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The First PRETTY in PALEO Discover the primal side of fashion with Minneapolis-based designer Joynoelle
MEET the EDITORS NOURRIR / ISSUE ONE
Read our mission statements & find out why we’re commited to bringing you the best of us
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NOURRIR STAFF CONTENT EDITOR
GRACE ANDERSON grace@nourrirmag.com
CRE ATIVE EDITOR
FREYA BOULAKBECHE freya@nourrirmag.com
CONTRIBUTORS
JOY TEIKEN, SHELLEY MOSMAN, JUSTIN BABAK HICKMAN, DAVID YUSAFZADEH, ERIN SMITH SUBSCRIPTIONS
MEDIA@NOURRIRMAG.COM
NOURRIR’S MISSION STATEMENT Nourrir, the French word meaning “to nourish” is a multi-media lifestyle magazine designed to feed all five of the senses - sight, sound, touch, smell and taste. We will feature food, fashion, travel, current events and women who inspire us. We don’t want to tell women how they are supposed to be, we want to give them information that will support their path, today. With commitment to responsive and insightful storytelling, and a keen and fresh editorial eye, Nourrir dares women to not only be good enough, but exceptional. We believe in you.
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NOURRIR CONTENTS
STAFF
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EDITORS’ LETTER
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CONTRIBUTORS
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TRIAL [& ERRORS] Hair Extensions
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TWO BUDGETS Friendsgiving
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LUSTS & MUSTS
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SPOTLIGHT Joynoelle
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NOURRIR TABLE Chai Panna Cotta
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FINAL THOUGHTS Erin Smith
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EDITOR’S LETTER
Y
ou know when something feels right, the lightness and joy, happiness and willingness to participate fully that permeates all you do? Nourir is this to me. Through our medium of the senses, my hope is I can be a conduit in your life to channel all the joy available to you. The birth and creation of Nourrir set off a chain reaction of positivity. I am thrilled to be joining forces with the uber-talented, brilliant, intelligent, pragmatic and unreasonably stylish Grace. She inspires me daily. Grace’s inspiration has been key to this passage of time where I have embraced new challenges while letting go of old pains. For me, Nourrir is not a destination. Nourrir is the beginning of a new journey which began in 2012 as I embarked on several life changes promoted by deep, unnamed dissatisfaction, not cured by shopping or childbirth. Instead of running from my fears, I decided to turn and face them. When I did, what I found was a wellspring of amazingness; a whole woman. Pema Chodron says, “…if this is a all a dream (life), I might as well spend it trying to look at what scares me instead of trying to run.” Nourrir gives me space to explore and room for my ideas to come to life. I want to focus on the amazing aspects of life. There is only one time to be happy, and that is now. I hope to bring to life my passions and your emotions in these pages. Fueled by a desire to help, not change. Empower, not judge and inspire. I love the discovery of a new designer following her dream, the power of a photo taken with craft, the emotion in art and the connection in all things. I invite you to join me on my journey.
Freya CRE ATIVE EDITOR NOURRIR MAGAZINE
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EDITOR’S LETTER
T
hings operate a little differently around here - for starters, this magazine has two editors instead of one. Freya and I work closely in a unified partnership which fosters creativity and nurtures ideas to bring you the very best of the both of
us.
She is one of the strongest, most thoughtful and talented women I know and to work on this tiny (but mighty) magazine is an incredible gift I get to share with you. Freya’s incredible editorial eye will give you a new appreciation for your current closet and her knowledge about mixing softness with structure will encourage you to try new things. And, while I love fashion and accessories and the pursuit of a good flat shoe, my strengths are in writing and design - with a dash of marketing thrown in for good measure. I love that words can evoke passion and happiness, and in the same sentence, elicit melancholy. I love how photographs can tell a story all on their own. And, when all these pieces are perfectly laid out in one cohesive design... man, does that make my heart sing. For the back page (where we shamelessly feature ourselves... and love every second), we practiced what we preach and stepped outside of our comfort zones and dressed one another in styles we wouldn’t normally choose ourselves. We push each other to explore something different and scary. In very issue. I promise you just that - you’ll discover our passion to venture into the unknown and frightening through responsible storytelling, empowerment of women everywhere, and our very best advice for you to live a full and happy life. We are not in alone - we’re in it together and we’re here for you.
Grace CONTENT EDITOR NOURRIR MAGAZINE
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CONTRIBUTORS JOY TEIKEN
DAVID YUSAFZADEH
Joy is an award-winning designer who been featured
David is the Executive Chef
in many national and
of Radish in Chicago creating
international publications
healthy, ready to eat food on
and has been shown on the
demand with a menu that
runway in New York City,
changes daily. He’s spent
Chicago, and LA. Before
the last 16 years working in
starting Joynoelle in 2003,
kitchens from Hong Kong
Joy received her Masters in
to Boston to Chicago. He’s
Art Education and taught at
a graduate from Johnson &
the high school level for many
Wales University and the
years.
University of Minnesota in Food Science and Nutrition.
JUSTIN BABAK
SHELLEY MOSMAN
HICKMAN
Shelly is a Minneapolis-
Justin is a designer and photographer from Minneapolis. After seven years importing boutique wines in partnership with his father, Justin has been
“Each of us is a unique strand in the intricate web of life and here to make a contribution.” - Deepak Chopra
consulting with individuals,
based photographer. With a BFA, she has been shooting since 1996. She believes that creating keeps living in the moment and focusing on the “now”. The Joynoelle series is inspired by Katy Grannan:
small businesses, non-profits,
Series titled 99. Shelly
combining his visual talents
creates a different narrative
and his interest in marketing
in story telling via her unique
and communication.
personal lighting style.
ERIN SMITH
GET IN TOUCH & FOLLOW US
Erin Smith is an woman
media@nourrirmag.com
wearing many hats, like so many of us. She is an accomplished sales executive
facebook.com/nourrirmag
with a focus in technology. After having earned a degree in Journalism, she embarked
@nourrir_mag
on a journey to Ireland. Erin is known for her dry wit, comedic timing and devotion
@nourrir_mag
to her own truth.
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TRIAL [& ERRORS] Follow Freya’s journey to conquering her fear of hair extensions and what she learned about herself in the process BY GRACE ANDERSON PHOTOGRAPHER JUSTIN BABAK HICKMAN
A
few weeks ago, our Creative Editor Freya, decided on a whim she needed a change – a big shake-up was in order, and she’d start with her hair. “Changing my hair has never been something that would give me shivers. My first commitment to try new things was the desperate need to be Stevie Wonder from the cover of ‘Hotter Than July.’ For a child of Pontiac, Michigan in the 70s, I thought it was complete possibility – even if I was a five-year old caucasian female,” joked Freya.
streak) 50s Flip Lost in Translation Shag Madonna (center parts with curls) Red, Blonde, Brown, Highlights and Ombres The only consistency she has is that she consistently changes it within six months, but not before taking a few selfies and getting them printed.
From that precious moment, her haircut and color experimentation were something to be rivaled. Freya’s haircuts have emulated: Karate Kid (short) George Michaels (really short) T-Boz (short in back, long in front with a purple
Upon mentioning her apprehension to stylist Tana Beese at Cher & Co Salon, Tana suggested using the Bombshell brand tape-in human hair. “As the dutiful client and dedicated-change artist I am, I immediately bought two packs,” said Freya. “We decided we’d do it the
However, extensions? They elicited fear and trepidation.
next time.”
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“My biggest observation is that long hair is one of the primary reasons why we have gender biases – but before you throw your arms up at me, hear me out!” Freya continued. “I have a kink in my neck from holding up all this hair. My yoga practice has suffered because I can’t move my head, I’m constantly worried about the extensions loosening from the heat, and I can’t tie it back because there’s too much of it.” Freya also noticed that her running pace has suffered and she spent more time managing her hair than living her life. “This hair cramps my lifestyle something fierce,” she noted. “It looks pretty, but compared to feeling powerful because I can move, pull my hair up, douse it in coconut oil, and yoga my way into a headstand, having pretty hair just doesn’t cut it.” She lasted just one week before going back in to see Tana and removing them. “My personal opinion is that whatever beauty steps or changes you make, I want them to empower me, as well as making me look good,” said Freya. “Fear conquered!”
Next time turned in to two years. The $500 extensions sat on Tana’s shelves collecting dust until Freya was ready to take the leap. She made the appointment, and with her son in tow, the process finally began. After a wash and blow dry, Tana started “bricklaying,” a technique that staggers the placement of the extensions to allow the hair to fall more naturally. The entire process took 60 minutes and it wasn’t uncomfortable except for the occasional scalp pulling. A quick style and a curling iron later, Freya finally had a long mane. But, with great extensions, comes great responsibility. 1. No conditioner at the roots 2. Avoid oil treatments at the roots 3.Brush using a “Wet Brush” (as long hair likes to dreadlock) 4.Don’t pull to hard after hot yoga (the tape could loosen)
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TWO BUDGETS: FRUGAL For the gal who has champagne tastes on a shoestring budget - looks for under $100
Envelope Heart-Button Crossbody, $15
Green V-Neck Bow Tie Blouse, $21.99 Ivory Chandelier Earrings $13
Aeropostale Studded Flat, $14
Lupta et ma non pliquatur, idelitat. AEO Factory Boy Jeans, $30 eum sunda solorem hillaut
SHOP YOUR CLOSET FOR MORE GREAT LOOKS
EMBROIDERED TOP
TWO-TONE BLOUSE
PENCIL SKIRT
SHIMMER FLATS
Kazakhstan Folk Floral Tie Blouse, $40
LOFT Striped Collar Blouse $29
ASOS Black Pencil Skirt, $40
Wet Seal Faux Suede Skimmer Flats, $12
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TWO BUDGETS: SPENDY For the woman who has capital to invest in a chic wardrobe - looks for under $1000 Rose Cashmere & Silk Scarf, $195
Demi-Sleeve T-Neck Sweater, $59
A.L.C. Daniels Floral Pencil Skirt, $430
Butter Bow Leather Heels, $278
Lupta et ma non pliquatur, idelitat. eum sunda solorem hillaut
SHOP YOUR CLOSET FOR MORE GREAT LOOKS
CAMEL TIE BLOUSE
SKINNY JEANS
GRAY FEDORA
FOLD-OVER BOOTIES
Fabiana Filippi Camel Beige Top, $275
RAG & BONE Tomboy Jeans, $300
Janessa Leone Leather 1 Hat, $198
Butter Shoes Bentley Bootie, $398
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LUSTS & MUSTS Here are five things we’re obsessed with of this month - don’t say we didn’t warn you.
GIFTS TO GIVE
BOOKS
Underwater Disco Lightshow
“The Next 100 Years by George Friedman
Turn bath time into a mesmerising kaleidoscope of color and dance like crazy Projects a wide array of psychedelic multi-colored light patterns. Battery-operated and 100% waterproof. $13 at www. firebox.com
It draws on a fascinating exploration of history and geopolitical patterns dating back hundreds of years. Friedman shows that we are now, for the first time in half a millennium, at the dawn of a new era—with changes in store.
MOVIES
Mockingjay, Part 2
PHONE APPS
Fancy
Fancy what you find, and buy what you fancy instantly. Fancy is the place for you to discover and buy amazing and unique items curated by their global community. Fancy is available on your computer, and smartphone.
The final chapter is upon us. The 4-part movie series based on the insanely popular Hungry Games triology has its swan song November 20. With the nation of Panem in a full scale war, Katniss ( Jennifer Lawrence) confronts President Snow (Donald Sutherland) in the final showdown. Teamed with a group of her closest friends – including Gale (Liam Hemsworth), and Peeta ( Josh Hutcherson) – Katniss goes off on a mission with the unit from District 13 as they risk their lives to liberate the citizens of Panem, and stage an assassination attempt on President Snow who has become increasingly obsessed with destroying her. [Lionsgate]
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MUSIC
“Said I’ d Show You” by Nate James
Sure, this song came out in 2005, but that doesn’t make it any less awesome. It’s catchy beat will turn your mood around instantly.
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SPOTLIGHT Inspired by her son’s love of dinosaurs and the Mesozoic Era, Minneapolis-based fashion designer Joynoelle launches her biggest collection to date: Pretty in Paleo
BY GRACE ANDERSON P H OTO G R A P H E R S H E L LY M O S M A N
A
single leap of faith in 2002 changed the fashion landscape in Minnesota forever. It’s an ambitious statement, but with each collection Joynoelle launches, she solidifies the intrinsic desire women have to search out indie designers and walk the line between box-store fashion and street couture. But, it wasn’t always about inspiration and fabric, in fact before Joy Teiken got her start in fashion, she taught threedimensional art at Creative Arts High School in St Paul for seven years – even spending two years in Botswana, Africa with the Peace Corps. “The risk of going into business for myself was a bit daunting, so I maintained my ‘day job’ as an art teacher,” Joy said. In 2000, she launched a wearable couture bridal and special occasion pieces produced in her Minneapolis atelier, but after two years of living a double life, she felt comfortable enough to make the transition from teacher to designer full-time. And, she hasn’t looked back since. But, with every new career path, sprout distractions and life lessons. “My biggest challenge is staying happy and true to my art, but I’m a realist,” said Joy. “The goal of my career is to support myself and my family – therefore I need to be strategic about my priorities and my business activities.” For example, when Joy first started Joynoelle, she opened a studio in New York City and would commute back and forth for over a year. “I would meet with clients and editors but learned that the day-to-day pace, the expense, and the energy needed
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to compete in that environment did not fit me,” she commented. “So, I took the New York fashion experience and returned to my Midwestern roots in Minneapolis. Living in Minneapolis allows me to do my work the way I want to.” Joy continued, “I say this half joking but if I knew what I know now I may not have gotten into this business. It hasn’t been easy..... but, I’m not sure what else I would want to be doing with my life.” Her semi-couture pieces are made to order to ensure the perfect fit, and her designs are “created” by manipulating ordinary fabrics in extraordinary ways. Her biggest fabric crush? Silks in all their splendor. And, Joy is always finding unique ways for women to incorporate them in their wardrobe rotation. “I see a lot of excitement in current and future fashion,” noted Joy. ”Women are able to pick and choose personal fashion and the idea of a ‘trend’ may be less intensely followed.” One of the most important factors to consider when creating a collection is the price point, but it seems Joy has found the retail sweet spot. “I lived in Southern Africa for over 2 years and that has impacted how I view money, but I do think it’s a total experience to have something handmade,” said Joy. “There is a lot of value in that process,” noted Joy. “A few years ago I had an editor of Conde Nast say to me: ‘I’d like to live the life your clothes should be living.’ I’ve always loved that. I think I create clothing that has a lot of personality and spirit.” As for her personal style, its all business - form and function. “I’m all about comfort,” Joy joked. “I’m usually in black pants, t-shirts, big boots and,
a stocking cap. I call my style hobo chic.” So, Joynoelle continues – carefully and thoughtfully crafting magnificent pieces through the seasons with one goal. “I want the
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women who wear my clothes to feel they will be noticed,” said Joy. Joynoelle’s collection can be found online at www.joynoelle.com or you can make an appointment with her directly at 612-209-7822 or joy@joynoelle.com.
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“I want the woman who wears my clothes to feel like they’ll be noticed. ”
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NOURRIR TABLE Forget the pumpkin pie this Thanksgiving and impress your guests with Chai Panna Cotta served in personal ramekins. This chilled, light-textured dessert is a perfect palate cleanser for a menu heavy with flavor and packed full of starches. BY EXECUTIVE CHEF DAVID YUSEFZADEH OF R ADISH, CHICAGO
SERVES 4 Chai Tea Bags 4 Cane Sugar 1 Cup Heavy Cream 1 Cup 2% Milk 1 Cup Gelatin 1 oz. packet Chocolate Covered Espresso Beans 4 oz. Raspberries 4oz. Fresh Mint 1 oz., Chopped Lemon 1
1. Combine the cream, milk and sugar in a medium sauce pot and stir over medium heat until sugar is dissolved. Turn off the heat and whisk in the gelatin until completely dissolved. Add tea bags and let steep for 10-15 minutes.
2. Remove tea bags and pour mixture over 4 - 4 oz. ramekins. Allow to cool for at least 4 hours in the refridgerator.
3. While you wait, in a separate bowl mix the raspberries with mint, lemon zest and lemon juice, and let sit for 30 minutes. Roughly chop the chocolate covered espresso beans.
4. After the mixture has set, about 4 hours in the fridge, top the panna cotta with raspberries and then the espresso beans.
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FINAL THOUGHTS Who are we when life throws us a curveball? Do we get up and fight back or do we crawl under the covers? Erin investigates. BY ERIN SMITH
On a Sunday morning nine months ago, I stood in my kitchen and told my husband I wanted a seperation even just the thought of that moment makes me cry. And, I suspect the memory will for some time. What can I say that hasn’t already been said by countless editorials and blog posts about the struggle of separation and divorce? Probably nothing. Except, I’ll try to anyway - at least my version of it. Is it cliché for me to say I’ve learned a lot? Because, I have. Ironically, I’ve learned more about who I am as a professional woman and mother than about who I am in a relationship. I’ve learned about the person I am when I get into bed at night; the woman - alone. In those moments, I am homeless. As I pace through the alleys of my mind dissecting, I wonder how I got here and where will I “be” tomorrow? My eyes are weary and my heart is heavy. “Being” is a concept I am relearning: Being a woman outside of a partnership; Being a mother; Being a parent 100% one week and 0% another week; Being an ambitious career woman; Being someone who both wants love and independence, owning the decisions I make/made and will make; Being proud and steadfast in those while also feeling the emotional weight of making the decision to do this on my own. The dichotomy of knowing that
I made the right choice, while also mourning the loss of the life I thought I’d have is a tricky one. The two are congruent for me. But, I have learned that I need to stop explaining and stop feeling the need to justify my life choices to everyone. I let sit the pregnant pauses and surprised reactions of others when they find out my marriage has ended. It’s not my responsibility to tell people why things worked or didn’t work in my marriage, and why I made the choice I did. It’s also not my responsibility to alleviate their own discomfort. The tendency towards others needing an explanation of why although perhaps well-meaning - is self serving. It’s a need for a concrete answer or explanation of wrongdoing that they can file away in a nice neat box and agree that it will never happen to them. I used to be one of those people, I understand it. But the truth, like most things, isn’t simple. The unusual part about going through a separation with a person you don’t hate is that you’re learning to live apart from someone you still like even love. Those are the complicated parts I didn’t expect. It’s hard, and even harder to explain. What were we doing this time last year? Two years ag0? Five? I miss having a person who shares my stories. Despite everything, including the difficult parts, it’s true what a close friend of mine shared with me a few months ago – no one knows you NOURRIR / ISSUE ONE
like your husband. Because he did know me best - better than anyone. And, we were close in all the ways that felt perfect. He knew what to say to me when work was stressful, how to make my favorite sandwich, and what my face looks like when I’m overwhelmed. He knew how important both motherhood and my career are to my life. But eventually, I will have to explain all those things to someone else, and the thought of that is exhausting. However, my village has been the cornerstone of my days the last nine months. Friends who, without judgement and without conditions and without needing to know “why” are there for the mundane and low points. Because the “why” only matters to someone after it’s over, and because they know, just by looking at my face, that the “why” is not something I can bare to dive into. They are the ones who remind me of my ability to be strong and helped define what strong means to me. Strong isn’t about “not crying,” not regretting, not having hard days, but about swimming through the challenges and changes in life and allowing who you become along the way to emerge. And on the days I didn’t have enough of my own strength, they let me borrow theirs. Because, the truth? Time doesn’t heal shit. You do.
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Nourrir - November 1, 2015
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Freya & Grace NOURRIR / ISSUE ONE