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ADMIRAL strengthens sponsoring in Austrian football ADMIRAL, the Austrian market leader in sports betting, is starting the 2021 football season as a prominent main sponsor for the two national top leagues as well as a new sponsoring partner of the serial champion FC Red Bull Salzburg. These latest collaborations provide clear evidence of the company’s commitment to Austrian professional football and have further strengthened the market position of the ADMIRAL brand in the long term.
New head sponsor of the Austrian Bundesliga and 2nd League It is with great joy and pride, that ADMIRAL started the 2021/22 season as the new head sponsor of the Austrian Bundesliga (Austrian National League) and the 2nd League. The company is Austria’s market leader in the sports betting sector and celebrates its 30th anniversary this year. ADMIRAL Sportwetten GmbH, a 100% subsidiary of NOVOMATIC AG, was founded in 1991 and offers a wide range of sports betting with more than 30 different sports in around 250 branches throughout Austria as well as on www.admiral.at. With some 1,500 staff across Austria, ADMIRAL is considered a leading company and a reliable employer. Responsible Entertainment is an essential part of ADMIRAL’s corporate philosophy. As a partner of sport, ADMIRAL supports more than 240 sports clubs, associations and events throughout Austria. The sponsoring commitment covers a wide range of sports, such as football, tennis, handball, ice hockey and basketball. ADMIRAL is, among others, a premium partner of the Austrian Football
Association (ÖFB), the national handball team, the Handball Liga Austria and the Austrian Tennis Association (ÖTV). The new partnership with the Austrian Football League has been concluded for at least three seasons. For the first time, both divisions of the league are now united under a single head sponsor. The Austrian Football League comprises the clubs of the highest divisions together with the Bundesliga offices and its committees. As a professional leisure service provider, the Austrian Bundesliga presents top-level Austrian football for the sportsinterested public. Since 1974, the Bundesliga has organised the country’s two highest divisions with 195 matches per year in the ADMIRAL Bundesliga and 240 in the ADMIRAL 2nd League. ADMIRAL Sportwetten Managing Director Jürgen Irsigler said: “This cooperation with the Austrian Bundesliga is another milestone in ADMIRAL’s 30-year company history and a clear commitment to professional football in Austria. We will be an active partner in this cooperation with the Bundesliga and the clubs, helping to shape the future of Austrian football with a high degree of constructiveness, creativity and appreciation. Our goal is to be the first point of contact for people interested in sports betting. In other words, we want to be the ‘place to go’ for betting customers and those interested in betting.” ADMIRAL sports betting managing director Paul Kozelsky adds: “Acquiring sustainable sponsorship rights in football has been a very high priority for us in our ADMIRAL marketing strategy. We already have successful collaborations with the ÖFB as a premium partner of the national teams as well as the premium sponsor of the ÖFB Cup. We want to now use the opportunity to be the first to adopt the ‘naming rights sponsorship’ for both the highest divisions in Austrian football, thus achieving a significant further increase in brand awareness. We have now positioned ADMIRAL strongly in all the top areas of Austrian football sponsorship.”
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