MUSIC EVENT ADVERTISING DESIGN
PRO J E C T & D E S I G N BY A L I S H A PAT U R I YAV E T G R A PH I C A N D V I S UA L C O M M U N I CA I TO N S D ES I G N 6th SEMESTER PROJECT FOR GRAPHIC ADVERTISING II PROFESSOR WALTER CONTI
Advertising Advertising is the means by which on party attempts to convince or entice another into purchasing a particular product or service. It differs from the sort of one-on-one sales pitch an individual might encounter at the point of sale in that it addresses a larger, more general audience. Advertising therefore differs substantially from persuasive conversation insofar as it relies entirely on mass media and consequently on widespread social meanings rather than personal or idiosyncratic motivations for purchasing. Historically, adver tising was first introduced in print media. Early newspapers were shor t broadsheets entirely filled with news text; newspaper revenues came only through reader subscription. The advent of newspaper adver tising created a dual revenue system in which income was gathered from both subscribers and adver tisers. The adver tising messages was “piggybacked” on the news stories. Newspapers consequently sold two commodities: to the subscriber, they sold news stories; to the adver tiser, they sold access to a market of a cer tain sor t. With the advent of photography and photolithography, the “illustrated news” broadsheets gave bir th to the modern magazine. While retaining a par tial news orientation, the magazine fostered reviews, biographical pieces, analytic “features,” and photo spreads. More impor tant, technical innovations permitted more sophisticated adver tising -- employing eye-catching full-page photographs. Approximately two-thirds of newspaper and magazine revenues are now generated from the adver tising. A magazine’s primar y market has thus shifted from readers to adver tisers.
The Effectiveness of Advertising
Given the tremendous volume of adver tising encountered by consumers, the perennial question is: How effect is broadcast advertising? On a product-by-product basis, this is a difficult question to answer: while most adver tisers or their clients keep detailed marketing records concerning the success or failure of specific campaigns, close competition mitigates against publishing statistics concerning the effectiveness (or ineffectiveness) or their work. On a global scale, the answer to the question of adver tising effectiveness is clearer: the continued viability of commercial radio and television broadcasting is a tacit testament to the overall success of the adver tising conveyed. Of course, some adver tising campaigns fail to achieve their marketing objectives, but these are the exception rather than the rule. Although there are circumstances where adver tisers will effectively gamble on a par ticular strategy, these are calculated risks, which on average have a positive payoff. Needless to say, adver tisers do not suppor t broadcasting as a public ser vice or through corporate goodwill.
Event Promotions and Advertising Ideas I
The basic psychology behind various adver tising techniques is this: the grander the adver tising campaign, the more audience it will attract. However, these methods depend on the type and scale of the event you are having. For instance, the promotional techniques for an event such as a fundraiser for charity will be different from those for a rock concer t. Also, your events promotion and marketing campaign should fit within the budget allotted for the event. For tunately, not ever y adver tising method is extravagant and expensive.
Event Promotions and Advertising Ideas II
Identify Your Audience
Get Good Sponsors
Use Well-Designed Posters
What kind of audience are you targeting for the event? Is it a group of youngsters for a rock concer t, or is it a group of businessmen for a corporate event? Depending on your audience, your adver tising techniques and marketing strategies will var y.
The kind of sponsors you get for an event in some way gives the audience an idea about how good the event might be. For instance, if it is a well-known company that sponsors your event, audiences will be able to identify with it, and may consider attending the event. On the other hand, if you get little-known companies as sponsors it may affect the attendance of your event. It is a psychological aspect that is involved in adver tising. Getting sponsors for an event is a difficult job, but you can tr y to get a mix of some well-known and some little-known sponsors for the event to strike a right balance. This will help you use their database to connect to an audience too, and the sponsors too will use their own different types of adver tising to get you your audience.
Posters are another valuable technique for marketing and promoting events. Hire a professional to design your posters, because they indeed have a great impact on the audience. Depending on the type of event, the type of poster will var y. Put up these posters in the necessar y areas. For instance, if it is an event for youngsters, put it up in colleges, at local fast-food joints, and other places where it will catch their attention. You may even design different posters and put them up through the planning phase, to keep the audience’s attention and to attract a larger audience to the event.
Hand Out Flyers
Give out Souvenirs at the Event
You would assume that posters and flyers have the same function, but there is a difference. For one, you cannot send out posters to a large audience. In such a case, the flyers are more helpful. Flyers can be distributed at street corners, put up on windshields, and sent out with the local newspaper. They definitely help you attract a larger group of people as audience for your event. The flyer designs, posters and newspaper adver tisements should be the same, or at least have a common background to adver tise the event.
Depending on your event, you could give out promotional products such as caps or t-shir ts to those who booked their tickets earliest, or all those who made it to the event. This will leave behind a good and positive memor y of the blast they had at your event. Keeping a log of the number of people that attended the event, and where they heard about the event will help you get an idea about which one of your adver tising ideas for events that you have organized were most effective. This will help you diver t your energy towards the right marketing and adver tising campaign for the next event you hold. Lastly, ensure that the actual event matches up to your adver tising campaign.
INTRODUCTION JAZZ | WINE | FIRENZE LISTEN JAZZ ENJOY WINE IN MEDICI’S TOWN FIRENZE MUSIC EVENT
IDENTITY DESIGN & ADVERTISING DESIGN PROJECT
PROJECT BRIEF CONCEPT // DESIGN SOLUTIONS
The project of Music’s event advertising aimed to the concept of created the new event of “JAZZ MUSIC” and “WINE EVENT” combined together in one event which sponsored by “WINETOWN ITALY”. The client, WINETOWN ITALY already launching “WINETOWN” event every year in the center of Florence. WINETOWN event is the event that created for “WINE LOVER” who can enjoy live music while having and buy the most favorite choice of Tuscany’s wine. In Wine town event consumer can purchase their favorite wine with prepaid wine card and enjoy live music in the MEDECI’s town Florence.
CLIENT // LOCATION SELECTED
WINETOWN WITH JAZZ EVENT IN
FLORENCE
ADS DESIGN CONCEPT I EVENT NAMING PROCESS
Naming inspirations of the event came from the main concept of event that will create the event for selling wine as the name of “WINETOWN” and merged to the concept of the focusing on JAZZ LIVE EVENT in to exciting “WINETOWN” event. The naming of event should be “Simple” and “Easy Understand” for any user as local florentine and tourist who come to visit Florence in that season. The conclusion of naming concept is simple name as “WINE | JAZZ | FIRENZE”
JAZZ
+ + WINE
FIRENZE
ADS DESIGN CONCEPT II EVENT LOGO PROCESS
JAZZ
WINE
FIRENZE
J+ W
LOGO DESIGN & SKETCHES I
MAIN SIGNATURE
FINAL DESIGN
SUB SIGNATURE
LOGO APPLY AND COLOUR VARIETIONS I
LOGO APPLY AND COLOUR VARIETIONS II
IDENTITY TYPEFACE SELECTION
SELECTED T YPEFACE
DESIGN INSPIRATIONS LOGO & BROCHURE
SKETCHES POSTER BROCHURE OTHER
DESIGN THEME
MIND MAPPING & SELECTION
MEDIEVAL
FIRENZE
+
ORANGE
CLASSIC
JAZZ
+
VINTAGE VECTOR ILLUSTRATION
CONTEMPORARY
VINTAGE CONTEMPORARY
VECTOR ILLUSTRATION
VINTAGE JAZZ
ILLUSTRATIONS VECTORIZED
LOGO & VECTOR ILLUSTRATION APPLIED TO POSTER & BANNER ADVERTISING DESIGN FOR JAZZ | WINE | FIRENZE
EVENT’S IDENTITY AND GADGETS DESIGN, BROCHURE, PRE-PAID CARD AND TICKETS