Social Marketing 101 David Miller Business Director, Nova Polymers Inc. Creative Director, Anderson & Vreeland Inc.
+16164255604
dmiller@andvre.com
@whoisdavemiller whoisdavemiller
davemiller1
Wednesday, December 7, 11
Speaking today at FLAG about Social Media
David Miller Business Director, Nova Polymers Inc. Creative Director, Anderson & Vreeland Inc.
+16164255604
dmiller@andvre.com
@whoisdavemiller whoisdavemiller
davemiller1
Wednesday, December 7, 11
Wednesday, December 7, 11
Wednesday, December 7, 11
3mm Wednesday, December 7, 11
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800 Wednesday, December 7, 11
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3Bn Wednesday, December 7, 11
a channel...not a strategy
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ELEMENTS
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™
AUDIENCE
GOALS
5 C
AMPAIGN
E
LEMENTS
A N A LY Z E S T R AT E G Y EXECUTE Wednesday, December 7, 11
GOALS
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AUDIENCE
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S T R AT E G Y
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EXECUTE
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REVIEW
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C
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ASE
S
TUDY
A&V T.V. Wednesday, December 7, 11
483% 1296 222
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1296
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Before Social Networks
A2er Social Networks
CONCLUSION
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Twitter, Facebook, Google+, Linkedin are not a social media strategy. They are channels that can help you expand your presence. Consumers are signaling to brands that they want some kind of relationship by either ‘liking’ or ‘following’ them. Although businesses are starting to catch up by being where consumers are, the majority of businesses are still treating these channels as traditional marketing channels bombarding them with sales pitches, ads and overall noise.
Wednesday, December 7, 11
put laptop pic with this screen grab from youtube in it ties into youtube
Simon Sinek
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Good marketing uses the products to help tell a story. Bad marketing tells stories about products.
Simon Sinek http://blog.startwithwhy.com/
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Good marketing drives loyalty. Bad marketing drives transactions.
Simon Sinek http://blog.startwithwhy.com/
Wednesday, December 7, 11
they buy why you do it.
People don’t buy what you do...
Simon Sinek http://blog.startwithwhy.com/
Wednesday, December 7, 11
Relationships
Wednesday, December 7, 11
Social Marketing 101 David Miller Business Director, Nova Polymers Inc. Creative Director, Anderson & Vreeland Inc.
+16164255604
dmiller@andvre.com
@whoisdavemiller whoisdavemiller
davemiller1
Wednesday, December 7, 11