This Reunion Outreach & Planning Guide was produced for the University of
Pennsylvania’s Development & Alumni Relations department. The client was in need
of a robust book and well designed promotional guide that incorporates years of ideas,
suggestions and best practices to ensure the success of two of the largest alumni
events: Homecoming and Alumni Weekend. To bring the
vision to life and ensure reader usability, the publication is designed
as a traditional notebook with sections and tabs. Nouveau Concepts continued the
“Back to School” theme throughout the guide to evoke a sense of nostalgia and
familiarity amongst the diverse group of alumni .
