Robert Graham | Brand Book

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"LIVE the full life of the

mind, exhilarated by new ideas, intoxicated by the romance of the unusual."

ERNEST HEMINGWAY

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BRAND DNA RO B E RT G RA H A M

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We a re a n American e c l e ct i c brand meld ing gl o ba l i ns pi rat i o ns t hrough an eye fo r c raf t s ma ns hi p, bo l dnes s and t he a r t of di s cove r y. I n n ate i n o ur DNA , we a re curious seekers, expl o re rs of c re at i v i t y, dis ruptors , risk ta ke rs , a nd i nde pe nde nt thinkers . We a re a bra nd t hat i s uni que , colorful, creative a nd humorous , a l l w i t h a sty le th at bre a ks f re e f ro m t he expected.

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THE ROBERT GRAHAM

ATTITUDE Luxury with an E c l e c t i c Tw i s t

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OUR CRAFT RO B E RT G RA H A M

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Ou r D es i gn H o us e i s co mpr i s e d of ex pert tex tile , s ur face , gra phi c , a nd apparel d esig n e rs . The s e a re acco mpl is hed and c reative arc hi te ct s of st y l e w ho m eticulous ly p iece to get he r eve r y st i tc h of every g a rme nt 's de s i gn. C o l l e ct i ve l y through in n ovati o n a nd c re at i v i t y, t hey create the most o r i gi na l wo r ks of #wearableart fo und a ny w he re i n t he world.

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ROBERT GRAHAM

ha s ch ampion e d cre at ive manufact uring pa r t ne rship s t hat leve rage d ed icate d craf t sme n, ha nd emb roiders a nd st ate of t he art global sou rcing to evo lve the ROBERT GRAHAM D N A.

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EYEWEAR RO B E RT G RA H A M

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ROB ERT GRA H A M ’ S v i s i o n fo r creativ ity makes a st ate me nt w i t h i t s year-round optica l an d s ungl a s s co l l e ct i o ns . Every inch of th e fra me i s c ha racte r i ze d by m asterful craftsm a ns hi p w i t h a l uxur y e c l ectic tw ist: from #wearableart but to n det ails to bold colors a nd l uxe mate r i a l s , t he s e are designed to be seen .

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TEMPLE TIPS: ICONIC BUTTON & THREAD

SIGNATURE TEMPLES

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CUSTOM LAMINATION

METAL INLAY LOGO

UNIQUE ELEMENTS: LEATHER RO BE RT G RA HA M

ICONIC PRINT |

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"To be yourself in a world

that is constantly trying to make you something else is the greatest

accomplishment."

RALPH WALDO EMERSON

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HIM RO B E RT G RA H A M

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He disrupts the status quo a n d lives life fu lly. As a co nf i de nt r i s k t a ke r, he forever emb races a yo ut hf ul s pi r i t i n a l l he touches . He is ve rs at i l e a nd mot i vate d — a cas ual mod ern A me r i c a n ma n w i t h confidence, youth and energy .

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THE

ROBERT GRAHAM GUY

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KNOWLEDGE: T he k now l e dge t hat s e e i ng is just a s muc h f un a s f i nd ing

WISDOM: The w i s do m to not t a ke it a l l s o s e r i o us l y

TRUTH: The i ns pi rat i o n to c re ate yo ur ow n t r ut h

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"CHANGE

is the law of life, and those who look only to the past or the present are certain to miss the future."

JOHN F. KENNEDY

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BRAND FACTS RO B E RT G RA H A M

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T h e ROBERT GRAHAM b r a n d has been inspiring “Collectors” since 2001 • Re pre sents the A mer ican eclectic lifestyle clothing brand where luxury,

c raftsmanship and wearable art intertwine

• Offers creative seasonal collections encompassing: men’s sportswear, footwear,

outerwear, loungewear, accessories, and women’s sportswear

• Inspire s fashion by developing unique garment-making techniques and compl ex

textile patter ns for men and women

• Known for eye catching mixed fabrics, one of a kind tri ms and stunning

embroideries, inter plays of color and unique character

• Fastidious attention to detail ensures that each product i s character-fil l ed

and distinctly ROBERT GRAHAM, characterized by “knowl edge, wi sdom, truth” embe dded on every product we make

• Offers a profound personal connection with the brand – every customer is

considered a “Collector” f rom the moment they own one i tem

• Ide ntified by the sense of humor intrinsic to the overal l desi gn phi l osophy

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MULTI-CHANNEL DISTRIBUTION CO M PA N Y- OW N ED STORES

ROBERTG RAHAM.US

19 F U L L PR I C E R ETA IL STO RES A N D 8 O U T L E T STORES

D ESKTO P, TA BL ET & MOB ILE: 3. 2M SESSION S ( YE 2 02 1) D ESKTO P 992K, TA BL ET 94K, MOB ILE 2 .1M

B E T T E R D E PA RTM EN T STO R ES

S PEC IA LTY STO R E PA RTN ERS:

N o rd st ro m N e iman Ma rc u s Blo o min gd a l es DX L S aks Pat rick Ja mes 250 HIGH E ND SPECIALTY BOU TIQUES RO B E RT G RA H A M

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Supporting a premium branded experience, ROBERT GRAHAM

high-end department stores, specialty boutiques, premium ecommerce sites and resort destinati ons. The company

c an be found in

uses a combination of independent sales representatives and

in- house sales talent to service accounts in cl ose to 1,000 doors across Nor th America, including 10 0 shop in shop concepts with selective partners. B eginning in 2010, RO BERT GRAHAM company-owned stores have been opening across the U.S. totaling 27 (YE 2021). www.robertgraham.us is the digital flagshi p for the brand and everything ROBERT GRAHAM.

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ROBERT GRAHAM

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PRESS / INFLUENCER / SOCIAL IMPACT

Mike Tyson, B oxer

Ti g er Woods, PGA

Dore ll Wright, NBA

Cam Newton, NFL RO B E RT G RA H A M

Mariano Rivera, MLB Hall of Fame

Dustin Poirier, UFC |

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PRESS / INFLUENCER / SOCIAL IMPACT

Nick Pinsker, Influencer

J osh Gad, Acto r

Leo Chan, Influencer

Mustafa Kacar, Influencer

Ross Kim, Influencer

Matthew Miller, Artist

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Rashaw n Ross, Musician

Eric Bigger, Reality TV


RO B E RT G RA H A M OPT ICA L D i st r ib uted by IM AGE WE A R w w w.im a g ewe a r.co m 1. 8 0 0.414.765 6

#WEARABLEART ROBERT GRAHAM

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