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ANIMALS for BA in Graphic Design and Visual Comunication Corporate Design I - V Semester Design and Project by Alisha Paturiyavet Professor Fadi Bassil
swiss + watch second watch . COMPANY BACKGROUND UNDER THE LEADERSHIP OF NICOLAS G. HAYEK, THE SWATCH GROUP HAS BECOME ONE OF THE WORLD‘S LARGEST WATCHMAKERS. In the 1970s, the Switzerland watch industry faced fierce competition from low-cost watches and Japanese watch manufacturers, who specialized in quartz technology. At that time, the Swiss watch industry was dominated by ASUAG, a holding company consisting of 100 companies, and SSIH, a private watch company that controlled brands such as Omega. Both of these companies were losing money. Nicolas Hayek, the CEO of the Zurich-based consulting firm, Hayek Engineering, recommended that the companies merge. He became the CEO of this merged entity and renamed it SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd.) in 1983. This company was renamed The Swatch Group in 1998.1 . BUSINESS ANALYSIS IN THE 1980’S, SWISS WATCHMAKERS BEGAN TO REALIZE THEY NEEDED TO CHANGE THEIR BUSINESS MODEL TO FIT INTO A NEW GLOBAL MARKET PLACE. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products 1
that would appeal to new markets and be able to compete with other companies on quality and cost. During this time, a merger of two companies helped create a new market for Swiss watches. Asuag and SSIH merged to create Societe Micromecanique et Horlogere (SMH). They developed a line of watches called “Swatch” that appealed to a younger target audience. Their new design, distribution and production strategies
The Swatch Group, History, http://www.swatchgroup.com/en/group_profile/history/, 2011
created a niche market that became popular worldwide. The Swatch Watch Company transferred itself from near bankruptcy in the early 1980’s to a world leader in terms of value by the late 1990’s, at this time facing again new sets of challenging issues that would effect their future in a fast changing global economy.
The low price tag, which makes it easier for consumers to purchase Swatches on impulse. . SWATCH’S STYLE Hayek‘s next step was to launch a low-cost, high-tech, artistic and emotional watch in order to compete in the low end of the watch market. He wanted to offer a watch with a personal culture and message, believing that emotional products that offered a strong, exciting, distinct, and authentic message that tells others who you are and why you do what you do, were most successful. This quartz watch was named Swatch (“Swiss” + “watch”). In 1983, the watch was introduced, amid some resistance that it would ruin the Swiss image of makers of high-quality, premium-priced watches. However, Swatch watches became fashion statements and pop-culture icons. The watches featured witty, outlandish designs that used brash, intense colors and were youthful, provocative, stylish, and unpredictable. STRONG POINT These models were designed in the Swatch Design Lab in Milan under the guidance of Franco Bosisio. Collections are replaced rapidly, created by an assortment of artists, architects and industrial designs. There are no repeated production runs, so new models hit the market on an ongoing basis. As a result, consumers who buy one Swatch from one collection tend to buy another from anADVERTISING all of The Swatch Group‘s efforts are on a global basis and produced in a centralized in-house agency. The general approach is to spend 30% of Swatch‘s retail price on advertising. The company also promotes the product through notorious and unorthodox promotional stunts, special events, product placement, and a Swatch Collectors Club. 2
other collection. The icing on the cake is the low price tag, which makes it easier for consumers to purchase Swatches on impulse. The following are examples of prices for Swatch watches in different countries: $40 in the United States, SFr50 in Switzerland, GM60 in Germany, and ¥7, 000 in Japan.
Members of the Collectors Club receive an exclusive collector‘s Swatch each year and subscription to the Swatch Street Journal, a magazine about the latest Swatch news and pop culture trends. The Swatch Group‘s Omega brand has also been the official timekeeper of the Olympic Games since 1932. The Swatch Group sponsors and time keeps other event such as the
SWATCH FIVB Beach Volleyball World Tour, SWATCH Ticket to Ride (TTR) World Snowboard Tour, Red Bull X-Fighters, UCI BMX Supercross World Tour, Swatch O‘Neill Big Mountain Pro, O‘Neill Highland Open by Swatch, Swatch Free4Style, and Swatch Snow Mobile. Swatch also has successful athletes who are members of their Swatch ProTeam.2
The Swatch Group, Omega to continue as Official Olympic Timekeeper, http://www.swatchgroup.com/en/services/archive/2009/omega_to_continue_as_official_olympic_timekeeper, 2009
5,000 retailers worldwide, more than 500 Swatch stores, more than 1,000 shop- in-shops, and some 140 kiosks. DISTRIBUTION The company has an unconventional retail approach. For example, The Swatch Group utilizes shop-in-shop systems and mini-boutiques that focuses exclusively on the brand and has many freestanding monobrand Swatch stores located in exclusive, high-fashion districts. The Swatch Group sells watches to 15,000 retailers worldwide, more than 500 Swatch stores, more than 1,000 shop- in-shops, and some 140 kiosks. Today, The Swatch Group continues to invest heavily in research and development and is strongly committed to a strategy of vertical integration, decentralized marketing, centralized manufacturing, and portfolio management. Nicolas G. Hayek‘s son, Nicolas Hayek Jr., is now the CEO.3
swatch shop : Hongkong 3
swatch shop : Spain
The Birth of Swatch, Harvard Business School, November 22, 2004
swatch shop : Japan
The Swatch Group Brands and Companies The Swatch Group is a diversified multinational holding company, with ventures in the following businesses and industries: watches and jewelry, production, electronic systems, corporate, distribution and landmarks. WATCHES AND JEWELRY The Swatch Group‘s nineteen watch brands address every market segment. Prestige and Luxury Range
High Range
Middle Range
Basic Range
Private Label
• Breguet • Blancpain • Glashutte Original • Jaquet Droz • Leon Hatot • Omega • Tiffany and Co.
• Longines • Rado • Union Glashutte
• Tissot • Ck watch and jewelry • Balmain • Certina • Mido • Hamilton
• Swatch • Flik Flak
• Endura
PRODUCTION (OF WATCHES, WATCH COMPONENTS, AND JEWELRY) With 156 production centers, The Swatch Group is the world‘s largest watch producer and “occupies a major position in the production and supply of watches, movements and components.”5 The following are The Swatch Group‘s production companies: Dress Your Body, ETA, Frederic Piguet, Nivarox-FAR, Valdar, Francois Golay, Comadur, Rubattel and Weyermann, MOM Le Prelet, Deutsche Zifferblatt, Manufaktur, Universo, Favre et Perret, Manufacture Ruedin, Lascor, Meco and Swatch Group Assembly.
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The Swatch Group, Brands and Companies, http://www.swatchgroup.com/en/brands_and_companies, March 2010 The Swatch Group, Brands and Companies, http://www.swatchgroup.com/en/brands_and_companies, March 2010
Marketing & Trends Youthful, Provocative, Stylish, And Artistic Traits. WHAT IS GOING ON IN THE TARGET MARKET RIGHT NOW? Under the leadership of Nicolas G. Hayek, The Swatch Group has become one of the world‘s largest watchmakers. In the 1970s, the The Swatch watch has a global target: young students or professionals, aged 18-
25. The target embodies youthful, provocative, stylish, and artistic traits. The wearable art is suitable for this target and any casual and joyful moment they might experience. Based on VALs, these people are Experiencers and Strivers. Experiencers are motivated by self-expression and are avid consumers who spend a comparatively high proportion
of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having “cool” stuff. Meanwhile, Strivers are trendy and fun loving. They favor stylish products that emulate the purchases of people with greater material wealth.6
COMPETITION The top three competitors are Seiko, Citizen and Richemont. • SEIKO HOLDINGS, based in Tokyo, is best known for wristwatches, clocks and precision timing devices for athletic events. The Hattori family owns the company, and the first watch was produced in 1924. Recognized as a leader in timekeeping accuracy and advanced technology, Seiko products are often used as the official timekeepers of major sporting events, including the FIFA
World Cup. Prices range from $45US to $554,000US. Seiko does not release all of its watch lines in every region. Subsidiaries are Seiko Watch Corporation, Seiko Clock Inc., Seiko Service Co., Ltd., Seiko Time Systems Inc., Seiko Sports Life Co., Ltd, Seiko Precision Inc., Seiko Jewelry Co., Ltd., and Seiko Optical Products Co., Ltd., Seiko NPC Corporation, Seiko Instruments Inc., Wako Co., Ltd., Cronos Inc., Seiko Business Services Inc., and Ohara Inc. Seiko Holdings’ total sales
fell nearly 19% in fiscal 2009 in comparison to the earlier period due to the global recession, and competition from mass merchandisers and discount eyewear chains; the company, however, plans to increase the number of SEIKO Boutiques in Asia.7
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Strategic Business Insights, VALS Types, http://www.sric-bi.com/vals/ustypes.shtml, January 2010 Seiko Holdings Corporation, Investor Relations, http://www.seiko.co.jp/en/index.php, 2011
• CITIZEN’S HOLDING LTD (Tokyo) is known for its public clocks in major cities worldwide, and also makes watches for pilots, divers, and sailors, and Eco-Drive light-powered watches for men and women. The company struggled in 2008 due to the recession, stalled consumer spending, limited credit, and decreased demand for printers and calculators. They have been the official timekeeper and watch of the US Open since 1993. Subsidiaries include Citizen Watch Co., Ltd., Japan CBM Corporation, Citizen Systems Co., Ltd., Citizen Miyota Co., Ltd., Citizen Fine Tech Co., Ltd., and Citizen Seimitsu Co., Ltd.8 • COMPAGNIE FINANCIÈRE RICHEMONT (Swiss), Found in 1988 by South African businessman, Anton Rupert, the world‘s second largest luxury goods firm, has four main business areas: jewelry, watches, writing instruments, and clothing. This company sells nine watches: Cartier, Van Cleef and Arpels, Piaget, Vacheron Constantin, A. Lange and Sohne, Officine Panerai, International Watch Co., Baume et Mercier, and Roger Dubuis.9 Other competitors include Rolex, Timex, Benetton, Bulgari, CASIO COMPUTER, Armitron, Fossil, Inc., Guess, Hermes, LVMH, Movado Group, and Tiffany and Co.
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Citizen Holdings Company, Investors, http://www.citizen.co.jp/english/, 2011 Richmont, Investor Relations, http://www.richemont.com/, 2011
Worldwide SWATCH ELECTRONIC SYSTEM The Swatch Group owns six electronic components and systems companies (EM Microelectronic, Micro Crystal, Renata, Microcomponents, Oscilloquartz, and Lasag). These corporations address common markets such as automotive, consumer or industrial electronics. Swiss Timing, a leader in accurate timing, applies its expertise to timing sporting events. CORPORATE The Swatch Group has several general corporate companies, which are in charge of R&D, design and construction of products, patent applications, etc. They are the Swatch Group Research and Development, ICB, Swatch Group Quality Management, Swatch Group Distribution, Swatch Group Corporate Customer Service, and Swatch Group Real Estate. DISTRIBUTION To maintain a direct link with end consumers, The Swatch Group created a retail section that develops global retail strategies and new approaches to consumer market. The distribution channels that they have strongly focused on are Tourbillion Boutiques, Tech-Airports, selected Boutiques, and worldwide distribution. LANDMARKS There are four Swatch Group buildings around the world. They are La Cite du Temps, Geneva, N.G. Hayek Center, Tokyo, Swatch Art Peace Hotel, Shanghai, and German Watch Museum Glashutte.
Recent Campaign SWATCH NEW GENT 2011 AD Project: Swatch “New Gent” I 10 Creative Agency : THANK YOU Photographer: Rankin
Swatch “New Gent” IHow to best showcase a classic? Create a sense of connection and longing for what it inspires and provides. Seeking evocative lifestyle shots, THANK YOU partnered once again with celebrated photographer Rankin. Graphical lines around the wearer’s head were chosen as the key visual: referencing both the distinctive feature of the New Gent (its large graphical clock face) and identifying that wearer as an enlightened style icon. 10
THANK YOU Breathing life into brands., http://thankyou.dk,2011
Recent Campaign SWATCH “NEW GENT” II Project: Swatch “New Gent” II Creative Agency : THANK YOU Photographer: Rankin
Working closely with Swatch, THANK YOU introduced New Gent II, the bigger, bolder, more provocative alterego to classic Swatch Gent. Using punchy colours, stark contrast and strong lines, the campaign definitely makes a statement: Swatch is a one-of-a-kind company. THANK YOU emphasized this fact with a striking, lasting, ad campaign.
Recent Campaign KIDROBOT FOR SWATCH Project: Swatch KIDROBOT Creative Agency : THANK YOU Music: Studio Ovale
Swatch has a history of forming brilliant collaborations, and they asked THANK YOU to help them communicate their latest exciting project: Kidrobot. Taking cues from the muscular visual stylings of MAD’s “Shot Out”, Gary Baseman’s “Midnight Magi” and half a dozen others, THANK YOU crafted complimentary elements showcasing the colours and design strengths of this very diverse collective.
Advertising Focus Year: 2003 Project: Advertisement for Swatch Skin Agency/Author/Authors team: New Moment, CD: Svetlana Ćopić, AD: Boris Marčetić, P: Vladimir Bašlija
Swatch advertising over the years has always reflected well on the individual personalities of each watch they create, they’re advertising is bold, eye catching, colourful and fun, something that appeals to a wide audience and helps boost sales tremendously. SWATCH SEASONS SPARKLE Swatch is promoting the Seasons 2009 collection with “Sparkle”, a television commercial full of golden glitter. As each golden-silhouetted character throws their ball, a sparkly comet trail follows. An explosion of metallic glitter is released upon impact. The spot closes with a golden snowball hurling toward the camera and exploding into a shower of sparks that reveal the beautifully-lit Perles D’Encre Swatch.
Jeremy Scott For Swatch
When Swatch partnered with LA-based designer Jeremy Scott on a trio of fantastic art watches, they came to THANK YOU to complete the vision. Scott’s unique collision of avante-garde and pop Ìsthetics inspired function to follow form. Display cases and ad layout emphasise the designs and the designer without distracting from either, the products pop and the concept is king.
Swatch&Art Ipad App & Exhibition at Biannale Art Festival
Swatch asked THANK YOU to develop an iPad app that would emphasise the art and artistry of nearly 30 years of Swatch designs. The process of artistic creation became the inspiration for an interface both simple and elegant—each movement transformed into a flowing brushstroke as the user peruses the virtual gallery. Art presents art in a union of subject and medium.
Creative & Art Collaboration Project 2010: ARTIST SPECIALS 2010.11 A new Swatch artist collection consisting of five watches will be released later this year. Four watches are designed by UK set designer / illustrator Gary Card. The fifth watch is a 24 hour Swatch called Fluo, designed by UK fashion designer Carri Munden. 2009: MTV PLAYGROUND.12 To strengthen its relationship to art and fashion, Swatch formed partnership with MTV in Europe and Asia. More than 50,000 artworks were uploaded globally and the best were shared at Swatch MTV Playground events and inside Swatch store throughout China, Germany, Greece, Japan, Korea, the Netherlands and Switzerland. Swatch MTV Playground also supported the launch of CreArt and Manish Arora collections. 2008: SWATCH CELEBRATED ITS 25TH ANNIVERSARY BOTH GLOBALLY AND LOCALLY.13 Swatch The Club presents the first Club Art Collection: Swatch sponsored the Young Illustrators Award 2008. The 20 winners were shown in a separate section at the Illustrative, the international festival for contemporary graphic and illustrative art in Zurich, Switzerland. The winner of the first prize was given the chance to create one new limited edition Swatch that was integrated into international distribution. A collection of three limited edition Swatch watches called Club’Art: The Graphics Collection was designed by young artists, and launched during the club event. The watches were limited to 3,333 pieces each and only Swatch the Club Members were allowed to purchase them.
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Stay Tune on Swatch, http://www.stay-tuned-to-sw.de/swatch.html, 2010. Swatch Group Annual Report, 2009. 13 Stay Tune on Swatch, http://www.stay-tuned-to-sw.de/swatch_old.html, 2008. 12
Products line
ACK MAGIC GB101 : BL Su mme r 1983 Spring Collection : Standard inals, Gent Family : Orig
Timeline from first collection & Top Swatch Innovations19
The first Swatches While they’re not much to look at now, these watches changed the world. They made watches fashion items and brought new artists and designers to the fore. Before these Swatches (more here), watches were something you got at your Bar Mitzvah or your retirement. Now you could wear a watch to the beach.
Swatch Originals The first collection of Swatch watches, consisting of twelve models, was presented in 1983 in Zurich, Switzerland. The company wanted to position itself to compete with the onslaught of less expensive Japanese watches such as Seiko, which had almost totally undercut the Swiss market share in the 1960s and ‘70s. By fully automating the assembly process and reducing the number of parts from more than 90 to 51, Swatch was able to sell their watches about 80 percent cheaper than conventional Swiss watches.The name Swatch is often considered to be a contraction of ‘Swiss watch,’ but in fact it was originally intended to be ‘second watch.’ Their advertising strategy placed them as a fun, casual and relatively inexpensive alternative to the primary dress watch. This approach was wildly successful, and by the mid ‘80s Swatch was dominating the market. Swatch now produces dozens of different styles, divided into ‘families’ and ‘subfamilies.’ There are conservative styles (though not many), high-tech styles and a wide range of bright, funky styles. Some are capable of downloading data from the Internet and some are automatic, which means they need no battery and are wound by the motion of the wearer’s wrist. Among their top sellers are the rainbow-striped Color the Sky and the pale blue Urban Woman. Fun scuba styles are water resistant to 200 meters and have all the functions of a dive watch, but come in colors that might scare the fish! Swatch has even commissioned artists such as Keith Haring to design their innovative watches. 19
1983 1993
Tone In Blue SLK100 Musical Swatch Watch The Musical series consists of some of the oddest watches Swatch ever released. They would play a tinny little tune by a famous musician. This one played a song by Jean Michel Jarre.
SLK100 : TON E IN BLUE Collection : 19 93 FallWinter Family : Origin als Musicall S tandard
TechCrunch, http://techcrunch.com/2010/06/28/the-top-10-swatch-watches
GB101 : BL ACK MAGIC Collecti on : 198 3 Spring Family : Su mme Originals r , Gent S tandard
1986
Serpent GZ102 Keith Haring Swatch Way back in 1985 a young artist named Keith Haring designed a Swatch watch, proving that art and commerce mix in delightful ways. His whimsical watch now costs about $1000 online, a testament to the artist’s enduring popularity.
1997
Swatch Irony Automatic Body and Soul A pure example of Swatch’s ingenuity. Once you get hooked on the Swatch design, they throw a bunch of automatics at you. The automatic pieces like this one take Swatch timekeeping to the next level and often made casual Swatch wearers into hard-core collectors.
REST YLED A N D SO U L Y D O B : F YAS100 ter 1997 FallWin s Collection : Skeleton Plu ic , Automat ny o Ir : ily m Fa
LLY SKIN ELLOW JE SFJ100 : Y inter : 2000 FallW Collection rd n, Standa Family : Ski
2010
2004
2000
The Jelly While a number of these watches appeared over the years, the Jelly is probably one of the oldest styles in the Swatch playbook. Completely transparent except for parts of the movement, the Jelly line defined the playful lines and odd styling of the Swatch world.
2001 Swatch Uhren Double Dot YKS4001 This is not really a watch, but a movement. In 1999 Hayek and Nicholas Negroponte created Internet Time, a universal time standard. Popular for a few years, the fad died out recently but it’s still hanging on in some corners of the nerd community.
YKS4001 : DOUBLE.D OT Collection : 2001 Spring Su mme r Family : Dig ital, Beat Alu Medium Sta ndard
Swatch Paparazzi Spot Watch Never ones to ignore a lucrative partnership, Swatch was the first company to work with Microsoft on their SPOT technology. Sadly, the tech died on the vine.
2009 Swatch Right Track Another amazing automatic, this time with a chrono movement. A great way to fall into collecting.
IGHT TR ACK SVGB400 : R 09 Winter d Collection : 20 atic Standar Chrono Autom , ny Iro : ily m Fa
COLOURS MAKE A SPLASH WITH SWATCH’S new gent COLOURED COLLECTION
SWATCH continues its fun-filled celebration of colour with NEW GENT COLOURED COLLECTION, comprising five trendy new colours of the New Gent family and a delightful new family of bijoux. This latest collection from the trend-setting Swiss maker of fashion watches and jewellery presents five New Gents in hot-off-thecatwalk colours—pink, dark blue, light-blue, green and orange. Plastic is the ultimate Swatch material, and these New Gents feature big, transparent coloured plastic cases, with sunbrushed dials and rugged silicone straps in the same five colours. Complementing the five New Gents is COOL-MESS, a fantastic family of bijoux comprised of a pendant, bracelet and earrings made from multicoloured polymer clay and stainless steel 316L. These delightfully light-hearted bijoux are made by hand: the layers of polymer clay in different colours are rolled by hand into long, round pipes, which are then cut into short lengths before being cured and affixed to stainless steel mounts. All in all, a happy and colourfully creative new collection from Swatch.
2011
SVCM4007AG FULL-BLOODED 2011 Summer
The Swatch Full Blooded Unisex Watch is made of scratch-resistant plastic, with an aluminum casing. The watch’s octagonal face, dials and bracelet are all gold-colored. The Swatch also features glow-inthe-dark hands to facilitate readability in any light. The watch is a chronograph, which means it has three sub-dials which display the passage of sixty minutes, sixty seconds and one-tenth of a second. The Swatch is battery powered, with quartz movement, and has a case measuring forty-two milimeters in diamater. The watch is water resistant up to thirty meters, or one-hundred feet.
SURS100 SWATCH TOUCH BLUE 2011 Winter
You The Swatch Touch is a completely digital watch, it has no hands nor does it have a mechanical or digital movement, instead it has a screen and a capacitive touch screen interface which lets you use your fingers to control the watch, which is technically the same touch screen technology as the iPhone. When the Swatch Touch is inside its packaging it weighs only 129 grams and outside the packaging it weighs a mere 40 grams. The packaging dimensions, give or take a few mms are; 9cm high, 9cm wide and 6cm deep.
h c t a w S Play
MX001S E A RT HYPNOTIC H r te in llW 2011 Fa ,Maxi Accessories
New Gent Lacquered Every one is the only one! Every single watch from the New
Gent Lacquered Collection can pride itself on its bright colours. A special highlight for fans and collectors: The complex clockwork is fully visible and varnished in beautifully contrasting colours. The clockworks of the yellow, orange, red, green and blue-lacquered watches all score a random colour combination during production, lending every watch its own unique colourful design.
B PWZ10 4 : OR ummer 19 93 SpringS Special op P , ls na Origi R DU H R A PWZ102 : VE ummer 19 91 SpringS Special op P , Originals
OL PUFF GZ005 : PETR mer um 19 88 SpringS Special ent Originals, G
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SWATCH NEW COLLECTION DESIGN CONCEPT BRIEF
Campaign & Design Overview CAMPAIGN DESCRIPTION This campaign is for educate young generation to know about the endangered spicies and supports WWF for the charity programe, All of the profit from selling this swatch special collection would be donate to WWF for support the reproduction programe of the endangered spicies. OBJECTIVE • Introduce and promote awareness of the endangered spicies that focuses on 10 animals for this collection as 1. Siberian Tiger 2. Asian Elephant 3. Dhole (Wild Fox) 4. Steller sea lion 5. Snow Leopad 6. Gorilla 7. Blue Whale 8. Giant Panda 9. Hyacinth Macaw 10. Green Sea Turtle
11. Rothschild Giraffe 12. Japanese Crane
SWATCH for Endangered
ANIMALS
• Strengthen the Swatch brand identity and create liking and awareness of the endangered spicies by animal’s illustrations works artist among young generation artist by stressing that Swatch is not only color, creativity, art but also works on nature support acitivity as the new campaign. • Remind consumers Swatch is a fashionable brand with a fun and educational personality. • Support WWF’s fund by donate the profit of sales from this collection.
SNAKY BLUE REPTILE LIGHT BLUE
Existing Collection briefed ANIMAL COLLECTION 2011 SpringSummer Animals are everywhere you look these days – on the catwalks and in all the shows. Always moving with the latest trends, Swatch are excited to present this vast range of accessories that fit this style perfectly! Animal prints can now take over your wrist, magnificently enhanced with their amazing use of colour for the Spring-Summer Season. Price : 38-114.5 Euro.
SNAKY PURPLE
SALMON GREY
COLORIC SCALES
ORANGE ZEB
YELLOW DROPS
PWBB143 : ANIMALO 1990 SpringSummer
From Animal to Watch Endangered Animals x Swatch Collaboration client briefed The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada, United States and the United Kingdom. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,30020 conservation and environmental projects. WWF is a foundation,21 in 2010 deriving 57% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID,
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USAID) and 11% from corporations.22 The group says its mission is “to halt and reverse the destruction of our environment”.23 Currently, much of its work focuses on the conservation of three biomes that contain most of the world’s biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change.
Current conservation approach
WWF’s current strategy for achieving its mission specifically focuses on restoring populations of 36 species (species or species groups that are important for their ecosystem or to people, including elephants, tunas, whales, dolphins and porpoises, and ecological footprint in 6 areas (carbon emissions, cropland, grazing land, fishing, forestry and water). The organization also works on a number of global issues driving biodiversity loss and unsustainable use of natural resources, including finance, business practices, laws, and consumption choices. Local offices also work on national or regional issues.24 WWF works with a large number of different groups to achieve its goals, including other NGOs, governments, business, investment banks, scientists, fishers, farmers and local communities. It also undertakes public campaigns to influence decision makers, and seeks to educate people on how to live in a more environmentally friendly manner.
Charity & Campaign
• WWF in music No One’s Gonna Change Our World was a charity album released in 1969 for the benefit of the WWF. Peter Rose and Anne Conlon are music theatre writers, well known for their environmental musicals for children, who were commissioned by WWF-UK to write several environmental musicals as part of an education plan. Some were narrated by Sir David Attenborough, and broadcast on television in numerous countries. • Debt-for-Nature Swap • Earth Hour • Healthy Grown • Marine Stewardship Council
www.panda.org/about_wwf/where_we_work/project/ “How is WWF run?”. Retrieved 21 July 2011. 22 WWF-INT Annual Review. World Wide Fund for Nature. 2010. p. 43. Retrieved 21 July 2011. 23 Finland - Organization of the World Wildlife Fund 21
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“What does WWF do?” http://wwf.panda.org/what_we_do
Design inspiration
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Endangered Animals
The identity of Watch = Number
Colorful Playful
The inspiration From Watch Number
Sketchs of Illustration
Sketchs And Vectorised
FINAL DESIGN
is a species of canid native to South and Southeast Asia.
BACK SIDE
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