Technology
New horizons for Greentube It has been an exciting year for Greentube so far and with several market debuts on the horizon, the last months of 2021 are set to bring even more thrilling opportunities. Following a successful launch in the long-awaited German market in July, eyes are now sharply focused on two other promising territories – the Netherlands and the US.
Entering the Netherlands
One of the largest strengths of Greentube has always been to offer a very localised portfolio of games taking into account the local preferences. Michael Bauer, CFO/CGO at Greentube
The long-running regulatory process in the Netherlands is coming to an end as the online market is set to open on 1st October. Greentube are wellprepared and in an excellent position to make their debut in the Dutch market for several reasons. NOVOMATIC is the leading supplier of slot machines in the Dutch land-based market, so local players are already familiar with the content that is about to launch, giving Greentube a great advantage as the games will immediately resonate with the online audience. This includes NOVOMATIC’s blue-chip titles, which have a loyal following in the land-based sector. In addition, NOVOMATIC Netherlands’ acquisition of three leading local game development studios – Eurocoin Gaming, JVH Gaming Products and Elam – will enable Greentube to bring
online versions of so-called ‘classic slots’ that are extremely popular and have proven longevity in the country. Michael Bauer, CFO/CGO at Greentube says: “In fact, locally relevant games are very important in the Dutch market, even more so than in other jurisdictions, as this segment makes up 30% of the overall slots turnover. Together with the Dutch studios, we will be able to provide this type of best-selling content from the get-go.” As with any new market entry, player data on how they interact with the games will be analysed once the offer goes live and will be used to further tailor and improve content to ensure it appeals to the local audience and that trends and player preferences are adhered to. The Netherlands is widely viewed as a market of great potential for the online gaming industry and many operators and suppliers will be exploring the opportunities it offers. Greentube moved quickly to ensure the content was fully ready to operators before the market opened. The teams have already had many interesting discussions with prospective licensees, and are excited to see what the future holds. While it represents an important market for Greentube, the Netherlands is one of several new jurisdictions that form a core element within the company’s growth strategy.
The US gold rush The major opportunity this year, that cannot be ignored is the US market. Since the US Supreme Court struck down PASPA in 2018, over 20 states have regulated online sports betting and gaming and the potential is unprecedented. Greentube had no doubt about joining the gold rush and after more than two years of planning, they are thrilled to have partnered with leading operator Golden Nugget Online Gaming in New Jersey to make their long-awaited debut in the US.
16
