17 Bar Event & Exhibit Guide by National Restaurant Association Show

Event &

EXHIBIT GUIDE

#BARShow17

2017 BAR FLOOR PLAN (As of 5/10/17) CHILL ZONE

SPONSORED BY:

MAIN STAGE AT BAR

ServSafe Lounge

BAR Bites

Entrance From Grand Concourse

MESSAGE FROM THE CONVENTION CHAIR Welcome to BAR 17 at NRA Show® and the 98th annual National Restaurant Association Restaurant, Hotel-Motel Show.® As the year’s only event that draws professionals from across the beverage industry spectrum, the newly reimagined BAR 17 showcases all you need to differentiate your brand, build a loyal customer base, craft a captivating menu and boost your business’s bottom line. This year BAR 17 sets a new industry standard with the brand new BAR Management Conference. Here you can engage with industry leaders and top talent at an array of expertly led specialized sessions and roundtable discussions in four targeted tracks, all designed to explore trends, pain points and best practices for profitability. Throughout BAR 17 you’ll have unprecedented access to top suppliers, in-demand ingredients, up-and-coming products and services, and innovative ideas. • The Main Stage is the center of the action, where industry superstars like Tony AbouGanim, Brian Van Flandern and Charles Joly share their wisdom and where the hottest beverage trends take the spotlight. • The nation’s top mixologists will battle it out on the Main Stage for $5,000 and the exclusive title of Star of the Bar®. • At BAR Bites sessions, Chicago’s top restaurants share how delectable bar snacks keep their customers ordering another round. • The Craftique Pavilion invites beverage connoisseurs to procure limitedproduction provisions. I am also pleased to welcome Jon Taffer — award-winning hospitality expert, best-selling author, and host of the wildly popular Spike TV series “Bar Rescue”, as Sunday’s BAR Keynote Speaker, and Patrick Henry, CEO and Chairman of PHCP, renowned beverage operations and marketing guru, and honored industry veteran, as Monday’s Featured Speaker. And, of course, your BAR badge includes full access to all four days of NRA Show, opening up a whole new world of opportunity amidst the more than 2,300 exhibitors and over 67,000 attendees. No matter where you look, you’re bound to find the inspiration your business needs in 2017 and beyond. Cheers!

Atour Eyvazian 2017 NRA Convention Chair Owner / Operator JIB Management Inc. Multiunit Owner of 122 Jack in the Box and El Pollo Loco Restaurants

Captivated*

* Offering an expert lineup of education sessions with fresh perspectives on timely and relevant topics tailored to your individual interests.

NEW IN 2017

BAR MANAGEMENT CONFERENCE Add this inaugural conference to your BAR experience and tailor your learning to your individual interests within four targeted tracks,

CONFERENCE TRACK 1

CONFERENCE TRACK 3

Bar Food & Menu Development

Marketing, Promotions & Social Media

• The Science of Bar Menus • Instant Check Average Increase! • Maximizing Your Kitchen for Profit • Food Promotions at the Bar

• Strategy for Success with Social Media • How to Double Your Loyal Regulars • The New Bar & Beverage Landscape: What It Means to Your Business • Making the Bar Fun Again

CONFERENCE TRACK 2

CONFERENCE TRACK 4

• How to Create Profitable Premium Cocktail Programs • Capitalize on Cutting-Edge Adult Beverage Trends • Emerging Beverage Alcohol Segments You Must Know • Your Restaurant Wine Program: A Handshake

• Maximizing Guest Frequency Through Bartender Dynamics • Turn Your Staff into Beverage Sales Superstars • Meeting the Millennial Management Challenge • Bar Rescue Experts Panel

Beverage Trends & Innovations

Team Training & Building

ADD THE BAR MANAGEMENT CONFERENCE AT ANY REGISTRATION DESK!

TABLE OF CONTENTS

BAR Floor Plan........................................ Inside Front Cover Message from the Convention Chair...................................1 BAR Keynote................................................................................4 BAR Featured Speaker Presentation..................................4 General Information The Basics...............................................................................5 Resources...............................................................................5 BAR Highlights Main Stage at BAR....................................................... 6 - 7 Star of the Bar Mixology Competition.........................6 BAR Bites................................................................................8 Featured Education Sessions..........................................8 Parties NextGen Party.......................................................................9 NRA Show Block Party......................................................9 Restaurants Rock.................................................................9 BAR Management Conference ..................................10 - 13 Exhibitor List (Alpha Order)....................................... 14 – 19 Exhibitor List (By Product)........................................ 20 – 23 ServSafe Booth........................................................................ 23 Tasting Notes............................................................................ 24

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

BAR KEYNOTE & FEATURED SPEAKER The Myths & Misconceptions of Growing Sales

BAR KEYNOTE Sunday, May 21 | 11:00 a.m. – 12:00 p.m. ROOM E350 Jon Taffer, award winning operator, Executive Producer and Host, of SPIKE TV’s Bar Rescue is tough on TV, but he’s even tougher about growing sales. In this hard-hitting program, Jon teaches his signature tactics and programs that are proven to achieve the “Sales Trifecta”—growing new customer traffic, increasing guest frequency and building guest spend. Don’t miss this program—Jon’s tactics are known to grow revenue by double digits! OPEN TO ALL BAR ATTENDEES, BAR EXHIBITORS, AND PRESS

JON TAFFER Taffer Media, Bar Rescue Host and Executive Producer

The Evolution of Promotions and Marketing—What it Takes to be Successful in the Hospitality Industry FEATURED PRESENTATION Monday, May 22 | 2:00 p.m. – 3:00 p.m. ROOM E350 Renowned marketing guru Patrick Henry will share exactly what it takes to run a successful operation through creative promotions and marketing. For the past 30 years, Patrick and his company have won numerous awards for cutting edge promotions and marketing campaigns. He will show you specific ways to increase your beverage business without breaking the bank. You will participate in an actual promotion where you can win $100 cash and see first-hand just how simple a promotion can be. This fun, fast-paced presentation is sure to impact your business in a short period of time. You will see exciting programs that are easy to execute and Patrick will share what the future of the beverage industry will look like. Don’t miss this exciting program that will leave a lasting impression on your business.

PATRICK HENRY CEO & Chairman, Patrick Henry Creative Promotions 4

OPEN TO ALL BAR ATTENDEES, BAR EXHIBITORS, AND PRESS

BAR | May 21-22, 2017

THE BASICS EVENT DATES, REGISTRATION & HOURS BAR HOURS: SUNDAY, MAY 21 MONDAY, MAY 22 12:00 p.m. – 6:00 p.m. 12:00 p.m. – 6:00 p.m. NRA SHOW HOURS: SATURDAY, MAY 20 9:30 a.m. – 5:00 p.m.

SUNDAY, MAY 21 MONDAY, MAY 22 TUESDAY, MAY 23 9:30 a.m. – 5:00 p.m. 9:30 a.m. – 5:00 p.m. 9:30 a.m. – 3:00 p.m.

REGISTRATION Only persons involved in the beverage alcohol decision-making process for a restaurant/foodservice or retail operation are qualified to attend. You must present a government-issued photo ID and a BAR 17 badge to enter. The name on both must match. Badges are not transferable. You must be 21 years or older. No exceptions. The selective registration process will allow BAR badge holders entry to all four days of NRA Show 2017, but not vice versa.

RESOURCES IN CASE OF EMERGENCY Call McCormick Place emergency at (312) 791-6060 or dial 6060 from any house phone. FIRST AID First Aid is available in the following locations: South Building – Off the Grand Concourse, South side of Level 2.5 Food Court/Retail area Lakeside Center – Level 1 BUSINESS CENTER Faxing, photocopying, printing and shipping can be done at the FedEx Office in McCormick Place located in the South Building, off the Grand Concourse, on the South side of the Level 2.5 Food Court/Retail area. In Lakeside Center, on Level 2.

INTERNATIONAL TRADE CENTER (ITC) — N231 As our international guest, please visit the ITC, located in Room N231, on Level 2 in the North Building. This feature provides an ideal opportunity for U.S. exporters and international buyers to interact.

NRA SHOW/BAR MOBILE APP

sponsored by

With the NRA Show 2017 mobile app, you can:

• • • • •

Stay organized with Exhibitor, Session, and Event information Build a personalized schedule and bookmark exhibitors Interactively locate sessions and exhibitors at BAR and NRA Show Find attendees and connect with your colleagues through “Friends” And much, much more!

Search “NRA Show” in your app store and tap “Download”.

BAR SHOW BAGS

sponsored by

Be sure to pick up your free official BAR bag in bins near the entrances of BAR 17. It’s the best way to easily tote literature and more while you’re touring BAR 17. Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

MAIN STAGE AT BAR SUNDAY, MAY 21: DEMOS/PRESENTATIONS Slushies for Summer 12:30 - 12:50 p.m. Nothing’s better than a cold drink on a hot summer day. Andrew Olsen of Bluestem will demonstrate wine slushies, a trendy sophisticated frozen drink option to add to your menu. — Andrew Olsen, Bluestem

The Whole Negroni Family with Tony Abou-Ganim 1:15 - 2:00 p.m. Toast la dolce vita with Modern Mixologist Tony Abou-Ganim as he demonstrates variations of the classic Italian cocktail that is at the heart of a world-wide celebration known as Negroni Week.

STAR OF THE BAR® MIXOLOGY COMPETITION ice sponsor:

PRESENTED BY:

3:30 - 5:00 p.m. REGIONAL FINALIST COCKTAIL DEMOS A nationwide search brought the best bartenders from five regional competitions to vie for the title Star of the Bar at Main Stage and a chance to win $5,000.

EMCEE:

Billy Dec

CEO/Founder Rockit Ranch Productions

JUDGES:

— Tony Abou-Ganim, Mixologist, The Modern Mixologist

Kitchen Scrap Cocktails 2:15 - 2:35 p.m.

Tony Abou-Ganim

Creativity goes a long way when serving up cocktails, just ask Chef Nate Cayer of IO Godfrey. Chef Nate demonstrates how to utilize any and everything in the kitchen to make delicious, homemade cocktails.

The Modern Mixologist

Chad Brown B-Side SAN FRANCISCO, CA

SPONSORED BY:

Luke Edson The Berry & Rye

“Typhoon” CHICAGO, IL

Nathan Reffell The High Dive

“The Garden Party” AUSTIN, TX

Tenzin Samdo

— Russell Davis, Scotsman SPONSORED BY:

Trade

“Little Hut on Mitchell Road” BOSTON, MA

Breakthru Beverage Craft Spirits Specialists, Allie Kim and Brian Roman, present an in-depth discussion on the powers behind Mexcal and the unique value this spirit can offer to your bar or restaurant.

Morgan Zuch Datz

“Perky Peach” MIAMI, FL

— Allie Kim, Breakthru Beverage — Brian Roman, Breakthru Beverage

Creative Cocktail Consultants

“Bittersweet”

Stop by the BAR Main Stage to watch celebrity mixologist Russell Davis mix it up with Scotsman ice. Sample creations featuring Scotsman nuggets, “The Original Chewable Ice®,” in drinks such as the Choco Nugget, a sweet concoction created with acid phosphate and nugget ice for an effervescent effect. You’ll also learn how Scotsman’s award-winning manufacturing, advanced product functionality and customer-pleasing ice forms can positively impact your operation.

Breaking into Craft Spirits with Breakthru Beverage 5:30 - 5:50 p.m.

Brian Van Flandem

CONTESTANTS:

— Nate Cayer, Executive Chef, IO Godfrey

Taste How Scotsman’s Original Chewable Ice Can Improve Your Bottom Line 2:50 - 3:10 p.m.

Charles Joly

Co-Founder, Crafthouse Cocktails

BAR | May 21-22, 2017

Catch special demos geared at helping you develop better products and how to turn trends into hot menu items. Also cheer on contestants vying for the title of Star of the Bar.

MONDAY, MAY 22: DEMOS/PRESENTATIONS Beyond The Margarita… Innovative Ways To Use Tequila in Cocktails 12:30 - 12:50 p.m. SPONSORED BY: World renowned mixologist demonstrates how to make a recipe from his award-winning book ‘Tequila Cocktails’. Using Maracame Tequila, Brian will discuss the versatility of the spirit and how to create original flavor profiles that are a far cry from the classic Margarita’. — Brian Van Flandern, Creative Cocktail Consultants

See How Scotsman Cube Ice Increases Customer Satisfaction 1:05 - 1:25 p.m.

Sam Lyden, lead bartender at Presidio, explores lesser-known spirits of Mexico from mezcal to sotol. — Sam Lyden, Presidio

Catching Up With Cocktails by Charles Joly 2:50 - 3:30 p.m. The craft cocktail movement has exploded in the last decade. Adding this important element to your restaurant or bar can often seem a daunting task. Join this informative session for tips on developing, executing and profiting from a thoughtful beverage program. — Charles Joly, Co-Founder, Crafthouse Cocktails

SPONSORED BY:

Celebrity mixologist Russell Davis is shaking it up with Scotsman ice at the BAR Main Stage today! One featured drink Russell will be making is the Sage Cube, a delicious cocktail mixed with crystalclear, slow-melting Scotsman cubes and cherry preserves. You’ll also discover how choosing Scotsman can increase your bottom line with state-of-the-art technology, a variety of ice forms and excellent product performance.

Breaking into Wine with Breakthru Beverage 3:45 - 4:05 p.m.

SPONSORED BY:

It’s Rosé All Day! Breakthru Beverage presents an in-depth discussion on the wine category and accelerating trend of rosé. — Mary Ellen Hogan, Fine Wine Specialist, Breakthru Beverage — Julie Jacobsen, Fine Wine Specialist, Breakthru Beverage

Amuse-Booze 4:20 - 4:40 p.m.

— Russell Davis, Scotsman

Breaking Into Craft Beer with Breakthru Beverage 1:40 - 2:00 p.m.

Sensational Spirits South of the Border 2:15 - 2:35 p.m.

SPONSORED BY:

Breakthru’s Master Cicerone, Dave Kahle, explores current style trends in the beer world and the battle between local vs. national brands — Dave Kahle, Master Cicerone & Craft Beer Specialist Breakthru Beverage

CHILL ZONE Need a place to “Chill” while powering up your devices? Visit the Scotsman Chill Zone near Main Stage!

Kicking off a meal with a complimentary bite to eat is a staple of many fine-dining establishments. Join Chris Berger of Maple & Ash as he demonstrates liquid, boozy versions of the single, bite-sized hors d’oeuvre. — Chris Gerber, Maple & Ash

Magic Mixology: Smoked Cocktails 5:00 - 5:20 p.m. Showmanship has always been a part of any good bartender’s cocktail program. Arbella’s lead bartender, Eric Trousdale teaches the fundamentals behind the creating a smoked cocktail and the tricks behind turning any drink into a magical experience using everything from dry ice to liquid nitrogen. — Eric Trousdale, Mixologist, Arbella

SPONSORED BY:

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

FEATURED EDUCATION SESSIONS Lakeside Center, Room E350

sponsored by

Various Hubbard Street Locations 9:30 p.m. – 12:00 Midnight Your badge gets you free food and open bar during the NRA Show 2017 Block Party. Scope out brand new entertainment and new Chicago venues during our annual crawl through downtown Chicago’s most talked-about bars and clubs. Free with your Show/BAR badge. 435 N. CLARK STREET Drink Specials: Premium open bar Food: Passed Appetizers (fried pickles, mac & cheese fritters, pulled pork sliders, mini cheeseburgers) Entertainment: Live band karaoke 18 W. HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers Entertainment: DJ 110 W. HUBBARD STREET Drink Specials: Premium open bar Food: Passed Appetizers (chicken skewers, potato croquette, mini lamb burgers, chorizo and goat cheese flatbread, mini desserts) Entertainment: DJ 400 N STATE STREET Drink Specials: Premium open bar Food: Free appetizers including handcut fries and mini burgers Entertainment: Music

22 W HUBBARD STREET Drink Specials: Premium open bar Food: Free Passed Appetizers including rockit pockits, sliders, caprese skewers, brownie bites Entertainment: DJ set 9 WEST KINZIE STREET Drink Specials: Premium open bar Food: Free Passed Appetizers including mac and cheese bites, tuna tartare & lil’ BRG’s Entertainment: DJ 59 W. HUBBARD STREET, 2ND FLOOR Drink Specials: Premium open bar Food: Free Passed Appetizers including meatball parmesan sandwiches, caprese Entertainment: DJ 9 W. HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers Entertainment: DJ

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

BAR MANAGEMENT CONFERENCE This all new conference allows you to tailor your learning to your individual interests with specialized sessions in four targeted tracks, including Bar Food & Menu Development, Beverage Trends & Innovation, Team Training & Building, and Marketing, Promotion & Social Media.

BAR

Separate Registration Required. Upgrade at our BAR registration desk at S102 or Lakeside Center Lobby, Level 2.

SUNDAY, MAY 21 Maximizing Guest Frequency through Bartender Dynamics

Your Restaurant Wine Program A Handshake

TRACK: Team Training and Building

TRACK: Beverage Trends & Innovations

1:00 - 2:00 p.m.

LAKESIDE CENTER E353c

LAKESIDE CENTER E353a

It’s critical for bartenders to become your ‘partners’ in increasing guest frequency and spend by creating a positive guest experience. Set yourself up for success and learn the keys to creating an efficient bar that allows you more time to interact with guests.

Your wine program may define your concept or may greatly affirm your core mission statement. Understand what you are trying to accomplish. Then plot a course. Allow yourself to test, to experiment and to be surprised. Remember, you are here to serve the customer. How will you do that?

— Tony Pereyra, Owner, The Spirits in Motion — Phillip Wills, Owner, The Spirits in Motion

— Tom Powers, Managing Partner, The Lunatic, The Lover & The Poet

——————————————————————————————— LEARNING OBJECTIVES:

1. Discover best practices on bar design including bar ergonomics and recognize how to set your bartenders up for efficiency

1. Define a healthy approach to wine

2. Discuss the bartender hiring and training process and explore the factors in hiring the right candidates into the bar

3. Learn to listen

3. Recognize the importance of a balanced beverage menu, one which is built for speed so guests are served quickly and efficiently

2. Establish parameters for the program

How to Create Profitable Premium Cocktail Programs TRACK: Beverage Trends & Innovations

2:15 - 3:15 p.m. LAKESIDE CENTER E353a

Strategy for Success with Social Media TRACK: Marketing, Promotions & Social Media

1:00 - 2:00 p.m. LAKESIDE CENTER E353b

Managing your online presence is critical to sustaining success. Brittany will take you through a mini-version of her well-regarded Strategy Bootcamp to create a winning social-media strategy that compliments your business goals, enhances your online reputation, maintains a positive presence and, most importantly, teaches damage control in the face of trouble. — Brittany Oat, Owner, bSocial Strategy ——————————————————————————————— LEARNING OBJECTIVES:

1. Recognize how a strong social media strategy can enhance your business 2. Identify the necessary components for a successful social media strategy

Today’s craft cocktails have become an extension of the kitchen and directly reflect upon the chef and/or mixologist. If you haven’t embraced the cocktail revolution, you’re missing out on substantial revenue opportunities. Join beverage consultant Brian Van Flandern, hailed as ‘America’s Top Mixologist’ by the Food Network, for a rare opportunity to learn his secrets on how to create a cost-effective premium cocktail program. — Brian Van Flandern, Owner, Creative Cocktail Consultants ——————————————————————————————— LEARNING OBJECTIVES:

1. I dentify the elements necessary to create a profitable craft cocktail program 2. Identify ways to eliminate ego behind the bar, give guests a better experience and avoid liability issues 3. D iscuss ways to reduce liquor costs and increase revenue

3. Identify ways to use social media to interact and engage with your customers 10

BAR | May 21-22, 2017

BAR MANAGEMENT CONFERENCE How to Double Your Loyal Regulars TRACK: Marketing, Promotions & Social Media

2:15 - 3:15 p.m. LAKESIDE CENTER E353b

offers and other means of attracting guests to the bar and increasing their stay. — Kenneth Taylor, V.P. Strategic Development, MarkeTeam, Inc.

Nick Fosberg is the industries leading authority on how to attract new customers and turn them into loyal repeat customers by leveraging automated marketing strategies that focuses on building trust, credibility, and relationship. Discover his proven formula to win over new customers, boost sales, and out-smart your competition.

——————————————————————————————— LEARNING OBJECTIVES:

— Nick Fosberg, President, Bar Restaurant Success

3. Discover what makes for a successful food program at the bar

——————————————————————————————— LEARNING OBJECTIVES:

1. Recognize how to get new customers to take action on your offers instead of ignoring them

1. R ecognize how the bar can become an experience leading to longer stays 2. Identify ways that food promotions can attract guests to the bar

Turn Your Staff into Beverage Sales Superstars TRACK: Team Training and Building

2. Identify the ‘go to’ marketing strategy for bringing an average of 4,300% ROI

4:00 - 5:00 p.m.

3. Discover how to instantly win over new customers, even if they’ve never met you or have step foot in your doors

Move your servers to star status by helping them break the ‘Yes/No Habit’, give ‘Guided Tours’ of your beverage lists and menus and use the ‘By The Way’ technique to upsell without being pushy. In this session, you’ll gain insight into how Bob uses these techniques to boost sales and guest loyalty at such prestigious organizations as Disney, Marriott, Hilton, Red Lobster, Olive Garden and international clients such as the Burj Al Arab in Dubai. Recognize ways to enhance the guest experience and increase sales with Bob’s fast moving, interactive session.

Maximizing Your Kitchen For Profit TRACK: Bar Food and Menu Development

2:15 - 3:15 p.m. LAKESIDE CENTER E353c

Crash course on purposeful changes that lead to powerful profit, regardless of your perceived limitations. Get an understanding of your kitchen capacity and how to chose the right equipment to maximize it. Uncover strategies for doing more with a limited menu through cross-utilization of ingredients and how to evolve your menu in 7 easy steps. Learn the secret to maintaining buy-in from both your employees an your loyal customers — Mark Kelnhofer, President & CEO, Return On Ingredients

Food Promotions at the Bar TRACK: Bar Food and Menu Development

4:00 - 5:00 p.m. LAKESIDE CENTER E353a

Can your bar be a dining destination in and of itself? With a new heavy focus on creating experiences with food and promotions at the bar, discover how to leverage this opportunity in your operation. Explore the promotional trends and successful programs that include food, limited time

LAKESIDE CENTER E353c

— Bob Brown, President, Bob Brown Service Solutions ——————————————————————————————— LEARNING OBJECTIVES:

1. D iscover how you can train your server to bring the menu to life and help guests consider more options 2. Identify methods to help your servers answer objections and explain benefits without being pushy 3. Recognize how the ‘Grouping’ technique can maximize sales by offering multiple choices when describing beverages

SNACK BREAK Sunday:

sponsored by

2:00 P.M. - 3:00 P.M.

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

BAR MANAGEMENT CONFERENCE

MONDAY, MAY 22: Capitalize on Cutting-Edge Adult Beverage Trends

Meeting the Millennial Management Challenge

TRACK: Beverage Trends & Innovations

TRACK: Team Training and Building

12:45 - 1:45 p.m.

LAKESIDE CENTER E353a

LAKESIDE CENTER E353c

Adapting your drink offerings to your customers’ emerging demands is critical in driving sales growth. Join Technomic’s Donna Hood Crecca to learn what’s hot and what’s not in spirits, wine and beer and identify opportunities to capture consumer attention and differentiate your drink program.

Hiring and managing millennials presents unique challenges. From determining what matters most to millennials in the recruitment phase, to engaging them once they are hired, attend this session to explore what makes the millennial generation different from previous ones and how to maximize their contributions to your operation.

— Donna Hood Crecca, Associate Principal, Technomic Inc. ———————————————————————————————— LEARNING OBJECTIVES:

1. Identify the latest customer trends 2. Outline methods to differentiate your drink program from the competition

— Kelley Jones, Principal, Kelley Jones Hospitality ———————————————————————————————— LEARNING OBJECTIVES:

1. R ecognize the unique characteristics that define the millennial generation

3. Discover the latest marketing opportunities

2. E xplore ways to recruit millennials by understanding what matters most to them in a workplace

Making the Bar Fun Again

3. I dentify the methods that keep millennials productive and engaged

TRACK: Marketing, Promotions & Social Media

12:45 - 1:45 p.m. LAKESIDE CENTER E353b

Legendary bartender Tony Abou-Ganim has mastered the art of making the customer feel welcome no matter what they order—Cosmo anyone? In an era where guests have plenty of options for cocktails, including the movie theater and grocery store, find out how to make going to a bar fun again. Join Tony as he leads an insightful discussion on how taking the pretention out of the bar and putting the fun back in, can increase sales and customer loyalty. — Tony Abou-Ganim, The Modern Mixologist

Emerging Beverage Alcohol Segments You Must Know TRACK: Beverage Trends & Innovations

3:15 - 4:15 p.m. LAKESIDE CENTER E353a

Jeff Cioletti, Author of the ‘Year of Drinking Adventurously’, explores the latest trends in spirits, beer and cider and which styles are poised to be the next big things, from imports to home-grown products. Join Jeff for an insightful review of these trends and discover how to make them work for you. — Jeff Cioletti, Founder, The Drinkable Globe

———————————————————————————————— LEARNING OBJECTIVES:

1. Discover how making your bar fun again can increase loyalty and sales

———————————————————————————————— LEARNING OBJECTIVES:

1. I dentify the next big trends in beverage alcohol

2. Identify ways to put customers at ease while ordering

2. Discover the latest products ready to be the ‘next big thing’

3. Discuss opportunities to make your bar a destination for a great experience

3. Recognize ways to implement these trends into your operation

BAR | May 21-22, 2017

BAR MANAGEMENT CONFERENCE

The Science of Bar Menus

Instant Check Average Increase!

TRACK: Bar Food and Menu Development

3:15 - 4:15 p.m.

4:30 - 5:30 p.m.

LAKESIDE CENTER E353c

LAKESIDE CENTER E353a

The menu engineering process is in many cases missing from traditional bar menus, however, it can be an integral part of overall planning, efficiency, and profitability. Understand the art of recipe documentation, accurate recipe costing and the menu engineering process that can improve your bottom line!

It’s really no secret that if your customers are having a good time, they’ll spend more money, which increases sales and makes your operation more competitive in the marketplace. In this intriguing session, learn the secrets of how three restaurants/bars focused on improving service and reaped big gains to their bottom line.

— Mark Kelnhofer, President & CEO, Return On Ingredients

— Izzy Kharasch, Taffer Dynamics

———————————————————————————————— LEARNING OBJECTIVES:

1. Recognize the impact recipe documentation costing has on menu engineering. If projected costs are understated, expected profits are overstated!

1. E xamine the key tactics in improving guest experience

2. Identify how to determine a true cost for your menu items (ingredients, labor, and overhead) to increase profitability, benchmark performance and to increase the cost controls for your operation 3. Discover all the data needed to make informed decisions about your menu to boost profitability for your bar menus. Incomplete or partial data can lead to poor decisions that affect your bottom line in a negative way.

Bar Rescue Experts Panel TRACK: Team Training and Building

4:30 - 5:30 p.m. LAKESIDE CENTER E353c

Four bar experts provide the best tactics to improve operations, increase profits and build a great experiences. They will share the lessons learned from over 130 episodes of Bar Rescue— from terrible managers and undertrained staffs to outrageous costs and massive losses. In only days, these experts change the fortunes of many bars while acheiving an 80% success rate. Q&A will follow the panel.

2. Discover how improved service efforts can lead to increased profits 3. Identify simple ways to improve profits

The New Bar & Beverage Landscape And What It Means To Your Business TRACK: Marketing, Promotions & Social Media

4:30 - 5:30 p.m. LAKESIDE CENTER E353b

Fast casual, limited casual, grocery, delivery and pop-ups are raising the stakes in beverage landscape, breaking new ground, breaking all the rules and stealing market share. Attend this session to learn how you can compete and remain relevant in this non-traditional marketplace! — Annie Akin, President, Patrick Henry Creative Promotions ———————————————————————————————— LEARNING OBJECTIVES:

1. Identify the new competitive set 2. Discover how the new competition is marketing, promoting and communicating 3. Explore what you need to do to stay relevant

— Lisa Marie Joyce, Beverage Consultant, Bar Rescue — Chef Pink, Bar Rescue — Phillip Wills, Owner, The Spirits in Motion — Mia Mastroianni, Bar Rescue ———————————————————————————————— LEARNING OBJECTIVES:

1. Identify top tips for dealing with staffing and management challenges 2. Recognize ways to improve operational efficiency and increase margins 3. Discover the most effective ways to create a solid guest experience

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST Exhibitor

as of 5/08/17

Booth

Exhibitor

Booth

18.21 Bitters.................................................. 11338 404-852-7023 www.1821bitters.com

Bartender Magazine.................................. 11241 732-449-4499 www.bartender.com

18.21 Ginger Beer, Tonic, Syrup, Shrubs and Mixers

BARTENDER Magazine, Bartender.com, BARTENDER Monthly E-news

Alpha Packaging........................................ 11429 314-427-4300 www.alphap.com American Beverage Marketers................ 11344 812-944-3585 www.abmcocktails.com Finest Call Reàl Cocktail Ingredients Master of Mixes

Bay Cities..................................................... 11412 562-551-2904 www.bay-cities.com BCGA Concept Corp................................. 11410 212-488-0661 www.brucecostgingerale.com Bruce Cost Ginger Ale, Bruce Cost Ginger Beer

American Juice Company........................ 11233 347-620-0252 www.americanjuicecompany.com

Bell’s Brewery Inc....................................... 11210 269-382-2338 www.bellsbeer.com

American Juice Company, American Cocktail Company, American Cocktail Club

Two Hearted Ale, Oberon Ale

Anheuser-Busch LLC................................. 11352 800-342-5283 www.anheuser-busch.com Leffe Blonde, Shock Top Wheat I.P.A., Stella Artois

Ansay International................................... 11239 414-559-2545 www.ansayintl.com

BevSpot........................................................ 11310 781-606-4070 www.bevspot.com Beyond Zero................................................ 11256 502-495-5557 www.bzicecom

Bofferding, Domaines Vinsmoselle and Ramborn Cider

BG Reynolds Syrups, Inc.......................... 11225 503-427-8454 www.bgreynolds.com

Atlantic Custom Solutions....................... 11325 434-286-4500 www.brandmybeverage.com

Biagio Cru & Estate Wines....................... 11336 513-284-5584 www.biagiocru.com

Libbey, Cardinal ARC, Pasabahce, Luigi Bormioli, Riedel, Rastal, Marck and Associates, iTi

Swashbuckler Keg Sangria, LOLAILO SANGRIA

Backpack Wine........................................... 11436 630-908-7135 www.backpack-wine.com Backpack Snappy White & Backpack Cheeky Rose

Blake’s Hard Cider Co............................... 11210 586-634-7264 www.blakeshardcider.com Grizzly Pear, The Tonic, El Chavo, Wakefire, Flannel Mouth, Beard Bender, Black Phillip, Archimedes

Badel 1862................................................... 11144b www.badel1862.hr

Boston Beer Company.............................. 11452 617-368-5000 www.samadams.com

Bar Business Magazine............................. 11526 212-620-7247 www.BarBizMag.com

Boston Lager, Summer Ale, Nitro White, Nitro IPA, Nitro Coffee Stout, Rebel IPA, Rebel Rouser, Angry Orchard, Traveler Grapefruit Shandy, Curious Traveler, Truly Spiked & Sparkling

Barbarian Brands........................................ 11530 847-489-8200 www.barbarianbrands.com BarKeep5000............................................. 11252 214-926-3210

BAR | May 21-22, 2017

BREWHA Equipment Co Ltd...................... 11211 844-309-5080 www.brewhaequipment. com

EXHIBITOR LIST

as of 5/08/17

Exhibitor

Booth

Exhibitor

Booth

Brewt’s Bloody Mary................................. 11449 616-291-1117 www.brewtsmix.com

Crater Lake Spirits..................................... 11225 541-981-8808 www.craterlakespirits.com

Brown-Forman............................................ 11130 502-774-7400 www.brown-forman.com

Crater Lake Vodka, Crater Lake Pepper Vodka, Crater Lake Sweet Ginger Vodka, Crater Lake Hazelnut Espresso Vodka, Crater Lake Gin, Crater Lake Rye Whiskey

Jack Daniel’s, Gentleman Jack, Jack Daniel’s Single Barrel Tennessee Whiskey, Woodford Reserve, el Jimador Tequilas, Herradura Tequilas, Old Forester

CH Distillery................................................. 11148a 312-707-8780 www.chdistillery.com Cicerone Certification Program.............. 11321 773-549-4800 www.cicerone.org Cicerone® Certification Program BeerSavvyv Road to Cicerone®

Coaster Plus................................................. 11426 416-929-8147 coastersplus.com Cocktails Machine USA............................. 11245 844-649-4400 www.cocktailsmachine.us

Cuisivin......................................................... 11253 905-847-7836 www.cuisivin.com Masterbrew, Bel-Air, VinoLife, Glendale

Delegat Wine Estate................................. 11439 877-613-9858 www.oysterbaywines.com Oyster Bay Wines, Marlborough. New Zealand Barossa Valley Estate, Barossa Valley. Southern Australia

Demitri’s Gourmet Mixes.......................... 11437 800-627-9649 www.demitris.com Demitri’s All Natural Bloody Mary Seasonings, Demitri’s RimShots!, Demitri’s All Natural Margarita Mixes

GIG 15 Automated Cocktail Dispenser

Distillers Way.............................................. 11246 312-497-3753 www.distillersway.com

Colorado Department of Agriculture Beer/Wine/Spirits/Others....................... 11217 303-869-9180 coloradoagriculture.com

Dolce Cilento Meloncello......................... 11140a www.meloncello.com

Avery , Great Divide, Grimm Brothers, Left Hand, Odell, Rogues Bolder Beans, Rising Sun, Breckenridge, Golden Moon, Woody Creek, Marble, Vapor, Redstone Meadery, Decadent Saint, The Infinite Monkey Theorem Winery, Stem Ciders

Consort Display Group............................. 11411 269-217-9317 www.podiadisplays Podia Tabletop & Wall Signs, Dori Pole Pennant System, Kalamazoo Banner Works, Display One Exhibit System and Abstracta Modular Display System

Craft Beers of Canada............................... 11137 630-453-3383 www.craftbeersofcanada.com Flying Monkeys Craft Brewery, Nickel Brook Brewing, Cameron’s Brewing, Brant County Brewing, Waterloo Brewing

Meloncello (Gold), Limoncello (Silver), Watermeloncello (Silver), Crema di Meloncello (Gold), Crema di Nocciole “Hazelnut Cream Liquor” (Gold), Crema di Pistachio (Silver), Kosher Limoncello (OU)

Eunyt............................................................. 11304 469-371-1321 www.eunyt.com Fintech.......................................................... 11445 800-572-0854 www.fintech.net Fintech’s OneSource Solution

Florida Caribbean Distillers..................... 11451 863-326-0326 www.floridacaribbeandistillers.com Fruitations................................................... 11237 781-596-0888 www.justaddfruitations.com Craft Soda & Cocktail Mixers

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST Exhibitor

as of 5/08/17

Booth

Global Beverage Team LLC................... 11140b 312-608-7441 Grand Traverse Distillery, LLC................. 11210 231-947-8635 www.grandtraversedistillery.com Green Flash Brewing................................. 11427 858-622-0085 www.greenflashbrew.com Health-Ade Kombucha.............................. 11417 213-253-8735 www.health-ade.com Heineken USA, Inc..................................... 11108 914-681-4100 www.BrewLockSystem.com

Exhibitor

Booth

iControl......................................................... 11205 301-816-4490 www.icontroldata.net Improper Goods......................................... 11225 503-662-7147 impropergoods.com Impulsion Trade.......................................... 11202 818-726-0391 www.impulsiontrade.com Chateau Lestage, Chateau du Puy, Tage de Lestage, Batuko

Indigo Wine Group LLC............................ 11341 941-483-1816 www.indigowinegroup.com

Heineken, Heineken Light, Amstel Light, Dos Equis, Strongbow Hard Cider, Newcastle Brown Ale, Tecate, Bohemia

Robertson Winery Rustenberg Winery Barista Coffee Pinotage Freshburst “Lightly Sparkling” SB and PN Rose Leeuwenkuil Family Vineyard House of Krone - Methode Cap Classique

Helix Vodka................................................. 11154a 305-994-4161 www.helixvodka.com

Indio Spirits................................................. 11225 503-351-1090 www.indiospirits.com

Hella Company........................................... 11524 718-482-6564 www.hellacompany.com. Hess Collection Winery............................ 11347 707-255-1144 www.hesscollection.com Hess Shirtail Ranches Sauvignon Blanc, Hess Shirtail Ranches Rose, Hess Shirtail Ranches Chardonnay, Hess Shirtail Ranches Cabernet, Hess Collection Mt. Veeder Cabernet Sauvignon

Hiro Sake LLC.............................................. 11444 617-596-5163 www.hirosake.com Junmai Ginjo Sake, Junmai Sake

Hoffmann Vineyards Company............... 11146b 847-471-6001 Three Boys Rock, Pirates Rock and Three Boys Rock Reserve

Hoshizaki...................................................... 11357 678-233-2120 www.hoshizakiamerica.com Ibotta............................................................ 11232 312-833-1983 www.ibotta.com

James Oliver Whiskies, Snake River Stampede, Ghost Owl Whiskies, Rose City Vodka and Gin, Lost King Gin, Hopka Hop Liquor and more

Industry Juice............................................. 11141 312-804-9971 www.industryjuice.com Island Oasis/DaVinci Gourmet................ 11536 608-363-1290 www.kerryfoodservice.com J. Growler dba Plug In and Pour............. 11240 404-444-1010 www.pluginandpour.com Jasco Products Company......................... 11231 405-752-0710 www.byjasco.com Enbrighten Cafe Lights by Jasco

Jevo............................................................... 11124 888-491-3772 www.jevomaker.com Jim Beam, Pinnacle, Cruzan, Sauza

Jidvei............................................................ 11103 www.jidvei.ro/en/ Treasure of Transylvania

Joia Sparkling & Spirit.............................. 11315 612-308-2056 www.joiaspirit.com 16

BAR | May 21-22, 2017

EXHIBITOR LIST

as of 5/08/17

Exhibitor

Booth

JSC Zedazeni.............................................. 11419 www.zedazeni.ge Kelvin Slush Co........................................... 11128 917-716-8253 www.kelvinslush.com Kombucha Wonder Drink......................... 11225 503-224-7331 www.wonderdrink.com Lagunitas Brewing Co............................... 11425 707-322-8360 www.lagunitas.com IPA Little Sumpin’ Sumpin’ Czech-Style Pilsner

Langer Juice Company, Inc...................... 11157 626-336-3100 www.langers.com Langers, L&A, Fragile Planet Organic

Laureate Imports Co Inc........................... 11438 770-714-3262 www.laureateimports.com

Exhibitor

Booth

Napa Technology....................................... 11102 800-916-3338 www.napatechnology.com WineStation Professional, WineStation Premier, WineStation Premier PLUS. SpiritStation

New Belgium Brewing Company............ 11420 970-221-0524 www.newbelgium.com Fat Tire Belgian Ale, Voodoo Ranger IPA, Citradelic Tangerine IPA, Dayblazer Easygoing Ale

North American Beverage Co................. 11424 609-399-1486 www.barrittsgingerbeer.us Barritt’s Ginger Beer

North American Breweries....................... 11236 716-880-7862 www.nabreweries.com Genesee, Genesee Brew House, Labatt, Pyramid, Seagram’s Escapes

Avia, Villa Brici, Colliano, Quercus, Bagueri, Motnik, Fritzz

On-Time Mixers........................................... 11356 317-416-0735 www.on-timemixers.com

Life Support................................................ 11230 614-221-1765 www.lifesupport.com

On-Time Margarita Mix, On-Time Key Lime Sour Mix, On-Time Bloody Mary Mix. All-Natural cocktail mixers that are gluten-free, non-gmo, kosher, and the Bloody Mary Mix is also vegan.

Life Support Classic Formula, Life Support with Caffeine

Maset Wines & Cavas................................ 11204 www.masetexport.com Mezcal Los Amantes.................................. 11115 212-777-2600 www.losamantes.com Michigan Brewers Guild/ Michigan Craft Distillers Association..... 11210 269-330-4428 www.mibeer.com Michigan Department of Agriculture & Rural Development.......... 11210 www.michigan.gov/agexport Minnesota Department of Agriculture.............................................. 11315 651-201-6643 www.mda.state.mn.us Mug Clubs.................................................... 11312 347-228-6791 www.mugclubs.com

OpenMic.US................................................. 11139 404-386-332 www.openmic.us Owl’s Brew................................................... 11532 212-564-0218 www.theowlsbrew.com Brew Lab Tea, Owl’s Brew Radler

Pabst Brewing Company.......................... 11405 817-253-2276 www.pabst.com Pabst, Schlitz, Lone Star, National Bohemian, Primo, Rainier, Old Style, Stoh’s, Colt 45, Woodchuck, Magner’s, Gumption, Tsing Tao, New Holland Dragon’s Milk, Not Your Father’s Root Beer

Partender............................... 11207, 11257, 11329 888-787-4228 www.partender.com Plum.............................................................. 11346 844-856-7586 www.hotels.plum.wine

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/08/17

Exhibitor

Booth

Exhibitor

Booth

Portland Cider Co...................................... 11225 503-908-7654 www.portlandcider.com

ServSafe Alcohol........................................ 11537 800-765-2122 www.servsafe.com

Powell & Mahoney...................................... 11421 978-745-4332 www.powellandmahoney.com

SmartBrew................................................... 11305 902-402-1452 www.smartbrew.com

Quintessential Brands............................... 11144a 708-837-1858 www.quintessentialbrands.com Greenall’s London Dry Gin, BLOOM London Dry Gin, Opihr Oriental Spiced Gin, Thomas Dakin Manchester Gin, Dubliner Irish Whiskey, Feeney’s Irish Cream, O’Mara’s Country Cream, Dublin Liberties Irish Whiskey

Quixote’s Wines......................................... 11433 347-694-5321 www.quixotes.wine Raices, Isola, Mont Reaga, Tomillar, El Progreso, Verum, Rubi y Oro, Vilavid

R.P. & Associates, Inc./Stoli..................... 11407 310-372-9709 www.rpandassociates.com Resignation Media..................................... 11131 512-947-5789 www.chive.tv Robledo Family Winery............................ 11125 707-939-6903 www.robledofamilywinery.com Seven Brothers, Robledo, La Familia

Natural Brew Inc., Watson Select Wort

Smokin Mary............................................... 11430 801-918-4293 www.smokinmary.com Son Tinh Original Ruou............................. 11154b www.sontinh.com Spirits On Ice, LLC...................................... 11255 513-932-1250 www.spiriticevice.com Spirit Ice Vice

Spurgeon Vineyards & Winery................ 11119 608-929-7692 www.spurgeonvineyards.com St. Killian Importing................................... 11414 617-410-3902 www.stkillian.com Crabbie’s Alcoholic Ginger Beer, Kronenbourg 1664, Carlsberg, Bitburger Braugruppe, Charles Wells, Belhaven

State of Oregon.......................................... 11225 503-229-6063 Bitter Housewife, Raft Syrups

Rolling River Spirits................................... 11225 503-236-3912 www.rollingriverspirits.com Ole Bjørkevoll Aquavit, Brown Bear Aquavit, Holiday Aquavit, Old Goat Aquavit, Coffee Spirit, Habanero Pepper Vodka, Gin, Vodka

Rusty Anchor Bloody Mary Mix.............. 11315 320-304-0228 www.rustyanchorbloodymary.com

Streamline Beverage................................. 11119 630-204-6915 www.streamlinebeverage.com Swallowtail Spirits LLC............................. 11225 458-210-2907 www.swallowtailspirits.com Swallowtail Vodka Swallowtail Gin - Silver Medal Award Winner, American Distillers Institute 2017 Swallowtail Navy-Strength Gin

Saugatuck Brewing Company................. 11210 269-857-7222 www.saugatuckbrewing.com

Taffer Dynamics, Inc.................................. 11332 702-826-3993 www.jontaffer.com

Sculpture Hospitality................................. 11353 416-490-6266 www.sculpturehospitality.com

Taffer Virtual Teaching (TVT), Taffer Dynamics, Inc. (Hospitality Consulting Services)

Bevinco - Bar Inventory Service, Bevinco Mobile - Inventory App for Bar Managers, Bevchek - Webbased Draft Beer Management, Measuring Cup Kitchen Inventory Service

Tanduay Asian Rum................................... 11147 415-986-2600 www.tanduayusa.com TANDUAY Asian Rum SILVER TANDUAY Asian Rum GOLD

BAR | May 21-22, 2017

EXHIBITOR LIST

as of 5/08/17

Exhibitor

Booth

Tessora Liqueurs......................................... 11247 614-745-7705 www.tessora-liqueur.com Tiki Sangria.................................................. 11311 585-343-3007 www.LostVineyards.com Tiki Sangria, Lost Vineyards, TreeHugger, Authentica Sangria, Velata, Private Labels

Time and Oak.............................................. 11225 503-333-1049 www.timeandoak.com Tony Chachere’s Creole Foods............... 11456 337-407-4836 www.tonychachere.com Tony Chachere’s Creole Bloody Mary

True Brands / Viski..................................... 11127 206-209-5517 www.viski.com Collins

Truly Good Foods...................................... 11432 855-843-6108 www.trulygoodfoods.com Buffalo nuts, Grabeez, Garden Chips, trEAT4u, Snack Treasures, Dip & Devour, ReCharge

Twang Partners, Ltd.................................. 11337 210-226-7008 www.twang.com Twang Cocktail Rimmers, Beer Salt, Margaritaville, Cocktail Candy & Cocktail Spice

U R Stickers................................................. 11340 888-949-8265 www.urstickers.com Üllo................................................................ 11431 312-348-5834 www.ullowine.com Ullo Wine Purifier

Urbal Tea...................................................... 11119 414-916-5088 www.urbalhealth.com Vacu Vin....................................................... 11106 704-882-3521 www.vacuvin.com

Exhibitor

Booth

Via Pacifica Selections.............................. 11440 954-702-0209 www.viapacifica.com Casas del Toqui, Manos Andinas, Manos del Sur, Andes Pateau, Bottero Wine, Bodega Otero Ramos, Bodegas Caelum

Vspin............................................................. 11446 778-869-7632 www.vspin.us Waitressville Uniforms.............................. 11224 214-570-4930 www.waitressville.com Waitressville® Uniforms, The Dream Corset™, Logolicious™, Cool-Fit™

Weggy Winery............................................ 11119 608-647-6600 www.weggywinery.com Whispering Bluffs Winery........................ 11119 608-763-2468 www.whisperingbluffswinery.com Whodini Sisters Bloody Mary Potion..... 11409 404-545-6354 www.whodinisisters.com Whodini Sisters Bloody Mary Potion, Whodini Sisters Bloody Mary Potion- XXX Habanero

WI Department of Agriculture, Trade and Consumer Protection................................ 11119 608-224-5119 www.datcp.wi.gov Winesellers, Ltd.......................................... 11339 847-647-1100 www.winesellersltd.com Tiamo, Le Charmel, EXEM Bordeaux

Wisconsin Dept of Agriculture................ 11119 608-224-5119 www.datcp.wi.gov Wonkyware.................................................. 11111 715-246-7979 www.wonkyware.com Beverageware, 16oz pint, EZ Bar Box, Tritan Copolyester

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST - BY PRODUCT Bar Necessities Bar Entertainment Bartender Magazine...................................................... 11241 Beyond Zero.....................................................................11256 Cuisivin................................................................................ 11253 Jasco Products Company........................................... 11231 OpenMic.US......................................................................11230 Resignation Media............................................................11131 Spirits On Ice, LLC......................................................... 11255 Waitressville Uniforms................................................. 11224 Whodini Sisters Bloody Mary Potion.................. 11409

Bar Program Promotional Products Atlantic Custom Solutions......................................... 11325 Bartender Magazine...................................................... 11241 Bay Cities............................................................................ 11412 Beyond Zero.....................................................................11256 Coaster Plus......................................................................11426 Consort Display Group.................................................. 11411 Cuisivin................................................................................ 11253 Ibotta.................................................................................... 11232 Jasco Products Company........................................... 11231 Mug Clubs........................................................................... 11312 Resignation Media............................................................11131 SmartBrew........................................................................11305 Spirits On Ice, LLC......................................................... 11255 Taffer Dynamics, Inc..................................................... 11332 True Brands / Viski..........................................................11127 Twang Partners, Ltd...................................................... 11337 U R Stickers...................................................................... 11340 Vacu Vin...............................................................................11106 Waitressville Uniforms................................................. 11224 Wonkyware...........................................................................11111

Bar Technology Bartender Magazine...................................................... 11241 BevSpot...............................................................................11310 Beyond Zero.....................................................................11256 Cocktails Machine USA...............................................11245 Fintech................................................................................11445 Heineken USA, Inc..........................................................11108 Ibotta.................................................................................... 11232 iControl...............................................................................11205 Jevo....................................................................................... 11124 Mug Clubs........................................................................... 11312 Partender..................................................11207, 11257, 11329 Plum......................................................................................11346 Resignation Media............................................................11131 Sculpture Hospitality.................................................... 11353 SmartBrew........................................................................11305 Spirits On Ice, LLC......................................................... 11255 State of Oregon.............................................................. 11225 Taffer Dynamics, Inc..................................................... 11332 Üllo.........................................................................................11431

Barware & Specialty Bar Equipment & Bar Accessories Atlantic Custom Solutions......................................... 11325 Bay Cities............................................................................ 11412 Beyond Zero.....................................................................11256 Brown-Forman.................................................................11130 Cocktails Machine USA...............................................11245 Consort Display Group.................................................. 11411 20

as of 5/08/17

Cuisivin................................................................................ 11253 Heineken USA, Inc..........................................................11108 Hoshizaki............................................................................ 11357 Ibotta.................................................................................... 11232 Jasco Products Company........................................... 11231 Napa Technology............................................................11102 Plum......................................................................................11346 ServSafe Alcohol............................................................. 11517 SmartBrew........................................................................11305 Spirits On Ice, LLC......................................................... 11255 State of Oregon.............................................................. 11225 True Brands / Viski..........................................................11127 U R Stickers...................................................................... 11340 Üllo.........................................................................................11431 Vacu Vin...............................................................................11106 Vspin.....................................................................................11446 Waitressville Uniforms................................................. 11224 Wonkyware...........................................................................11111

Draft Systems Biagio Cru & Estate Wines........................................11336 Heineken USA, Inc..........................................................11108 Sculpture Hospitality.................................................... 11353 SmartBrew........................................................................11305

Garnishes Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Demitri’s Gourmet Mixes............................................11437 True Brands / Viski..........................................................11127 Truly Good Foods..........................................................11432 Twang Partners, Ltd...................................................... 11337

Mixers & Purees 18.21 Bitters........................................................................11338 American Beverage Marketers................................11344 American Juice Company......................................... 11233 BCGA Concept Corp.....................................................11410 Brewt’s Bloody Mary....................................................11449 Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Demitri’s Gourmet Mixes............................................11437 Fruitations......................................................................... 11237 Health-Ade Kombucha................................................. 11417 Kelvin Slush Co................................................................. 11128 Langer Juice Company, Inc.........................................11157 Life Support......................................................................11230 Minnesota Department of Agriculture................. 11315 North American Beverage Co.................................11424 On-Time Mixers...............................................................11356 Owl’s Brew......................................................................... 11532 Powell & Mahoney.......................................................... 11421 Rusty Anchor Bloody Mary Mix............................... 11315 Smokin Mary.................................................................... 11430 State of Oregon.............................................................. 11225 Tony Chachere’s Creole Foods................................11456 True Brands / Viski..........................................................11127 Truly Good Foods..........................................................11432 Twang Partners, Ltd...................................................... 11337 Whodini Sisters Bloody Mary Potion.................. 11409

BAR | May 21-22, 2017

EXHIBITOR LIST - BY PRODUCT Specialized Glassware Atlantic Custom Solutions......................................... 11325 Brown-Forman.................................................................11130 Cuisivin................................................................................ 11253 True Brands / Viski..........................................................11127 Vacu Vin...............................................................................11106 Vspin.....................................................................................11446 Wonkyware...........................................................................11111

as of 5/08/17

Craft Beers of Canada...................................................11137 Heineken USA, Inc..........................................................11108 Pabst Brewing Company.......................................... 11405 SmartBrew........................................................................11305 St. Killian Importing........................................................11414

IPA/Hoppy Beer

Beyond Zero.....................................................................11256 Brown-Forman.................................................................11130 Hoshizaki............................................................................ 11357 Spirits On Ice, LLC......................................................... 11255 True Brands / Viski..........................................................11127

Bell’s Brewery Inc............................................................11210 Boston Beer Company................................................11452 Colorado Department of Agriculture.....................11217 Craft Beers of Canada...................................................11137 Lagunitas Brewing Co.................................................11425 New Belgium Brewing Company...........................11420 SmartBrew........................................................................11305 St. Killian Importing........................................................11414

Wine Preservation Systems & Storage

Specialty Beer

Biagio Cru & Estate Wines........................................11336 Cocktails Machine USA...............................................11245 Cuisivin................................................................................ 11253 Florida Caribbean Distillers........................................11451 Plum......................................................................................11346 Robledo Family Winery............................................... 11125 Vacu Vin...............................................................................11106

Ansay International.......................................................11239 Bell’s Brewery Inc............................................................11210 Boston Beer Company................................................11452 Cicerone Certification Program............................... 11321 Colorado Department of Agriculture.....................11217 Craft Beers of Canada...................................................11137 North American Breweries........................................11236 Pabst Brewing Company.......................................... 11405 SmartBrew........................................................................11305 St. Killian Importing........................................................11414 State of Oregon.............................................................. 11225

Specialized Ice

Beer Belgian Style Beer Anheuser-Busch LLC................................................... 11352 Ansay International.......................................................11239 Colorado Department of Agriculture.....................11217 New Belgium Brewing Company...........................11420 SmartBrew........................................................................11305 St. Killian Importing........................................................11414

Cider Ansay International.......................................................11239 Blake’s Hard Cider Co...................................................11210 Boston Beer Company................................................11452 Colorado Department of Agriculture.....................11217 Pabst Brewing Company.......................................... 11405 SmartBrew........................................................................11305 State of Oregon.............................................................. 11225

Wheat Beer Anheuser-Busch LLC................................................... 11352 Ansay International.......................................................11239 Bell’s Brewery Inc............................................................11210 Boston Beer Company................................................11452 Colorado Department of Agriculture.....................11217 Craft Beers of Canada...................................................11137 Lagunitas Brewing Co.................................................11425 SmartBrew........................................................................11305 St. Killian Importing........................................................11414

Mead Fruit Mead Colorado Department of Agriculture.....................11217

Craft/Artisan/Microbrew Ansay International.......................................................11239 Bell’s Brewery Inc............................................................11210 Boston Beer Company................................................11452 Colorado Department of Agriculture.....................11217 Craft Beers of Canada...................................................11137 Lagunitas Brewing Co.................................................11425 New Belgium Brewing Company...........................11420 North American Breweries........................................11236 Owl’s Brew......................................................................... 11532 Pabst Brewing Company.......................................... 11405 SmartBrew........................................................................11305 St. Killian Importing........................................................11414 State of Oregon.............................................................. 11225

Metheglin

Dark Ale/Lager/Stout

Bourbon/Rye

Colorado Department of Agriculture.....................11217

Traditional Mead Colorado Department of Agriculture.....................11217

Spirits Apertif/Digestiv Badel 1862.......................................................................11144b Dolce Cilento Meloncello..........................................11140a Rolling River Spirits....................................................... 11225

Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Crater Lake Spirits......................................................... 11225

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/08/17

Distillers Way....................................................................11246 Florida Caribbean Distillers........................................11451 Indio Spirits....................................................................... 11225 Jevo....................................................................................... 11124 State of Oregon.............................................................. 11225

Brandy/Grappa/Cognac/Calvados Badel 1862.......................................................................11144b Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Distillers Way....................................................................11246 Jidvei.....................................................................................11103

Cordials/Liqueurs Badel 1862.......................................................................11144b Brown-Forman.................................................................11130 Cocktails Machine USA...............................................11245 Colorado Department of Agriculture.....................11217 Dolce Cilento Meloncello..........................................11140a Florida Caribbean Distillers........................................11451 Indio Spirits....................................................................... 11225 Quintessential Brands................................................ 11144a Son Tinh Original Ruou............................................. 11154b

Gin Colorado Department of Agriculture.....................11217 Crater Lake Spirits......................................................... 11225 Distillers Way....................................................................11246 Florida Caribbean Distillers........................................11451 Indio Spirits....................................................................... 11225 Jevo....................................................................................... 11124 Quintessential Brands................................................ 11144a Rolling River Spirits....................................................... 11225 State of Oregon.............................................................. 11225 Swallowtail Spirits LLC................................................ 11225

Microdistilled/Artisanal Liquors Colorado Department of Agriculture.....................11217 Joia Sparkling & Spirit.................................................. 11315 Rolling River Spirits....................................................... 11225 State of Oregon.............................................................. 11225

Rum

State of Oregon.............................................................. 11225 Swallowtail Spirits LLC................................................ 11225

Whiskey - Irish Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Distillers Way....................................................................11246 Quintessential Brands................................................ 11144a Swallowtail Spirits LLC................................................ 11225

Whiskey/Whisky Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Distillers Way....................................................................11246 Indio Spirits....................................................................... 11225 Jevo....................................................................................... 11124 State of Oregon.............................................................. 11225 Swallowtail Spirits LLC................................................ 11225

Whisky - Scotch Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Distillers Way....................................................................11246 Florida Caribbean Distillers........................................11451 Swallowtail Spirits LLC................................................ 11225

Wine Dessert Wine Colorado Department of Agriculture-...................11217 Quixote’s Wines..............................................................11433 Fortified, Kosher, Organic Wine Biagio Cru & Estate Wines........................................11336 Colorado Department of Agriculture.....................11217 Quixote’s Wines..............................................................11433 Tiki Sangria...........................................................................11311 Winesellers, Ltd...............................................................11339

Fruit Wine Biagio Cru & Estate Wines........................................11336 Colorado Department of Agriculture.....................11217 Spurgeon Vineyards & Winery.................................. 11119

Colorado Department of Agriculture.....................11217 Distillers Way....................................................................11246 Florida Caribbean Distillers........................................11451 Jevo....................................................................................... 11124 State of Oregon.............................................................. 11225 Tanduay Asian Rum....................................................... 11147

Naturally Fermented Wine

Tequila

Badel 1862.......................................................................11144b Biagio Cru & Estate Wines........................................11336 Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Delegat Wine Estate.....................................................11439 Hess Collection Winery............................................... 11347 Hoffmann Vineyards Company.............................11146b Impulsion Trade..............................................................11202 Indigo Wine Group LLC............................................... 11341 Laureate Imports Co Inc.............................................11438 Quixote’s Wines..............................................................11433 Robledo Family Winery............................................... 11125 Tiki Sangria...........................................................................11311 Via Pacifica Selections................................................ 11440 Winesellers, Ltd...............................................................11339

Brown-Forman.................................................................11130 Florida Caribbean Distillers........................................11451 Jevo....................................................................................... 11124

Vodka Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Crater Lake Spirits......................................................... 11225 Distillers Way....................................................................11246 Florida Caribbean Distillers........................................11451 Indio Spirits....................................................................... 11225 Jevo....................................................................................... 11124 Joia Sparkling & Spirit.................................................. 11315 Minnesota Department of Agriculture................. 11315 Rolling River Spirits....................................................... 11225 22

Badel 1862.......................................................................11144b Colorado Department of Agriculture.....................11217 Via Pacifica Selections................................................ 11440

Red Wine

BAR | May 21-22, 2017

EXHIBITOR LIST

as of 5/08/17

Rose/Blush Wine Backpack Wine...............................................................11436 Badel 1862.......................................................................11144b Colorado Department of Agriculture.....................11217 Hess Collection Winery............................................... 11347 Indigo Wine Group LLC............................................... 11341 Laureate Imports Co Inc.............................................11438 Quixote’s Wines..............................................................11433 Via Pacifica Selections................................................ 11440 Winesellers, Ltd...............................................................11339

Sake Hiro Sake LLC................................................................. 11444 Sparkling Wine Ansay International.......................................................11239 Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Florida Caribbean Distillers........................................11451 Jidvei.....................................................................................11103 Laureate Imports Co Inc.............................................11438 Quixote’s Wines..............................................................11433 Robledo Family Winery............................................... 11125 Tiki Sangria...........................................................................11311 Via Pacifica Selections................................................ 11440 Winesellers, Ltd...............................................................11339

11537

Spiced/Mulled Wine Colorado Department of Agriculture.....................11217 Tiki Sangria...........................................................................11311

Sweet Wine Biagio Cru & Estate Wines........................................11336 Colorado Department of Agriculture.....................11217 Indigo Wine Group LLC............................................... 11341 Jidvei.....................................................................................11103 Laureate Imports Co Inc.............................................11438 Quixote’s Wines..............................................................11433 Spurgeon Vineyards & Winery.................................. 11119 Tiki Sangria...........................................................................11311 Via Pacifica Selections................................................ 11440

White Wine Ansay International.......................................................11239 Backpack Wine...............................................................11436 Badel 1862.......................................................................11144b Biagio Cru & Estate Wines........................................11336 Brown-Forman.................................................................11130 Colorado Department of Agriculture.....................11217 Delegat Wine Estate.....................................................11439 Hess Collection Winery............................................... 11347 Impulsion Trade..............................................................11202 Indigo Wine Group LLC............................................... 11341 Jidvei.....................................................................................11103 Laureate Imports Co Inc.............................................11438 Quixote’s Wines..............................................................11433 Robledo Family Winery............................................... 11125 Tiki Sangria...........................................................................11311 Via Pacifica Selections................................................ 11440 Winesellers, Ltd...............................................................11339

TASTING NOTES

BAR | May 21-22, 2017

TITLE SPONSOR:

Presented By: SUPPORTING SPONSORS:

SUNDAY NIGHT, MAY 21 9:00 P.M. - 12:00 MIDNIGHT For ticket holders only.

Buy tickets at any registration desk!

House of Blues, 329 N. Dearborn Street The official after-party of NRA Show and BAR 17 is excited to welcome The Purple Xperience, the worldâ&#x20AC;&#x2122;s premier Prince and The Revolution tribute band, led by Matt Fink (a/k/a Doctor Fink), a member of The Revolution from 1978 to 1991. Prepare for an evening of power jams, funky beats and crying doves, not to mention bottomless drinks, dancing and great conversation.

DOWNLOAD THE OFFICIAL NRA SHOW/BAR MOBILE APP Find your favorite exhibitors, stay up-to-date on NRA Show and BAR news, and more. Search “NRA Show” in your app store.

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Published May 2017 by the National Restaurant Association® 2055 L Street, N.W., Washington, DC 20036 • 175 W. Jackson Blvd, Suite 1500, Chicago, IL 60604 Convention Phone: (312) 853-2525 • Restaurant.org/BAR