hogs & kisses
01 problem There are virtually zero candied bacon products in stores currently. Candied bacon is a home made delicacy that many people do not know about or have access to it.
/03
02 objective Design a package for candied bacon that is just as fun and sellable as big brand candy and chocolate products. Mix with unique flavors to grab attention.
/05
mood 1
bright colors / patterns pig graphic / geometric shapes
vintage / bacon illustrations muted colors / handlettered
/07
mood 2
candy
mood 3
pig character / flavor patterns vibrant / abstract shapes
/09
hogs & kisses
Net Wt 2 oz (54g)
logo sketches During initial sketches I worked with the idea of a pig being a fun character to lead the brand and packaging decisions.
H OG S & KISSE S
/11
oink’d
03 first round The initial design of this client was illustrative and character driven. I had fun illustrating different pigs in scenarios that accompanied the different flavors.
/13
/15
04 second round After the intial design I went back to my brief to reevaluate the problem. As much as I enjoyed my illustrations I did not think they could compete with the big name candy brands. It needed to be brighter, bolder and communicate better.
/17
HOGS
CANDIED
UM
IO
US CANDI ED
B
SC
PT
C A
BACON
KISSE
SALT Y!
CY! SPI CRUNCHY! P
SMOKEY
h e or der ed a pi n eapple co ck t al an d t h e r es t i s h i s t or y. He fell i n
HOT
love wit h t h e s weet t an g y flavor of t h e pi n eapple an d s o di d we. We love t h i s t an g y combi n at ion of alt y an d s weet . Take yo u r t as t e bu ds on a t ropical vacat ion wit h
CHILI HOGS
ork al i n o went on vacat ion i n H awai i . Wh ile
lo u n g i n g on t h e beach on e day
Ho g s n’ Ki s s es pi n apple can dies bacon s t r ips .
HOGS
KISSES
KISSES
VISIT HAWAII WITH PORKALINO BY DOWNLOADING OUR FREE H&K APP IN THE APP STORE
IO
US CANDI ED
GY! TA N SALT
Y!
B O
N
SC
PT
KISSES
C A
UM
HOGS
SWEET!
SALT Y!
CY! SPI CRUNCHY! P
ork ali no w ent on va cation in Hawaii. While
lou n g i n g on the b eac h one day h e or d e r e d a p ineap p le c ocktal an d th e r e s t is his tory. He fell in love w ith the s weet tang y flavor of th e p i n eap p le an d s o d id we. We love t h i s tang y c ombination of alty a n d s weet. Take you r taste b u d s on a t rop ic al vac ation with Ho g s n’ K i ss es p in ap p le c a ndies b ac on s t r ip s .
HOGS
KISSES
A TASTY VACATION Pork al i n o w e nt on v a cat ion i n H aw a i i . W h ile lo u n g i n g on t h e b e a ch on e d ay h e or d e r e d a p i n e ap p le co ck t al a n d t h e r e s t i s h i s t or y. He fe ll i n love w it h t h e s w e e t t a n g y fl avor of t h e p i n e ap p le and so did we. We love t h i s t a n g y com b i n at ion of alt y a n d s w e e t . Ta ke yo u r t a s t e b u d s on a t rop ical v a cat ion w it h Ho g s n’ K i s s e s p i n ap p le ca n d ie s b a con s t r ip s .
Humane Choice TRUE: FREE
VISIT HAWAII WITH PORKALINO BY DOWNLOADING OUR FREE H&K APP IN THE APP STORE
RANGE
FR
EE
RAN
G E GUA
RA
NT
EE
CANDIED
BACON HOGS
KISSE
CANDIED CANDIED
BACON BACON Y!Y! TANG TANG
SWEET! SWEET! Y! Y! LTLT SASA
PUNCHY PUNCHY
P P
orkal inorkal o wein ntoon we nt on va cat ion va cin at ion H awa inii. Hawaii.
Wh ile lo Wh un ile g in logun on g in t hge on the b e a ch b on e aecday h onheeday or de hreed ordered a pin e apple a pin eco apple ckt alc oacktal nd and t h e r e st t his e rheist st or is y. h ist Heorfell y. He fell in loveinwit love h t hwit e swe h t heet sweet t a n g y flavor t a n g y of flavor t h e of t he pin e apple pin eaapple n d soadid n d so we.did we. We love Wet hlove is t a n t hgis y t a n gy comb in c omb at ioninof at ion alt y of a nalty d and swe e t . swe Ta ke e t .yo Ta ur ket ayo stur e taste
APPLE APPLE
b uds on b uds a t ropical on a t ropic al va c at ion va cat wition h Ho wit g sh n’ Ho gs n’ Kisse s Kisse pin apple s pincapple a n diecandies s b a con bstarcips. on st r ips.
HOGS HOGS KISSES KISSES
CANDIED CANDIED
BACON BACON Y !G Y ! GN NA TA T SALT
SALT Y! Y!
SW SEWEETE! T!
SALT Y!
SPICY! S
CRUNCHY!C
A TASTY VACATION A TASTY VACATION
Humane Choice Humane Choice TRUE: FREE
RANGE
TRUE: FREE
RANGE
FR
EE
RAN
N RA
UA RE G E FG E R
TE
E
A NG E G
A UA R
N
E TE
CANDIED CANDIED
BACON BACON HOGS KISSES HOGS
KISSES
SMOKEY SMOKEY
HOT HOT CHILI CHILI
P
orkal in o w e nt on va c ation in H aw a ii.
W h ile lou n gin g on th e
P
b e a c h on e day h e orde reWh d a pin e apple c oc ktal a n d be
th e re s t is h is tory. He feall p in love w ith th e s w e e t
the
ta n gy flavor of th e
in pin e apple a n d s o did w etan . We love th is ta n gy
pin
c om b in ation of alty a n d We s w e e t. Ta ke you r ta s te co b u ds on a tropic al sw va c ation w ith Hogs n’ bu K is s e s pin apple c a n die s va b a c on s trips . Kis
ba
HOGS KISSES HOGS KISSES
/19
Pork al i n o went on al i nWhile o w ent on va c at ion i n Pork H awaii. Haw a i i . W h ile lo u n g ivnagc at onion thei n beach i nered g on at h e b e a c h on e d ayloung h e ord p i n e ap p le one c o c kday t al and t he red a h e orde rest is h or y.pHe pii snt e ap le cfell o c kin t al a n d t h e love w it hr et st h e i s weet t an gHe y fell i n h i s t ory. fl avor love of t h ewit p in h eap t h epslew ee t t a n g y a n d flavor s o d idof we. t h e p i n e ap p le a n d s o di d w e. We love t h is tang y c omb i n at ion alt yt h an Weoflove i sd t a n g y sweet. c Ta ke yo t astof e alt y an d omb i nur at ion b u d s on a trop ical swe e t . Take yo u r t as t e v a c at ion w it h Ho g s n’ b uds on a t rop ic al K i s s e s pi n app le cand ies v a c at ion w it h Ho g s n’ b a c on s trip s. K i ss e s p i n ap p le c an dies b a c on s t rip s .
05 final design I decided to use neon paper to achieve the bright look for the packages. I transformed the pig illustration into a graphic that I repeated on the inside and used bold typography for added attention.
/21
final comps
I went with a bold typographic & photographic look to communicate the unique flavors
/23
photography For photography I knew I wanted to feature the fresh ingredients with the candy. I used a wood background as a simple way to connect to the free range farms h&k partners with.
/25