NOW Company Profile 2021
About Us At NOW, we do things differently. We take on your business and treat it as our own. So when we implement, we take a personal approach with you. Since 2007, we have been building digital campaigns for small to medium size enterprises globally. We aim to be part of your business and not just a third-party agency. As your marketing department, our main focus is to deliver results in phases that build a solid foundation with lasting positive effects to your business and your brand. Our growth depends on your company’s growth and we assure that results are carefully measured and action steps are backed by data. Let’s do this!
NOW takes a multi-dimensional holistic approach to getting your brand and your company to the right audience for success and growth
Brand Audit
Services Market/Audience Research
Brand Amplifiers At NOW, you are working with a wide spectrum of expertise. This means you have the opportunity to get industry best practices from people who work in this field - day in and day out, and have been for over 12 years.
Social Super Highway
Search Spotlight
Local Power Pack
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Brand Audit
Do you know who you are, what you are about and what message you are meant to deliver? During this Audit, we will get to know who you are as a brand, your brand voice, your messaging, you brand persona and how you want your audience to know who you are. By the end of this, you will have a Brand Foundations that will serve as your Brand Bible.
Market/Audience Research
Who are you trying to help with your brand? What challenges are you trying to solve? Where is your market, what are their biggest concerns and what challenges are they trying to overcome? Do you know where to find them and where they hang out? Do you know who they are and what they find valuable? In this step, we will uncover your core market, get to know them and find out the best way to reach them. We will develop Audience Personas that will allow us to communicate clearly and develop relationships with your target group.
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Brand Amplifiers
Social Media is an amazing way to get your message out there with your target audience. Once you have identified who they are, what they like, it's time to broadcast your messaging in the platform they most likely will respond to. Facebook, Instagram and Pinterest are great ways to amplify your brand messaging en mass. Planning a content calendar that resonates to their interests is an amazing way to connect with your audience in a personal level, building trust and confidence with your brand.
Social Super Highway
While social media is a great avenue, the freeway can get congested and may take a while to arrive at your desired destination. Lucky for you there is a fast track, by way of Paid Traffic. Facebook and Instagram Ads can put your social campaigns into hyper-drive via extended targeted reach as well as list building and sales campaigns. Sure, you will have to pay to play, but time is of an essence and you don't want to be waiting for chance, you want to be in control of what is highlighted, to whom it is shown and what action you want them to take.
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Search Spotlight
When people type a specific term in google, it normally comes with intentions. These intentions are normally buying intentions. This is about finding out what terms people are using to search for things they are already warmly interested in or are ready to purchase or take action. Making sure your listing is visible, presentable and contain the right information and giving it a lift with optimizing your website to match these search terms and an opportunity to boost by appearing on top of the search term with a paid google ads campaign. This can apply to products and services with or without local boundaries.
Local Power Pack
This is a 3-Phase Campaign that start with an audit of your local and social media visibility. Followed by an optimization process, where we set up your profiles, not only to appear as one brand but also setup the right way ready for your audience. This combines the power of organic and paid campaigns to get your brand, your messaging and your Products & Services in front of the audience that are looking for them or need it the most. This combines the power of local SEO and Paid Social Media to maximize efforts and results.
Your audience belongs to a stage in a buyer’s journey and to know where they are at in this journey will make it easy to communicate with them and drive an action based on which stage they are in. Matched with the 4 Phases on Digital Marketing, and a multi-channel marketing campaign, we will be able to maximise results and achieve our goals in a more strategic manner.
The 4 Phases of Digital Marketing
The days of going from cold to sold are long gone. Consumers are getting smarter and the internet has made tools available to make informed decisions based on their experiences and research. Not to mention, their decisions are now influenced by more factors than ever before. Everything starts with Awareness and moves along through Interest and Engagement, before they even take any Action. Our goal is to capture our audience, move them along these 4 phases in a smooth, natural fashion and eventually drive them home to make a favourable action.
Our Approach Pre-Deployment : Website and Social Media Audit and Optimization : This means making sure you Website and Social Media Profiles are ready for your digital marketing campaign. Phase 1 : This is the Reach/Engagement Phase where the goal is to get your page out there, Getting your audience to discover you and your offers. The PPC budget will then be used mostly for reach and getting people to follow you. This phase is also where we setup your Local Google Listing properly, making sure that we have our local listings in place ready for Phase 2. Phase 2 : Lead Gen/Message Goal/ Inbound Marketing - this phase is where we start to promote some of what you want to offer and the metric for delivery is to gather leads interested in more information. We can promote a promo to gather interested/warm audiences. Phase 3 - Conversion - This phase is about converting the leads above through Retargeting or more aggressive types of sales funnels maybe through a specific landing page or appointment setting. This phase is applicable when we have set the framework for this - we can't go from Cold to Sold without proving our credibility.
FAQs How long are the phases? The first phase is a month. This is the foundation of getting to know the audience. This is a chance for us to find out who the real audience of your business is, and to gather some data so FB can optimize for data. Also, pixel data will need to mature so that we are able to create some Lookalike audiences. This will also give us time to check your google analytics for proper keywords used. With Google, the intent is usually there already so for Google, we need to make sure our GMB listing is up to date and we have the right keywords people are using. Then on Month 2 we can test out Phase 2, this phase is about interacting with intent. You will have to have a solid offer, people will start to reach out based on intent. We can stack Phase 2 and 3, especially if you have an offer you want to convert. What happens is we can always retarget visitors (Website or Page Engagement/Messages) to a conversion campaign.
FAQs When can I expect results // What is my potential return on ad spend? For the Reach Engagement Phase this is indeed an investment. We will have to see the cost as an investment to build a community or followers, for messaging/lead gen, it depends on the offer and how much each appointment is worth to you. In the past, we have worked on clients that spend $15/lead but has sold a $197 course, or spends $3 on a $20 offer. A restaurant could be spending $20 a day on a messaging objective and get 20 messages, and secure $1000 worth of catering from only 3 of those inquiries, ROAS would be 50x. Who will I be dealing with? We have several project managers to conduct the initial strategy call, to learn what you are looking to achieve, and will act as the point person in the duration of our engagement
Case Studies We take a personal interest in getting to know our clients, their challenges and creating custom solutions that fit their goals and desired outcomes. We assist our clients from initial market penetration to scaling
Case 1 Online Outdoors Brand This brand started out selling exclusively in Amazon and wanted to start working on their branding, drive traffic to their website and start selling from their website tobe able to gather customer data and better understand their market to be able to grow their product offerings and grow into a lifestyle brand. Our initial approach was first to make sure their Ecommerce Site was optimized and ready to take orders and measure which content visitors were resonating with. We used social media to spread awareness of the brand and announced an official launch of the site. We also took existing data, mailing lists and created Audiences and Lookalike audiences to reach people that already expressed interest in these types of products and had similar interests. We have used multi-dimensional campaigns from Social Media Marketing, Email Marketing and Media Buying to achieve what we have so far
327%
Increase in Website Sales
25K
Combined followers in Facebook & IG
4x 134K 40%
Return on Adspend 90-Day Launch Revenue Increase in Email List Subscribers
Case 2 Local Dental Practice This dental practice didn’t not have an online presence at all and wanted to start automating some of their systems such as appointments, FAQs and orthodontic aftercare services Our initial approach was first to make sure their website was optimized and ready to take appointments as well as the library of content for aftercare was accessible.. We used social media to spread awareness of its existence using targeted geo audiences. We also took existing patient lists and created Audiences and Lookalike audiences to reach people in its local geo. We also conducted a dental survey with FREE Consult to get people to interact with the business and setup appointments as an initial marketing push We have used Social media. Local SEO and Local Search and Smart campaigns, Email Marketing and Media Buying to achieve what we have so far
100%
Increase in Online Appointments
9K
Combined followers in Facebook & IG
6x
Return on Adspend
49K
90-Day Launch Revenue
32%
Increase in Monthly Patient Count
Case 3 Brick & Mortar Fitness Gym In March 2020, this gym was suddenly shut down due to the pandemic and left many workers unsure of their futures and the owners stuck at what to do. This local gym has been a pillar in their community and have maintained over 500 members for the last 8 years. The goal was to keep the business afloat and to develop an online program so we can continue to help their members during the quarantine. We developed a 6-week fitness challenge and used PPC via Social Media to create a sales funnel starting with a Lead magnet campaign, leading to enrollment. We also incorporated the power of Email Marketing and SMS Marketing to get people to join the program and offer vitamin supplements and energy drinks. Since March 2020, we have had 4 rounds of this challenge and have surpassed our goals, We are using Social media. Video Marketing, Email Marketing and Media Buying to achieve what we have so far
843 35% 9x 314K 14K
Total Number of Members Membership Growth since March Return on Adspend 90-Day Launch Revenue Increase in Email List Subscribers
Case 4 Local Bistro Restaurant This Local Bistro was struggling with maintaining their daily operations and didn’t have enough customers to sustain their operating expenses. People in their local neighborhood knew of their existence but had no way to interact with them. No efforts online and social media. Our initial approach was first to make sure they had a working site, not only showcasing their menu but also have the ability to take orders for delivery or take-out. We also structured their social media profiles to be able to engage with their current customers, prospective customers to attract new and repeat business. We incorporated community building strategies along with PPC in Social, strengthened their GMB Listing bumping their local SEO. We have used Social media. Local SEO and Local Search and Smart campaigns, Email Marketing and Media Buying to achieve what we have so far
80%
Increase in Advance Orders for Delivery
5K
Combined followers in Facebook & IG
4x
Return on Adspend
87K
90-Day Launch Revenue
24%
Increase in Monthly Revenue
Case 5 Daycare/Play Therapy This daycare/play therapy had 3 branches throughout Southern California. They were looking to capture parents within the 5-10 mile radius to see the benefits of early child development therapy. They had a few competitors in their area but believed they had a unique offer for parents. With COVID, their business was hanging by a thread and needed some action to remain in business. Our initial approach was first to make sure their website simplified their services and concentrated our focus in showing user experience by way of Video Marketing. We also created some free group sessions to get parents to come and try the services - an Open House, New online offers were launched as well as home services and equipment sales. We used social media to spread awareness using targeted geo audiences. We also took existing client lists and created Audiences and Lookalike audiences to reach people in its local geo. We designed a sales funnel that delivered goals in phases. We used Social media. Local SEO and Local Search and Smart campaigns, Email Marketing and Media Buying to achieve what we have so far
64%
Increase in Foot Traffic in 3 mos.
7K
Combined followers in Facebook & IG
3x
Return on Adspend
51K
90-Day Launch Revenue
49%
Increase in Monthly Session Count
Brands we have worked with Sophie Howard Bluesky Amazon Hygienie Mioeco Kopwin Alpine Adventures Backyard Burgers The Grillery Claude’s Bistro Big Fun Playpen Big Fun Playcare Skaler Bistro Sunpride Brown Rice Harana Surf Resort SOS Gym Freedence Homes
World Internet Masterclass Tecademics Instashop Masters EZEcommerce Knowledgesource Showcase Sunglasses Indoor Growing Authority Center for Asian Culinary Studies Cellar de Boca Cellar de Oboza KarAsia Aberlite P2P Center Legion Transform The Dubin Group Busi Solutions
Healthy Living Italian Food Specialists Crossfit Cranium Siargao Vacations Freedom 360 Atmanjai Wellness & Spa IndioInk StartUp Australia Todd Polke Kangen Water USA Empower PT Dubin Workforce Solutions Advance Property Strategies MAVRIC MEDIA Colour Investments Bryan Tracy International
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