Copywriting Formula
The Hidden Secrets of a Perfect Sales Copy We are living in an e-age where everybody wants to sale their product or services through Internet. In the physical world your interacting behavior and friendly relationship can create a better avenue for selling your products. Your face to face interaction can completely convince an individual to buy your product. But in the internet world everything is different. You just get 10 seconds to grab a visitor's attention who may turn into your customers. Your only way of interaction with your customers is your sales copy. So it must be a copy which really generates sales. It's not an easy task to make your visitor pull out their credit cards out of their pocket. Are you also thinking of selling your products or services on net? Well it's a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is: 1. Head line: Head line is most important part of your web copy. In fact, a great headline is 90% success of your sales page. When somebody comes to your site, usually you have only 10 seconds to grab his attention. Most people will make a decision about reading your sales page in less than 10 seconds. If your headline is compelling enough to grab your visitor's attention they will stay otherwise they will go to other website. >> Tell about the biggest benefit of your product in headline. >> Create some serious problem and tell your visitors that you can solve their problem.
>> Show specific results of using your product in your headline. Like if you are selling a book about dog training, tell them that in next 15 days your dog will follow all your instructions. >> Use attention grabbing words in your headline like Free, Save, Guaranteed. Many big copywriters say that headlines can increase response rate by up to 1500%. 2. Sub Headline: A sub head line gives you one more opportunity to grab your visitor's attention and pursue them to read your sales page. Highlights your product's benefits again and create a feeling of urgency in your sub headline so it encourages your visitor to read your sales page. 3. Bulleted Points: In today's world everybody is very busy and always in hurry. Usually your visitors first quickly skim your webpage to know what's in it for them. Bulleted points always grab attention because it's easy to read. So always tell your product's benefits through bulleted points. Remember bulleted points just act like bullet and triggers a human mind. A bit of suggestion: always convert your products features into its benefits. 4. Credibility: It's also a key point of a successful web copy. Your customer must feel that it's not just a sales copy. A real person is sitting behind it. You should put your photo, your full contact details (not just email, full physical address and phone number) in your sales copy. Testimonials are one of the best ways to build credibility but it should be real not fake. Many people think that they can fool their visitors by
placing fake testimonials but I want to make you clear that whatever you think about your visitors, your sales page reflect that. A strong Guarantee is also essential to build your credibility. You may also place an audio or video message to give them a sense of belonging and a kindly feeling. 5. Bonuses: It's a human psychology to aspire to get one or more thing free with the product. Offer them some bonuses related to the product you are offering. If you are selling dog training book, you may offer a dog food recipes ebook or a dog health checkup guide. Try to feel them that the bonuses you are offering are worth more than the price they are paying. It's a good idea to offer digital products as bonus because you have to invest only once to create them and delivery cost is also zero. 6. Sense of Urgency: You must create a sense of urgency in your sales page. Make them realize that once they lose this offer they will never get it again. Give them an extra price discount, more bonuses, or any lucrative offers which make them buy. You can also offer personal email consultation if they buy within a time frame. 7. Ask for order: Many people make a great mistake in their sales letter. They write a wonderful sales letter but never ask for order. In the sales letter make it a key point that you are here to sell your product. So ask your visitors to place an order in clear words. It is a must to call them again and again to buy your products on a single sales page.
8. P.S. Lines: Life goes busy and no one have a spare time to even read your sales copy. Sometimes they just see your headline and your P.S. Lines. Top copywriters believe that 9% success of a sales letter depends on P.S. lines. Make it strong and compelling. Pinpoint your product's benefits, bonuses and any special offer you are offering. These are some points for a perfect sales copy. If you follow these simple points, your dream of having a long queue of customers eager to buy your products will get true.
The Indispensable Qualities of Professional Copywriter Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment. However, how can one make sure that your web site will stand out from the numerous other identical ones on the internet and it will attract the attention not only of your visitors but the search engines as well? In order to get high rankings, the text of your web site should be well optimized as well. Undoubtedly, this is where the skills of experienced and skilled copywriter count.
It is widely known that the copywriter should be creative, ingenious and must possess excellent writing skills. But apart from these wellknown facts, what qualities and experience should professional copywriter possess? First he should know how to perform keywords search and keywords analysis. In my experience there are some specialists in the company, who can perform this task for copywriter; however, it is imperative to find out whether the copywriter can perform this task before hiring him. Second, he should have good knowledge of modern marketing tools. He must understand current online advertisement strategy and the techniques that allow receiving high rankings on your web site. He also should know how develop highly efficient marketing program that will advertise the site and gain promotion of it online. For instance, such techniques as press release and article writing that help to promote you as real professional should be known to your copywriter. Third, the text written by him should induce customers to take some actions. One should remember that it is crucial to have action -driven text on your web site to get high results. Fourth, the copywriter should be custom-oriented and understand how the potential customers write, talk and act in order to write as much convincing as possible. Killer-Content.com is one of the leading copywriting companies, that provides its customers with appealing, attracting and ingenious copywriting SEO and web content. It also provides its customers with efficient press release services. The writers of Killer-Content.com create press release that helps to get exposure of your company.
The Most Sacred Secrets of Copywriting Services Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit. Words can convince other people to hold a particular point of view or adopt certain way of live or belief. Words, in short, are ones of the most powerful tools in the communication process. You and your customer are communicators. The task of every copywriting text is to grab the attention of the visitors on your web site and encourage him to explore your site further. The ultimate aim of your web site content is to induce your customer to purchase your products and services. How to get these results? The answer is by writing the copywriting copy. Either by yourself or by some copywriting services. Each copywriting copy should comprise several indispensable elements: it should possess intriguing headline, well-written, coherent and logically structured text as well as encouraging final paragraphs. Moreover, the most effective copywriting copy must communicate directly with your customer, do not try to communicate with the group of people; use the word "you "in your copywriting text. "Our clients will value our products" sounds weaker than "You will want to value our products". One should not forget that one must start writing and designing the copywriting only after the marketing research has been conducted. Effectiveness of your copywriting copy depends on how well you have evaluated your market, the advertisements techniques of your major competitors and the demands of your potential customers.
Do not forget that you must target only those persons who are really interested in the products and services that you provide. The persons who are interested in ski resorts visit other web sites that individuals who evince their interest in the manufacturing of the cars. It is easy to follow this rule in real life; however, it is not so easy in virtual, online environment. In order to get your site to the right people at the right time one should conduct keyword research before starting the writing of the content of your web site. These are just several useful tips that might help you in the writing of your content. It might sound simple and it might be easy, yet it is advisable to hire some professionals who have knowledge and experience in the writing of the web sites. Remember that if this task is performed incorrectly, it might harm your business and entail negative consequences for it for many months to come.
The NEW Secrets to Copywriting That Sells Anyone who has worked with me over the past 25 years knows that my mantra has always been "benefits, benefits, benefits." Benefit headlines ... benefit copy ... benefit subheads ... benefit captions ... anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before. There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.
1. The "Yahoogle" effect Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips ... for free. Here's what that means to your marketing: Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in. People won't pay for information they can get online for free. You can't succeed selling generic basic plain vanilla information any more. You can't get away with outrageous claims. Everything you say can be checked out in an instant. Many people comparison shop on the internet before making any purchase.
Solutions:
Use search engine optimization (SEO) to get your website ranked high. Most businesses will have to use Pay-Per-Click advertising for their best keywords and phrases. Copywriting must uncover and feature the unique advantages and superiority of whatever is being sold.
Your offering must be extremely differentiated from the competition - or else you'll end up having to compete on low prices alone. You must make it clear - very quickly - that you are providing something they can't find elsewhere online for free.
2. Advertising Overload Filter In today's hectic, media-frenzied world, people are bombarded by hundreds or even thousands of advertising messages every single day. Therefore, to maintain their sanity, most people have become more immune to advertising. They can't possibly devote their full attention to every message they receive, so they've learned to "scan" and "filter" the messages they receive in a matter of a split-second or two. So, to succeed today - marketing must cut through the "advertising filter" and get attention and interest from target prospects. Solutions: Don't send out "advertising." Instead - send out valuable helpful information. Make it something that will obviously benefit your prospect just by reading it. Weave your sales pitch into this helpful information. Make your marketing look and sound valuable. Use specific numbers. Make a great offer. You can "buy" a new customer this way and profit from their Lifetime Value (LV).
Consider a free offer to get prospects/customers into your marketing funnel. Be outrageous, crazy, unique - if appropriate. Be personal, corny, homey - if appropriate.
3. Super SKEPTICISM You may be the most honest person in the world. Your company may be the most honest in the world. But all your potential customer knows is there are a lot of dishonest people out there. Internet scams, ID theft, companies going bankrupt, and credit card fraud are all in the headlines almost daily. And many people simply disregard claims that sound "too good to be true" today more than ever. To succeed today, you need to add heavy credibility to your marketing. This will reduce the risk or fear people may have about doing business with you. Solutions: Show the number of years you've been in business, membership in trade organizations, awards won, etc. Offer a free sample or free trial. Offer a risk-free, money-back guarantee. Sign your name to the ad or sales letter. Use a photo of the person writing, product photo, business photo, employees photo. Use customer testimonials extensively.
Use case studies. Use lots of specifics. List your physical address, phone, fax, email and business hours. Have an "expert" be your spokesperson. Acknowledge any doubts or "sneaking suspicions" your prospect may already have, and give them valuable, factual information to support your product/service. Don't make claims that could sound "too good to be true" - even if they are true.
4. The Entertain-Game Society Today, entertainment is everything. Even hard news websites are full of flash, video, audio, surveys, contests, games, etc. So, use this new environment in your marketing as an advantage. Look for ways to entertain and get prospects involved with your marketing promotions. Solutions: This can include new uses of traditional "action" devices like stickers, rub-offs and inserts. Personal stories/testimonials in your promotion are entertaining and engage people on a personal level. Surveys with results Self-tests with answers
Trivia Celebrity spokesperson Games Streaming audio and video Humor - if appropriate
5. The Right Now Factor The days of "please allow 6-8 weeks for shipping" are dead and gone ... just like any company who still thinks anything close to that kind of policy is ok. More than anything else, the internet has conditioned consumers to expect everything instantly. Instant ordering ... instant payment ... instant confirmation ... and, in many cases, instant downloading of product. Solution: If you are going to grab the attention of today's consumers, you must let them know you can satisfy their needs IMMEDIATELY. Play up how fast they will get their product, premium or first issue.
6. The Bonding Factor We all want a hero, a guru, someone we can relate to, and someone we feel has our best interests at heart, right? Today's consumer is very jaded, skeptical and frustrated with the lack of love and bonding in his life, whether consciously or subconsciously. Today, you need to be seen as a guide and friend first, and a helpful confidant second. If you even smell like just a greedy salesperson, you will lose your advantage.
Solution: Be likeable, friendly, personal, passionate, unique and different. Be authentic - a person and company that your prospect can genuinely bond with.
The One Word Every Prospect Craves It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." I'm talking about "you." "You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in <I>The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can't exist. Benefit demands a 'We/You' relationship." While the "We" in the "We/You" relationship is important, it's better implied than communicated literally. If your goal is to put prospects first, then it's best to have the "you’s" far exceed the "we's." It's the "you's" that matter to prospects. They're your workhorse for communicating your message and include all derivatives such as "your," "yours," "yourself," "you're," and "you'll." Powerful 'You' What makes "you" so powerful? For one thing, it addresses your readers directly. In effect, it says "Hey you," which is much harder to ignore than "Hey somebody."
Say "Hey you" in a crowded room and a lot of heads will turn. Say "Hey somebody" and a few heads might turn. While your copy won't actually say "Hey you," it can clearly identify to whom you're talking. Once you have your audience's attention, use "you" to help keep it. Personal 'You' Why does "you" get and hold attention? For one thing, it's personal. It's used in personal conversation every day. What do you think? How was your weekend? You'll be glad to know ... When people say these things to you, they're bound to get your attention and involvement. After all, they're interested in your opinion. They're interested in the things you do. They have something to tell you that will make you happy. That's the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and "you" will pop up in the copy naturally. Counting 'You' It was mentioned earlier that "you" is a workhorse. A classic example is contained in "The Do-It-Yourself Direct Mail Handbook" by Murray Raphel and Ken Erdman. They highlight a "Newsweek" magazine subscription letter used for nearly two decades. The subscription letter was written by direct mail expert Ed McLean, who used "you" nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness. Try counting the "you's" (and "you" derivatives) in your copy. Compare them with the number of "we's" and first-person derivatives. If the "you's" don't outnumber the "we's," consider reworking your copy.
Excessive 'You'? Can you overdo "you"? Yes. If you load your copy with "you's" but forget the benefits, your message will have a phony ring. "You" can't save you if there's nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is.