Annual Review 2013
Making a difference in Norfolk
Credits Produced in July 2014 Designed by CSF Document written by Jackie Thornton Printed by Colour-Print - 01603 488001
www.communitysportsfoundation.org.uk / 01603 761122
Contents Welcome ........................................... 4 Improvements 2013 ........................................... 5 Sporting Light Appeal ........................................... 9 Disability ........................................... 11 Sport ........................................... 13 Health ........................................... 15 Football ........................................... 17 Social Engagement ........................................... 19 Schools ........................................... 21 Education ........................................... 23
Annual Review 2013
www.communitysportsfoundation.org.uk / 01603 761122
Welcome 2013 has been another exciting and fulfilling year for the Community Sports foundation (CSF), supporting more and more people across Norfolk. The Premier League Charitable Fund supported the Premier League 4 Sport project, School Sport Programmes, Primary School Enterprise projects and the introduction of the new Kicks project in Great Yarmouth, which also receives support from our own Sporting Light Appeal. Each of these, along with our many other projects, allows us and the Football Club to embrace the community and make a huge impact on the lives of local people. 2013 saw significant growth in a number of areas that included School Sports participation and the Player Development Centre programme. With greater remit to increase the talent pool, we took the opportunity to extend our current boys & girls football offer. The Player Development Centre has provided for some 19 years, an excellent training opportunity for our local players. Many have progressed in into the Academy and into high levels of football through the years. Many have progressed into employment with us and now become the coaches of the future. We are very proud of our local football offer and look forward to future development for both the programme itself and many of the participants that are quite clearly progressing and growing whilst within it. Our National Citizen Service (NCS) programme delivered with Reed in Partnership, continues to be a very rewarding and memorable experience for Year 11 (School Leavers) students. Over 300 young people attended a unique residential and community engagement programme. Some really excellent volunteer work took place and made a huge difference to a number of communities across Norfolk. This year, the awareness and support for the Sporting Light Appeal charity has grown considerably with our pinnacle fundraising event Jamie’s Game. The celebrity football match attracted nearly 8,000 people to Carrow Road and was a huge success raising over £60,000. Many thanks to businesses and local people who have supported the appeal through challenges or donations. With the breadth of new programmes that the charity has developed this year, we have continued to invest in our staff training and development to ensure that the quality of our delivery remains the highest it can be. We also plan to continue to develop young coaches with potential. In May we lost one of our own, Ben Parkin. We would like to take this moment to remember our friend and colleague who made such an impact on the Norwich City Power Wheelchair team. Finally I would like to thank our ever growing team of staff, volunteers and our trustees that show great dedication and passion to strive to make a difference in Norfolk every day through the power of sport.
Ian Thornton, Director of CSF
4
Annual Review 2013
Organisational Improvements in 2013 In 2013 CSF identified 12 key goals that the charity aimed to achieve. Below shows that progresses and success that have been accomplished.
Theme
Goal
Progress
Quality
Continue to raise the quality of customer care and delivery through quality assurance observations and support to staff and customers
New digital and online feedback from customers
Charity
Greater use of social media and the web to increase awareness of the charity and its impact on the community
Web site re-development to ease navigation. More case studies of people we have helped
Growth
To increase the growth of the charity through effective research, consultation, planning and development of programmes engaging new customers
Developed new Premier League projects, School Sport Programme, PL4Sport, Primary Enterprise, and Kicks
Sustainability
Gain greater support and awareness for the Sporting Light Appeal
Raised half a million pounds through grants, donations and fundraising events. Jamie’s Game attracted nearly 8,000 people
Facility
Develop new relationships with organisations that have aspirations to work in partnership to develop community sports facilities
Developed partnership with six “Community Hubs”. Funding secured to re-develop Carrow Park. Large facility project yet to be achieved
NCFC / Partner
Use the profile of Norwich City FC to engage fans and partners to make a difference through sport
Delivered the Future Fans project to engage with fans, players and coaches
www.communitysportsfoundation.org.uk / 01603 761122
Differences made in 2013
Overall
To increase the growth of the charity through effective research, consultation, planning and development of programmes engaging new customers
Engaged with over 26,000 people throughout 2013
Football
Increase opportunities for players to improve and progress to elite or national levels through greater football provision for advanced boys and girls
862 players have attended a structured football development programme through weekly Player Development Centres
Sport
Use the power of the Olympics and other high profile sports events to help increase participation and coaching in sport
20 new Sports Clubs established to help increase participation across seven sports
Health
Help to improve the health of local people by delivering a wider range of Health initiatives through the Premier League Charitable Fund and NHS funding
Supported 109 overweight children to maintain a healthy weight through Fit4It
Disability
Increase the number of people with disabilities participating in sports other than football
Developed a new programme Get Set Go to support the progression of disabled young people. Links with other sports clubs yet to be achieved
Social Engagement
Secure funding to enable the continuation of positive activities for young people through Kickz and Street Sports projects within deprived communities
Developed the Kicks project to support 208 people and 236 people through Street Sports with help from the Sporting Light Appeal
Schools
To use the power of Norwich City FC and sport to engage learners in areas other than physical education
116 Schools supported to deliver high quality PE
6
Annual Review 2013
Vision, Mission, Values Vision “To help people achieve their goals by delivering quality, innovative services through football and sport.”
Mission - Engagement - Participation - Progression “To deliver a wide range of innovative, quality programmes that engage people through football and sport.” “To inspire and raise aspirations enabling continued participation, supporting physical, educational and personal development to create a more active and healthier way of life.” “To work together to make a positive impact on individuals and the wider communities to enable people to achieve their goals and progression in life.”
Values 1. To deliver professional, quality, safe, affordable services to all users 2. Respect and listen to the views of children, young people, adults and our partners 3. Invest in and support staff to enable development and progression 4. Provide excellent communication and customer care 5. Provide opportunities that empower and engage all users
www.communitysportsfoundation.org.uk / 01603 761122
In 2013 we wanted to be better at… Where we were
Where we wanted to be
Where we are now in 2013
Good customer experience
Excellent customer experience and people tell others about us
98% of people said we were excellent or good
Some people know what we do
More people know our name and understand what we do
We have more Twitter followers, Facebook likes and hits on our web site
£100,000 raised for Sporting Light Appeal
Progress towards £1million target
Raised half a million pounds to help more disadvantaged and disabled people
Good success rate of winning grants and contracts
Win all funding and contracts we apply for
Secured £810,000 grants to deliver projects over the next three years
Some partners know how we can help them
More organisations see CSF as a value for money solution to issues
18 additional schools worked with CSF to deliver and support curriculum PE lessons
No opportunities to develop facilities due to lack of land
Councils and land owners want to work with us
Lots of work goes unnoticed
People see how we work with NCFC to support the local community
We have good staff
Early negotiations with organisations to identify potential land Over 7,000 people attended Jamie’s Game and saw some of the people we help
Recruit and develop excellent staff 49 new staff recruited and 38 staff on a coach development programme
8
Annual Review 2013
Raising Money... Zip Wire challenge
London Marathon
Jamie’s Game
Ground Collection
Coastal Challenge
www.communitysportsfoundation.org.uk / 01603 761122
Dean Ashton Golf Day
Cycle Swarm event 2013
Sporting Light Appeal 2013 Goals
Successes
Develop and deliver a strategy to meet fundraising targets
Raised half a million pounds since Appeal started
Make more people aware of the people we help through our marketing and communication
7,000 people supported Jamie’s game
Get more Business Champions involved with new incentives
Business Champions raised £16,421 for the appeal
Work with NCFC to get more fans to become Community and Business Champions
Community Champions raised £10,410 through their own events
Continue to make a difference to disadvantaged and people with disabilities through our range of projects
Supported Powerchair team, DS team, after school clubs, bursaries
10
Annual Review 2013
...to raise aspirations Disability • 28 people received advanced coaching in the Player Development Centre
www.communitysportsfoundation.org.uk / 01603 761122
Goals
Successes
Increase the number of people with disabilities participate in sports other than football
17 children with disabilities attended the Sporting Light Get Set Go holiday programme
Develop links with children with disabilities in mainstream schools
Worked with primary and high schools to identify suitable young peopla for our programmes
Increase participation for children with severe and complex needs through multi-sports respite courses
171 children attended Matchday Clubs and 346 children participated in Multi Sports Holiday Camps
“CSF and Norwich City have changed Jacob’s life. We can’t thank them enough.” Andy Bowles Father of CSF disability participant
12
Annual Review 2013
Sport Goals
Success
Use legacy of the Olympics and our Ambassadors to help increase participation and coaching in sport
Olympian Jessica Jane Applegate and Anthony Ogogo visited schools and activities to increase participation
Deliver a new young leaders programme to increase physical activity in school playgrounds
265 young people completed a young leaders qualification
Investigate training and partnership opportunities with other National Governing Bodies
Developed new partnerships with Boxing, Handball, Table Tennis, Netball, Tennis, Basketball, Hockey and Badminton
Work with the Premier League to deliver the PL4Sport
20 new sports clubs established through the PL4Sport programme
www.communitysportsfoundation.org.uk / 01603 761122
14
Annual Review 2013
Health
Goals
Successes
Help to improve the health of 4,064 people by delivering a wider range of Health initiatives through the Premier League Health project and NHS funding
8,438 children have increased their levels of physical activity and awareness of healthy lifestyle through PL Healthy Multi Skills (5,368) and NHS Play90 Dance (3,070)
Continue to work with NHS Norfolk to develop new innovative childhood/adolescent obesity prevention and treatment programmes
30 Health Workshops delivered to help 245 young people make better choices
Deliver a new innovative programme to help teenage obesity through the NHS and Premier League funding
With the NHS we supported 109 overweight children to maintain a healthy weight through Fit4It
Create Health Information points to encourage greater physical activity and encourage people to receive a NHS health check
766 older people received health advice and sign posting to clinical services through Health Information Points
Abbie’s Story 15-year-old Abbie referred herself to Fit4It after hearing about the programme from a school nurse.
During the programme, Abbie reduced her BMI and, after displaying some football skills during a Fit4It session, has been accepted onto the Premier League Girls’ Football Programme.
Abbie’s overall goal was to lose her unhealthy eating habits and improve her cardiovascular fitness.
Abbie is now more confident and exercises regularly while taking responsibility for her own eating habits.
www.communitysportsfoundation.org.uk / 01603 761122
16
Annual Review 2013
www.communitysportsfoundation.org.uk / 01603 761122
Football Goals
Successes
Deliver the new Premier League football programme to support 8,195 people into football
7,456 players supported through the PL Future Canaries project
Work closer with NCFA and NCFC to link player pathways to the local clubs and the new Elite Player Performance Plan
862 players received advanced coaching (Boys 665 and Girls 197).
Develop new pilot league for U7s
The U7 pilot league enabled 48 children to participate in their first structured match programme
Develop new activities for under-8 girls to help increase participation in girls football
Not developed
Improve the participants experience of CSF football courses
New resources developed for soccer skill centres. Better staff CPD to develop coaches.
Increase awareness of the success of CSF Football programmes
Football Development brochure produced to show range of programmes. Three web site stories and 602 new followers on Twitter for @NorwichCityPDC
Investigate a partnership shadow under 18 college programme with NCFC
Not developed
18
Annual Review 2013
Social Engagement “I could never have anticipated just how special the experience would be. I would thoroughly recomend NCS to anyone� Saskia Bayliss Former National Citizen Service participant
www.communitysportsfoundation.org.uk / 01603 761122
Goals
Successes
Increase partnerships to deliver the Street Life Soccer project to engage with offenders and help reduce re-offending
181 homeless and vulnerably housed people supported through Streetlife Soccer (38 participants were inprison). Since attending the course only 14 out of the 96 people who had previously offended have re-offended, smoking has reduced by 60%, 58 people have moved into employment (including factory work, apprenticeships and one employed by CSF), 78 people gained qualifications, 33 moved into independent living
Work closer with partners to provide opportunities for 300 young people to participate on the NCS programme
284 young people learnt new skills through residential camps and volunteering through the NCS project
Work with local communities to develop social action projects that make a difference to local people
20 Norfolk communities benefitted from social action projects designed and delivered by NCS young people
Improve quality of the experience of young people attending Kickz and Street Sports
Secured funding for Gt Yarmouth Kicks programme to engage 208 young people at Kicks and 236 at Street Sports projects
Joe’s story Joe is a 15-year-old from Great Yarmouth; a town ranked among the 10% of most deprived areas in the UK, with incredibly poor prospects of employment and education for 16-24 year-olds. Small for his age, Joe suffered from a lack of confidence and was struggling to settle into his new school, leading to two spells of temporary exclusion.
Joe began Kicks sessions and the coaches quickly identified Joe as a young footballer with potential. They encouraged him to attend trials at a top team and eventually, Joe secured a place in the Community Sports Foundation’s Player Development Centre. Joe continues to attend Kicks and is a leader that encourages others to follow his example. Kicks coaches and Joe’s schoolteachers have reported the huge change in Joe as a person, student and footballer.
20
Annual Review 2013
Schools Goals
Successes
To use the power of Norwich City FC and sport to engage learners in physical education
10,438 children have received high quality PE and 501 six week After School Clubs have taken place
Build relationships with suitable businesses to gain sponsorship for the Schools Programme
ÂŁ90,000 PL funding to support the development of school sport
Investigate new after school activities to provide to schools
Increased number of dance after school clubs
Deliver the Premier League Enterprise Academy and Classroom Champions Programme
77 young people from High schools and 567 children from Primary schools have increased their business skills through Premier League Enterprise projects
www.communitysportsfoundation.org.uk / 01603 761122
Charlie’s up for the Challenge When Aylsham High School took up the Premier League Enterprise Challenge, one member of the team, with limited interest in football, jumped at the chance to improve her skills with the help of Norwich City. Charlie, a student in year 11, was a member of the team that devised a mobile application to improve the matchday experience for Norwich City fans at Carrow Road.
“As always, the coach was very knowlegable and kept all children engaged. The teachers have nothing but praise for him.” Toftwood Junior School
The development stages of the project saw the team liaise with key club staff to produce a product that would take them to the challenge national finals at Villa Park. Charlie was an instrumental member of the group and impressed Chief Executive David McNally, which led to a part time job with Norwich City as a match day host for the Media team - a rare opportunity for a student of Charlie’s age. The impact made on Charlie by the programme has also seen her develop a keen interest in Norwich City and she has attended several games since the finals.
22
Annual Review 2013
Education Goals
Successes
To use the power of Norwich City FC and sport to engage learners in areas other than physical education
Street life Soccer participants gained 113 NOCN Unit qualifications through the programme
Build relationships with suitable educational providers to gain funding to develop new educational programmes
315 people were supported to gain new qualifications through the Skills4Sport programmes
To improve the quality of coaching delivery of CSF staff
49 new staff were recruited and 38 staff supported through a bespoke coach development programme
www.communitysportsfoundation.org.uk / 01603 761122
“This programme has helped to turn my life around and experiences like this are ones that I’d never have had otherwise; we’ve all had a great time.” Lee, Street Life Soccer participant
24
Annual Review 2013
Finance The financial stability of the charity is crucial to the Foundations long-term sustainability. This year saw CSF’s income increase from £1.79million in 2012 to £2.2million in 2013. This increase is due to securing new contracts and grants from programmes including The National Citizen Service, Schools and Health. In addition the football programme has increased the number of players it develops and the number of sessions it provides on a weekly basis. The Foundation’s long term financial strategy is to secure income from different sources including fundraising, customers and contracts and grants. We are pleased to report that in 2013 fundraising through the Sporting Light Appeal represented 10% of the charities total income, an increase from 7% in 2012. Contracts and grants also represented 64% compared to 62% in 2012. Overall with the positive growth of the charity in 2013 means that the Foundation are in a strong financial position to continue to grow and support more people in the local community in 2014. Our reserve fund is designated to future exciting projects.
Foundation Turnover 2006-2013 2,500,000 2,000,000 1,500,000 1,000,000 500,000 -
2006
2007
2008
2009
2010
2011
2012
Foundation Income 2013 Customer 26% Contracts and Grants 64%
Fundraising 10%
2013
www.communitysportsfoundation.org.uk / 01603 761122
26
Norwich City Community Sports Foundation Registered charity number 1088239
Address: Website: Telephone: Twitter: Facebook: Flickr:
Carrow Road, Norwich, NR1 1JE www.communitysportsfoundation.org.uk 01603 761122 @NorwichCityCSF facebook.com/communitysportsfoundation flickr.com/ communitysportsfoundation