DETALE CPH Edits
A take on our colours through the eyes of inspiring and renowned profiles from a selection of creative fields.
January 2024
The unfolding of refined texture and colour.
Founded in 2014, DETALE CPH emerged from the collective passion of three visionary entrepreneurs. Their aspiration was to craft a realm of delicate, sensuous surfaces at eye level, fostering a creative and playful process. The team envisioned providing an opportunity for individuals to imbue their homes with a personal touch, all without compromising on aesthetics. Thus, DETALE prioritised products designed and tailored for the do-it-yourself enthusiast, ensuring a seamless integration of personal expression and refined beauty. Since the beginning, DETALE has played a pivotal role in curating aesthetically pleasing environments worldwide. From the intimate spaces of private residences to expansive commercial projects, the brand has left its mark on a diverse spectrum of settings, encompassing everything in between.
The campaign: Hallway Edit
The brief We have designed a fully white, 3D-rendered hallway scene — a blank canvas, if you like. It’s in your hands to select materials, textures, objects/furniture, and, notably, the colours from our collection that you wish to incorporate into your scene. Collaborating with a skilled CGI artist we will bring your ideal hallway to life. Your completed 3D-rendered hall, along with an accompanying interview, will be used to inspire consumers on transforming their own hallways into personal and unique spaces.
Timing and roll-out
Roll-out.
If you’re keen on participating in the campaign, we’ll conduct a brief interview and capture three images of you in your personal or work environment. Subsequently, we’ll feature an article on our website following a format similar to the provided example. Additionally, our collaboration will be promoted across all our marketing channels, including the web (detalecph.com), newsletter, and both organic and paid social media (@detalecph). Note: We do not expect you to post about the campaign on your own platform.
Timing.
Step 1: Design your 3D-rendered space You have until mid-February to finalise decisions on colours, materials, textures, and objects/furniture for your hallway. Step 2: Images and interview: Towards the end of February, we’ll coordinate a photoshoot lasting approximately 1.5 hours with a photographer in your space. Following this, we’ll email you 2-3 questions to base the narrative of the your hallway design off. Step 3: Campaign goes live The campaign is set to launch at the beginning of March. Before the launch, we’ll send you all the materials for approval.
Mock-up of campaign Hallway Edit: Anna Johansson
Creamy, colourful, happy energy. This is the atmosphere in this hallway, this time with fashion designer Anna Johansson.
Mock-up of campaign 3 distinctive interpretations of the ideal hallway.
Explore three distinctive interpretations of the ideal hallway crafted by imaginative minds, each offering a unique perspective on the art of welcoming spaces.
Mock-up of campaign
Contact
idbru@flugger.com detalecph.com