OPEN UAS
360° OF STRATEGIC BUSINESS COMMUNICATION, 5 ECTS The aim of the course is to provide students with an understanding of the role of communication in process of directing and influencing people in an organization as well as the knowledge of integrated marketing communication.
STUDY CONTENT
After the course the students will have an understanding of: Corporate internal communication Corporate external communication Integrated marketing communication Communication tools used in integrated marketing communication
L ANGUAGE OF INSTRUCTION
IMPORTANT DATES
Time for application: 16 November 2020 – 3 January 2021 The course is being held: 11 January – 28 February 2021 Kick off lecture: Meet the instructor and your fellow students in a mandatory introductory online lecture, held 11 January 16-16.30.
ADDITIONAL INFORMATION You will find more important information about the studies and application at Novias web. cllnovia.fi/our-courses/show/850-001005
English
FEES
Fee for Open UAS studies is 75 euro. Campusonline students (Finland) study for free.
Apply for a full Master of Business Administration, Digital Business and Management, in January! More info at novia.fi/master-of-business-administrationmanagement-and-business-in-a-digital-environment/
novia.fi