to collaborate with the teachers on different things for the school, and I really like that. I always want to make places, like my classroom, better and more enjoyable for other people.” Emma ’29, Cumberland Discover the possibilities within expression. Students find the courage to pursue their interests and determine their truest selves.“
Subjects I like are math and art, but I basically like everything. I like making art and painting people. I’ve always been interested in buildings and photography. Math and art at NYA could help me become an architect, or a photographer!” John ’30 Lisbon Discover the possibilities within leadership.
Students build confidence by having leadership opportunities among peers and students in other grades. “I was really shy freshman year, but coach Ricky saw what I could do and knew I was holding back. My junior year, I was voted by my soccer team to be captain. It’s an honor to have seniors, and the rest of the team think I’m valuable enough to be a captain. It feels really good.” Vy, ’23 Yarmouth
NYA MESSAGING Possibilities within. Discover the possibilities within you.
“The teachers are open to anything you want to try and do. I signed up for AP chemistry, which is a risk for me, but I’m just going to try it. I know I’ll get help if I need it.” Graca ’24, Westbrook Discover the possibilities within compassion. Students practice kindness and thoughtfulness towards themselves, their peers, and the world.
— Caleb ’23, North Yarmouth Discover the possibilities within encouragement.
“The teachers really make the experience for me. Every teacher has this amazing depth of knowledge to share with us.”
“This year, I started doing studio band, and I sort of just picked it up. I used to play hockey as my winter activity, and I wanted to try something new. I mainly play violin, but it doesn’t really fit in the genre, so I picked up electric bass, and I really love it. The veterans of studio band totally welcomed me in and made it easy to learn the ropes.”
Ethan ’24, Cumberland Discover the possibilities within, at NYA. Discover the possibilities within NYA.
Discover the possibilities within exploration. Students are given the freedom to run with their ideas and the space to turn them into something powerful.
Faculty have the capacity to understand their students their academic needs and interests— to help them find how to be the best version of themselves. This creates a culture of investment into students’ education and personal development.
COLORS & FONTS Fonts: Helvetica Neue Bold This is used for strong emphasis and headlines Helvetica Neue Regular/Roman This is used for tag lines and copy that needs to be set apart Helvetica Neue Light or Thin This is used for general copy or headings Optima Regular This is used for general copy or headings Times New Roman This is used for general copy (letters, correspondence, emails, etc.) Arial This is used on NYA’s website Serpentine 110% to 125% width, bold, oblique This is used for NYA Athletics NYA employees, please contact the Help Desk if you need any of these fonts installed on your machine.
Colors:Orange Black Pantone: 1655c and 1655u Black CMYK: 0,84,100,0 RGB: 242 76 3 Web F24C20OrangeColors:LightGrayAAAAAADarkGray515151
LOGOS NYA Official Logos
NYA Athletic Logo NlYA Seal or NYA COVID 19 Panthers
Letterhead masthead: NYA employees, logos and the letterhead masthead can be found in the Faculty Resources drive under Marketing & Communication Decals/Magnets
Co Branding: In some instances, working with the Marketing & Communications Office, changes to the logo or seal are permitted. Here are some examples: Co-op Sports Teams:
Panther AlthoughPaws:thepanther paw is not part of NYA’s official logo, it is permissible to use it if approved by the Marketing & Communications Office. What to StretchingAvoid:–please maintain logo proportions Fun with color Fun with fonts Fun with Photoshop
This is our old logo. Please do not use anything with this logo (includes postcards, envelopes, letterhead, etc.)
