NOVOLINE is online

On July 5th, the LÖWEN Group launched a new online slot platform under the NOVOLINE brand: Dark background. ‘NOVOLINE’ flares up in red and orange. Colourful game icons appear – with familiar characters like the adventurer of Book of Ra™. Welcome to NOVOLINE!

Gaming fun in a new dimension NOVOLINE Black RGB: 36 | 36 | 35 With more than 100 online slot games, NOVOLINE offers players in Germany pure entertain NOVOLINE Orange Burn ment – on the go via smartphone or tablet as well RGB: 255 | 6 | 65 as on the PC. The choice of games includes famous 255 | 180 | 0 classics from the NOVO cosmos, such as Lord of the Ocean™ and Lucky Lady’s Charm™, but also current blockbusters. “Games that inspire have always been our forte. With NOVOLINE, we are living up to our tradition in landbased slot games and continuing it in the digital world,” says Oliver Bagus, who is responsible for the online activities of the LÖWEN Group as a Managing Director Gaming Technology, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE. Dr. Daniel Henzgen, Member of the Executive Board, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE, adds: “With NOVOLINE, we will capitalise on the potential opportunities that have arisen for our group of companies as a result of the legalisation of online gaming.”

Games that inspire have always been our forte.

Oliver Bagus, Managing Director Gaming Technology, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE The launch of the digital offer

The LÖWEN Group is entering new territory with this project. “The past months have been very busy for the teams in Rellingen and in Bingen,” says Christoph Kühn, who is managing the project together with Tobias Dechent.

Legal examinations were followed by comprehensive expert opinions, the conclusion of contracts, licence applications and corresponding concepts. Every draft and concept was prepared in accordance with the high-quality standards of the LÖWEN Group. In particular, topics such as player protection and the protection of minors were treated with the utmost care and importance. Product-related procedures and processes had to be defined and documented in minute detail so that they could be established for the day-to-day business in informative training courses.

All this was just the tip of the iceberg. “You start from scratch, so to speak, with the first sketches on a blank sheet of white paper. That was demanding, but at the same time incredibly exciting – and always spurred on by a great team spirit,” says Denise Beck-Klaus, who coordinated the individual steps of the project as part of the project management team.

On the other hand, there is the product itself. Here, the focus was always on the player’s view – with a special focus on the aspects of entertainment and mobile accessibility. “We were also able to draw on broad know-how at our parent company, which is internationally successful in legal markets. That was an advantage for us,” says Sandra Ranff, Senior Product Manager at NOVO INTERACTIVE. “But of course: a lot was new for us. Until the go-live on the 5th of July, there was a lot to think about and, above all, to develop.”

“We are very proud of this team achievement. It was characterised by an incredibly high level of

commitment from everyone, a lot of flexibility and a great deal of creativity,” says Oliver Bagus. “Everyone deserves a big thank you for that.”

NOVOLINE for the network of partners

With this offer, the LÖWEN Group also opens up an opportunity for German AWP operators to participate in the online market. “We are inviting our business partners to become part of NOVOLINE, to offer it together with us and to profit from it. Without any risk and without investment,” says Dr. Henzgen. “In this context, NOVOLINE is to be understood as a supplement, as another distribution channel and as an additional offer to the arcade.”

Screenshot from the viral „Wir gehen online“ campaign.