Business Resource & Lifestyle Magazine Issue #52

GWP M a g a z i n e s

S ydn ey

B u s i n e ss

SYDNEY - Issue 52 | March 2013

M a g a z i n e

S i n c e

2 00 5

Plan for Success Page 22

Small Business and the Fair Dismissal Code Page 26

Your Point of Difference is Your Strength Page 28

Publisher’s Guest:

Mayor Dr Michelle Byrne The Hills Shire Council

Dai and Vi Le: Sister Act

Business Resource & Lifestyle | Issue 52 | March 2013

GWP Magazines Distribution

Key locations for a free pickup Chatswood CBD

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CBA Branch - Home Hub Hills

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CBA Branch - Town Centre

The Original Frango

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Sushi Culture

CBA Branch - Stockland Mall

Cover Story: Adrian Payne

Contributing Writers: Charlie Lynn Adrian Payne Annmaree Bernie Daniel Moisyeyev Joe Degabriele John Watters Darryn Fellowes Angry Anderson Art Director: Svetlana Greku Executive Officer: Daniel Moisyeyev Director of Public Relations: Angry Anderson Cover Design and Cover Story Layout: Xabier Goñi, XDesigns Photography: Francesca Surace, Stilz Fotografika Printing: Pegasus Print Group Business Resource & Lifestyle Magazine® is published by GWP Media® and GWP Magazines® ABN: 82 096 352 064 www.gwpmagazine.com.au Office Address: Unit 31, 7 Hoyle Avenue, Castle Hill, NSW 2154 International Standard Serial Number ISSN 1837-199X Advertising Enquiries p | 1300 889 132 e | info@gwpmagazine.com.au To Subscribe w | www.gwpmagazine.com.au

BellaWrap Cafe

Annangrove Business Park

The opinions expressed in this journal do not necessarily reflect and are not to be regarded as the official opinion of the editor, publisher or their agents.

Fresh and Simple Caterers

Editor and Publisher: Dmitry Greku

Business Resource & Lifestyle | Issue 52 | March 2013

All information contained within this journal is provided for general information purposes only and on the understanding that none of the content herein constitutes professional advice. The editor, publisher or their agents accept no responsibility for any claim, loss or damages arising out of or in connection with any materials contained in this journal. Readers should not rely on the publications in the journal and seek appropriate professional advice in respect of their own circumstances.

Business Resource & Lifestyle | Issue 52 | March 2013

Strong growth was recorded among empty nesters and retirees aged 60-69 (31% growth) and seniors aged between 70-84 (30% growth). Parents and homebuilders aged 35-49 still make up the largest group accounting for 23% of the population, followed by older workers and pre-retirees (50-59). The number of foreign language speakers also rose, particularly Mandarin which recorded 72% growth from 2006. However, Mandarin still ranks second to Cantonese as the most commonly spoken foreign language. The two Chinese languages are followed by Korean, Arabic and Hindi as the top five foreign languages spoken at home.

What do We do? Hills residents are above average earners compared to the rest of Sydney, with 21% of individuals commanding a weekly wage of more than $1,500. More than a third of households earn more than $2,500 per week, while just under half of all households with a mortgage make repayments of $600 per week or more. The majority of Hills residents are employed in white collar industries with professionals (28%), clerical and administrative workers (17%) and managers (17%) rounding out the top three. Of the 56,850 people who work

Cover Story

Where do We move from? Most new Sydney Hills residents moved from Parramatta (1,549 net gain) and Hornsby (1,171 net gain). Also many new residents came from Blacktown.

CONTENTS

hoW educated are We?

We are well educated, with 28.7% of residents holding a degree or higher qualification. This is 9.9% higher than the Australian average and 4.6% higher than the Sydney average. 56% have completed either a degree, advanced diploma or vocational training.

hoW do We move around? Our residents are the most car reliant in Sydney with 58,959 travelling by car to work - only 6% of those as passengers. 70% of households have access to two or more cars and less than 3% of households do not have cars. While few Sydney Hills residents rely on public transport, the number of commuters catching the bus has doubled since 2006 to 8.7% of workers.

The Hills Shire LGA is located in The Sydney Hi 30 kilometres north west from the CBD. It’s bo Hawkesbury in the north, Hornsby in the east, in the south and Blacktown in the west. Gross regional Product

$8,020

Discover more about your community with demographics. To find out how to access the socio-demographic information for The Sydney Hills online through an easy-to-use website, contact the Economic Development team on 02 9762 1108.

Regulars

sydney hiLLs hiGhLiGht

Features

million

Populat

169,8

Headline GRP (2011)

2011 usual re

employment

unemploy

83,088 people work in the area (2011)

4.8%

September

Business Advice

10 Dai and Vi Le:

Sister Act

Adrian Payne

Plan for Success Annmaree Bernie

24 Show Me the Money… is That Publisher’s Guest

16 Mayor Dr Michelle Byrne,

The Hills Shire Council

26 Small Business and the Fair Dismissal

Regulars Local Government

18 How can the Census be Used to Best

Benefit Your Business? The Hills Shire Council

Success? Darryn Fellowes

Code Joe Degabriele

28 34

Your Point of Difference is Your Strength John Watters

Faith Angry Anderson

36 Classifieds

30 Make the Differences Between

People Work for You Craig Woolven

32 Are You Ready to Print?

Daniel Moisyeyev

leadership

20 Sorry, Sorry, Sorry, Oi, Oi, Oi

Charlie Lynn

Business Resource & Lifestyle | Issue 52 | March 2013

editor’s letter

A Step Forward – GWP Printing

Dmitry Greku, M. Sc. - Editor and Publisher - GWP Magazines®

As GWP Media we are back this year with an important extension to our services. We have started our own printing division – GWP Printing.

Everything that we do in GWP Media naturally emerges from ideas based on the real needs of businesses around us. The biggest difference between us and some of our competitors is that we don’t just consult, we actually do the job and we deliver on quality, price and service. What gives us the opportunity to be the best? Great relationships with our clients is the answer. We are very careful to listen to our customers’ requirements, pay attention to our quality and service and create products that work for us as well as our clients. Some years ago we discovered a valuable business axiom - if we deliver what people want, we’ll be successful. It sounds rather obvious, but that’s exactly how it is. Instead of inventing something that people are supposed to like, we listened and learned what services our customers really need. Some years ago a challenge came up when people were asking about placing inserts in our magazines. I simply couldn’t accept their offer to pay at the time, because we don’t put our magazines in plastic wraps as we did back in the days when we used a direct mail-out distribution model. I couldn’t guarantee that their flyer would be delivered safely and not fall out of the magazine. After some consideration we introduced “onserts”. We simply clip clients’ flyers or booklets to the cover of our magazines. Today our ‘guy’ delivers these packs to 4,000 offices in major business parks every month. This was the beginning of Flyer Delivery Guys.

Business Resource & Lifestyle | Issue 52 | March 2013

Another need satisfied! So it’s not difficult to guess the next request we received from business people: “Could you print my flyer?” No, we couldn’t. We could help them through our close relationships with associates in the printing industry, but this didn’t do much for our business; we didn’t generate income for us – it was a missed opportunity!

High quality: It’s also not so difficult when you follow the rules and have great group of professionals backing up your business. With the support of Lanier Australia and by staying ahead of fast-moving technology, we found that high quality and exceptional service is achievable. I have to thank our first print clients who believed in us, they tested us and were not disappointed.

We discovered a valuable business axiom - if we deliver what people want, we’ll be successful. It sounds rather obvious, but that’s exactly how it is. Out of this situation and after some careful research, we were able to say – “let’s start our own printing division”; we called it GWP Printing. On the advice of an old friend, I got in touch with some great professional people in Lanier Australia. In 3-4 weeks time we had several pieces of top-end printing equipment and accessories installed in our new factory. We became a fulltime printing company and already have a whole bunch of happy customers. They are happy with our prices and happy with our quality. Low prices: We are now a well established 12 year old business, as publishers. We know how to get the best possible printed product for ourselves and now we can deliver it for our clients. It was not easy for GWP in the beginning, we changed printers five or six times before we found a company which met our expectations. It’s a challenge to find any good supplier and the printing industry is no exception.

I can tell you with some excitement, that we started receiving responses from referrals and repeat business on the third week of GWP Printing ‘going live’. Please, give GWP Printing a try, you won’t be disappointed. G

e | editor@gwpmagazine.com.au

10,000 one-sided DL Flyers for just $399*

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Business Resource & Lifestyle | Issue 52 | March 2013

Proudly Presented by

Business Resource & Lifestyle | Issue 52 | March 2013

great australian Business People

Dai & Vi Le:Sister Act by Adrian Payne

While helicopters thundered frighteningly low overhead, a seven year old girl and her little sisters ran in sheer fright. But it wasnâ&#x20AC;&#x2122;t the first time. Young as they were, they had been scared before. This time a ragged but precious little doll fell spinning out of a small hand and into the mud... left behind in the confusion, their house and almost everything was gone, just left behind...

Their father had disappeared without a trace and they were just a family of four, his wife Tuyet Anh (Ann) Le and the three girls Dai,Vi and Thuy Vi. Dai, the eldest was only 7 and they knew no other life than war-torn communist Vietnam. Their father had worked with the Americans. But in those days and in that place, it was a risky thing for a Vietnamese to do. It is thought that this may have led to his disappearance. They would never see him again. Previously, both their grandfather and great-grandfather had been killed by the Viet Cong. Anh Le and her daughters joined the Vietnamese exodus when Saigon fell in April 1975. With the news that communists had advanced into Da Nang, thousands of Vietnamese in Saigon began to flee.

Business Resource & Lifestyle | Issue 52 | March 2013

Proudly Presented by

Dai Le speaking at her fundraiser leading up to the NSW State Election in 2011

Dai, the eldest daughter, remembered they had to scramble onto a large vessel, along with, what felt like, hundreds of people. That vessel took hundreds of Vietnamese refugees to an island in the Philippines. Anh and her daughters, along with the others, were placed in a refugee camp. They languished there for three years, waiting to be ‘processed’. But for reason only known to Anh Le till this day, she decided to take her young family on another boat journey; this time she took her daughters on a smaller boat with 35 or so other refugees and set sailed once again, on the treacherous sea, in search of freedom.

Thomas Dang, former Prime Minister John Howard, Dai Le and Greg Smith NSW Attorney General

Dai was ten years old when she stepped aboard this doubtful vessel, but too young to question her mother’s decision. All she knew was that they needed to find a safe haven. The second boat journey almost cost the young family their lives.

One pitch black night the boat was tossed in a violent storm. Anh and her daughters were non swimmers so she knew that should the boat capsize, there was no way they would survive. Sitting through the storm, Anh clutched her rosary beads and prayed for their lives. The storm passed... and everyone on board was amazed that the boat remained intact.

Dai Le and the Hon. Nick Greiner, former NSW Premier and the Chairman for Infrastructure NSW in Cabramatta in 2011

Business Resource & Lifestyle | Issue 52 | March 2013

A few days later, the boat struck a reef. By a stroke of luck, the reef did not penetrate the boat and once again, they were able to navigate their way safely around the reef.

Towards the end of their ten day journey, they came across another boat... they feared the worst... Pirates! But they were Thai fishermen who threw them biscuits and other food before pulling away. They were finally picked up by a Hong Kong patrol boat and taken to a refugee camp in Hong Kong. At first they were in a warehouse, among thousands of other refugees. They were moved from camp to camp around Hong Kong about every three months, until at last they came to a ’freedom camp’. At the freedom camp towards the end of their year in Hong Kong, they applied for refugee status, and

great australian Business People finally were accepted to go to America. But excited as she was about that, Anh had heard a story about an Island... far away from the war. She had heard about the great southern island continent... Australia. She told the girls that she thought they should go there. So hoping that she didn’t seem ungrateful for the offer to go to America, she again applied through UNHCR (United Nations High Commissioner for Refugees) channels, and was surprised how quickly, they were accepted.

During their time in Bossley Park, there came a fourth daughter Jaycie... an adopted Laotian girl.

They arrived in Australia in December 1979.

Dai wasn’t so sure what she wanted to do, but in 1990, almost by accident was offered a job as a cadet journalist at one of the local newspapers, the Fairfield Champion. Four years later having completed her cadetship and with some worthwhile journalism experience behind her, she made a move. During the years 1994 to 2008 she worked with The ABC turning her journalism skills to broadcasting and producing television documentaries... some of which were also broadcast on SBS and ABC TV.

Anh Le and her family were settled in a migrant hostel at Fairy Meadow near Wollongong. Here with limited English and a suitcase of meagre possessions between them, they began to rebuild their lives. In 1979, Dai remembers, she thought that Australia was very much a ‘white Australia’. They were among the first of many Vietnamese refugees who would follow to make new lives here. The girls went to school in nearby Wollongong. They had to work hard, they had missed several years of schooling and they still had to catch fast up with their English language skills. Anh was working as a cleaner. For the three girls, they had to be selfsufficient and learned to look after themselves. Most of the time they’d come back home from school prepare themselves something to eat and get on with their homework. They remember that they were remarkably independent at that (very

Dai and Vi continued their schooling in Cabramatta and sat for their Higher School Certificates. Vi also sat the Commonwealth Public Service exam and as a result, secured a job with Telstra. Vi went on to establish a career with the telco, supervising teams of technicians and managing the implementation of contracts with outsourced contractors.

streets stalls. In the second week, word was getting around that Dai was making some inroads into the security of that ‘safe’ Labor seat! Vi was on maternity leave and came out with her baby daughter, to help her sister too. First, prominent Liberal Charlie Lynn MLC came

Dai Le with Quentin Bryce, Governor-General of Australia

In 2008 the Health Minister and Member for Cabramatta, Reba Maher resigned. Dai had had an interest in the community for many years so she decided to throw her hat in the ring and volunteer to stand in the by-election to represent her local electorate, which was regarded as the secondmost safe Labor seat in New South Wales. So after years as a journalist where her ethic was to remain politically neutral, she jumped off the fence - to the

Dai Le with Barry O’Farrell

out to see what was going on. He was followed by Gladys Berejiklian, Shadow Minister for Transport at the time and in the third week, the (then) leader of the opposition Barry O’Farrell came West to lend support. On the 18th of October, the byelection result showed a huge 22.3% swing to the Liberal party, with a similar result in the other byelection in Ryde. While Dai had done a great job achieving a high profile in such a short time, there was obviously a mood of discontent in the air with respect to the ruling Labor model.

Dai Le and Pru Goward, the Minister for Community Services and Women, at Dai’s campaign at the 2011 State election. Also in the photo are her supporters, including her 9 year old son, Ethan Lambert.

young) age. Occasionally Anh Le would give them the opportunity to earn some money of their own by cleaning a house together. She would give them the cash that she received for that service. In the mid-eighties they transferred to Bossley Park in Western Sydney. The main reason for the move was that Anh had been diagnosed with a condition that meant she had to have open-heart surgery. This took place successfully at St Vincent Hospital in Darlinghurst. She felt that it may be important to be near the hospital in case in future years, she would need another operation.

But even 22.3% didn’t swing Dai into the NSW Parliament. She went back to continue her work with the ABC. But the National Broadcaster had a problem. Dai had gained such a high profile as a declared Liberal, that it would be difficult for her to continue as a broadcaster with a neutral position. She was asked to make a decision. Renounce a political career and continue with the ABC, or follow her dream, and become a politician.

right, having decided to stand as a Liberal! The Liberal Party was delighted to have Dai as a candidate, and she was quickly joined up. The byelection was due on the 18th of October and she only had 3 weeks to campaign. She was advised not to try too hard and burn herself out... after all “it’s a safe Labor seat!” they said. That simply presented Dai with a challenge. She produced some home-made leaflets in Vietnamese and English. With a little help from a couple of local Liberal supporters, Dai started to campaign at local train stations and set up small

She had enjoyed the taste of the hustings and decided to take the path of politics, so she resigned from the ABC. Now!... what to do? Barry O’Farrell offered Dai a position on his staff to look after communications in ethnic communities. This was in the lead-up to the next State election which was then two years away in 2011. Dai was embarking on a long journey of learning

Business Resource & Lifestyle | Issue 52 | March 2013

Proudly Presented by the political ropes and at the same time wrapping them around her own beliefs and ambitions for her community. She believes there is great value in focussing on what can bind different people together, highlighting the things that they share. This approach to Dai is better than pointing out people’s differences, which can be a more divisive way of looking at things, but all too often the way politicians and the media view the world. As a story-teller herself, she observes that politicians don’t tell stories that help people

Vi, while initially having little interest in politics herself is firmly in the background supporting Dai’s political ambition. She has looked at and thought about the unique nature of the electorate of Cabramatta having so many residents who brought their cultural values with them from Vietnam. She can see that despite the many small businesses run by Vietnamese migrants, more often than not, surprisingly they support Labor. The word ‘liberal’ translates into Vietnamese as ‘freedom’ where she sees Labor values as being socialist, and therefore more ‘communist’ in philosophy.

gain the confidence of influential supporters to advance ambitions in the political world. Charlie is not only an employer and politician, he is a friend with whom Vi has trekked the Kokoda Trail within 2012 to commemorate the Anzac dawn service at Bomana War Cemetery in Port Moresby. Vi is acutely aware of the need to foster and encourage young people in the Cabramatta electorate to become more politically aware and involved in the political process. She hopes to nurture future leaders to ensure the community

Vi Le with Angry Anderson

Dai with Mum and sisters around 1974-75

Dai (left) and Vi (right) with their families, photo courtesy of Telegraph for story on Dai’s campaign for 2007 By-election in the seat of Cabramatta

understand what is going on around them. She believes that understanding empowers not only individual members of the community, but also politicians themselves. When people understand what’s going on, the quality of their feedback is constructive and useful. She would like to be the kind of politician who says clearly what she means. Dai perceives that politicians today have a reputation for not being trustworthy. “It’s a sad thing that people are cynical about politicians” she says. “People go to the polls as if it is a job they have to do and just vote, hoping that the person they have chosen will do the job in the best interests of the community”. Sadly too often they don’t. Currently she is progressing her political ‘apprenticeship’ working for the member for Smithfield Andrew Rohan, the first Liberal to represent the people of this electorate. In 2012 Dai was elected to serve on Fairfield Council. She is a commissioner on the NSW Community Relations Commission which looks at policies and funding for programmes in the multi-cultural endeavours of the state government. She also serves on the Ethnic Communities Council of NSW which is an advocacy body representing the different ethnic groups in the state. She acknowledges that she has a busy life that includes her partner Marcus, and their young child!

Business Resource & Lifestyle | Issue 52 | March 2013

Dai Le with supporters in Cabramatta

Vi is fiercely defensive of Dai when anyone seeks to challenge her, but understands that it is the nature of politics. Yet she is very proud indeed of Dai’s resolve to be a force for beneficial change in Cabramatta’s future. Despite her lack of political background, Vi now works for Charlie Lynn MLC as his Adviser and Researcher. In Charlie’s office she is in a working environment where it’s all about networking to

benefits from strong and inspiring representatives. She currently mentors and provides work experience for those interested in pursuing a political career. She is also an active member of the Cabramatta Liberal branch, serving as the branch Secretary and assisting the branch President with membership drive. Vi is quietly observing and learning the political ropes and at some stage in the future, may

great australian Business People

Dai Le and the Hon. Charlie Lynn MLC and Parliamentary Secretary for Veteran Affairs, in front of NSW Parliament in 2010. Photo taken by News Ltd photographer.

Vi at the end of her 10 day Kokoda Trek, at Kokoda airfield with Australian helicopter in the background doing their practice run

launch her own political career. For now, between supporting Charlie, Dai and the local Liberal branch, she also has three young daughters, a seventeen year old stepson and husband to keep her busy.

Prichard. Vi recently moved from Mount Pritchard where she has lived for the past 10 years, to a new home in the inner west in the same area as their sister Thuy Vi and Jaycie lives in Daiâ&#x20AC;&#x2122;s heartland of Cabramatta.

In the meantime, Anh Le lives quietly in Mount

It is encouraging for all Australians to see

Dai Le with Benjamin Ijumi, at an ANZAC Day

someone from a distant and ancient culture wholeheartedly adopt their new country and throw themselves into the maelstrom of Australian politics, standing to make a difference. While both sisters have embraced the Australian way, they have not forgotten the values and the culture of their homeland. G

Business Resource & Lifestyle | Issue 52 | March 2013

PUBLISHER’S GUEST

Publisher’s Guest

Mayor Dr Michelle Byrne with Dmitry Greku, Publisher/Editor, GWP Magazines At age 32, Dr Michelle Byrne is the youngest person to ever be elected Mayor of the Hills Shire. Dr Byrne said down with Dmitry Greku to discuss her first few months as Mayor and her vision for the future.

D.G: How have you found your first few months as Mayor? M.B: It’s been very enjoyable. I’ve always been fascinated by the workings of government. The Hills is such an exciting Council to be involved in. I like being so connected to the community. One of the great pleasures of this job is that I get the opportunity to meet new residents and business people I otherwise wouldn’t have met. D.G:How long have you lived in the Hills? M.B: I’ve lived here for 19 years, most of that time in Baulkham Hills. I went to William Clarke College and I know the area well. I’ve seen the Shire change so much since I was a child – but it’s retained that same character that it’s had for many years. It’s a safe, family friendly place to grow up and I hope that when I have children they can enjoy the same Hills that I grew up with. D.G: What do you envisage will be the biggest challenges of your tenure as Hills Shire Mayor? M.B: The Hills is one of the fastest growing local government areas in Australia and it has a growing business sector to match. We’re seeing big multinational companies expand their Norwest Business Park base and we’ve also got the North West rail link under construction. The key challenge out of all of this will be how to best manage our future growth. We’ve got housing and population targets that we want to meet. We want to keep unemployment below the national average and we want to connect the Sydney Hills to the rest of the city. At the same time, I want the Sydney Hills to retain that character that has made it such an attractive place to live, work and play. Another big challenge is connecting with the community. There are people who don’t understand the functions of local government and I want to change that by going out and meeting residents and explaining

Business Resource & Lifestyle | Issue 52 | March 2013

PUBLISHER’S GUEST

Mayor Byrne inspects Jenkins Road Carlingford project

Young Citizen Alex Roberts, Mayor Michelle Byrne

how The Hills Shire Council can help them. The other goal I have is to help build a better quality of life for residents. We can do this by better connecting our town centres, building new roads and finishing off footpaths. D.G: The North West Rail Link is still years away but the construction phase is getting underway. What will the next few years be like for those living or working near the rail line? M.B: There will be some difficulties for residents and businesses who are close to the new stations or the rail line. We’ve commenced our Think Big initiative where we’re calling on businesses to start planning for those difficulties. There will be some pain in the short-term but what we’ve got to keep in mind is the long-term benefits that this rail line will bring. Businesses should prepare now for the constraints that will come with the construction.

D.G:Will the North West Rail Link attract more people to the Sydney Hills?

D.G:What lasting effect would you like to have on the Sydney Hills?

M.B: We expect a big increase in both residents and workers. The Sydney Hills will be more accessible to the rest of Sydney, businesses will have greater access to the most talented people and we expect places like Norwest Business Park to further develop as attractive places for big companies to base themselves. In 2011-2012, Council approved 1161 non-residential buildings, which was a 431% increase on 2010-2011. Our unemployment rate is 1.7% below the national average and we’re planning for new ways to accommodate an expected 250,000 residents by 2030.

M.B: I’m lucky enough to be the Mayor of the the Hills Shire at a time of great change. Our big focus at Council this year is rejuvenation, infrastructure and connectivity. So we’re building footpaths, we’re upgrading old pipes, we’re covering potholes, refurbishing community facilities - fixing up the assets we already have. I want to prepare the Sydney Hills for the big changes that are coming, while maintaining what we’ve already built. G

Business Resource & Lifestyle | Issue 52 | March 2013

the sydney hiLLs 2011 census information

How can the Census be used to best benefit

your business?

sydney hills - one of australiaâ&#x20AC;&#x2122;s fastest growing local government areas Who are the residents? The Sydney Hills is one of Australiaâ&#x20AC;&#x2122;s fastest growing Local Government Areas. With growth comes change, and 2011 Census figures show we are becoming a more multicultural and diverse area. There are 1,900 more females than males in The Sydney Hills, which has a total population of 169,872. That figure is expected to rise to 250,000 by 2031. Strong growth was recorded among empty nesters and retirees aged 60-69 (31% growth) and seniors aged between 70-84 (30% growth). Parents and homebuilders aged 35-49 still make up the largest group accounting for 23% of the population, followed by older workers and pre-retirees (50-59). The number of foreign language speakers also rose, particularly Mandarin which recorded 72% growth from 2006. However, Mandarin still ranks second to Cantonese as the most commonly spoken foreign language. The two Chinese languages are followed by Korean, Arabic and Hindi as the top five foreign languages spoken at home.

Business Resource & Lifestyle | Issue 52 | March 2013

in the Sydney Hills, one in five are employed in retail. The professional and scientific services industries are the second biggest employers of workers (11%), followed by health care and social assistance (10%) and education and training (9%). The commercial and industrial centres of the Sydney Hills are the Norwest Business Park and Castle Hill Trading Zone.

Where do We move from? Most new Sydney Hills residents moved from Parramatta (1,549 net gain) and Hornsby (1,171 net gain). Also many new residents came from Blacktown.

hoW educated are We? We are well educated, with 28.7% of residents holding a degree or higher qualification. This is 9.9% higher than the Australian average and 4.6% higher than the Sydney average. 56% have completed either a degree, advanced diploma or vocational training.

contact us Discover more about your community with demographics. To find out how to access the socio-demographic information for The Sydney Hills online through an easy-to-use website, contact the Economic Development team on 02 9762 1108.

www.sydneyhills.com.au

wisemans ferry

Wisemans ferry

rouse hiLL

beLLa vista

• Highest median age - 46%

• Highest proportion of people who drive to work - 69%

box hiLL

• Lowest proportion of fully owned homes - 17%

• Highest proportion of households earning $5,000 or more per week

• Sydney Hills future growth area targeting an extra 16,700 jobs

• Highest proportion of children - 39.1%

beaumont hiLLs

duraL

• Highest proportion of mortgages - 67%

• Highest proportion of people aged 60 and over - 33%

• Highest proportion of households with mortgages paying more than $600 per week - 55.7%

• Highest proportion of fully owned homes - 47%

the hills shire LGa Gross regional Product

carLinGford

$8,020m

• Largest proportion of foreign speaking languages - 49.7%

northmead West Pennant hiLLs • Highest proportion of bus commuters - 13%

• Highest proportion of couples without children - 29.2%

box Hill

rouse Hill

• Highest proportion of university students - 8.4%

beaumont Hills norwest business park bella vista

dural

nortHmead

west pennant Hills carlingford

sydney hiLLs hiGhLiGhts The Hills Shire LGA is located in The Sydney Hills - about 30 kilometres north west from the CBD. It’s bounded by Hawkesbury in the north, Hornsby in the east, Parramatta in the south and Blacktown in the west. Gross regional Product

$8,020

million

Headline GRP (2011)

employment

Population

169,872 2011 usual residents

unemployment

83,088

4.8%

people work in the area (2011)

September 2012

norWest business Park and castLe hiLL tradinG zone Norwest Business Park is Australia’s first fully master planned, intergrated business and lifestyle community, Norwest Business Park offers a world-class business location right next to high quality planned neighbourhoods and community spaces. Norwest is fast becoming the location of choice for companies seeking a prestige, respected business address and a ‘centre of Sydney’ location. • 22,080 workers (39% of jobs in The Hills) • Wages & salaries of around $1.6B annually • Financial & insurance employs 7% of workforce but pays 17% of all wages and salaries • The top five employers are retail (4,970), wholesale trade (2,533), professional, scientific and technical services (2111), technical equipment and appliance manufacturing (1,835) and financial and insurance services (1,453) Business Resource & Lifestyle | Issue 52 | March 2013

Leadership

Sorry, Sorry, Sorry, Oi, Oi, Oi The Hon. Charlie Lynn - Member of the Legislative Council

Another Australia Day has just passed with the usual bleatings from the chattering class about what it means to be Australian. They want a new flag. They want a republic. They want boat people, aborigines and immigrants to have entitlements to everything – except a pad in their inner city neighbourhoods. Fortunately Post Code apartheid will protect them from such an incursion and besides, there’s plenty of room in Western Sydney anyway.

They were obviously spawned from left-wing unionists who refused to load our ships with urgent supplies as our diggers fought the Japanese along the Kokoda Trail. Or the ‘white feather brigade’ who campaigned against austerity measure whilst our troops were dying on our doorstep in New Guinea? Or their sons who refused to load ships or deliver our mail during the Vietnam War? Or the quislings who attacked and denigrated our Vietnam Veterans after they returned home? But for those who grew up in the bush, or those who call Western Sydney home, it’s not that complicated. It’s about a secure environment for raising a family. It’s about keeping family and relatives together. It’s about giving your children the best education you can provide for. It’s about access to a modern health system. It’s about sport. It’s about mates. It’s about choice. It’s about opportunity. It’s about freedom. It’s not about intellectual masturbation over our identity. A couple of years ago I stopped by a small service at the Cenotaph in Martin Place. The speaker, a former army sergeant in Malaya in World War II summarised the actions of his beloved Eight Australian Division which was captured after the fall of Singapore. He spoke about their gallantry against the advancing Japanese war machine. As people paused, then scurried on in the bustle of the city, he spoke of their fate and their legacy: “Many died’ he said. ‘They sold their lives dearly at great cost to the enemy. They inflicted so much

Business Resource & Lifestyle | Issue 52 | March 2013

damage to the Japanese 25th Army that it was unable to continue past Singapore. This Army had planned to occupy Brisbane and Sydney. “Those who did not die in battle died later as Prisoners of War and many died from the effects of privations after the war was over. “And we honour them. They gave Australia the time to gather together her fighting men and drive away the depleted Japanese invaders when they finally attacked. “You widows and other relatives here today, we sympathise with you, and regret their death. ‘We regret that they still lie in cemeteries at Kranji and Kankuri, but, you must feel only pride in your men and women who lie in those places. You know that Australia owes them a debt that none of us can ever repay. “Their death was a major contribution to us keeping Australia for Australians. We can never repay them. We owe them all we have and our future as well. “I say to all you people were today. To you who are responsible for governing this country, to all you who hold positions of leadership in the community, to all Australians. It is from the men we honour today that you inherited this land. “These were the men who helped build this nation. They were the ones associated with building of our harbours and our bridges. They sealed the roads across the black soil planes, and they built the railways across Australia. Then they fought off the Japanese invasion so that you could inherit this country.

the real cost. “And remember - remember - we solemnly promised God that we would never forget! I felt proud and sad. I asked him if I could have a copy of his speech which he handed to me – handwritten on crumpled paper. His name was Sergeant Stan Bryant. Sadly he has since passed on but his message still resonates with me. Stan was of a generation that didn’t need symbols to mask their personal insecurities. They didn’t need a medal for every good deed they did. They didn’t do group hugs, sing Kumbaya or say sorry for anything they didn’t do. They respected our Westminster system of government, our national symbols and the monarchy. Corporal Les Cook fought in the Kokoda campaign in 1942 and trekked it with me 50 years later. He recently observed that ‘the character of a people is developed and tempered in the fire of adversity. History shows only too clearly that this strength of character can diminish or indeed change altogether in times of peace and plenty such as we now enjoy, when it may no longer seem necessary to aspire to the high ideals on which it was built.’ One can only feel sorry for those who still can’t work it all out. Perhaps they should leave Australia Day to those who respect the anniversary and develop their own national ‘Kumbaya Day’ with their own flag, perhaps one with a wine glass on a yellow background, and their own chant ‘Sorry, Sorry, Sorry, Oi Oi Oi’. G

“You now have the fruits of our labours. The cities and the harbours and the plains are yours. We few survivors are aged and can only look on with pride and wish you success in the future. “But we do charge you, to accept the responsibility of your inheritance and nourish and guard them with care. “And remember always, the men of the Eighth Australian Division and the two ships who stood between the Japanese invasion and Australia. They paid the price of your future. Only they know

For more topics and to contact Charlie Lynn, please visit www.charlielynn.com.au/blog.

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Business Resource & Lifestyle | Issue 52 | March 2013

Business Advice

Plan for Success Annmaree Bernie - Head Teacher, Business Services, TAFE NSW - Western Sydney Institute (WSI)

There is a Japanese proverb which states that vision without action is a daydream and action without vision is a nightmare.

Daydreams and nightmares can both be useful. One gives us the mind space for creativity, developing ideas and understanding our motivators and the other can serve as a warning or a reminder about roads we don’t want to travel. Applying this proverb to the business world, we can see that to achieve in business we need a strong vision and planned actions. This can guard against our businesses being both a daydream and a nightmare. So which comes first: the vision or the planned actions? Although it is possible to hit a target without aiming for it, when you have a target within your sights it is much more likely that you will hit the mark. A vision should therefore be in place to inform the company’s actions. According to US business leader Ari Weinzweig, having a vision is a uniting and motivating force. “A great vision is inspiring. It gets you and everyone in the organisation excited to come to work; it’s the cathedral everyone is coming to work every day to construct. This is not mere wishful thinking. A vision must also be strategically sound. You have to have a reasonable shot at getting there.”1 A strategically sound vision will communicate your core identity and values and remain consistent regardless of your strategy for achieving it. Once a vision is in place, the planning behind arriving at that destination can come into play, through the definition of organisational values, priorities and strategies. I always recommend to small businesses that they start with a marketing plan. First and foremost, you want customers. Within a marketing plan, businesses define their products and services, who their customers are and will be, and how to get their messages to them. The marketing plan is usually updated yearly and is an integral part of any business plan.

Business Resource & Lifestyle | Issue 52 | March 2013

When your plan for getting customers rolling in is in place, the next step I recommend is focusing on where your business is going. This is where a business plan comes in. A good business plan includes big picture statements but also filters down into reportable indicators. A good business plan is also underpinned by research into the market within which it applies. Who are the competitors? What factors such as new legislation or regulation will affect the market in the future? What growth or decline is expected in the industry in the near future? How do other organisations, customers and potential customers view your products and services? Who are the stakeholders and can they be consulted in formulating your business plan? One of the most important and also most often overlooked groups of stakeholders to consult is staff. The employees of a business speak daily of the values and priorities of their organisation. Their interactions with customers and their involvement in the quality of the product and services are building a reputation. Their input into planning will enhance both its quality and efficacy. The importance of including employees in the strategic planning process has been highlighted as a method for increasing their participation in organisational goals.2 Employees who have an opportunity to engage with the planning process are more likely to understand and be committed to it.

specific, measurable, attainable, relevant and time-bound, and that they are reported upon. Business planning can be done to suit the styles and purposes of your business. It can be conducted in formal, informal and dynamic processes. To some, the end goal is not as important as the grounding it provides – that is, building “prepared minds that are capable of making sound strategic decisions.3 To other organisations, the strategic planning documents underpin all practice. Businesses come in all shapes and sizes and can have very different strong points and needs. If you need it, it is a good idea to get some help for your planning process. At Western Sydney Institute (WSI), when we see management students and businesses, we endeavour to make sure that the training we provide is relevant to their unique situation. Units relating to strategic and business planning are included in various management qualifications but we can also offer them individually in the form of customised workshops and online support for businesses. G

1. A. Weinzweig, “Step into the future”, (adapted from Zingerman’s Guide to Good Leading, Part 1: A Lapsed Anarchist’s Approach to Building a Great Business), INC. February 2011, p. 86. 2. M. Ketokivi1 and X Castañer, “Strategic Planning as an Integrative Device”, Helsinki University of Technology 2 HEC School of Management (Paris), 2003, p.27. 3. S. Kaplan and E.D. Beinhocker, “The Real Value of Strategic Planning,” Sloan Management Review, Winter 2003, p.71.

Industry, government, community and other business stakeholders are also a valuable resource for understanding your business’ place in areas where activities intersect. Once formulated, key strategies need to be disseminated. All employees should be aware of how the business intends to achieve its goals. These strategies can then be broken down to reportable actions for each business sector. You will need to know how the business is tracking, so key performance indicators (KPIs) should be determined to measure performance. KPIs can be aligned to specific tasks or target figures or aligned to state and federal government priorities and plans if applicable. Make sure your performance indicators are SMART, that is,

TAFE NSW - Western Sydney Institute (WSI) p | 02 9865 1149 e | Annmaree.Bernie@tafensw.edu.au w | wsi.tafensw.edu.au

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TAFE NSW - Western Sydney Institute offers a range of business management courses ranging from short customised courses with a focus on strategic business planning through to high level qualiďŹ cations such as the Advanced Diploma of Management and CertiďŹ cate IV Frontline Management.

is a without a

For more information (02) 9208 9421 trainingsolutions.wsi@tafensw.edu.au www.awds.edu.au Business Resource & Lifestyle | Issue 52 | March 2013

Business Advice

Show Me the Money… is That Success? Darryn Fellowes, Wealth Adviser - Skeggs Goldstien

If you have ever seen the movie “Jerry Maguire” you may remember the now famous line “Show me the Money!” when Jerry is trying to convince Arizona Cardinals wide receiver Rod Tidwell to retain his services after Jerry was fired for releasing a memo about the sports management industry.

Rod was yelling down the telephone to Jerry “Show me the Money!” with Rod eventually agreeing to retain Jerry as his agent. After many arguments and some good performances on the field, Jerry managed to secure Rod an $11.2M contract with the Cardinals to see out his playing career. Whilst this movie is a romantic comedy with a love story intertwined in the plot, the phrase “Show me the Money” became widely used at the time. When reflecting back on that movie I considered the question…does money equal success? Success is an interesting word. By definition success is being in the position of achieving and accomplishing a goal or objective. Being successful means we have achieved a desired vision or planned goal. The dictionary describes success as the following: “attaining wealth, prosperity and/or fame”. One of the most important key steps to achieving success in life is to know the meaning of success for your personal life. From our experience in business and working with many individuals over time, success goes far beyond the common definitions of success. Things like having a lot of money, being powerful in business and having a lot of material possessions are not always a sign of success for an individual. In fact it can be quite the opposite.

of success is to live a happily life and to make this world a better place for everyone. Money doesn’t make everyone happy!

important about success to you?” Your partner then records your answer on the bottom of the page

In the past when growing up I always held the belief that being successful meant having all the toys, a nice car, moving up the corporate ladder, earning a lot of money and providing lavish things for my family. I’m not saying that I don’t enjoy the good things in life but I no longer measure my success by it.

Step 2 – Your partner then builds on that answer by asking a follow up question substituting your last response for the word success…..”What’s important about (your last answer) to you?” Step 3 – You then respond with your first thought, your partner records it and then they ask you the question again “What’s important about the (the value you last said) to you?”

So what is important about success to you? When working with potential clients for the first time we always ask this question at the outset because we believe that by focusing on an individual’s core values they have greater clarity in their decision making and a greater chance of meeting their objectives. Most advisers would initially start with an assessment of your goals. Whilst goals are important they don’t provide you with the big picture…the “why” behind the rest of the plan. What are Values? The idea of asking the success question is to uncover our clients’ values. Values are those qualities and principles intrinsically valuable or desirable to you. They have particular significance to you and the words you use to describe them give you an emotional high. Their fulfillment is what your life is really about…they are life’s emotional payoff.

This continues until you get to a point where you no longer have an answer. Some of you may not be able to get past the basic needs such as the need for food and shelter, others may get to “being happy” whereas for others they may realise that success is “living life that has purpose”. Again everyone is different. G Values Based Planning is at the core of our process at Skeggs Goldstien. We work with every client to discover what is important about success to you and the core values you have to make better decisions. If you want to be successful and make better decisions in your financial and business life call us for an appointment.

From experience many people find it hard to express or even understand their core values. They have never had to think about the “Why”– the emotional payoff as described above. We always find these to be the hardest questions to answer but the most important questions to answer. Skeggs Goldstien Associates

True success in life cannot always be measured with the above factors, but can instead be measured by the amount of people that are able to live a better life because of what you created - such as your family. This is the meaning of success. Today we live in a society that leads us to believe that living a successful life means extraordinary wealth and having all of they toys and houses that go with it. But the true meaning

Business Resource & Lifestyle | Issue 52 | March 2013

If you aren’t working with an adviser and want to better understand your values, below is an exercise you could undertake with your partner, family member or friend to help uncover what is important about success to you. Step 1 – Working with another person (partner, spouse) have a pen and paper on hand and get your partner to ask the question “What’s

p | 1300 753 447 e | admin@sgapl.com.au w | www.sgapl.com.au

skeggs golds ien

Business Resource & Lifestyle | Issue 52 | March 2013

Business Advice

Small Business and the Fair Dismissal Code Joe Degabriele, Senior Consultant - The HR Department

Since the introduction in July 2009 of the Fair Dismissal Code for “small business employers”, there has been some confusion amongst small to medium sized businesses as to what the provisions mean and who the provisions cover. This article seeks to clear up some of the confusion around ‘unfair dismissal’.

The Fair Work Act defines ‘small business employer’ as a business employing fewer than 15 employees (calculated on a simple headcount of all employees including casual employees who are employed on a regular and systematic basis). Employees who are terminated by a small business employer cannot make a claim to Fair Work Australia for unfair dismissal if dismissed in the first 12 months of their employment. If the employee is dismissed after being employed for one year the employer has to demonstrate that they followed the Small Business Fair Dismissal Code for the dismissal to be deemed “fair”. (See Code at http://www.fwc.gov.au/index.cfm?page name=legislationfwdismissalcode). An employer can dismiss an employee without notice or warning for serious misconduct such as theft, fraud, violence and serious breaches of work health and safety procedures; for all other matters employers need to follow the Fair Dismissal Code. When does a dismissal satisfy the Fair Dismissal Code? • There needs to be a valid reason for the termination e.g. redundancy, serious misconduct or poor conduct or performance. Genuinely redundant employees cannot bring a claim for unfair dismissal. • The employee must be warned verbally or preferably in writing, that there is a risk of being dismissed if there is no improvement in their performance. • The employee needs to be given an opportunity to respond to the warning and given a reasonable opportunity to rectify the problem (or improve). That opportunity to improve may mean that the employer needs to provide additional training and

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ensure that the employee knows the employer’s job expectations. • Also during these discussions the employee can have another person present to assist, however, that person cannot be a lawyer nor is their role to be an advocate for the employee – their role is purely as a support.

by agreement. If the dispute cannot be resolved a formal conference or hearing will be held at a later date (sometimes up to 3-5 months later). If the Fair Work Commission finds that the dismissal was unfair, the small business can be ordered to reinstate the employee or pay compensation, up to 26 weeks’ pay (maximum amount of $61,650).

So the consequence of not following the steps set out in the Fair Dismissal Code could potentially be a lot more disruptive to the small business than spending a little bit of time talking to the employee who is not meeting your expectations. So in brief, for small business employers to comply with the Fair Dismissal Code their employees must be: 1. Informed of their failings 2. Allowed to have a support person at the meeting if they choose too 3. Allowed to respond to the issues 4. Provided with an opportunity to improve with the employer’s support

If you need advice about how to apply the Fair Dismissal Code or you are faced with an unfair dismissal claim and need assistance contact the HR Department on 02 8850 6124.

Faced with a claim for unfair dismissal the small business employer will be required to provide evidence that they followed the Code including evidence that a warning has been given (except in cases of summary dismissal). The code reinforces good employment practices whether or not the business is small. To get the best out of your employees – it pays to talk to them and engage them so that they understand their job and how best to perform it to meet expectations. If the employee is dismissed after 12 months the Fair Work Commission can hear an unfair dismissal claim made by the employee. The Commission will arrange an informal conciliation conference (normally a telephone conference) to help both sides resolve the dispute

The HR Department e | elly@thehrdepartment.com.au w | www.theHRdepartment.com.au

Business Resource & Lifestyle | Issue 52 | March 2013

Feature

Your Point of Difference is Your Strength John Watters, Executive Officer – AusSIP

Quite frequently we focus on our differences as being a weakness. However, if we move the kaleidoscope ever so slightly, our point of difference could very well be our greatest strengths.

By default, people generally wish to be accepted by their peers. In social settings, peers are often chosen by default based upon like interests and pastimes. In work and educational environments, peers are often grouped by factors beyond the individuals control. Becoming ‘part of the team’ can override individual talents and directions. Such notions have been re-enforced through a plethora of conducted surveys both in HR circles and the vast majority of boards. When HR professionals are interviewed regarding qualities or attributes they are looking for in candidates, frequent responses indicate initiative, self-efficacy, problem solving skills, calculated risk taking and sound communication to be imperative. Peering at the media landscape, leaders must also demonstrate the ability to be think, argue and speak on their feet as the moment arises. The most charismatic leaders most likely demonstrate skills and attributes that the majority of people do not possess but nonetheless desire. It is most likely, those same people were told by a range of people that the very skill that sets them apart is their weakness or something they should work on. Many of the greatest orators were told that they couldn’t be quiet. Some of the greatest IT advancements have been made by people who didn’t finish university because they were too distracted by gadgets. Your point of difference is what makes you, you. It differentiates you from others and is most likely your natural default in both your personal and professional lives. It is also this difference that can assist in career and employment planning. For example, a person who loves to talk about anyone or anything, is probably not the best psychologist; someone who only likes to work outside and cannot sit for too long, is probably not the best tax auditor; and someone who only likes working with adults, is probably not the best primary school teacher. Against this backdrop, how many people or

Business Resource & Lifestyle | Issue 52 | March 2013

examples do we know of where there are obvious mismatches? How often are students chastised for their differences? How often are people placed in a new role under a ‘restructure’ whereby the new position is at complete odds? The greatest movement in the labour market generally occurs in the period after the Christmas break. With most people taking some sort of break as well as thinking if not wishfully dreaming of new year resolutions and decisions, reflective thoughts often centre around the mismatch between their current and future positions. Interestingly, marketers have also picked up on this trend with a multitude of advertisements encouraging people to upskill in

you can’t sit still, try following a career in outdoor activities. If you can’t take work a 9-5 work week, try seasonal or shift work. If you can’t make your mind up, try your own way. G Working with Partnership Brokers across schools, we help find those differences and increase strengths. We can identify young and emerging talent through a variety of avenues such as work experience, work shadowing and twoway partnerships. Those opportunities to find differences may even demonstrate that our own strengths may lie in areas that we didn’t think even existed.

Your point of difference is what makes you, you. It differentiates you from others and is most likely your natural default in both your personal and professional lives. It is also this difference that can assist in career and employment planning. areas they are more akin to. In reality, such ads are encouraging people to follow their true strengths. While the world does not and should not revolve around the whims of individuals, too often we fail to see in ourselves traits that are desirable to others. For young people who have little employment and career experience and direction, this challenge is greater. When I was a student, I had the opportunity to undertake work experience with a legal firm. My understanding of the law profession was largely shaped by television and what I thought law was about; arguing and evidence. When I was confronted with mounds of legal briefs to read through, the luster of what I had thought and what reality was, clashed. When a barrister, whom I had been shadowing for a couple of days, told me that for every hour he spent in court, he spent ten hours in research, that was enough for me to change my career trajectory. What gains you the most attention, whether positive or negative, is most likely your greatest point of difference and preferred mode of operation. If you can’t be quiet, try public speaking or sales. If

For more information on Partnership Brokers, please contact your local office listed below.

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Business Resource & Lifestyle | Issue 52 | March 2013

Business Advice

Make the Differences Between People Work for You Craig Woolven, Principal - Thoughts By Design

How can 2 rational, well grounded business professionals hear the same presentation, review the same data or witness the same event, and walk away with totally different understandings, beliefs, decisions, responses, feelings…a totally different view?

happens unconsciously, we could not possibly consciously think through the volume of information that comes in every minute. Over time, quite rigid patterns of processing form, greatly influencing everything we think, say and do. So it all becomes second nature, our lives running on auto-pilot, processing, reacting, generating emotions and taking action, our lives governed more by our “standard” ways of processing than you might realize.

Often we may think “were we really in the same room when this happened?”

Once we understand this, and learn the structure and effects of some of the basic patterns, much of our perception about ourselves and other people changes – it is easy to see how a particular pattern present in one person generates a very different response to your own when presented with the same situation.

Or perhaps a more popular thought when one gets an unexpectedly emotional response to a seemingly innocent comment, “where did that come from?” The answer lies in the individuals thought patterns of processing what we see, hear and touch. The matrix of an individuals patterns of processing constructs impressions and perceptions that are unique to them, and probably vastly different to yours. Of course, none of this is inherently good or bad, it is just important to know how the similarities and differences impact your life. These patterns are reflected in how you, and everyone else, thinks, talks and behaves. This makes interaction – the communication between people, an interesting challenge. The good news is that far from being random and unpredictable, these patterns can be identified. And once identified and examined at a deeper level, we can work with them. Applying this new skill to your everyday life is very powerful. Imagine being able to bypass all the obstacles and obstructions normally presented by the mismatch between your communication and their rigid thought processing patterns. Understanding how the conscious and unconscious minds work to build our perception of the world is key. Lots of information comes into our mind every second. We develop standard ways of possessing this information to make our thinking efficient, easy and consistent. This

Business Resource & Lifestyle | Issue 52 | March 2013

And that delivers the opportunity to massively increase the effectiveness and influence of all your communications. So what are some of the basic patterns? - Towards/Away – You have no doubt heard the saying - “is the glass half full or half empty?” – the classic “moving towards” or “moving away” pattern. May seem simplistic until you map the pattern across your company’s marketing message and the language your sales people use. Is this all well aligned for a particular prospect? Are you telling people how to move away from a problem when they are super eager to move towards a solution? Should your towards/away message be the same for every potential client? - Options/Procedures - Are the majority of your staff driven by options, unhappy to proceed with an action without investigating various approaches or fired up by having a well documented procedure? Does this fit well with the desired outcome? - Through Time/In Time - Do you know people who are incredibly time conscious, always punctual and annoyed with those that are always late? Do you know others who are totally lost in time and could not arrive on time to save their lives? - Internal/External - Ever had an acquaintance who simply could not believe a claim without some external frame of reference – they had to

hear it from someone else as well? All of this shows us how incredibly different we all are – how the matrix of similarities and differences make-up your version of the world around you. It also shows us how, in reality, incredibly close to each other we can be with a little understanding of these patterns and adjustment of our communication accordingly. Dozens of patterns have been identified and documented. Developing your understanding of these and working with them will greatly increase your effectiveness as a communicator and leader. G

Our flagship program, “The Meta Living Matrix”, is presented by Craig Woolven. The program runs regularly in Sydney. Over 2 days you will learn the 17 most common processing patterns, with a focus on the everyday patterns used in situations such as making buying decisions, assessing business opportunities and staff recruiting. You will also learn multiple ways to identify and effectively work with the specific patterns that most influence you, your family, coworkers, staff, suppliers – everyone you come in contact with. To register your interest in the program, or perhaps get individual coaching, visit www. metalivingmatrix.com. Thoughts By Design Principal, Craig Woolven, is a Certified Member of the Australian Board Of NLP and a Certified NLP Master Practitioner, Trainer and Coach. During a career spanning over 30 years, Craig has worked with everything from one-man startups to some of Australia’s largest companies in technology, marketing and business development. With a reputation for delivering engaging presentations with a healthy injection of humour and real-life stories, Craig ensures the material being presented is practical, entertaining and above all, valuable.

Thoughts By Design p | 02 9620 7201 e | craig@thoughtsbydesign.com.au w | www.thoughtsbydesign.com.au

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Business Resource & Lifestyle | Issue 52 | March 2013

Business Advice

Are You Ready to Print? by Daniel Moisyeyev – GWP Media

Virtually every business owner have had to engage the services of a professional printing company at some point. At the very least, you needed some business cards and that is something you could not do yourself (although I did come across entrepreneurs that saved money by printing business cards on an Ink-jet printer at home and proceeded to cut them with a pair of scissors – I do not suggest to go that route).

The graphic design service provided in this case is usually of very basic standard, and you will rarely get to keep the final artwork files – there is usually a buy-out fee involved that will surpass the costs in hiring a decent graphic designer in the first place. Furthermore, the “free graphic design” may actually be included in the costs of your printed products.

quality. Digital Printing is very effective for print runs up to 2000 units. This technology is almost always used for business cards. It is also the fastest printing method in terms of setup requirements. Offset Lithography is the traditional printing technology. It is used for higher volume runs, where

This article will help business owners go about having their materials printed. Graphic Design The first step in having your flyer, booklet or business card printed is to have it professionally designed and prepared for printing. Graphic design process is one of the most misunderstood concepts in the printing industry. It is an all-too-common situation that printers are supplied with Word Documents, JPEG images, source Adobe Photoshop/Illustrator files and other inappropriate formats. I even had a customer send me through a PowerPoint file to go into print. The graphic design service involves preparation of your presentation and final compilation into a printready format. That print-ready format is known worldwide as the Adobe PDF standard, with 300 dots per inch (dpi) resolution and a requirement to be in CMYK four-colour. Your document may also need extra design space extended beyond the set dimensions around it called “bleed” to assist with trimming. There are some other requirements, including crop marks and quality. Unless you have such a PDF file professionally prepared, the printing job can not proceed. Keep in mind there is no middle ground – Word Documents and low resolution JPEG files do not constitute as graphic design and you will incur graphic design fees from your printer if you supply these.

Ricoh C751 Digital Press, used by GWP Printing

You are pretty much guaranteed to find a lower price if you look around for standalone printing costs. Digital, Offset and Rotogravure Printing

“Free Graphic Design” Trap

There are a couple types of printing technologies you will come across.

It is a fairly common scenario for printers to include graphic design in printing costs. However, beware this scenario!

Digital Printing involves equipment that is not too dissimilar to an office laser printer, except much larger in physical size and with much higher output

Business Resource & Lifestyle | Issue 52 | March 2013

it is more cost effective. This process requires production of “printing plates” and is fairly involved. As offset printing requires a lot of preparation, the turn around can be quiet long. Rotogravure is used for very high volume print runs. The process involves a very expensive process of producing “Gravure Cylinders” that allow the image to be engraved. This process produces highest image quality due to its ink transfer properties, however is not cost effective for smaller runs. This technology is used in the packaging industry.

Celloglazing

Trimming

Celloglazing involves coating of finished print materials with a thin film. This film is applied by a special machine that uses heated rollers to adhere the film to paper.

Trimming the final product is completed on a device called a “Gilloutine”. Printed materials are manually measured and cut according to dimensions.

If you need any help with graphic design and printing, please do not hesitate to contact GWP Media/ GWP Pritning now!

Challenge Titan 265 Gilloutine, used by GWP Printing

The result is a product that is well protected from elements and adds an “expensive” feel to the finished product. There are two choices of celloglazing film: gloss or matte. Gloss produces a shiny/ reflective finishe, while matte results in a more conservative/dull finish.

Signs of poor trimming include inconsistent document size across the print run (e.g. a percentage of business cards that are longer than the rest of the set – caused by not accurately measuring the job). If you see a bad edge on your job that is not smooth, it is a sign of using dull blades. Some printers attempt to save on sharpening blades by exceeding the recommended number of maximum cuts. G

GWP Media p | 02 8090 1730 e | daniel@gwpmagazine.com.au w | www.gwpprinting.com.au

Celloglazing can be applied to one or both sides of finished jobs. It is commonly used for business cards and is often referenced as “laminating”.

Business Resource & Lifestyle | Issue 52 | March 2013

Society & Life

Faith Angry Anderson

The dictionary defines ‘faith’ thus: complete trust or confidence, firm belief without logical proof, duty or commitment to fulfill a trust or promise. Faithful: showing faith, loyal, trustworthy, accurate, true to fact i.e. faithful account.

Belief in a ‘higher being’ or some entity that has no physical substance will require faith. Belief in a part of ourselves that we cannot taste, smell or touch will require faith because it is something we ‘feel’ rather than something proven by visual confirmation; we believe it is there; we believe we have it, so it is, we do have it. There is no doubt whatsoever in my mind that we all need something that is not material to believe in. I have no doubt that without a belief in that ‘something’, whatever we perceive it to be, we will wander aimlessly, not totally but partially through life never knowing the true wonderment that life can be and therefore in reality, is. In keeping with the basic principals of Yin and Yang there are always two opposites working at all times to keep things in balance. Life as a physical experience and life as a non physical experience, life in the material world and life in the non material world. Life in the material world is just that; all things material. The opposite is life in the spiritual world where all things spiritual happen. When this occurs there can be balance but first we must be aware of both realms so that we ‘work’ towards creating that balance. When that balance does not, or is prevented from happening, trouble begins and if that imbalance is not attended to, then chaos will eventually result. Historically we have seen where and how misguided faith in something as powerful as religion can be. We have seen wars fought to defend or extend a particular faith or belief that some people claim is the one true faith, the word of God, the only way to righteousness and salvation. Our history is awash with terrible examples of how a misguided few can influence

Business Resource & Lifestyle | Issue 52 | March 2013

the many through fear and persecution and the use of imprisonment, torture and execution to bring the ‘unbeliever’ to enlightenment. The crusades into the ‘Holy Land’ are a prime example and the ‘Holy Inquisition’ is a dark period of Christian history that most people would rather forget and wish had never happened. I got into a little trouble with some readers after the last article because I ‘singled out’ the inadequate response and dealings that some Christian churches have displayed so far in their handling of the perversion of paedophilia and paedophiles within their ranks. I was only using that particular example because it is current and it is a glaring example of a wrong within the Christian church that must be put right if the Church is to retain any credibility. Credibility is required in order to attract any young new followers and believers, without whom the Christian church is doomed to diminish in its power and will eventually succumb to the threats from without. The world needs a strong Christian religion practiced, a religion with no contradictions hanging around its neck weighing it down and preventing it from doing what it should be doing. One of the reasons young people are not embracing this wonderful experience is that they can smell hypocrisy and deceit through a concrete wall from a distance. Most people at some stage in their personal development come across the idea that life is about more than the material world in which we all live and it is at that time that they start looking around for something or someone to provide answers to the growing number of questions forming in their consciousness. These ideas that they instinctively know, spring from their inner being, from that tiny voice that cannot and will never lie...the voice of their God. There are still dangerous ‘fundamentalists’ within the Christian church who would drag us all back into the dark ages, just as there are within the religion of Islam and most of us know only too well that for any of us, Christian, Islamic, Buddhist or Hindu, in fact any spiritual path you may choose to follow, what we do not need is crazy people telling us how we can find grace in the eyes of God. The beautiful messages written in the spiritual works that have come into being over the years are there to guide us and teach

us. They are there, I believe, to provoke us to thought, meditation and contemplation that will lead us to a fuller and deeper personal experience of the ‘Divine’. I believe with my whole being that a man without God is only half a man, a woman without God is only half a woman, a life without God can only be half a life. My personal Spiritual experience teaches me that I cannot deny any other man, woman or child their own experience. That would be an affront to all that their experience has to offer. I choose to ‘follow’, if you like, an experience based largely on the Christian experience but I cannot deny any other person their own experience. I choose to allow the thoughts, beliefs and teachings of someone that is referred to as ‘The Prince of Peace’ to influence my thoughts and musings as I work each day to find, follow and honour my own spiritual life. I choose to reject the teachings of old that tell us that we should fear our God, I would rather find a ‘God’ that I can love and be part of; a ‘oneness’; a true connectedness that embraces love, that nurtures all that is good in man, not all that is vile and destructive. I say again, a life without some vision of God is only half a life. May you find yours, as I have found mine. Go in peace and fellowship. Go with your God. Until we meet again, I remain your friend, Angry. G

e | angry@angrymarketing.com.au w | www.angryanderson.com

Business Resource & Lifestyle | Issue 52 | March 2013

? POSITION VACANT Australian Barter Exchange requires a marketing consultant • Fantastic opportunity to make your mark in this organization. • Sydney based role.

ABOUT AUSTRALIAN BARTER EXCHANGE Australian Barter Exchange is Company making its mark in the industry, in direct competition with the major brands. A new opportunity has now arisen to join this organization as the Marketing Consultant.

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WHAT'S ON OFFER • Highly successful and growing organization. • Excellent career development opportunity. • Parramatta location.

To apply or seek further information contact Aroon Singh on 1800 422 783 or email admin@abexchange.com.au

Business Resource & Lifestyle | Issue 52 | March 2013

CLASSIFIEDS Automotive Lander Toyota

Financial Services

02 8884 4888

112 Sunnyholt Road Blacktown NSW www.landertoyota.com.au

Banking CBA

1800 019 910

4 Century Circuit Baulkham Hills NSW 2153 www.commbank.com.au/business

1300 721 400

Suite H137, 24 Lexington Drive Bella Vista NSW 2153 enquiries@business-connect.com.au

Catering Caterez

Catering for Your Corporate and Private Events in Sydney www.caterez.com.au

- 35/6 Meridian Place Bella Vista NSW 2153

1300 753 447

- Suite 6, Level 1, 871 Pacific Highway Chastwood NSW 2067 www.sgapl.com.au

Tactical Solutions

Business Support Telstra Business Centre

Skeggs Goldstien

1300 788 150

Providing “excellence in financial planning” We come to you www.tacticalsolutions.com.au

INDUSTRIAL RELATIONS John F. Law & Associates 02 8850 4477 Specialists in Discrimination Matters, Employment Agreements, Unfair Dismissals www.industrialrelationslaw.com.au

02 8884 2486

Inflatables

Recruitment

Chegwyn Insurance Brokers

Suite 105, 447 Victoria Street 02 9604 6166 Wetherill Park NSW 2164 www.chegwyninsurance.com.au

ICFrith & Associates

TAFE WSI

Shop 380A Castle Towers 02 8850 5400 Castle Hill NSW 2154 www.robertcliffmasterjewellers.com.au

Photography

Mike Hughes & Partners Northwest

Over 5000 items online www.raveon.com.au

PO Box 147 Quakers Hill NSW 2763 www.nirimba.com.au

WEB Design

1300 736 927

List Your Business in Classifieds for $49.50

1300 889 132 info@gwpmagazine.com.au www.gwpmagazine.com.au

02 8824 9666

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Business Resource & Lifestyle | Issue 52 | March 2013

Asset Management Investment

FREE Shredder

1300 889 132

Web Development, Content Management System Integration, Google Optimisation www.gwpmedia.com.au

Rave On Promotional Products 1800 433 888

Nirimba Business Centre 02 9853 3200

GWP Media

promotional products

Equipment Finance

13 44 13

Serviced Offices

02 9680 9823

24/7 Hoyle Ave Castle Hill NSW 2154 www.stilz.com.au

2/102 Station Road Seven Hills NSW 2147 www.printworksoz.com.au

131 870

2-10 O’Connell St Kingswood NSW 2747 www.tafensw.edu.au

Relocations Australia’s Number 1. Relocation Company Helping Smart Businesses Move Smarter www.atlantis.net.au

Robert Cliff Master Jewellers

Stilz Fotografika

02 8850 7124

Suite 515, 2-8 Brookhollow Ave Baulkham Hills NSW 2153 www.theHRdepartment.com.au

Atlantis

Jewellery

Printworks Australia

The HR Department

1300 000 ICF

Suite 1,34-46 Brookhollow Ave Baulkham Hills NSW 2153 www.icfrith.com.au

printing

Education

108/1 Burbank Place Baulkham Hills NSW 2153 www.mhpnw.com.au

Insurance

Land Sales Project Marketing

Ph 9680 9200 www.hillscommercial.com.au info@hillscommercial.com.au

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Business Resource & Lifestyle | Issue 52 | March 2013

YOU DESERVE THE BEST, HOW ABOUT EXCEPTIONAL.

Sit back and relax in our stunning new showroom while you’re waiting to test drive your new Toyota. The feeling’s great. Choose from our exceptional range of new Toyotas or view and test drive our quality used cars, including commercials and AWDS. We also offer flexible finance options that you can discuss with one of our finance experts in complete privacy, and when it comes to servicing your car, it’s reassuring to know you’re being looked after by our professionals using the latest in Toyota technology. There’s a lot more on offer so why not call in. The coffee’s always hot, just like our deals.

LAND A BETTER DEAL AT LANDER TOYOTA www.landertoyota.com.au

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Business Resource & Lifestyle | Issue 52 | March 2013

BESSE

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HOLT

112 Sunnyholt Road Blacktown

STEEL

Winner of the Toyota Australia Presidents Award for excellence 2011

SUNNY

Lander Toyota

MD20304 YPA4756