Plastic Packaging process book by Note Alisha

PLA STIC PACKAGING D ESIGN FOR E-BOOK KIDS EDUCATION'S CAMPAIGN BY APPLE "iPAD"

P R OJ EC T & D E S I G N BY A L I S H A PAT U R I YAV E T G ra p h i c a n d V i s u a l Co m m u n i ca i to n s D esi g n 5t h S e m es te r

PROJECT FOR PACKAGING DESIGN PROFESSOR WALTER CONTI

1 PACKAGING DESIGN The first packages used the natural materials available at the time: Baskets of reeds, wineskins (Bota bags), wooden boxes, pottery vases, ceramic amphorae, wooden barrels, woven bags, etc. Processed materials were used to form packages as they were developed: for example, early glass and bronze vessels. The study of old packages is an important aspect of archaeology. The earliest recorded use of paper for packaging dates back to 1035, when a Persian traveler visiting markets in Cairo noted that vegetables, spices and hardware were wrapped in paper for the customers after they were sold. Iron and tin plated steel were used to make cans in the early 19th century. Paperboard cartons and corrugated fiberboard boxes were first introduced in the late 19th century. In 1952, Michigan State University became the first university in the world to offer a degree in Packaging Engineering.

PACKAGING ADVANCEMENT In the early 20th century included Bakelite closures on bottles, transparent cellophane overwraps and panels on cartons, increased processing efficiency and improved food safety. As additional materials such as aluminum and several types of plastic were developed, they were incorporated into packages to improve performance and functionality. In-plant recycling has long been common for production of packaging materials. Post-consumer recycling of aluminum and paper based products has been economical for many years: since the 1980s, post-consumer recycling has increased due to curbside recycling, consumer awareness, and regulatory pressure. As of 2003, the packaging sector accounted for about two percent of the gross national product in developed countries. About half of this market was related to food packaging.

2 P A C K A G I N G

THE PURPOSES OF PACKAGING Packaging and package labeling have several objectives

Physical protection The objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature, etc. Barrier protection A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function. Containment or agglomeration Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils requires less physical handling than 1000 single pencils. Liquids, powders, and granular materials need containment. Information transmission Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Some packages and labels also are used for track and trace purposes. Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display. Security Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Packages can be engineered to help reduce the risks of package pilferage: Some package constructions are more resistant to pilferage and some have pilfer indicating seals. Packages may include authentication seals and use security printing to help indicate that the package and contents are not counterfeit. Packages also can include anti-theft devices, such as dye-packs, RFID tags, or electronic article surveillance tags that can be activated or detected by devices at exit points and require specialized tools to deactivate. Using packaging in this way is a means of loss prevention. Convenience Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, reuse, recycling, and ease of disposal Portion control Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed oneliter-bottles of milk, rather than having people bring their own bottles to fill themselves.

PLASTIC PACKAGING Plastic is an organic substance, obtained from natural resources, having several applications: packaging, among the main ones. The Plastics Division has been continuously working, for over 40 years, to provide the market with quality plastic packaging. This is why it decided to invest in technologies ensuring better products in terms of quality and to constantly monitor the quality of raw materials and production processes, relying on highly qualified personnel.

CONSUMER PRODUCT PACKAGING IN PLASTIC GOING GREEN In 2009, the Coca-Cola Co. said it would sell its Dasani water products in bottles containing up to 30 percent sugarcane-based polyethylene terephthalate plastic, or PET. It touted the “PlantBottle” as the latest in ecofriendly food packaging. Then PepsiCo dropped a biobottle bombshell in March, saying it had developed PET containers that were 100 percent petroleum-free. The beverage industry is not alone in the race to produce the greenest consumer product packaging. The trend has spread across grocery shelves to ketchup bottles, shampoo containers, chip bags and even cell phone accessories. “There’s a lot of pressure. Everyone’s always followed Pepsi and Coke,” said Ed Glatzer, director for commercial development for IHS, a global consulting firm. “Sustainability is the catch word.” The most common forms of plastic packaging are crafted from natural gas and crude oil. Plastics account for about 4 percent of the world’s petroleum use, according to the PET Resin Association. The petrochemical industry uses a chemical process to turn petroleum gases and liquids into solid plastics that offer a spectrum of thickness and durability, from plastic bags to milk jugs.

BUT NOT ALL BIOPLASTICS ARE CREATED THE SAME In 2010, PepsiCo subsidiary Frito-Lay temporarily pulled its corn-based SunChips bag, made of a bioplastic called polylactic acid, or PLA, after consumers complained that it made too much noise. PLA biodegrades in certain environments, but most facilities that recycle petroleumbased plastics aren’t equipped to handle PLA. Bio-PET, on the other hand, is recyclable. But it doesn’t biodegrade, so its bottles can become long-lived litter. PepsiCo’s March announcement shook the plastics industry, because as far as most knew, the technology didn’t exist to produce 100 percent bio-PET bottles. “That press release mystified many people,” said Marifaith Hackett, a specialty chemicals consultant for IHS. The industry is well versed in producing ethylene glycol, the chemical making up 30 percent of PET’s weight, from biological sources. Producing the other 70 percent, called terephthalic acid, from plants on a commercial scale has remained a mystery. But Pepsi says it has cracked the code.

ECO-FRIENDLY PLASTIC PACKAGE Plastic is an integral and useful part of our daily lives. Lightweight and shatterproof, plastic beverage bottles are among the most commonly used plastics. Last year the plastic bottle recycling rate reached 28 percent, ranking it among the highest recycled plastics. But there is so much more we all can do. Producing new plastic products from recycled materials uses two-thirds less energy than making products from raw materials, so recycling plastics frees up that energy.

GO GREEN! REDUCE POLLUTION BY REUSABLE WAY

PROJECT BRIEF AND STATISTICS PROJECT BRIEF

MARKET RESERCH

Design a package for e-book product for consumer by using Plastic Material to make the protection of the product and for selling in the market.

The pakaging which recycle in the market still less than once use packaging while the “Recycle Trend”, “GO GREEN”, “ECO-Friendly environtment” still increasing year by year. “Why not the packaging which be able to “REUSE” and “PLAYABLE” in same time should be launch in the market. This is the beginging of my idea for this project. The conclusion of the project is aimed to create the communication and education from learning and playing by Packaging to kids in the same time to educate kids to know about how to create the imagination by playing and they could learn about how plastic packaging be able to “REUSE” in same time.

INTRODUCE P.L.F.D. PROJECT “PLAY LEARN FUN DREAM” E-BOOK PACKAGING DESIGN FOR KIDS EDUCATION LAUNCH PROJECT BY APPLY iPAD

THE PACKAGING DESIGN AIMED TO NEW GENERATION KIDS WITH THE CONCEPT OF LEARNING WITH THE IMAGINATION AND ENVIRONMENT FRIENDLY. BY PURCHASING APPLE IPAD THE PACKAGING WHICH SELLING WITH THE PRODUCT BE ABLE TO REUSE AND DECORATION TO YOUR OWN IPAD CASE AFTER BOUGHT THE PRODUCT.

CONCEPT MAKING PROCESS DESIGN IDEAS AND KEY WORDS

EDUCATION PLAYABLE REUSE

STRONG PROTECTION D.I.Y. DECORATION WITH PACKAGING From above key words, Break down to the concept to create the packaging with Plastic Material. By create the “REUSE” packaging, The material which selected for the packaging design should be thicker and strong enough to use in several time. The cost for purchase might be more expensive than the normal packaging. Therefore, for the propse of selling this product with packaging should be selling with the campaign and event for promote and educate consumer to know about how they can get the value from the product and packaging by pay once and reuse it for they children.

BRANDING AND PACKAGING CONCEPT

REUSE! PLAYABLE! EDUCATION! Regarding to the concept of “REUSE”, “PLAYABLE”+”EDUCATION” The main user, Kids can play with the packaging by create their own style of their creativity skill. The benefits of this packaging contained with 4 points. 1. REUSE The packaging be able to re-use for ipad’s case and be the good benefit with Eco friendly. Kids could learn how to “Reuse” material from this packaging. 2. PLAYABLE More options about create more imagination while leaning period of kids. Kids can play with the packaging by decorate their own style of their “reuse” ipad’s case which made from purchased packaging. Their will get the benefit of growing the imagination from their own creative skill from sticker set which included in the package. 3. EDUCATION Definitely, ipad is e-book for entertainment and education not only the useful of the benefits of using ipad, Kids could get the education skills from Reuse packaging = social responsibility education and Decorate packaging = design and creative education in the same time.

LOGO EVOLUSTION & FINALIZED Logo design was inspired from the 4 words of “PLAY, LEARN, FUN, DREM” to make the catch copy and imagination for convince consumer and main target, Kids to reuse packaging, Play with, Learn with, get Fun and create the imagination then put the word of “Dream” in the last word to make the connection of what kids dream to be from learning.

PACKAGING SHAPE CHOICE The most simple shape and fit to the destribution is the same shape of ipad, this packaging design follow to the shape of ipad and make it flexible to reuse by attached the stripe for sholder hanging when kids use for go to shcool or going out side with their ipad’s case. The stripe also be able to adjust the high which flrexible and veried to the high of kid’s body.

The material of packaging are all made from strong type of Plastic material and be able to use in several time as ipad’s case.

Design Elaboration & Color Palette Not just only reusable package but P.L.F.D. give you more fun and more creative your style with decoration sticker kit. Now choose your favorite color and play with your creativity! D.I.Y. sticker kit

blank space for create your own package choose favorite colour orange

white

D.I.Y your style think green + creativity

Vectorised final Packaging Idea

Exact Measurements package layout

25 4

5.3

21 25