ALISHA PATURIYAVET
PORTFOLIO
2011-2013
HELLO! NICE TO MEET YOU CIAO! KONNICHIWA! SAWADDEE KHA!
MY NAME IS ALISHA PATURIYAVET, BORN TO BE GRAPHIC DESIGNER FROM THAILAND. I was studied Graphic Design in Japan for 2 years as diploma degree and got the experience to working in Japan as Junior Graphic Designer in Tokyo for 2 years. After journeyed from Japan, I was back to Thailand for doing on Freelance of Graphic Design job and continue to complete the bachelor’s degree at Accademia Italiana, Florence, Italy in December,2012. That’s made me having the big steps in Italy and explored the great experiences in Europe. This portfolio contains with selected recently of my works that could be explained the style of Playful of Graphic Design that I named it as “GRAPLAY”, which I named it on my words came from “GRAPHIC+PLAY” as my own style of Graphic Design that could be apply to all communications design’s solutions. I’m a specialist on Editorial & Publishing Design included all kinds of Printing media Design, Branding & Identity design : logo development, Creative Promotion graphic tools, Packaging Design, Creative illustration and Character making for problem solving by Graphic Design. Now, Let’s start to play! and hope you FUN & ENJOY!
INTRODUCTION
Ed uc at ion
EDUCATION BACKGROUND & GRAPHIC’S EXPERIENCE
STUDY
2002
2002-2003 JAPANESE LANGUAGE SCHOOL TOKYO, JAPAN 2003-2005 TOKYO DESIGNER GAKUIN COLLEGE, TOKYO, JAPAN Diploma in Graphic & CG Design 2011-2012 ACCADEMIA ITALIANA, FLORENCE, ITALY B.A.HONS in Graphic & Visual Communications Design
WORK 2005-2007 CONTEMPORARY PLANNING CENTER TOKYO, JAPAN As Junior Graphic Designer for • Branding & Identity Development • Packaging Development Main Client : • Café & Resturant • Food/Sweets business 2012 - NOW MEDIATOR, BANGKOK, THAILAND As Senior Graphic Designer for • Branding & Identity Development • Packaging Development Main Client : • Japanese Chamber of Commerce INTERNSHIP EXPERIENCES 2006 / SUMMER (2 months) • Assistance Graphic Designer Client : All Nippon Airways 2012 / SUMMER (3 months) • Assistance Graphic Designer Client : Patisseries, Kid’s Appareal Company : Essidicom S.P.A, Italy
SKILL AND LANGUAGE
SPEAK SKILL
COMPUTER SKILL BOTH WINDOWS/MAC
THAI ENGLISH JAPANESE
ITALIAN
2007
2011
2012
2013
GRAPHIC DESIGN SKILL
01
TECHNICAL DRAWING • PORTRAIT DRAWING • COLORING TECHNIC • COMPUTER VECTORIZED
PORTRAIT DRAWING
TECHNICAL DRAWING
SELECTED LOGOS 2011-2012
02 GRAPHIC DESIGN
LOGOS
IDENTITY BRANDING CORPORATE DESIGN
TYPOGRAPHIC, DESCRIPTIVE LOGOS, ICONIC GEOMETRIC, ILLUSTRATIVE LETTERING LOGOS
TYPE OF LOGOS
LOGO & IDENTITY DESIGN FOR HOTEL & SPA
MEL SPA HONEY SPECIALIST SPA & RESORT TUSCANY, ITALY New Branding promotion identity design for new luxury Spa & Resort hotel in Italy, Where they produced the specialist honey spa products in just onlyfrom Tuscana (planning & marketing strategy). Tuscany, The great place for urban escape, and here is the reason that today, the several kinds of countryside resort and luxury spa hotel has been producing in Tuscany. Tuscany has a rich heritage of beekeeping and honey production. Honey has traditionally used for centuries in Tuscan cuisine in the preparation of traditional sweets such as gingerbread, the nooks and Spongata honey cake. Looking in the overall details and characteristic of each hotel had presenting about the treatment from nature such as Wine Therapy, Thermal water treatment, White gold etc., but there’s no brand bring “Tuscan Honey” to be the main concept of the production of Spa product and treatment. In fact, The best honey in Italy comes from the ethereal sounding Lunigiana region, where historical area of Northen Tuscany and Liguria and where had called as the land of the moon. Lunigian honey it is the only honey in Italy to have its reputation legally protected by the European Community. MADE IN REAL NATURE + SURROUNDING WITH ROMAN TOWN & CASTEL The concept of new luxury resort and spa in Tuscany will located in Lunigiana, the land of the moon and it could be matched to the relaxation of couple at the resort while taking their ‘Honey Moon’ trip in Italy. The key words of the luxury hotel are “NATURAL, TREASURE, BEAUTY, CHIC” Even surrounding of ruins and castle but the new spa ‘Mel’ will bring the innovation of spa as the multi functions of complex spa produced by Natural material from Honey specialized for Beauty Treatment with slow life nature.
DATE
2012
inspiration BOARD
MEL HOTEL & SPA, TUSCANY, ITALY MAIN SIGNATURE & TYPEFACE LOGO DESIGN
The inspirations of brand’s naming came from The concept of ‘Treasure of Tuscany’ linked to the key words of TUSCANY, NATURE, TREASURE, HONEY in Italian, Latin and Spanish.
evolution
IN ITALIAN
TESORO TREASURE
VIS NATURE IN LATIN
TUSONEY
TUSCANY TREASURE
HONEY IN L ATIN
MELLA
Honey
MILLE MIEL HONEY IN SPANISH
Final DESIGN identity colour selected
HONEY IN LATIN
MEL finalized name
LOGO EVALUATION // COLOUR CHOICE // VARIATION
positive
TYPEFACE LOGO AND MAIN SIGNATURE
negative
color choice
c18 M51 Y77 K06
PANTONE 153
R204 G134 B70
c13 M33 Y65 K02
PANTONE 7510
R223 G175 B104
c53 M15 Y39 K01
PANTONE 557
R135 G179 B165
c47 M47 Y44 K31
PANTONE 410
R120 G106 B104
PROJECT 02
YO U R B E S T R E L A X AT I O N O F
TUSCANY TREASURE
W W W. M E L S P A . C O M
LOGO & IDENTITY DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI
ACHILLE CASTIGLIONI FOUNDATION
LOGO & CORPORATE DESIGN The Fondation Achille Castiglioni was born in December 2011 in order to enhance, protect and make public any material that constitutes the concrete testimony of the professional and human activity of Achille Castiglioni. The management of the Foundation participates in the Foundation Design Museum, as a founding member. This shows the importance by Triennale di Milano/Triennale Design Museum in promoting culture and in particular design, emphasizing how important it was and will be working together to maintain and develop between these two institutions. More specifically, the Fondation Achille Castiglioni, even with the opening to the public of the Studio Museum in Piazza Castello 27 in Milan, aims to offer visitors not only seeing artifacts designed by the architect, but also, through archival documents, making the design process by which Achille Castiglioni has created his works. It also aims to carry out research, buy, store, disclose, expose for the purpose of study and education documents or objects related to his job and in General to the future design development. Since 2006 the Studio Museum has developed a special relationship with the visitors (over 24,000) transforming the Museum context rather than a static place, pointing only to the past, but in a space where all, insiders and not, were able to relive the magic of the place and objects designed by Achille Castiglioni. Above all, approach the methodological approach that lurks in the creative path of each project. This project is for the competition of Foundation Achille Castiglioni, The logo which had summited to the competition should designed in 2 types of Logo or Main Signature for the foundation.
DATE
2012
LOGO DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI, LOGO NO.01 CONCEPT BRIEF
LOGO NO.02 | CONCEPT BRIEF
LOGO 01 CONCEPT BRIEF
LOGO 02 CONCEPT BRIEF
Based on the research, Achille Castiglioni had the base of design methology from Pracicle thinking of making the product that could be use in daily life and timeless as his concept
Design work could be inspired by anything, Design work could be inspired by nature or the things that surounding us.
“what you need is a constant and consistent Way of designing, not a style.” and other keywords of Achille Castiglioni’s design that could help to started to hand on design work is “START TO SCRATCH, STICK TO COMMON SENSE, KNOW YOUR GOAL AND MEANS” Moreover, it could be “FUNCTIONAL AND PURIST YET PLAYFUL OBJECT”. From those of keywords of design methology of Achille Castiglioni I toke the base of this concep, applied to the concept of create new logo of the foundation as “MAKE THE CONNECTION OF THE BASE OF SHAPE, AND APPLIED TO LOGO DESIGN” When thinking about base of shape, reminded me to thinking about the block wood toy which composed with geomatric shapes aims to teach children create the new shape from remain geomatric shapes realted to “the starting of IMAGINATION AND THE creativity skill”.
The combination of “F, A, C” from the title alphabet of “Fondazione Achille Castiglioni” inspired from the playful of geomatric shape of square, triangle and circle that use to played on wooden toy, with the meaning of “the beginning of design and immaginations.”
From the first concept of the first logo has got inspired by the wooden toys wich the base of first imagination making for improve the creativity skill for kids. Imagine that when started to create something, It must to be stated from “SKETCH” and “PAPER”. From this objects had inspired me to got the charming point of bending, curving, curling of PAPER. Because paper is nessesory and being one of the base of design and it could be develope to several shape which also being the base of industrial design as well. The secound project of logo design would like to presenting about the inspiration of “PAPER CURVE”, which inspired to the beautyful shape of logo design.
IDENTITY CORPORATE DESIGN SIMULATION, STATIONERY DESIGN
IDENTITY CORPORATE DESIGN SIMULATION, HOMEPAGE DESIGN
LOGO & IDENTITY DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP
KOMUGI KITCHEN
FINEST JAPANESE MEAL LOGO DESIGN From the long experinece since 1987, 26 years that “Komugi Kitchen” was found by “Kumagai” family who moved from Miyazaki (one of the famous province from the south of Japan). As we known in the south of Japan, the famous dish of the south of Japan are noodle menus like Ramen and Udon. From the long experience of Japanese noodle kitchen “Udon” has become the signature dish of Kumagai’s family. Nowadays, They launch the branding of more varietion of the real Japanese menus especially “udon” and more like the signature “sauce” of noodle and light calories of salad dressing. And their special “maki tamago” which means, Fried eggs which tenderness and tasty under the brand of “Komugi Kitachen”, Tokyo. And ready to serve for everybody who loves to eat simply but delicous meal in casual packaging and brand by “1 step” cooking sauce, which could made your meal easier than before. This logo design concept created from the symbolic of “Wheat” merged to “Eating Culture” of Japanese, As we known they useing “Chopsticks” like their weapon for all their life. This is the interesting signature of Japanese as well. From the concept of “Komugi Kitchen”, They created the brand that stands for “Casual, Easy to use” for their user. Therefore, the direction of design has created from the base of “Casual”, “Simple”, “Clean” but “Interesting”. The playing between “Wheat” and “Chopsticks” could be work for this project for make the connection of “Mood and Tone” between consumer and business under the key words of “Pick it up Easier, Cook Easier, Yet Finest Quality”.
DATE
2013
BRAND IDENTITY & PACKAGING DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP
LOGO & IDENTITY DESIGN FOR THAILAND TRADING COMPANY : INFINITY TRADE
INFINITY TRADING
THE MULTI POTENTIAL TRADING COMPANY LOGO DESIGN As mother and business woman, Thai’s active mom stands to create their own business and never stop thinking about how to put the potential chance to be a new business on their own way whatever as their like. This is the one of the logo design project which made for momy business owner, khun Preum from Thailand who own 2 kinds of difference businesses. One is “Food and Snack” trading and the second one is “Sport Wear” trading business for healthy and sporty person, almost of the product is for Yoga’s wear in the beging period. This logo design concept was collected the direction and key words of design from “The Multi Funtion of The Potential to create The Business”. Therefore, “Multi Business” has replaced the meaning by “Multi Color” and to create the “Potential” in the future, “Mood and Tone” of this project should created by “Colorful” style to catch the feeling of “Active” and “Positive” like “Growing up the Business” as trader. Merged to the alphabet of brand naming as “I” and “T” combined with “Infinity” mark.
DATE
2013
LOGO & IDENTITY DESIGN FOR THAILAND TRADING COMPANY : INFINITY TRADE | LOGO DESIGN & INSPIRATIONS
BREAKDOWN TO 2 LINES OF TRADING BUSINESS
LOGO & IDENTITY DESIGN FOR THAILAND TRADING COMPANY : INFINITY TRADE | FINAL DESIGN & CORPORATE IDENTITY IMAGES
INFINITY TRADE LIFESTYLE PRODUCT TRADER
123, 5F Central World, Bangkok. MEDIA & PRESS CENTER T. +66 (0) 1483 261000 F. +66 (0) 1483 261010 INFO@INFINITYTRADE.COM WWW.INFINITYTRADE.COM
INFINITY TRADE
LIFESTYLE PRODUCT EXPORT-IMPORT // TRADER 123, 5F Central World, Bangkok MEDIA & PRESS CENTER T. +66 (0) 1483 261000, F. +66 (0) 1483 261010
SHOP@INFINITYTRADE.COM WWW.INFINITYTRADE.COM
LOGO & IDENTITY DESIGN FOR THAILAND-JAPAN ANTENA SHOP PROJECT “MONO”
MONO THE JAPANESE LIFESTYLE SHOP LOGO & CORPORATE IDENTITY DESIGN The business project between Thai-Japan which found by Japanese Chamber of Commerce would like to reach Thailand Consumer Market Needs for developing SMEs ‘s Japan & expand goods export to oversea, Especially in Thailand where is one of the large market share in Asia. After done Japanese activity lifestyle market researching in Bangkok, we found Central World Bangkok branch is suitable target (B+up) where match to inovative “LIFESTYLE PRODUCT” that make consumer lifestyle be more “ENJOY” + “COMFORTABLE” con- sumer’s lifestyle which made by the real good quality from Japan. This project has created for... “SUPPORT”, Support and promote to boost up overall economic cycle for small and middle level of business owner and company who made the real good design product from overall of the coun- try in Japan. “CONNECT”, Conncect the business between Japan to the world by set up the antena shop to be as the showcase, promote and sale space for the products. Evenmore from this project it pos- sible to keeps the communication about the real good de- sign from Japan to “Buyer” and “Consumer” in each country where destributed the products. And “DEVELOP”, DEVELOP From the result and the informations that gathered from this project benefit to use and help product’s maker to develop those product for more effective result in the future. “MONO” Brand Identity design soliving for design product and shop philosophy of life style and food products based on the concept of “The Design and Inovation for your HAPPINESS Life Style”
DATE
2013
SIGNATUR PATTERN & PACKAGING
CORPORATE VISUAL DESIGN FOR SWATCH
SWATCH ENDANGERED ANIMALS CORPORATE VISUAL DESIGN Design concept has been linked to the creation of one campaign which produced by Swatch for educate young generation to know about the endangered spicies and supports WWF for the charity programe, All of the profit from selling this swatch special collection would be donate to WWF for support the reproduction programe of the endangered spicies. OBJECTIVE • Introduce and promote awareness of the endangered spicies that focuses on 10 animals for this collection as 1. Siberian Tiger 2. Asian Elephant 3. Dhole (Wild Fox) 4. Steller sea lion 5. Snow Leopad 6. Gorilla 7. Blue Whale 8. Giant Panda 9. Hyacinth Macaw 10. Green Sea Turtle 11. Rothschild Giraffe 12. Japanese Crane • Strengthen the Swatch brand identity and create the realation between awareness of the endangered spicies by animal’s illustrations works artist among young generation artist by stressing that Swatch is not only color, creativity, art but also works on nature support acitivity as the new campaign. • Remind consumers Swatch is a fashionable brand with a fun and educational personality. • Support WWF’s fund by donate the profit of sales from this collection.
DATE
2012
Endangered
ANIMALS
1 ENDANGERED ANIMALS
2 THE IDENTITY OF WATCH = NUMBER
3 COLORFUL PLAYFUL
CORPORATE VISUAL DESIGN FOR SWATCH, DESIGN INSPIRATION & REVOLUTION
Corporate Visual Design pattern for Swatch Special collection. This project created for collaboration project between Swatch and WWF. The inspiration came from the transformed of numbers on watch’s dial became 12 kinds of endangered animals under the purpose of more care and know about endangered animals.
CORPORATE VISUAL DESIGN FOR SWATCH, FINAL DESIGN & COLLECTION
SWATCH LOVE ENDANGERED ANIMALS CAMPAIGN DESCRIPTION This campaign is for educate young generation to know about the endangered spicies and supports WWF for the charity programe, All of the profit from selling this swatch special collection would be donate to WWF for support the reproduction programe of the endangered spicies.
02 GRAPHIC DESIGN
ADVERTISING DESIGN CAMPAIGN & EVENT IDENTITY
IDENTITY & ADVERTISING DESIGN FOR MUSIC EVENT, ITALY
JAZZ | WINE FIRENZE CAMPAIGN STRATEGY PROMOTION ADVERTISING & IDENTITY DESIGN, ITALY The project of Music’s event advertising aimed to the concept of created the new event of “JAZZ MUSIC” and “WINE EVENT” combined together in one event which sponsored by “WINETOWN ITALY”. The client, WINETOWN ITALY already launching “WINETOWN” event every year in the center of Florence. WINETOWN event is the event that created for “WINE LOVER” who can enjoy live music while having and buy the most favorite choice of Tuscany’s wine. In Wine town event consumer can purchase their favorite wine with pre-paid “WINE CARD” and enjoy live music in each stage in city of Florence. The concept of this project will re-new the existing event “WINETOWN” to new style which mixed and focus on just only “JAZZ MUSIC” and “WINE”. The event will be extend the period of event longer as 1 week (usually the event helding just 3 days / year). And changed the name of event to “JAZZ | WINE | FIRENZE” sponsored by WINETOWN. The design concept of this event advertising is related to the concept and the mood of “JAZZ” as the main concept and the mood of location, “FLORENCE”. Therefore, The conclusion of the concept will using the emotion of “Old Style” of Graphic but still “Timeless” that linked to the present time with moden logo design from the title letter of event’s name “J” and “W” which meant to “JAZZ” and “WINE”.
DATE
2012
POSTER & BANNER ADVERTISING DESIGN FOR MUSIC EVENT, ITALY
EVENT’S IDENTITY AND GADGETS DESIGN, BROCHURE, PRE-PAID CARD AND TICKETS
02 GRAPHIC DESIGN
PRINTING DESIGN BROCHURE NEWSPAPER BOOK
PRODUCT 01 “LACE’S BOOK” LAYOUT DESIGN
02 GRAPHIC DESIGN
PACKAGING DESIGN PLASTIC PAPER GLASS LABEL DESIGN
PACKAGING DESIGN FOR E-BOOK PRODUCT BY PLASTIC MATERIAL
P.L.F.D FOR iPAD
PLAY | LEARN | FUN | DREAM PLASTIC MATERIAL PACKAGING DESIGN FOR E-BOOK The packaging design aimed to new generation kids With the concept of learning with the imagination And environment friendly. By purchasing apple ipad the packaging which selling with the product be able to reuse and decoration to your own ipad case after bought the product. From the key word of “Environment Friendly”, Break down to the concept that created the packaging with Plastic Material by “REUSEABLE” as key concept of this product. By create the “REUSE” packaging, The material which selected for the packaging design should be thicker and strong enough to use in several time.The cost for purchase might be more expensive than the normal packaging.Therefore, for the propse of selling this product with packaging should be selling with the campaign and event for promote and educate consumer to know about how they can get the value from the product and packaging by pay once and reuse it for they children.
REUSE! PLAYABLE! EDUCATION! Not only be able to “REUSE” but also “FUN” and “PLAYABLE”. Therefore, The second key concept of this packaging has created as below, “REUSE”, “PLAYABLE”+”EDUCATION” The main user, Kids can play with the packaging by create their own style of their creativity skill. The benefits of this packaging contained with 4 points. 1. REUSE The packaging be able to re-use for ipad’s case and be the good benefit with Eco friendly. Kids could learn how to “Reuse” material from this packaging. 2. PLAYABLE More options about create more imagination while leaning period of kids. Kids can play with the packaging by decorate their own style of their “reuse” ipad’s case which made from purchased packaging. Their will get the benefit of growing the imagination from their own creative skill from sticker set which included in the package.
?
3. EDUCATION Definitely, ipad is e-book for entertainment and education not only the useful of the benefits of using ipad, Kids could get the education skills from Reuse packaging = social responsibility education and Decorate packaging = design and creative education in the same time.
DATE
2012
D.I.Y. sticker kit
choose favorite colour orange
Create your own face
white
03
WEB DESIGN
LAYOUT FLASH ANIMATION
WEB DESIGN LAYOUT FOR BAKERY AND SWEETS SHOP IN FLORENCE, ITALY
PASTICCERIA 3.M.T.
TRADITIONAL ARTISAN REDESIGN LOGO & WEB PAGE LAYOUT DESIGN The project for redesign logo and created new layout of homepage design for Florence’s bakery and cake shop in Florence, Italy. For the web and graphic design agency, ESSEDICOM in Florence while taking the internship in summer, 2012. The theme and concept of homepage design is renew the style of traditional to made more contemporary and clear design and information but still keep the concept of “Traditinal Artisan, Pasticceria” which mean the concept of sweets theme of design. The theme colour that I choosen related to the feeling of sweets and bakery are “Sugar Pink and Chocolate brown colour” and used dolly illustration in the logo to made the meaning of bakery and cake’s shop combined with the signature of Florence’s emblem. For this project, I had created 2 types of design 01. is more traditional mixed with contemporary and 02. design is pure contemporary style. The design that client has chosen is design no.02 as the contemporary style.
CLIENT PASTICCERIA 3.M.T., FlORENCE, ITALY. AGENCY ESSEDICOM, FLORENCE, ITALY. DATE 2012
HOMEPAGE LAYOUT DESIGN FOR BAKERY AND CAKE SHOP, FLORENCE, ITALY
05
PHOTOGRAPHY PORTRAIT CITYSCAPE MOMENT
PORTRAIT PHOTOGRAPH WITH ACCADEMIA ITALIANA STUDENT
DAY DREAM PORTRAIT
PORTRAIT WORK WITH ACCADEMIA ITALIANA STUDENTS Photography project named“DAY DREAM” represented for girl’s dreaming, Some of the model dreaming about graduation, good future, marry, become famous designer from the passion of students.
DATE
2011
MOMENT 2011-2012
“It is not so very important for a person to learn facts. For that he does not really need a college. He can learn them from books.
:)
THANK YOU FOR TAKING THE TIME TO SEE THIS BOOK
The value of an education is a liberal arts college is not learning of many facts but the training of the mind to think something that cannot be learned from textbooks.”
ALBERT EINSTEIN
to be continue!
St i l l w a n t t o s e e m o r e? please go to http://issuu.com/nottyalishapaturiyavet Enjoy & Have Fun!
A L I S H A PAT U R I YAV E T N OT E . A L I S H A . P @ G M A I L .C O M W W W.G R A P L AYS T U D I O.C O M
N O T T Y _ WATA N YO O Te l . + 6 6 ( 0 ) 8 5 - 5 0 3 - 1 4 1 5