Technology
NOVOLINE is online On July 5th, the LÖWEN Group launched a new online slot platform under the NOVOLINE brand: Dark background. ‘NOVOLINE’ flares up in red and orange. Colourful game icons appear – with familiar characters like the adventurer of Book of Ra™. Welcome to NOVOLINE!
Gaming in a new dimension NOVOLINEfun Black
RGB: 36 | 36 | 35 With more than 100 online slot games, NOVOLINE offersOrange playersBurn in Germany pure entertainNOVOLINE ment the |go RGB: – on255 6 |via 65 smartphone or tablet as well as on the PC. 255The | 180choice | 0 of games includes famous classics from the NOVO cosmos, such as Lord of the Ocean™ and Lucky Lady’s Charm™, but also current blockbusters.
Games that inspire have always been our forte. Oliver Bagus, Managing Director Gaming Technology, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE
“Games that inspire have always been our forte. With NOVOLINE, we are living up to our tradition in landbased slot games and continuing it in the digital world,” says Oliver Bagus, who is responsible for the online activities of the LÖWEN Group as a Managing Director Gaming Technology, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE. Dr. Daniel Henzgen, Member of the Executive Board, LÖWEN ENTERTAINMENT and Managing Director, NOVO INTERACTIVE, adds: “With NOVOLINE, we will capitalise on the potential opportunities that have arisen for our group of companies as a result of the legalisation of online gaming.”
The launch of the digital offer The LÖWEN Group is entering new territory with this project. “The past months have been very busy for the teams in Rellingen and in Bingen,” says Christoph Kühn, who is managing the project together with Tobias Dechent. Legal examinations were followed by comprehensive expert opinions, the conclusion of contracts, licence applications and corresponding concepts. Every draft and concept was prepared in accordance with the high-quality standards of the LÖWEN Group. In particular, topics such as player protection and the protection of minors were treated with the utmost care and importance. Product-related procedures and processes had to be defined and documented in minute detail so that they could be established for the day-to-day business in informative training courses. All this was just the tip of the iceberg. “You start from scratch, so to speak, with the first sketches on a blank sheet of white paper. That was demanding, but at the same time incredibly exciting – and always spurred on by a great team spirit,” says Denise Beck-Klaus, who coordinated the individual steps of the project as part of the project management team. On the other hand, there is the product itself. Here, the focus was always on the player’s view – with a special focus on the aspects of entertainment and mobile accessibility. “We were also able to draw on broad know-how at our parent company, which is internationally successful in legal markets. That was an advantage for us,” says Sandra Ranff, Senior Product Manager at NOVO INTERACTIVE. “But of course: a lot was new for us. Until the go-live on the 5th of July, there was a lot to think about and, above all, to develop.” “We are very proud of this team achievement. It was characterised by an incredibly high level of
22
