Why us? Working with you to achieve outstanding results.
5 reasons why OBrien.
Reason #1
Reason #2
Reason #3
Access to more buyers.
Experience, integrity and knowledge.
Faster sale time.
Inter-office promotion and selling increasing your property’s exposure. Buyer database updated weekly.
Local area specialists, agent who have bought, sold and own property in the local area, highly qualified auctioneers.
Our low days on market can translate into marketing savings. Less time on market ensures you receive the best possible price.
Reason #4
Reason #5
Constant improvement.
Specialised marketing.
All agents receive specialist one-on-one training monthly by Australia’s best real estate trainers.
Tailored campaigns including marketing targeted to each property’s specialised needs and exposure, utilising Australia’s premier real estate websites.
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We have the power to make a difference and to work together to help those in need.
A sense of community and well-being is a key part of our culture. We love seeing the positive impact our support has on our local communities and believe that giving back is one of the most important things we can do as an organisation.
Since its inception, the OBrien Foundation has supported over 20 different groups of people and organisations, physically and financially with over $450,000, directly and indirectly donated. This has made such a positive impact on so many local communities and touched lives.
foundation.obrienrealestate.com.au
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Our values. Our company vision is based on a solid set of values.
Family.
Mutuality.
Realising potential.
Our colleagues are our broader family, assist when needed and when in need.
Respect our colleagues and our clients as you would like to be respected.
Unlock your full potential, encourage and support your colleagues.
Embrace change.
Health and energy.
Strive for excellence; be open minded and willing to embrace change.
Work towards being well balanced within yourself.
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Selecting an agent. Choosing an agent can be difficult. At OBrien Real Estate, we invite you to ask questions to ensure you feel confident in your decision. With our local knowledge and experience, we have built a network of buyers in your areas, waiting to find their perfect home. OBrien Real Estate is built on trust, local expertise and a hands-on approach – we will be by your side every step of the way, ensuring you are kept-up-to-date throughout your campaign.
To aid you in selecting an agent, we’ll provide:
A report card and last 20 sales to demonstrate our track record.
Relevant case studies and success stories.
$ We’ll demonstrate our access to buyers.
A comprehensive selling strategy.
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Method of sale. There are many methods to sell your home.
Auction advantages.
Private sale advantages.
• Competitive bidding, which means there is no price limit.
• Vendors can set a price at which the property is to be offered.
• A more definite sale, with a 10% deposit paid, 100% unconditional sale with no cooling off period.
• Buyers offers can be considered at leisure by the seller. • Buyers may feel more comfortable that there is a cooling-off period.
• Auction works to a plan, the marketing strategy is carefully thought out and a firm date is set for the potential sale. • Generally means a faster transaction as campaigns run for 4 weeks. • No back and forth negotiating like in a private sale between seller and buyer.
Forthcoming auction.
Closing date sale.
• The intention to sell by this method is to sell without ever conducting an auction.
• A property advertised as a “closing date sale” means the property is being sold by tender process.
• This method of sale can be used during periods of market disruption. For example; holiday periods.
• Interested buyers in the property submit a written offer to the selling agent before the closing date specified.
• It can be used as a lead time prior to setting the auction date, and can also assist with feedback from potential purchasers to assist with setting the price guide advertised to market.
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“As of Right” sales policy. When you sell your property through your local OBrien office, it’s offered for sale across our whole network – not just the office you’re dealing with. Unlike many other real estate networks, we have an “As of Right” sales policy that actively encourages every sales person in every office to find a buyer for your home.
Northern Victoria
Far North Queensland
Wangaratta
Cairns & Beaches
Sydenham Preston / Reservoir
Croydon
Deer Park
Blackburn Vermont Wantirna
Corporate Oakleigh
Brighton
Werribee
Tecoma / Belgrave / Olinda
Endeavour Hills
Mentone
Narre Warren Keysborough
Berwick
Chelsea
Pakenham
Carrum Downs Cranbourne Frankston
Drouin Warragul
Langwarrin
Mornington Somerville
Hastings
Rye
Cowes
Wonthaggi
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Obtaining the best price. Competition is crucial.
1 buyer negotiates the
Multiple buyers negotiates the
pricedown
price up
with you.
with each other.
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Our exclusive approach. Timing is everything.
WEEKS 1 – 4
WEEKS 5 – 8
WEEK 8 ONWARDS
86%
10%
4%
of sellers achieve their desired price or above.
of sellers achieve their desired price.
of sellers achieve their desired price.
The first four weeks are critical.
Where our buyers come from.
Internet 74% Social media 13% Boards 6% OBrien referrals 5% Drops 2% Source: Audicta quidundest re sam id quos.
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Open for inspection. Points to remember.
Benefits.
• People lead busy lives and often don’t have the time to look at properties during the week.
• You only need prepare for one planned inspection rather than numerous last minute inspections.
• With advertised Open for inspections, people can plan their time to be there.
• When buyers see other interested people at the inspection, they know they have competition.
• Homes that don’t have Open for inspections can miss out on up to 30% of the available buyers. • Buyers generally do not want to drive around with an agent -they want flexibility.
All buyer’s details are recorded before they enter your home.
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Important points to understand about buyers. Points to remember.
• They have two prices: What they would like to pay (10%–15% below market price), what they may have to pay ( at or above market value).
• They look at location first, price second and photos third. (if it’s where I want to live and in my price range and looks good, we’ll look at it)
• They will look at properties with an advertised sale date first eg: Auction.
• They don’t think a price – they think a price range.
• They will make their best offer within the first 2–3 weeks.
We deliver exceptional service to all our clients, along with the highest level of professionalism.
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The 30 day sale strategy. Beginning
• Establish correct sales method. • Agree with you on an appropriate marketing campaign to get maximum inquiries. • Recommendations and assistance on preparing your home for sale.
Week 1
• Prepare and place marketing campaign with a sale date.
(Before advertising starts)
• Sales team to familiarise themselves with your home. • Establish vendor reporting program and customer service. • Market your home on internet to reach registered buyers automatically, e.g: e-brochures. • Market your home to current “hot” buyers registered within our office. • Conduct a VIP open home for current database buyers (optional).
Week 2 – 4
• Marketing begins in media and inspections commence on home.
(Once advertising commences)
• Attract as many inquiries as possible and convert to inspections. • Provide constant feedback on inspections and conduct weekly meetings on progress. • Identify “hot” buyers out of inspections. • Create competition amongst buyers. • Negotiate a sale if conditions and timing is correct.
Week 5 (Last week of advertising)
• Meet and agree with you on the best course of action based on market feedback to campaign. • If selling by either sale by set date or auction, and a sale has not yet taken place or there is a high level of competition amongst buyers, run to advertised sale date. • If selling by private sale method, review marketing campaign or possible conversion to a sale by set date or auction campaign.
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Tips to make a first impression great. Tip #1 The entrance. Create a ‘wow’ factor entrance and decorate the front garden with pot plants and garden furniture. Loan or borrow additional furniture if required.
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Tip #2 The garden. Weed and mulch the garden beds and consider adding a splash of colour to garden beds and any pot plants. Also prune trees or shrubs close to the property to help with natural light.
Tip #3
Tip #5
Interior furniture.
Inside the house.
Less is best. Store excess furniture to ensure rooms appear as spacious as possible.
Repair and paint where necessary, clean walls, floors and windows, steam clean carpets and make some running repair to items such as dripping taps, sticking doors and drawers - this is the sort of thing that prospective buyers will notice.
Tip #4 General tidy up. Remove rubbish from the exterior of the house, ensure pool is pristine and fences are in order. Also think about removing any items that might look uninviting.
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Tip #6 Remove clutter. Remove all unnecessary articles from cupboards, as prospective clients will look inside cupboards.
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Tips to create the right atmosphere. Presentation combined with the right atmosphere will set the scene for that feeling when the property “just feels right”, regardless of all the practical reasons why a buyer actually likes the property. The sense of smell is a powerful one and the aroma of freshly baked bread, recently brewed coffee and a freshly baked cake will conjure up a feeling of warmth and comfort. These familiar aromas will also play an equally important role in neutralising unpleasant scents and pet odours.
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Tip #1
Tip #6
Tip #11
Flowers.
Light and bright.
Keep dirt outside.
Display vases of fresh flowers, especially in an entrance or in the main living area.
Optimise natural light by opening curtains and blinds; turn on lights in dark rooms and passage ways.
To help keep floors clean, place mats at all external doors and additional mats if it’s raining.
Tip #2
Tip #7
Tip #12
Ambience.
Lawns.
Hide valuables.
Play soft, perhaps classical, background music. If it’s a cold winter’s day and you have one, light a cosy open fire or have a heater on to warm the house. Alternatively, have a cooler on in the hot summer months.
Plan to mow and edge the lawns a couple of days before auction day as potential buyers will more than likely drive by prior to the big day.
We recommend you place valuables safely away.
Tip #13 Move cars.
Tip #8 Tip #3 Bedding. Make up beds and borrow extra cushions, if you can, to add a little extra style.
Tip #4 Relocate pets. If you have pets arrange for someone to look after them for the day and ensure there are no animal droppings left behind.
Neighbouring homes. Where possible, ensure the surrounding properties are well presented and offer to mow your neighbour’s lawn if necessary.
Tip #14 Climate control.
Tip #9 Sweep up. Remove any weeds or rubbish from the nature strip, footpaths and the surrounding street.
Tip #10 Tip #5 De-clutter.
To create the illusion of space and provide additional parking, relocate any cars from your driveway prior to the open for inspection.
Boost numbers. Invite friends and family along for the auction to help create atmosphere.
Wash and store dishes away, clean bench tops and pack away children’s toys.
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Depending on the weather, heat your house in the winter months and alternatively cool in summer—an inspection needs to be comfortable for all potential buyers. Also remember to open all curtains and blinds and windows for natural light and fresh air.
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Marketing to maximise the price you achieve. Pre-market
On-market
Weekly ongoing
• Highly qualified buyer inspection
• SMS buyer pool
• Email alerts
• Email database blast
• Preparation management
• Just listed letterbox drop
• Weekly/twice weekly open for inspections
• Property styling
• VIP open house
• Private inspections
• Professional photography
• Real estate website listings
• Auction invitation drop
• Copywriting editorial
• Social media promotion
• Social media
• Submissions
• Property board
• Editorial
• Property brochure • Open for inspection invitation drop
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Virtual walk throughs. Virtual walk throughs create a true-to-life experience without actually being in the home, giving the buyer an understanding of how each room connects, and the overall layout. It gives buyers more flexibility where if they are unable to attend an inspection or open house, the buyer can tour a home from the comfort of their own private space. Virtual walk throughs also allow out of area buyers to view your home. Making it possible for international buyers to view a home and potentially place an offer without stepping foot inside. They also ensure that people inspecting your home are serious, qualified buyers, before they physically visit your home. Having a virtual tour to replay on-demand helps buyers relive and share their tour with family, friends and advisors involved in the decision to purchase your property. Virtual walk throughs
Professional copywriting and editorial submissions. Through a professionally written editorial submission sent to various media outlet channels we’ll look to extend your reach.
Professional copywriting
Promotion by agent. Your agent will promote your property through various channels. • • • • • •
Email blast 22
VIP — Qualified buyer inspection Client database Email alerts SMS buyer pool Weekly private inspections Weekly open for inspections
Photography, plans and QR codes. Professional photography and floorplans are crucial for attracting buyers and enticing inspections. We can include QR codes on your boards, brochures and windows cards to provide seamless access to your property’s online listing.
QR codes
Aerial photography
Daylight photography
Twilight conversions
Floorplans / siteplans
Furnish product and photo styling 23
Digital media. OBrien Real Estate use only premium online listings tools.
Online marketing
Appear at the top of all search results with “Premiere” listings on realestate.com.au, with 20 times more views and 9 times more enquiries than a “Standard” listing. Optionals: Audience Maximiser and eBrochure
11 Address Street, Suburb
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OBrien website promotion
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Digital media.
Social media
OBrien Optimiser and Optimiser Plus – Google and social media booster
Micro property website
Property video
11 OBrien Street, Chadstone
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Virtual styling. A highly effective way of transforming images of vacant properties and empty rooms, enhancing the space and demonstrating liveability.
Before
After
Before
After
Before
After
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Social media reach. Social media is changing the way in which we market our properties.
Number of people aged 25-60 who access social media daily.
Average time spent on social media weekly.
83% 6h 23m Number of users that have an Instagram account.
Number of users that have a Facebook account.
Number of users that search for property on social media.
42%
96%
49%
Our social media packages. The mini.
The basic.
The maxi.
Ad spend:
Approx. impressions:
Ad spend:
Approx. impressions:
Ad spend:
Approx. impressions:
$100
5.5k – 10.7k
$250
17.2k – 24.5k
$500
17.2k – 24.5k
Your property broadcast through our targeted Facebook channels for a period of 5 – 7 days.
A targeted audience specific to your property and location served display ads for a period of 7-10 days.
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Targeted display ads served to your specific audience across Facebook, Instagram and YouTube.
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Video and 3D tours. Video and 3D tours are changing the way we market our properties.
Percentage of people who inspect a home after viewing video/tour.
Number of extra time people spend on a listing with a video.
86%
3m 12s
Number of users that spent more time on a listing with video.
Number of users that access social media daily.
Number of users that said video tour made listing feel ‘premium’.
275%
83%
61%
Our video and 3D tour packages. Basic video.
3D tour.
Prestige video.
60-90 second video.
Click point virtual tour.
90-120 second video.
High quality video displaying the benefits of your home with agent introduction and voiceover.
User controlled virtual tour of your home showing a 360 degree view of each room and space.
Premium video including drone footage, detailed area coverage and full agent voiceover.
$500 inc GST
$295 inc GST
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$895 inc GST
Property boards. Property boards are vital to identifying your property for sale, both for open inspections and for passing road and pedestrian traffic. A well designed photo board increases buyer interest by showcasing multiple images and features.
Photo board
Stock board
For sale. 53 Flametree Circuit, Cranbourne For auction. Saturday 21st November 2pm Sleek designer kitchen with butlers pantry Large outdoor pergola with woodfired oven 2 separate living areas plus games room Set on a fantastic 675sqm block
5
2
3
1
1
Scan to view property:
Alistair Boyle 0422 504 106
alistair.boyle@obre.com.au
Tanja Neven-Jones 0408 664 429
Dean O’Brien 0410 123 456
t.nevenjones@obre.com.au
9772 7077 56-58 High St, Berwick obrienrealestate.com.au
Shop 10, The Gateway Shopping Centre, 230 Cranbourne Frankston Rd, Langwarrin
obre.com.au
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Property brochures and letterbox drops. Brochures and local area marketing compliment online marketing. Professionally printed with a quality finish, brochures and drops target nearby and visiting buyers.
Letterbox drops
Just listed. 5
2
3
Auction invite.
Open invite.
53 Flametree Circuit, Cranbourne
3/6 Munro Avenue, Edithvale
3/6 Munro Avenue, Edithvale
1
4
ted.
2
4
3
vite. Open In
Just Lis
2
3
Invite. Auction
Property brochure – 4 page
For auction.
F
53 Flametree Circuit, Cranbourne 5
3
2
1
Level one
Level two
For auction. Saturday 27 September at 11am Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur a quida dolo quatem fugian blabore ad quo eium que paritecatur a quida.
poses. Plants are decorative only.
Enjoy this modern family entertainer today.
Centre, ngwarrin
This floorplan is not to scale. Areas and dimensions are approximate and therefore plan should only be used for illustrative purposes. Plants are decorative only.
• Ihicium cum volupta volora sintibus aut quibus sum res quo odi volorum • Ex ese dolorumquae expedit • Volora sintibus aut quibus sum res • Ex ese dolorumquae
Scan to view property:
Ehenimusda ius restiuntius dolo quatem fugian blabore ad quo eium que paritecatur a quida paritecatur.
5
3
2
1
Mark Stott 0402 047 116
1
mark.stott@obre.com.au
Front page
Inside pages
Kylie Dickson 0431 781 837
kylie.dickson@obre.com.au
Back page
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8794 0500
Shop 10, The Gateway Shopping Centre, 230 Cranbourne Frankston Rd, Langwarrin
obre.com.au
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Customer service charter. At OBrien Real Estate, we strive to deliver outstanding customer service to our clients and customers at all times. This customer service charter is an expression of our commitment to delivering the best service, as well as providing clients and customers with a way to provide us with feedback on the service they have received – both good and bad. Our service standards. We aim to provide a consistently professional and high-quality service at all times. In addition to our Service Commitment that Is provided to all our vendors and landlords we also promise that: • You will be treated with courtesy and consideration and our staff will endeavour to assist you with any real estate query you may have. • Your questions and needs will be attended to promptly. • We will exercise all due care and professionalism in our dealings with you, and • We will treat you in such a way that you will be happy to recommend our service to others. Feedback and complaints. Selling, buying or renting a home is a major event for most of us and in most cases occurs only once every few years. It can also be quite a complex and stressful process. Our reputation and our future business is reliant on happy clients coming back over a long period of time and also telling their friends how pleased they were with our service. We welcome feedback (good and bad) from all of our clients. Tell us when we’ve done a great job and please, tell us if we’ve failed to meet your expectations. Complaints procedure. We believe that the fastest and most effective way to resolve a complaint is to deal with the issue at the office where the service was provided. To help you, we suggest you take the following steps: 1. Raise the complaint with the person you are dealing with in the OBrien Real Estate organisation. 2. If you feel that you need to speak to somebody other than the person you are dealing with, ask for our office’s Customer Service Manager. Our Customer Service Manager can liaise with all necessary people within our office, including the Principal, in order to resolve your complaint. 3. If you are not comfortable raising your complaint with our office, or we have not been able to resolve it satisfactorily, you are welcome to contact our Franchise Support Office on (03) 8564 8116, email corporate@obrienrealestate.com.au. You can also write to The Franchise Manager. OBrien Real Estate, Suite 2, Waterman Business Centre, Level 2 UL40, 1 Chadstone VIC. Franchise Support will review your complaint and discuss it with you. 4. If your complaint is not resolved to your satisfaction by OBrien Real Estate then, in Victoria, you may refer your complaint to Consumer Affairs Victoria, via their website www.consumer.vie.gov.au or by phoning 1300 55 81 81. In Queensland, if a complaint is unresolved, mediation can be sought through QLD Department of Justice Dispute Resolution Services www.fairtrading.qld.gov.au or phone 13 74 68. In South Australia you can contact Consumer and Business Services at www.cbs.sa.gov.au or phone 131 882.
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Service commitment. At OBrien Real Estate we focus on delivering an outstanding experience to all our clients and customers. So you can be sure that you’ll get the finest attention to detail, the highest level of professionalism and the best quality service at all times.
Our commitment is simple. We aim to provide a consistently professional and high-quality service at all times. In addition to our Service Commitment that Is provided to all our vendors and landlords we also promise that: We commit to asking you how you would like us to communicate with you throughout the sales process. We commit to providing accurate feedback from potential purchasers after they have inspected the property. We commit to providing weekly updates, either verbal or in writing. on the progress of marketing your property. We commit to providing you with options to choose from for how we sell your property. We commit to giving you alternatives on how to best advertise your property. We commit to providing you with a written marketing plan, once agreed upon. We commit that, if you choose to auction your property, we will use only OBrien Real Estate accredited auctioneers. We commit that you will not be charged for any expenses that you have not approved beforehand. We commit that every salesperson within the OBrien Real Estate network will be able to sell your property through our “As of right” sales policy. We commit to providing professional advice on presenting your home for sale to help achieve the highest price.
If you notify us in writing that we have breached any one of our commitments, we must take steps within 48 hours to either rectify the breach or ensure that it does not occur again. In the event that we do not do this, you may terminate the selling authority by providing 48 hours prior written notice. In this event you will not be liable for any commission (unless your property has already been sold) but will pay any outstanding expenses incurred to that date which have previously been agreed with you. Signature
Agent name Date signed
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Our difference is we work with you.
obre.com.au