GAT Expo: A brilliant reunion full of magic

GAT Expo 2021 returned to Bogotá and did so in a revamped format that was the perfect setting for the long-awaited reunion of gaming industry professionals. For 2022, NOVOMATIC as a premium sponsor of the event in Cartagena prepares a special booth concept with new gaming highlights for the region.

2021: GAT Revival in Bogota

On 21 October 2021 a new event format arrived in Bogotá. Providing the setting for the GAT Expo, the renowned Sheraton Bogotá Hotel opened its doors to welcome hundreds of entrepreneurs and gaming partners. NOVOMATIC Gaming Colombia was there and shone under the slogan ‘The Magic is Back’.

The team of the Austrian Group’s local subsidiary enjoyed the day in the company of customers, partners and colleagues. Snacks and drinks came and went along the stand, crowning a meeting place full of anecdotes, laughter and a great feeling of gratitude for sharing again. GAT Expo was also a great opportunity to showcase NOVOMATIC’s latest products.

“We are delighted to be back. It is always welcome to be with our customers and today more than ever. We are back, the personal meeting is back... The magic is back in the industry,” said Monica Serrato, Sales Coordinator at NOVOMATIC Gaming Colombia.

NOVOMATIC Gaming Colombia also took advantage of the initiative to showcase the new

functionalities of its tool www.novomaticclub.com – a web application developed especially for Colombian operators. The aim of this tool is to deliver more value to customers through video tutorials, masterclasses, downloads of updates, technical information and NOVOMATIC product data. The casino staff will be able to register and access a wide variety of content that will make working with NOVOMATIC products easier and even more enjoyable. Users will also be able to find company news, recent installations and meet the team, among other things.

“NOVOMATIC Club is originally a technical tool, but we will be developing it to expand its content to other areas. Our intention is that all operators in Colombia can access the information, to improve the scope of our technical support and thus to make the NOVOMATIC brand even more accessible,” explained Rubén Camacho, technical coordinator.

GAT Expo transformed its traditional style for a lighter and fresher one; an initiative that had a more than positive response from suppliers and operators gave a renewed air to the industry: one single day, reduced stands – not exceeding 50 sqm – and all the attention on the importance of interpersonal relationships and networking.

2022: New GAT format maintained

In March 2022, a new edition of GAT Expo Cartagena is approaching and at booth N18, the NOVOMATIC Lounge will welcome executives of the gaming industry. The show will take place on March 16 and 17 at the Cartagena de Indias Convention Center, a venue certified according to the Safe Guard Health and Safety protocols of the Bureau Veritas International.

NOVOMATIC Colombia, as a Platinum Sponsor, is already designing what promises to be an incredible experience: The NOVOMATIC Lounge will open its doors to provide the stage for several launches.

The star of the stand will undoubtedly be the new IMPERA LINK™. This Linked Jackpot multi-game is all set to have a great impact on the gaming floors, being the first with 30 games available, including six new titles: Cash Crown™, Explorer’s Book™, Royal Lady™, Book of Ra™ Magic, Glorious 7s™ and Magic Hat™; as well as popular favourites like Sizzling Hot™, Amazon’s Diamonds™, Mega Joker™ and Golden Fortune™, among others. IMPERA LINK™ will be offered in the Colombian market with the renowned FUNMASTER 2.27 cabinet, which has already established itself as one of the great must-haves in the Colombian landbased segment.

Based on the great success of the CASH CONNECTION™ Edition 1, NOVOMATIC presents Edition 2 with a variant that will give Colombian operators something to talk about. This version of the renowned Linked Progressive Jackpot mix will expand its player base with the option to set a lower MIN BET and presents a new expanded game mix with six available titles: Book of Ra™, Dolphin’s Pearl™, Lord of the Ocean™, Voodoo Magic™, in addition to Sizzling Hot™ and Charming Lady™ that were already included in Edition 1. Another novelty of this product is that operators in the Colombian market will be able to choose between two best-selling NOVOMATIC cabinets: the powerful FUNMASTER 2.27 or the modern design of the PANTHERA™ 2.27.

The new Gaminator® MY CASH Edition 1 mix on the Coolfire™ II-s platform launches with 45 titles, including a new Standalone Progressive version of the three most popular games: MY CASH – Charming Lady™, MY CASH – Sizzling Hot™ and MY CASH – Book of Ra™.

Finally, in terms of releases, the new NOVO LINE™ Interactive Edition X3 mix will debut in Colombia with 40 games available. This novelty introduces the Roulette game Globe Roulette™ deluxe and eleven new titles such as Eye of the Queen Magic™, Lord of the Ocean™ Magic and Fortune Fishing™ – to mention some of them; in addition to six all-time player favourites.

Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia, said: “We are eager to meet our customers and that is why we’ve designed a special booth concept for GAT Expo 2022 that brings together everything the visitor needs to enjoy what we have to show.”

We are eager to meet our customers.

Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia