concept sheet Project Introduction
Project and Design by Alisha Paturiyavet Graphic and Visual Communication Design Advertising Design // GPL using campaign logo Design competition Semester 5 | Professor Walter Conti
concept Campaign Brief
“One Day with GPL” = The project which planned to convince consumer to know more about the benefits of using GPL gas in one day that could guide the consumer to know what they can do and get the benefit from using GPL.
Objective
Promote and make consumer know more about • How to use and get GPL. • The benefit of using GPL. • Convince consumers to joing with Campaign.
Promotion Graphics Tools
Create special Campaign and Event day with • Original Logo “One day with GPL” = “Una Giornata con GPL” • Original Mascot “Mr.GPL” • Original Gift (Free Gift and Gadgets) with logo and mascot. • Create booths for the event. (Panel display and Medium or Large size of the exhibition.) • Create Brochure and Poster for the campaign.
Campaign and Event detail
• Period for setting the exhibition and booth : 3 weeks. • Display panels of GPL’s as the exhibition. - One Day with GPL. - What is GPL - How to use GPL safety and general informations - How to get benefit from using GPL. - How much you can save money and environment from using GPL. • Display Mascot. (Main mascot : Mr.GPL) • Introduce GPL’s Family. (Sub mascot : GPL Family) • Demonstrate about how to set and use GPL at Home.
campaign naming “ONE DAY WITH GPL” The LPG (Liquefied Petroleum Gas) is a mixture of gaseous hydrocarbons, formed mainly of propane and butane, which derives about 53% from natural gas extraction process and the remaining 47% by refining crude oil. LPG is an excellent energy source with which we have to do more than we think: cook, warm, car travel, go camping, have a coffee in a bar in the winter outdoors in the heat of a “mushroom” for outside, use a spray product or boating are some of the varied activities possible with this product. This versatility depends on its ease of processing, which is also the basis of its very low cost.
FOCUS ON THE ACTIVITIES WITH GPL IN ONE DAY WHAT WE CAN DO WITH GPL IN “ONE DAY”
FROM GPL’S ENERGY WE CAN...
THE INSPIRATION OF CREATE CAMPAIGN POSTER
• Cooking • Heating • Car Travel, Driving • Camping • Gardening
concetto Breve Campagna
“Una Giornata con GPL” = Il progetto che prevede di convincere i consumatori sapere di più sui vantaggi di utilizzare il gas GPL in un giorno che potrebbe guidare il consumatore di sapere cosa possono fare e ottenere il beneficio di utilizzare GPL.
Obiettivo della campagna
Promuovere e rendere i consumatori sapere di più su • Come utilizzare e ottenere GPL. • Il vantaggio di utilizzare GPL. • convincere i consumatori a unirsi a Campagna.
Strumenti di promozione grafici
Crea una campagna speciale e giorni di eventi con • Originale Logo di “Una Giornata con GPL” • Originale Mascotte “Mr.GPL” • Regalo originale (regalo libero e gadget) con logo e mascotte. • Creare cabine per l’evento. (Pannello di display e dimensioni medie o grandi della mostra). • Creare brochure e poster per la campagna.
Campagna e Dettaglio evento
• Periodo per l’impostazione della mostra e stand : 3 settimane. • Visualizzare pannelli di GPL come la mostra. - Una Giornata con GPL. - Qual è la GPL - Come usare GPL sicurezza e informazioni generali - Come ottenere il beneficio dall’uso GPL. - Quanto si può risparmiare denaro e l’ambiente di usare GPL. • Mostra Mascotte. (Main mascotte: Mr.GPL) • Introdurre famiglia GPL. (Sub mascotte: Family GPL) • Dimostrare su come impostare e utilizzare GPL a casa.
campagna di denominazione “UNA GIORNATA CON GPL” Il GPL (Gas di Petrolio Liquefatto) è una miscela di idrocarburi gassosi, formati principalmente da propano e butano, che deriva circa il 53% dal processo di estrazione del gas naturale e per il restante 47% dalla raffinazione del petrolio greggio. Il GPL è una fonte di energia eccellente con cui dobbiamo fare più di quanto pensiamo: cuoco, caldo, spostamenti in auto, andare in campeggio, prendere un caffè in un bar all’aperto in inverno il calore di un “fungo” per l’esterno, usare un prodotto spray o in barca sono solo alcune delle varie attività possibili con questo prodotto. Questa versatilità dipende dalla sua facilità di lavorazione, che è anche la base del suo costo molto basso.
FOCUS SULLE ATTIVITÀ CON GPL IN UN GIORNO COSA POSSIAMO FARE CON GPL IN “UN GIORNO”
Dall’energia GPL POSSIAMO FARE...
L’ISPIRAZIONE DI MANIFESTO CAMPAGNA CREATE
• Cucina • Riscaldamento • Viaggi Auto, Guida • Camping • Giardinaggio
IDEA SKETCHS LOGO SKETCHS & EVOLUTION
indentity design
12 9
colour / font selected Mascot / symbolic
3 6
Selected Font
Cycle mark meaning for Reusable, Cycle of ONE DAY
PTF NOrdic rnd Indentity Colour
Indentity Colour of Mascot
C27M0Y14K0
MIXED GRADIENT
C46M0Y18K0
C47M0Y94K0
C27M0Y14K0
C68M39Y0K0
C24M0Y98K8
C10M3Y1K0
Mascot Face meaning for Natural Gas, Clean, Environment Friendly
Logo design
Final Selected MAIN SIGNATURE (MAIN LOGO)
• The inspiration of Logo Design came from the shape of GPL’s GAS. • Colour Selection is came from the key words of “CLEAN” and “ECO FRIENDLY”. • Font Selection is came from the key words of “TIDY” and “EASY TO UNDERSTAND”.
SUB LOGO and Varietion
communication tools design image character / mascot campaign poster / event gadgets
Mama : MARTA Papa : DAVID
Introduced MR.GPL Mr.GPL is the MAIN MASCOT of the this Campaign and the one day with GPL’s Event.
Fratello : MARCO
Introduced GPL FAMILY The GPL Family is the sub character of this event, Created for guide consumers to know about how to use GPL in benefit day and in each activities of the day.
Sorella : DANIELLA
POSTER DESCRIPTION : To convince consumers to know about using GPL in ONE DAY. This poster guide the example of using GPL in ONE DAY as COOKING, CAR DRIVING, GARDENING and the result in the night time is you can SAVE MONEY, ENERGY and ENVIRONMENT from using GPL.
Gadgets for this Event also follow to the concept of ONE DAY with GPL.