CPA Facebook Smackdown
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CPA Facebook Smackdown Learn The In's and Out's Of CPA Marketing On Facebook
CPA Facebook Smackdown
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Table Of Content Introduction.............................................................................................................4 First Things First.....................................................................................................5 Here Are Some High Paying CPA Offers I Promote Using Facebook Ads............7 Here Are Some CPA Offers I highly Recommend You Start Promoting, Using Facebook Ads......................................................................................................17
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Introduction In this book I am going to show you how you can make money from CPA using Facebook Ads WITHOUT sending traffic to your page. I am sure you are familiar with Facebook ads and sending traffic to a Facebook page. However, sometimes people find that the traffic does not convert and it is difficult to convert “Fan” traffic. In this RSO I am going to show you a powerful strategy of creating an ad campaign on Facebook and then sending traffic to an external page – i.e. any CPA offer or page of your choice. I will also show you what you need to do in order to get accepted and not have your ad rejected by Facebook. This method can be used for any type of CPA offer – I highly recommend you use this for simple zip submit offers or if you want to build a list and send traffic to a squeeze page. So lets get started shall we?
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First Things First The first thing I am going to do is show you a bunch of different CPA offers where this method would work pretty well. These offers are a combination of low-paying and high paying CPA offers. Here are a few zip/email submit offers I tend to use for this method.
This is a very popular CPA offer. This offer pays just over $1.50 and all that is required is an email address. I use this offer during NFL football games and conversions can go very high. I will show you how I promote these types of offers using Facebook Ads without exhausting your budget. Here is another CPA submit offer.
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This one pays just over $1.75. The movie Twilight Breaking Dawn has just been released in the cinema and demand for this is going to be pretty high over a couple of weeks. Here is another CPA offer. This offer pays just over $1.35 and is aimed at women who want to shop.
I promote offers like this when events are close such as Black Friday and Cyber Monday. This is when the US market are ready to spend money online! All that is required here is an email address!
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Here Are Some High Paying CPA Offers I Promote Using Facebook Ads These pay around $30-$50.00 and this is where you will make the most money! This offer is aimed at males and pays just over $33.00 for anyone who signs up for this offer.
There are a lot of men out there who want to have a great body and offers like this are perfect to have in front of their eye balls.
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Here is a beauty offer that is aimed at women. This offer pays just over $24.00 if you direct traffic to this CPA offer and customer signs up and orders the wrinkle cream.
Sometimes people see certain ads on TV and curiosity gets the better of them! Here is a CPA offer I have promoted with good results from Facebook Ads.
This offer pays just over $44.00! CPA Facebook Smackdown
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Offers like these are pretty high and you just need 3-4 conversions to easily generate $100 a day. Finally, I like to promote Business Opportunity offers too. Who doesn’t want to make money? This is a competitive market but you can still make nice profit promoting these offers. This one pays just over $2.40 for a simple lead! These type of offers can add up easily. So how does one go about making money from these CPA offer using Facebook Ads? Before you do anything else the first thing you need to do is your research and see who your demographics are going to be. Too many people dive into creating an ad campaign without knowing who their target market is. So the first thing you need to do is do some research. Simply head over to QuantCast and then enter the URL of the website you are going to be targeting. So for example, lets say I am going to be promoting the NFL Free Jersey offer the first thing I am going to do is find out the demographics of the offer and see who would find this offer appealing. So I simply pick a NFL football team.
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So for example, let’s say I am going to pick Chicago Bears. The first thing I would do is head over to their website and then enter the URL on Quantcast.
From Quantcast we can see the demographics of the website.
We can see the majority of males (59%) and females (41%) are fans of the Chicago Bears website. We can also see that they belong in the age group of 18-50. So already we have managed to gain this useful data from Quantcast. The next thing to do is head over to Facebook and create an ad campaign for our CPA offer.
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The first thing you need to do is create your Ad campaign and do the basics. Make sure you select “External URL” since we are not going to be sending traffic to a Facebook page. The next thing we are going to do is use a title that asks in the form of a question. As you can see the title of my ad is aimed at Chicago Bears fans. So I know I am going to get all Chicago bears fans clicking my ad. If you are creating a title for an external ad then you can get away with a question in your ad. Also notice the body of my ad. It says “Click here to grab your NFL Jersey”. Notice that I have avoided using the word “free” in my ad because this word does not go down well with Facebook ads! This is why most of the ads get disproved when people are submitting their ad on Facebook. You should also notice the image I have used for this ad. Here I have used the helmet of Chicago Bears – the image stands out and relates to the actual NFL team.
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Targeting
As you can see here I have decided to target all the males from the age of 22-50. Taking the information from Quantcast make sure you do not start targeting people from 18-50 straight away. We want to be narrow and targeted as much as possible. Notice also I am targeting based on just a couple of likes since I am going to be targeting over 500,000 Chicago bear NFL fans in the USA.
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The next thing to do is select your budget. I use a high budget in order to get accepted quickly. Then I select CPC and bid around 0.15. Always bid higher than Facebook’s suggested bid. Once you have entered all the information click “Place Order”.
In the above section I showed you how to create an ad for a low paying email/zip submit CPA offer. You can also and should be creating an ad campaign for high paying CPA offers. I am now going to show you how to go about doing that. So for example, let’s say I was to create an ad campaign for the CPA offer (see below).
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The first thing I would do is find out more about this CPA offer and find out about the demographics.
At this stage all we know is that this offer is probably aimed at women who want to lose weight and have a cleaner metabolism. So the first thing I am going to do is head over to Quantcast.com and type in Colocleansepro
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As you can see from the information obtained from Quantcast we can see that this CPA offer is going to be aimed at:· Women who are aged between 18-50 · Who are Caucasian · And have kids Most of the other information on Quantcast is pretty much irrelevant – the main information you need is the age group and the gender. It is now time to create our ad for this. So the first thing I am going to do is head over to Facebook and create the ad.
As you can see the title of my ad is in the form of a question. This is important because people are always going to notice a title that asks a question. In their mind people are forming an answer already! The next thing you should notice is the type of image I have used. As you can see it is an image of a woman and there are bright colours – this is important as you need to make sure your ad is going to grab as much attention as possible. The next thing you should notice is that I have decided to keep a “short and sweet” body text CPA Facebook Smackdown
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and I have again avoided using the word “free” because Facebook hates it and therefore will disapprove you if your ad is not relevant.
As you can see I am going to target women, between the ages of 25,50 and once again I have based my ad around just a few likes only. There are just over 300,000 women who fall under this category according to Facebook.
This time I am going to pay by CPM (Cost Per Impressions). CPA Facebook Smackdown
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As you can see Facebook is suggesting a bid of 0.18. I have bid slightly higher. Once you start getting cheap clicks to your ad then simply decrease your bid. Facebook will either approve or decline your ad. If they reject your ad they will give you an explanation and a reason. Your ad can be declined for the following reasons :· Image is offensive or does not relate to your CPA offer · Misleading body text – i.e. using words such as FREE and capitalizing all your text · Offensive CPA offer Having said that I would follow this simple strategy for all your ad campaigns that involve External links – you will find some niches are expensive and therefore, you might want to do geo-targeting and target people by their region. If you target people by cities this works out cheaper too in the long-term and keeps your costs low.
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Here Are Some CPA Offers I highly Recommend You Start Promoting, Using Facebook Ads If your CPA Network does not have these then head over to OfferVault.com and search for these offers and start applying for CPA networks that have these offers.
Best Buy (US) – Email Submit Offer ($2.95) This CPA offer pays just over $2.95 for a simple form submission. This is an ideal offer to promote since Christmas is around the corner and also Black Friday.
World Golf Tour Game ($1.00) – UK, USA, CA, SE, DK, NO, FI, AU, IE) Here is an offer to promote to gaming fans. You can promote this offer to a variety of different demographics. Golf fans would love this or people who are bored and are at work. Get on this offer, whilst the bids are low and watch the profits roll in: P
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Eden Eternal (France) - $4.55 This is another popular offer I highly recommend and it is aimed at the French market. The International market is untapped when it comes to promoting gaming CPA offers! Stuff like Anime is huge in international countries and even if you don’t speak a word of French you can still get online translation tools!
This offer pays just over $4.55 to anyone who fills out a form!
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Diablo 3 - $100 GameStop – Email Submit ($1.30)
There are literally hundreds of raving crazy fans of this game! You can market this to US and Canadian fans and the offer virtually sells itself. I hope you enjoyed this RSO and now have lots of creative ideas on how to make money from Facebook ads using this system. 99% of the time your ads are going to be accepted using this strategy – so no need to worry anymore!
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CPA Facebook Smackdown Learn The In's and Out's Of CPA Marketing On Facebook
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