International exchange of experts at the NOVOMATIC Marketing & Communications Summit

With 60 marketing and communications experts from 16 countries, the 4th NOVOMATIC Marketing & Communications Summit took place in mid-May. The aim this year was once again to further promote the group's brand and communications presence worldwide and to gain new insights into other markets.

With a review of the past, extremely successful business year, NOVOMATIC Executive Board Member Johannes Gratzl opened this year's Summit: “In terms of consolidating and increasing global brand awareness, close professional cooperation at international level is of great importance. The Summit also offers an excellent opportunity to meet colleagues from other countries and exchange experiences.” Host Stefan Krenn, Director Group Marketing & Communications of NOVOMATIC AG, gave a comprehensive overview of successfully implemented and current projects in marketing and communications and emphasised that the foundations for building sustainable brand value are a corresponding brand vision, a clear and authentic brand positioning and the harmony of this positioning with the lived corporate values. Using the example of the B2B brand NOVOMATIC and the operational B2C umbrella brand ADMIRAL, Krenn explained how the two brands were successfully positioned internationally from Austria and are now used in more than 100 countries.

Diverse best practices from seven countries

NOVOMATIC's international experts prepared numerous best practice examples, which provided inspiring insights into other markets with their different demands and requirements.

With the presentations of Paisley Thompson-Bailey from NOVOMATIC Gaming UK and Paul Thewlis from LUXURY LEISURE, TALARIUS on local B2B and B2C marketing strategies, the participants were provided with practical and usable insights regarding a uniform appearance on UK gaming floors.

Alexandra Lindlbauer, Head of Group Communications at NOVOMATIC AG, reported

successful go-live of the company intranet NOVONET in Austria and Germany, which is becoming increasingly popular, not least due to the ongoing addition of new features. The German NOVOMATIC subsidiary LÖWEN ENTERTAINMENT was also able to confirm this. Head of Press and Public Relations at LÖWEN ENTERTAINMENT

Simon Obermeier presented the teaser video for the NOVONET launch as a successful example of best practice.

In addition, Christopher Röricht, Head of Marketing at LÖWEN ENTERTAINMENT, took a journey through time to outline the success story of NOVOLINE in Germany, from its beginnings to the present day, where NOVOLINE is now virtually synonymous with AWP throughout Germany. With the long-awaited go-ahead for online gaming and sports betting in Germany, the current 360° mission is to build up strategic marketing and exploit synergies.

AdmiralBet presented the 'AdmiralBet PUB' as the first pub of its kind in Serbia and introduced 'NFC' as a device for successful field communication, with which promotional offers are automatically played on the pub guest's mobile phone. Partnership Manager Sara Paspalj also presented graphic material on the numerous promotions.

Marketing & Events Manager Rossella Costa from NOVOMATIC Gaming Spain outlined how to plan a campaign for the successful launch of a new AWP product on the market by presenting the workflow system 'Trello'.

Petar Stojanov from the marketing department of NOVOMATIC's subsidiary Makoten DOOEL presented the advantages and challenges of simultaneously advertising to customers of different nationalities at the two Casino FlaminGo locations in Macedonia, Casino FlaminGo Skopje in the city centre and Casino FlaminGo Hotel on the border to Greece.

In the booming gaming market of Italy, there is a strict ban on advertising gaming. The marketing and communication experts Mara di Lecce, Marco

Stefan Krenn, Director Group Marketing & Communications of NOVOMATIC AG,

Calosci and Tiziana Ruta from NOVOMATIC Italia presented corresponding best practice answers such as the e-wallet product ADMIRAL Pay, in the context of which trade marketing and sponsorships are possible in Italy.

As Head of Operations Marketing of NOVOMATIC AG, Dr Hannes Reichmann then presented the new extensively illustrated Operations Folder with a large part of the ADMIRAL venues in 14 countries. Finally, Dr Gerhard Hrebicek, President of the European Brand Institute, which publishes the renowned Brand Value Study and the Sustainable Brand Rating every year, reported on the high relevance of brands and the importance of sustainable brands for corporate value and economic success. NOVOMATIC AG currently holds second place in the Austria-wide brand value ranking and fourth place in the Sustainable Brand Rating.

At the end of the summit, Christoph Neubauer, Head of CR & Sustainability at NOVOMATIC, gave a comprehensive overview of the Group's commitment to sustainability and presented ESG in detail as an increasingly important success factor for a company. He concluded with detailed explanations of the expansion of photovoltaics at the headquarters in Gumpoldskirchen, which is already underway, as well as future developments against the background of continuously increasing ESG requirements.

Right: Gerhard Hrebicek, President of the European Brand Institute.

After two intensive and instructive days, Stefan Krenn thanked all participants and speakers for their great commitment and the many new insights and perspectives from the different markets, underlining the importance of a uniform and sustainable brand strategy: “NOVOMATIC's European market leadership and great international success is not least due to the clear brand positioning and the local marketing strategies that are in line with it.” The positive feedback of the participants to the event proves the substantial contribution of this international trade event in terms of promoting the uniform brand and communication appearance of the company.