ND Athletics Business Model

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Notre Dame embraces the philosophy that a wellrounded athletics program can be an integral part of the Universtiy’s educational mission. This viewpoint demands a pursuit of excellence not only in competition, but within the framework of an academic community committed to the University’s educational and religious objectives.

ATHLETICS BUSINESS MODEL

How do we do it? In short, Notre Dame Athletics does it’s best to attract and commit resources in support of five core values: Excellence, Education, Community, Faith, and Tradition. This results in a unique business model, which separates the Irish from its peers in meaningful ways.

Primary Revenues Media Contracts

Ticket Sales

Sponsorships

Gifts

Primary revenue streams are largely fixed for the next ten years due to current contracts and a commitment to maintaining a commercial-free gameday environment. Donor gifts represent the primary opportunity to grow revenue.

Primary Expenses Grants-in-Aid

Team & Department Budgets

Coach Salaries

Staff Salaries

Notre Dame is one of the most efficient athletics departments in the country, spending roughly half of Stanford and almost one-fourth of Texas on non-coaching staff personnel.

RESULTS Notre Dame Family

Education

University Support

Championships

Athletics impacts many areas from the student-athlete experience to alumni engagement, but it also provides the University a positive financial impact uncommon among our peers. Approximately 15%-20% of athletics revenues support University financial aid and operations.


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