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BRANDING 2008
BRANDING 2008 5.Feb.2009 by Milan Krusinsky
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BRANDING 2008 Mr. Steven Chen, president of Joy Industrial
1/ EXHIBITIONS 2/ AWARDS 3/ AGENTS EDUCATION 4/ AGENT NETWORK 5/ PRODUCTS 2009 6/ ADVERTISEMENT 7/ IN MEDIA 8/ SPONSORING 2008 9/ SPONZORING 2009 10/ MARKETING PROMOTION
Guys from wheel's depart. Repair the bike of Mr. Luo, production manager Mr. Jeff Chen, marketing manager
Mrs. Sun, Taiwan marketing
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1/ EXHIBITIONS 2008 TAIPEI CYCLE, Taipei, Taiwan 13.-16. March 2008
CHINA CYCLE, Shanghai, China 25.-28. April 2008
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1/ EXHIBITIONS 2008
EUROBIKE, Friedrichshafen, Germany 4.-7. September 2008
INTERBIKE, Las Vegas, USA 22.-24. September 2008
CYCLE MODE, Tokyo, Japan 7.-9. November 2008
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2/ AWARDS 2008 X-PERTI W138 Silver Price of SOE (Symbol Of Excellence) Main performance: ● Unique 3in1 cassette body system ● Locking Adjustable System (LAS) ● Balanced tension force by 8/16 lacing ● Tension is maintaining by nipples with Inside Lock System NOTE: In the year 2009 we up-grade these wheels to new model W150, where we rapidly improve aerodynamic performance & stiffness.
Presentation in Eurobike
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3/ AGENTS EDUCATION
We educate our agents to improve their knowledge about Novatec products. Through our agents we can provide professional after market service in each country.
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4/ AGENT NETWORK
One of our main goals is to extend our agent network to be closer to each specific market & to the end users. Every new agent needs to agree our conditions & must have good coverage of distribution system & well organization to improve Novatec name as a high-end brand in its territory & also to promote the Novatec products to its market. In the year 2009 we extended: In the year 2008 we extended more companies to our agent network: Country: CHILE Country: JAPAN Company: YOSHIKAWA MFG. CO., LTD. Country: MALAYSIA Company: HUAN SCHEN SDN. BHD. Country: TAIWAN Company: ADVANCED SPORTS INT.-ASIA, LTD. From time to time we have to do some unhappy decisions that by canceling some companies from our agent network so that our network is in a good service. But we continue in good relationship & business activities. In the year 2008 we canceled:
Company: OXFORD S.A. Country: CHINA SOUTH Company: JOY CYCLE PARTS Co.,Ltd. Shenzhen Country: CHINA NORTH Company: JOY CYCLE PARTS CO., Ltd. Khunshan Country: INDONESIA Company: BAGUS BIKE Country: ITALY Company: EBER S.R.L.
Country: AUSTRIA Company: XTESAR Sportmarketing
Country: PERU Company: DISARVA ASOCIADOS S.R.L.
Country: BULGARIA Company: CROSS LTD.
Country: TAIWAN Company: RUI JIN SPORTS Co., Ltd.
Country: ISRAEL Company: MOTOFAN Country: TAIWAN Company: ADVANCED SPORTS INT.-ASIA, Ltd.
Country: UNITED KINGDOM Company: PERFORMANCE CYCLES
Current list of agents you can find in: www.NOVATEC.com.tw
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5/ PRODUCTS 2009
NEW ROAD WHEELS X-PERTI W285 X-PERTI J158 X-PERTI W150 X-PERTI W319 LASSER FORCE
UP-GRADED ROAD WHEELS X-PERTI W2 -> W319 X-TREME J233 JETFLY SPEEDY UP-GRADED MTB WHEELS X-TRAIL 2x2
NEW FOLDING WHEELS Mini20 Z338 Mini20 J219 JACKY 451 JONNY 406
NEW VERSIONS OF ROAD WHEELS SPEEDY Light 16/20 NEW VERSIONS OF MTB WHEELS DRAGON Light 28/28 DYNAMITE Light 32/32 DEMON Light 32/32 CANCELED ROAD WHEELS X-PERTI W138 X-PERTI W2 X-TREME J133 SPIRIT
NEW MTB WHEELS POWER
NEW QUICK RELEASES QR205F-FB ... 46g (Front for OLD: 74 or 85mm) QR206 ... 117g QR212 ... 97g QR241 ... 103g (Double Color) QR238 ... 121g (Double Color)
NEW MTB HUBS A141SB ... 118g F742SB-AA ... 251g 751GCC ... 156g 802GCC ... 411g D341GCC ... 250g D342GCC ... 453g D991SB (4in1) ... 198g* *(QR) D992SB (3in) ... 304g* *[-AA] (QR) NEW DH/FR HUBS D142SB-10 ... 426g NEW DIRT JUMP HUBS D252SB-BO-AA ... 326g
For more info check catalogs or visit www.NOVATEC.com.tw
NEW DIRT BMX HUBS F176SBT-AA ... 289g
NEW ROAD HUBS F812SB ... 245g F022SB ... 474g A171GCC ... 146g F192GCC ... 395g F022GCC ... 489g F032GCC campy ... 474g NEW FOLDING HUBS A551SB NEW TRACK HUBS A165SBT-BO ... 197g A166SBT-BO ... 254g (BO =Bolt On) UP-GRADED ROAD HUBS A281SB ... 116g -> 110g A291SB ... 82g -> 76g New Easy 3in1 system F162SB ... 294g -> 277g F172SB ... 296g -> 271g F372SB ... 276g -> 277g UP-GRADED MTB HUBS DS51SB ... 190g -> 166g DS11SB ... 191g -> 187g CANCELED ROAD HUBS A681SB F682SB CANCELED MTB HUBS A021SB D661SB (3in1) D662SB (3in1)
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6/ ADVERTISEMENT In international magazine PRO-CYCLING from UK we advertise 6times per year.
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6/ ADVERTISEMENT In international magazine MOUNTAIN BIKING UK from UK we advertise 6times per year.
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6/ ADVERTISEMENT In international magazine DIRT from UK we advertise 6times per year.
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6/ ADVERTISEMENT
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7/ IN MEDIA DIABLO DEMON
DOMINANT
TRAM700
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7/ IN MEDIA
DIABLO
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7/ IN MEDIA
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7/ IN MEDIA
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8/ SPONSORING 2008
ROAD RACING PAINTCAR-MASSI-NOVATEC Country: Spain www.team-cycling.com
COSMOTE KASTRO, GREECE Country: Greece
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8/ SPONSORING 2008
ROAD RACING
DAMIEN DELBERGUE Country: France
FRANCK HOCQUET Country: France
FUJI TEAM Country: Taiwan
TRIATHLON BARBARA TESAR Country: Austria
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8/ SPONSORING 2008
CROSS COUNTRY RACING JANKA STEVKOVA Country: Slovakia
OUTSITERZ-NOVATEC Country: Slovakia
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8/ SPONSORING 2008 DIRT JUMP
DOWN HILL RACING KENDA TOMAC Country: Austria Pilots: FILIP POLC, MITCH DELFS
NOVATEC RACING Country: Slovakia
IGOR PUTERA (SYSEL) Country: Slovakia
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9/ SPONSORING 2009
ROAD RACE
MTB/XC RACE
TEAMS:
TEAMS:
CJAM CKT NOVATEC, Country: Spain
OUTSITERZ NOVATEC, Country: Slovakia
FUJI ASIA, Country: Taiwan HERAKLIO NESSEBAR KASTRO, Country: Greece SPECIALIZED NOVATEC, Country: Taiwan QOROZ-NOVATEC, Country: UK
RACERS: JANKA STEVKOVA, Country: Slovakia SONIA LOPES, Country: Portugal
Sponsored by: Performance Cycles, UK
RACERS: DAMIEN DELBERGUE, Country: France FRANCK HOCQUET, Country: France
MTB/DH RACE TEAMS: NOVATEC RACING, Country: Slovakia XPREZO IMPACT NOVATEC, Country: Canada
TRIATHLON/DUATHLON TEAMS: TRIATHLON CLUB “ZRINSKI PETAR”, Country: Croatia
RACERS: ADAM VAGNER, Country: Czech
POSTERS (size A2)
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10/ MARKETING PROMOTION
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10/ MARKETING PROMOTION
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10/ MARKETING PROMOTION
POSTER Plastic Fiber 75x100cm
BANNER Plastic Fiber 83x118cm
STICKERS Poker Card