Trend Driven Innovation - Primer

TREND-DRIVEN INNOVATION Primer

Watch. Decode. Innovate.

The essence of trend spotting, and the Trend-Driven Innovation methodology.

What are trends?

Trends are manifestations of evolving needs, desires and wants among consumer groups that are expected to last for long periods of time.

Dictionary definition: A general direction in which something is developing or changing.

“Our job is to figure out what they’re going to want before they do . . . . People don’t know what they want until you show it to them . . . . Our task is to read things that are not yet on the page.” - Steve Jobs

Why are trends important?

Trends help you identify emerging patterns and behaviors before they become mainstream. This enables you to leverage trends to gain a competitive advantage.

What will my customer want next?

Trends help businesses stay ahead of the game by predicting consumers’ future needs, and innovating solutions that will exceed consumers’ expectations.

EXAMPLE

TREND:

SHARED ECONOMY Shared economy is a technology facilitated socio-economic system that is built around sharing resources across a large community on need basis.

EXAMPLE

TREND:

Connected homes

UBIQUITOUS TECHNOLOGY Technology will permeate into our lives and become more ubiquitous and impossible to live without. The unparalleled ‘superpowers’ teechnology brings, will far outweigh any perceived negatives.

Autonomous & Smart cars

3 step methodology for trend-driven innovation

1

2

3

Watch

Decode

Innovate

Understand emerging opportunities, basic needs and drivers influencing change

Align needs, drivers and opportunities towards your organisation

Generate meaningful innovations to create impact

1

Watch

Explore the fundamentals of trend spotting. Assess emerging expectations and their manifestations across industry sectors.

2

Decode

Prioritize and visualize the trends that matter for your customers and business so that you can walk away with a clear trend-driven strategy for your organization.

3

Innovate

Unpack and understand consumer trends, and apply it to strategically launch successful, consumer-facing innovations of your own.

Types of trends

Megatrends are the underlying forces that are slow to form. But once megatrends are in place, they can influence a wide range of activities, processes and perceptions, possibly for decades.

Macrotrends are long-term (5-10 years) directional shift that affect a large population, often on a global scale. Macrotrends are the children of megatrends with specific focus areas.

Microtrends are specific shifts in consumer behaviour that are changing the business environment in the short-term (1-5 years). Microtrends are specific solutions built to address macrotrends.

Supported by a network of 1,700+ spotters across more than 80 countries, who relentlessly scan the globe for emerging consumer trends and new innovations, TRENDWATCHING has identified 16 mega-trends to help you in your journey to innovate better solutions.

How will Trend-Driven Innovation help you?

The first step for consumerfacing organizations to stay up-to date with changing consumer needs and expectations is: ‘understand and innovate based on trends’.

The goal of Trend-Driven Innovation is to help you and your organization leverage trends:

before your consumer knows it before your competitors rule it before the world drives it

Registrations open! TREND-DRIVEN INNOVATION CERTIFICATION PROGRAM 18th Feb, 25th Feb, 4th Mar’21 3 Sessions | 3-4 hours/ session

Know More

Trend-Driven Innovation for everyone

QGLUE is offering the first-of-itskind, 3-week long Trend-Driven Innovation Program in partnership with TrendWatching. The program will equip your team with the necessary skills to scan, spot and analyze trends. Your team will learn to leverage megatrends to generate insights and turn these insights into innovations that win in the marketplace. GET IN TOUCH

TrendWatching Partners with QGLUE for India! Founded in Amsterdam in 2002, TrendWatching is one of the world’s leading consumer trend firms. Their core team is based in Amsterdam, Berlin, Singapore and New York and is supported by associates and partners in more than 20 countries. Their trend updates inspire 100,000+ business professionals from 180 countries.

About QGLUE QGLUE is the design and innovation venture of QAI Global, a 25-year-old transnational consultancy and advisory organization. QGLUE helps global organizations adopt design methods for innovation. With an aim to evangelize the innovation journey, QGLUE helps various organizations create impact by: Empowering Workforce for Innovation Enabling Enterprise for Innovation Deliver Innovation Outcomes

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