National Rate Card 2012

GENERAL ADVERTISING

2012

PO Box 29 - 825 Edmond St. - St. Joseph, MO 64502 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com

RATES

Effective January 1, 2012

Effective January 1, 2012

ST. JOSEPH

PO Box 29 - 825 Edmond St. - St. Joseph, MO 64502 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com Daviess

Grundy

Dekalb

KANSAS CITY

PO BOX 29 - 825 EDMOND ST. - ST. JOSEPH, MISSOURI 64502 1.800.779.6397 - 816.271.8500 - FAX 816.271.8696 • www.newspressnow.com

ST. LOUIS

GENERAL ADVERTISING RATES Effective JANUARY 1, 2012

PERSONNEL

EDITOR AND PUBLISHER DAVID BRADLEY (816) 271-8502 david.bradley@newspressnow.com GENERAL MANAGER LEE SAWYER (816) 271-8601 lee.sawyer@newspressnow.com ADVERTISING DIRECTOR TIM WEDDLE (816) 271-8510 tim.weddle@newspressnow.com NATIONAL ADVERTISING MANAGER SUSAN WHITE (816) 271-8513 susan.white@newspressnow.com RETAIL ADVERTISING MANAGER TONY LUKE (816) 271-8636 tony.luke@newspressnow.com

REPRESENTATIVES Missouri Press Association

COMMISSION

15% commission on National advertising to recognized Advertising Agencies.

POLICY ALL CLASSIFICATIONS

60-day written notice given on any rate revision. Alcoholic beverage advertising accepted. NOTE: Rates based on 6-column format.

BLACK & WHITE RATES (Per column inch) Dailly (Monday - Saturday) ............. $54.47 Daily Pick-Up Rate** ........................ $32.68 Sunday ............................................... $60.19 **Pick-up rate applies to additional insertions of the same ad (no copy changes) within six days of the initial insertion. Pick-up ads must be ordered at the same time as the initial insertion. Sundays are excluded from pick-up

Page 2

MISSOURI

POSITION CHARGE

Additional 35% per column inch to the established rate.

BULK SPACE CONTRACT RATES 12 Month Advertising Volume Col. Inch Levels

Sunday

Daily Mon.-Sat.

Daily Pick-up

250 500 750 1,200 1,600 3,200 6,500 9,000 12,500 18,000 25,000 30,000 35,000

$53.37 $52.78 $52.24 $51.14 $49.51 $48.38 $47.29 $46.24 $45.11 $43.42 $41.25 $39.02 $35.80

$51.24 $50.74 $50.23 $49.19 $47.56 $46.51 $45.42 $44.37 $43.56 $41.79 $39.71 $37.62 $34.34

$28.18 $27.91 $27.63 $27.05 $26.16 $25.58 $24.98 $24.40 $23.96 $22.98 $21.84 $20.69 $18.89

CAP RATES (Per column inch) For advertisements containing two or more dealer listings.

Daily (Monday - Saturday) ........................ $43.58 Daily Pick-Up Rate** .................................. $26.15 Sunday ............................................................ $48.15 • Contract rates available with signed contract in advance of published schedule; otherwise, open rates apply regardless of annual volume.

• Any unfulfilled contracts will be short rated to the nearest rate level actually earned.

• Any lower rate level earned will apply only for the additional space over and above contracted space.

• Pick-up rate applies to additional insertions of the same ad (no copy changes). within six days of the initial insertion. Pick-up ads must be ordered at the same time as the initial insertion. Sundays are excluded from pick-up.

• One-half of pick-up lineage counts toward contract fulfillment.

COLOR RATES AND DATA Up To Full Page (120”)

Single Issue Pick-up Rate** Black and One Color ....................................... $285 .............................................. $171 Black and Two Colors .................................... $505 .............................................. $303 Black and Three Colors ................................. $505 .............................................. $303 A double truck is billed as a single page plus a pick-up. Deadline is 24 hours in advance of the regular deadline. Available daily and Sunday.

SPLIT RUN — PREPRINT

The additional charge for a split run in a single issue is $100. Preprints will be alternated per bundle by machine unless received already prepared for insertion.

Effective January 1, 2012

PO Box 29 - 825 Edmond St. - St. Joseph, MO 64502 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com

SPECIAL DAYS/PAGES/FEATURES Automotive Best Food Day Business/Financial Employment Entertainment Health

11”x17”. The St. Joseph News-Press will not be responsible for material left for more than thirty days.

Saturday Wednesday Tuesday thru Sunday Sunday and Wednesday Friday Tuesday

Address for materials: National Advertising Manager St. Joseph News-Press 825 Edmond Street St. Joseph, Missouri 64501

SPECIAL SECTIONS AND EDITIONS Bridal Book Progress Edition Football Gift Guide

SPECIAL CLASSIFICATION/RATES

January March August/September November/December

R.O.P. DEPTH REQUIREMENTS

Advertising exceeding 18 inches deep per column will be charged the full column depth of 20 inches.

CONTRACT AND COPY REQUIREMENTS

The right is reserved to reject any copy or illustrations. The advertiser and/or agency shall designate the width in columns and exact depth in inches. The News-Press will publish and bill the advertisement in exact space ordered.

Measurements is from cut-off rule to cut-off rule. The Publisher reserves the right to change the rates of contracts on 60 days written notice, in which event the advertiser may readjust his schedule without penalty if he desires.

Advertisements accepted for the first page. Call for specific details. The receipt of orders shall be constructed by the Publisher as acceptance of all the conditions of the current rate card.

The deadline for placing advertising is three working days prior to the date of publication. Sunday Diem section is 5 days in advance.

ST. JOSEPH NEWS-PRESS DEADLINES MONDAY

NEWS-PRESS TUESDAY

NEWS-PRESS WEDNESDAY

NEWS-PRESS THURSDAY

NEWS-PRESS FRIDAY

NEWS-PRESS ST. JOE LIVE SATURDAY

NEWS-PRESS AUTOS & MORE SUNDAY

NEWS-PRESS DIEM

COPY DUE

Proof

No Proof

Proof Back

Thursday 5:00 p.m.

Thursday 5:00 p.m.

Friday 4:00 p.m.

Friday 5:00 p.m.

Friday 5:00 p.m.

Monday 4:00 p.m.

Friday 5:00 p.m.

Monday 5:00 p.m.

Tuesday 4:00 p.m.

Monday 5:00 p.m.

Tuesday 5:00 p.m.

Wednesday 4:00 p.m.

Tuesday 5:00 p.m.

Tuesday 5:00 p.m.

Wednesday 5:00 p.m. Thursday 4:00 p.m.

Wednesday 12 Noon Thursday 4:00 p.m.

Wednesday 5:00 p.m. Thursday 11:00 a.m.

Wednesday 5:00 p.m. Thursday 11:00 p.m.

Friday 11:00 a.m.

Thursday 5:00 p.m.

Wednesday 5:00 p.m. Thursday 5:00 p.m.

Tuesday 4:00 p.m.

Tuesday 4:00 p.m.

Friday 4:00 p.m.

Wednesday 4:00 p.m.

MECHANICAL MEASURMENTS REGULAR BROADSHEET & CLASSIFIED 1 Col ............................................................................. (1.610”) 9p8 2 Col ............................................................................. (3.340”) 20p 3 Col ........................................................................... (5.063”) 30p5 4 Col ........................................................................... (6.792”) 40p9 5 Col ........................................................................... (8.521”) 51p2 6 Col ........................................................................... (10.25”) 61p6 Full Pg .............................................................. (10.25”) 61p6 × 20” Double Truck ................................................ (21.25”) 127p6 × 20” (R.O.P. COLOR - SAME AS BLACK AND WHITE) MATERIALS We accept: email; CDs; AP AdSend: web Based Services such as Media Passage; FTP (call your sales rep. for information). Ad slicks or drawings must be smaller than Effective January 1, 2012

• Political: Political ads are charged at the general rate and must be paid for in advance.

• Position Charges: Specified page or next to reading material will be charged an additional 35% per column inch. Minimum size for position requested is 4 column inches. Position advertising that is misplaced is charged the regular price for position used.

GENERATE INSTANT TRAFFIC

WITH FRONT PAGE POWER NOTES

Placed on the front page of the News-Press!

Lafaye tte downs Sa over tim vannah e thrille r to win 64-57 Class 4, District 16 Ch ampi

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HIGH VISIBILITY • IMMEDIATE IMPACT Call 816-271-8513 for details.

UNIONS UND ER ATTACK Citizens pus ST. JOSEPH

± Union

s, tea party

FIREARMS

h for sewer bond approval

By CLINTO

St. Joseph

CLASSIFIED RATES

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News-Pr ess

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Details in SPOR TS

$ 1.50

MATT REID/St.

Missouri law right-to-wo makers push rk legislation

MIDLA

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By JIMMY

St. Joseph

Joseph News-Press

MYERS

News-Pr ess

tors and econom opmen The Missou t consul ic develri Legisla is lookin even tants won’t million g for about ture busine consider locatin worth sses in g trim from of places$500 is not right-t a state that its budget to pared o-work to states . Com- Daniel ,” said sin, which like Wiscon Chamb P. Mehan, Missou - chief er presid ri $3.6 billion is staring ent and execut at deficit lawma , Missou a work legisla ive. “Right kers tion would -toless contro are lookin ri Missou g ri put Protes versial places in options in the first tier of highlig ts in Wiscon . velopm for econom ht that sin search ent profes ic debate state’s over sional ing for des public unions -sector tions to expan the best loca, its own but Missouri d or locate.

Right” future struggle overfaces in place to-work laws of organi in 22 states, the in are The Missou zed labor. the southe mostly of Comm ri Chamb rn or wester part of the countr n is supporerce and Indust er cordin g to the y, acattemp ting a legisla ry site Missou news t ri Watch webright-t to make Missoutive The legisla o-work dog. ri a groups state. , Labor souri would tion in Misoppose like the AFL-C prohib datory it manthe legisla IO, the memb “It is ership tion. payme nt of or edge that common dues knowl condition many of emplo as a site selec-yment .

Please see ± Politi MISSOU cs trump RI/Page A7 facts

According to Gallup,

S

A hard ple languasell requir es simge.

The Sewer Reven Citizen s Campa ue Bond mittee ign Comwill into practic put that e over theory month . The group the next convin hopes ce voters to a $105 million to approve issue April sewer bond The city 5. will use funds for the to a federaprojects related it addres l manda te that s its sewer combi overflo ned w issues to meet and new concer ning the regulations ammo nia and amount of cals it other chemi may the Missou discharge into “We haveri River. to put simple this in langua can unders ge people tee memb tand,” comm iter Bob said. “If they vote Slater this much, if they yes it’s it’s this vote no much. has to The city do the way.” work either If voters approv bond, the city e the will apply Please see CITIZEN S/Page A7

groups rally

78

percent of the Amer ican public favore some form d of gun control in 1990.

The numb er 63 percent dropped to 51 percent in 1995 and in 2007.

Last year, a 44 percent Gallop poll found that only would favor stricter gun laws.

6 column x 20 inch page .............................................................. 9p8 pica column Governo Avoid causrs to feds: ing states Set Solid ................................................................................... (7.5Is gupt.n on 8.5 pt. slug) any mo re pain control a dead 3-Line Minimum ................................................................................... $7.17 per line issue?

Recruitment .......................................................................$154.66 per column inch Plus $50 per job for 7 day Monster Jobs Listing Photo illustration

by GEORGE

L. STANTON

Libyan prot continue ests

Libyans hit a defaced Associated Press Libyan leader billboard Moamm during a ar Gadhafiof demons tration against the regime in the eastern Libya, on city of Tobruk, Saturda y.

For details

MAGAZINE

see Pages

A2, A4

IV/St. Joseph

News-Press Bethan y, who that would co-spo nsored lower carry a bill age the concea said the requirement lednumbe not dispro r of bills from 23 to 21, portio this year up in previo nate are us legislato those offered “We’ve tive session seen Amen a lot s. dment of Second tion every , rightsyear since related legisla he said.

I’ve been Accord here,” the Ameriing to Gallup can public , 78 percen form of t of gun contro favore ure droppe l in 1990. d some d to fell to That fig51 percen62 percent in a Gallup 1995 t poll foundin 2007. Last and cent would that only year, favor stricte “The 44 persuppor general downw r gun laws. t ard trend contin for stricter

By JIMMY ued, in in gun laws profile spite of St. Joseph MYERS has civilia News-Pr severa n Gallup ess review gun crimes l high,” said on “Voter Propos a s have gun laws. ed legisla these issues capito spoken tion at l mirror the state D-St. Joseph,” said Rep. on a lot of ment s the regard nation Pat people ing firearm al senti- the propos . But he views Conway, are some of s: Fewer less about ed legisla er gun-co in favor of guns and tion as ntrol laws. passing being Of the strict- defining the more about 13 bills the federa relatio eight would regard l govern nship betweereing firearm state allow gun laws. n more s, ment,government. ment and Rep. Casey lenien “There the which Guern cy in is maybe sey, Rin some a moveways is Please see FEWER/ Page A7

Fewer seem in favor of to be restrictive more laws

CLOSING TIMES

PUBLICATION

E-mail address: susan.white@newspressnow.com Ad Send Code#: MOSTN

MAIN NUMBE

816-271-85R 00

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Page A3

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Their Congr that will messa ge to Washunder ess mine Please see GOVERN ORS/Pa ge A7

An apple a day keeps the docto but when r WE'RE ACCEPTI you need one, away...

NG NEW • Most Major Insuran PATIENT United ces Accepte S Health d Includin Care, • Now

Blue Cross g Blue Shield, UMR, Medica Offering re Allergy Testing & Therapy

INSIDE

Classified ..............

Obituarie D1 Business s.............

Dear Abby.......

B3 Debate... ............... B5 ............... ...... E7 Movie Ads......... A5 ....C3

Fred E.

3921 Sherman

Telephon

Potts, IV

Avenue,

e 816-233

Saint Joseph,

-3700

Toll Free

M.D.

Missouri

877-415 64506 -3700

JOSEPHINE: A publication of the St. Joseph News-Press with a focus on interest for women. Josephine is published on the last Tuesday of every month as part of the St. Joseph News-Press. Josephine is magazine size with modular ad sizes.

Call for information pertaining to ad sizes, cost and deadlines.

CIRCULATION (Total Core Dist.)

Daily: 27,095 Per copy

Sunday: 30,308 Daily $0.75 ............. Saturday $0.75 ............. Sunday $1.50

(Source: ABC Report 3/31/11)

St. Joseph News, Established 1876; Press, 1879; Gazette, 1845; News-Press/ Gazette, 1982, St. Joseph News-Press, 1992; News Services: Associated Press, Charter Members A.C. B. ; Members A.N.P.A., I.N.A.M.E., Inland Daily Press Assn., Midwest N.A.E.A., I.N.P.A., A.N.C.A., and Midwest C.M.A.

newspressnow.com WELL OVER 2,000,000 PAGE VIEWS PER MONTH!

newspressnow.com is an established branded extension of the St. Joseph NewsPress and is where younger, higher educated and affluent local consumers go to find the days top headlines, sports, entertainment and local information.

For information contact: Susan White, National Advertising Manager susan.white@newspressnow.com (816) 271-8513 Fax (816) 271-8696 Jess Christian, Interactive Media Sales Manager jess.christian@newspressnow.com (816) 271-8688 Fax (816) 271-8696 Page 3

PO Box 29 - 825 Edmond St. - St. Joseph, MO 64502 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com

GENERAL PREPRINT RATES

TOTAL MARKET COVERAGE (TMC)

Every Wednesday the TMC Edition will be mailed to 23,100 non-subscribing households in St. Joseph and the surrounding area.

MINI-TABLOID SIZE PAGES (121 square inches or less) St. Joseph News-Press and TMC

PAGES

(1) CPM 5,000 to 9,999 Circulation

(2) CPM 10,000 to 19,999 Circulation

(3) CPM 20,000 to Full Circulation

(4) CPM Full Circulation

Single 4 6-8 10-12 14-16 18-20 22-24 26-28 30-32 34-36 38-40 42-44 46-48 50-52 54-56 58-60

$46.93 $52.63 $62.62 $74.58 $83.47 $90.18 $96.84 $100.91 $104.60 $109.28 $114.08 $116.40 $118.68 $121.07 $123.46 $127.85

$46.10 $51.71 $61.51 $73.25 $81.95 $88.50 $95.09 $98.88 $102.71 $107.28 $111.98 $114.29 $116.51 $118.86 $121.17 $125.50

$43.08 $50.47 $59.64 $71.22 $78.71 $85.15 $91.59 $96.21 $100.85 $105.22 $109.67 $111.91 $114.07 $116.39 $118.67 $121.83

$40.08 $49.26 $57.76 $69.12 $75.48 $81.81 $88.09 $93.55 $98.98 $103.16 $107.38 $109.53 $111.64 $113.92 $116.17 $118.17

Rates available for additional pages upon request. Mini-Tabloid pages equal to 32.25 column inches.

REGULAR AND TABLOID PAGES

2 reg/4** tab 4 reg/6-8 tab 6 reg/10-12 tab 8 reg/14-16 tab 10 reg/18-20 tab 12 reg/22-24 tab 14 reg/26-28 tab 16 reg/30-32 tab 18 reg/34-36 tab

(1) CPM 5,000 to 9,999 Circulation

$58.53 $80.89 $94.14 $98.34 $106.58 $110.98 $115.37 $119.39 $123.58

(2) CPM 10,000 to 19,999 Circulation

(3) CPM 20,000 to Full Circulation

(4) CPM Full Circulation

$57.43 $79.39 $92.45 $96.57 $104.69 $108.89 $113.30 $117.26 $121.33

$55.70 $79.41 $90.19 $94.51 $102.53 $106.61 $110.93 $114.79 $118.81

$53.97 $75.32 $87.93 $92.51 $100.36 $104.33 $107.64 $112.33 $116.30

FREQUENCY DISCOUNTS

Preprints inserted or separate sections printed by the St. Joseph News-Press in 52 weeks on a signed contract basis with a 20,000 minimum distribution.

10-14 Annually: 15-19 Annually: 20-24 Annually: 25-29 Annually: 30-34 Annually: 35-39 Annually: 40-44 Annually:

......................4% ......................5% ......................6% ......................7% ......................8% ......................9% ....................10%

45-49 Annually: ............................11% 50-54 Annually: ............................12% 55-59 Annually: ............................13% 60-64 Annually: ............................14% 65-69 Annually: ............................15% Over 70 Annually: ........................16%

*Single card includes an envelope, a card, a card with a flap, a card with two flaps, a card with attached post card or envelope. Flaps are not to exceed 3.5”. **4 Page Tab includes: 4 page, 4 page with a flap, 4 page with 2 flaps, 4 page with prestapled envelope or attached post card or envelope. Flaps are not to exceed 3.5”.

ENVELOPE CONTAINING COUPONS: Single card rate plus $.50 per coupon per thousand.

POLYBAG AND PRODUCT SAMPLE: Rates are available upon request.

Page 4

ZONING INFORMATION: Zoning is available seven days a week in the City Zone and Rural Zones.

(1) (2) (3) (4)

CPM zoned Daily circulation from a minimum quantity of 5,000 to 9,999.

CPM zoned Daily or Sunday circulation from 10,000 to 19,999.

CPM zoned Daily or Sunday circulation from 20,000 to Full Circulation.

CPM zoned full circulation for both Daily and Sunday distribution.

MINIMUM ZONED QUANTITIES:

Monday through Saturday............................................. 5,000 circulation Sundays and Holidays (Jan. 6 to Nov. 18) ...............15,000 circulation Sundays and Holidays (Nov. 25 to Dec. 30).............. 20,000 circulation Thanksgiving Day....................................................................Full circulation

MAXIMUM PREPRINT SIZES: Regular Page 11.5” x 22.0” Tabloid Page 11.5” x 12.0”

St. Joseph News-Press and TMC

PAGES

Rates for preprints to be inserted into the TMC will be the same CPM as the general preprint rates.

QUANTITY NEEDED FOR FULL CIRCULATION: Sunday.......................................................................................................... 31,000 Saturday....................................................................................................... 21,900 Daily.............................................................................................................. 27,600 News-Press TMC..................................................................................... 24,000

RESERVATIONS:

Should be made as soon as possible.

CLOSING DATES:

Preprinted inserts are due at the News-Press production facility no later than one week prior to insertion date Cancellation must be made two weeks in advance.

SHIPPING INSTRUCTIONS Ship to:

Jennifer Moore, Packaging Services Manager St. Joseph News-Press 1301 S. 58th Street St. Joseph, MO 64507

Ship prepaid disposable skids, 39x49 in lifts of the printer’s convenience. Bundles are not to be tied, just strapped to the skid. Mail Room Phone: 816-271-8663 RECEIVING HOURS: Mon. - Fri., 7:00 am to 3:00 p.m. and 8:00 p.m. to 11:00 p.m.

ADDITIONAL POLICIES: • Preprinted inserts are due at the News-Press production facility no later than one week prior to insertion date.

• Single sheet inserts should be printed on minimum 70# paper.

• Inserts requiring special handling due to printer damage, improper skidding or transportation damage may require an additional charge.

• All preprinted inserts are subject to postal regulations and publisher policies.

Effective January 1, 2012