2016 BAR Exhibit Guide by National Restaurant Association Show

EVENT &

EXHIBIT GUIDE

2016 BAR FLOOR PLAN

(As of 5/6/16)

ServSafe Lounge

MAIN SPONSORED BY

STAGE AT BAR

DEMO SPONSORS:

DEMO LOUNGE

MESSAGE FROM THE CONVENTION CHAIR Welcome to the 2016 Beverage Alcohol for Restaurants (BAR) at NRA Show® and the 97th annual National Restaurant Association Restaurant, Hotel-Motel Show.® Just like your customers’ taste preferences, BAR is evolving. Last year, we unveiled a rebrand of this event, which included a new name and new event space, as 2015 was the first time that BAR shared space along side the NRA Show. With NRA Show expanding into Lakeside Center and BAR moving to Lakeside Ballroom, these two events melded into one overall experience. This year, we’re doubling down on our dedication to the beverage alcohol space by engaging with key industry stakeholders to craft a robust education program focusing on the most pressing issues and exciting emerging trends in the beverage alcohol segment. I am pleased to welcome Billy Dec, CEO/Founder of Rockit Ranch Productions, as the 2016 BAR at NRA Show Keynote Presentation speaker. He’s an industry leader in crafting wildly successful concepts and bar programs that defy the traditional lifecycle of most on-trend bars, clubs, and restaurants. We’ve enhanced the exhibit floor with the addition of Main Stage, which will be the hub of interactive demos, key education sessions, and our annual Star of the Bar® mixology competition. Six mixologists from around the country will vie for the title—and a $5,000 cash prize. And, of course, your BAR at NRA Show badge includes full access to all four days of NRA Show, opening up a whole new world of opportunity amidst the more than 2,000 exhibitors and over 63,000 attendees. No matter where you look, you’re bound to find the inspiration you need to push your bar program—and profits—upward and onward. Cheers!

Lisa Ingram. 2016 NRA Convention Chair President & CEO White Castle System, Inc.

And the only full suite of restaurant training programs, created by industry experts. Did we also mention the first online food safety eCertificates in-market? So, yes, there’s a difference. As you know, safety in food and alcohol service is not something you want to “kinda” do. So trust the programs that over 80% of restaurants use: ServSafe. Trust First.

Make sure to stop by the ServSafe Booth (#9136) located in the Lakeside Center and the ServSafe Lounge in BAR! Experience ServSafe’s innovative technology, interactive games and an exclusive preview of new product demos! © 2016 National Restaurant Association Educational Foundation. All rights reserved. ServSafe® is a trademark of the National Restaurant Association Educational Foundation. National Restaurant Association® and the arc design are trademarks of the National Restaurant Association.

TABLE OF CONTENTS BAR Floor Plan ....................................... Inside Front Cover Message from the Convention Chair ..................................1 BAR Advisory Committee Members .................................3 General Information The Basics ..............................................................................4 Getting Around....................................................................4 Find Us ....................................................................................5 Resources ..............................................................................5 BAR Floor Highlights Bar Necessities & Crafitique Pavilions ........................6 Menu Pairings .......................................................................6 ServSafe Lounge .................................................................6 Interactive Demo Lounge ................................................7 Main Stage at BAR ...................................................... 8 - 9 Star of the Bar Mixology Competition........................8 BAR Education Sessions ............................................... 9 - 11 BAR Keynote Presentation ........................................... 10 BAR Top Buyer Program ................................................. 11 Evening Events NextGen Party.................................................................... 12 NRA Show Block Party ................................................... 12 Restaurants Rock .............................................................. 12 Exhibitor List (Alpha Order) ...................................... 13 – 19 Exhibitor List (By Product)....................................... 20 – 23 Tasting Notes........................................................................... 24

BAR ADVISORY COMMITTEE Steve Byrne Vice President of Food and Beverage, Tavistock Restaurant Collection Kathy Casey President Food Studios, Liquid Kitchen Donna Hood Crecca Senior Director, Technomic Inc.

Tony Giardina Director Supply Chain, Delaware North

Doug Jackson Vice President, Purchasing, Miller’s Ale House

Ashley Heaton Content Manager, DIG, Breakthru Beverage Group

Patrick Kirk Director of Beverage Innovation, Buffalo Wild Wings

William Hinkebein Owner, American Beverage Marketers

Rich Verrecchia Vice President, Analytics, Fintech Analytics

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

THE BASICS EVENT DATES, REGISTRATION & HOURS BAR HOURS: SUNDAY, MAY 22 12:00 – 6:00pm

MONDAY, MAY 23 12:00 – 6:00pm

NRA SHOW HOURS: SATURDAY, MAY 21 9:30am – 5:00pm

SUNDAY, MAY 22 9:30am – 5:00pm

MONDAY, MAY 23 9:30am – 5:00pm

TUESDAY, MAY 24 9:30am – 3:00pm

REGISTRATION Only persons involved in the beverage alcohol decision-making process for a restaurant/foodservice operation are qualified to attend. You must present a government-issued photo ID and a BAR 16 badge to enter. The name on both must match. Badges are not transferable. You must be 21 years or older. No exceptions. The selective registration process will allow BAR badge holders entry to all four days of NRA Show 2016, but not vice versa.

GETTING AROUND LAKESIDE CENTER (4 LEVELS) Level 1 – First Aid Level 2 – Coat Check, Exhibitor Information Lead Booth, Retrieval, NRA Show Exhibitor & BAR Service Registration, Center, FedEx Exhibitor Office, Lead Information Retrieval, Exhibitor Booth, NRA Service ShowCenter, & BAR FedEx Registration, Office,Scoot-a-Round Scoot-a-RoundPick-up, Pick-up,Shuttle ShuttleBus Bus Routes Routes 5-7, 5-7, Taxis Taxis Level 3 – BAR/Lakeside Ballroom (E354), BAR Demo Lounge, BAR Education Sessions, BAR Keynote, Bellavita Italian Pavilion, Book Signings, Main Exhibit Stage Floor at(Aisles BAR, Meeting 8300-11000), Rooms Main Stage at E350-E353, NRA BAR, Show Meeting Exhibit Rooms FloorE350-E353, (Aisles 8300-11000), Organic &Organic Natural Pavilion, & NaturalServSafe Pavilion, Lounge, ServSafe Skybridge Lounge, Skybridge to Southto and South North and Buildings, North Buildings, Startup Alley, Startup World Alley, Culinary World Culinary Showcase Showcase Level 4 – Meeting Rooms E450-E451 SOUTH BUILDING (5 LEVELS) Level 1 – Coat Check, Exhibitor Lead Retrieval, Information Grand Ballroom Booth, (S100), Grand Information Ballroom (S100), Booth, Meeting Rooms S101-S106, NRA Show & BAR Registration, Scoot-a-Round Pick-up, Shuttle Signature Bus ‘16, Shuttle 1-4, Routes Bus Signature Routes 1-4, ‘16, Taxis Taxis Level 2.5 – FedEx Office, First Aid, Food Court, Information Booth, Metra Train Entrance, NRA Show Bookstore, Retail Shops, Hotel & Travel Desk Level 3 – Alternative BiteStyle, Conserve Solutions Center, Dealer Distributor Club, Exhibit Floor NRA (AISLES Show 100-5400), Exhibit Floor Exhibitor (AISLES Service 100-5400), Center, Exhibitor Foodamental Service Studio, Center, Kitchen Foodamental Innovations Studio, Pavilion, Kitchen Power ofInnovations PartnershipPavilion, PavilionPower of Partnership Pavilion Level 4 – Educational Programs, Exhibit Space Selection Room, Meeting Rooms S401-S405, Show Office, Vista Ballroom S406 Level 5 – Education Office/Speaker Check-in, Exhibitor Hospitality Suites, Meeting Rooms S501-S505 NORTH BUILDING (4 LEVELS) Level 1 – Meeting Rooms N126-N140, Taxis Level 2 – Exhibitor Lead Retrieval, Exhibitor Registration, Exhibitor Service Center, International Trade Center, Meeting Rooms N226-N231, Press Center Level 3 – American Food Fair, Internet Exhibit Floor of Things, (AISLES NRA 5500-8200), Show Exhibit Internet Floor (AISLES of Things, 5500-8200), NRA Hub, TECH Pavilion/Theater Level 4 – Meeting Rooms N426-N427 MEETING ROOMS All meeting room designations begin with either S (for South), N (for North) or E (for Lakeside Center). The first number in the designation can be 1, 2, 3, 4 or 5 and indicates the level on which the room or area is located. The last two numbers refer to the sequential room number. For example, the Press Center designation is N226; therefore N indicates it is located in the North Building, 2 indicates it is on level 2, and 26 indicates room number. 4

BAR at NRA Show | May 22-23, 2016

FIND US INFORMATION DESKS Get directions and find out about Show activities and programs at the Information Desks. LOCATIONS: Lakeside Center — Near Registration, Level 2 North Building — Mezzanine, Level 2 South Building — Transportation Lobby, Level 1 Grand Concourse — Level 2.5 SHOW OFFICE — S401C General information on the Show can be obtained at the Show Office located in Room S401C on Level 4 in the South Building. PRESS CENTER — N226 The National Restaurant Association Press Center is located in Room N226, on Level 2 in the North Building. PRESS CENTER HOURS:

SATURDAY, MAY 21

SUNDAY, MAY 22

MONDAY, MAY 23

TUESDAY, MAY 24

9:00 a.m. – 5:00 p.m.

9:00 a.m. – 6:00 p.m.

9:00 a.m. – 3:00 p.m.

RESOURCES IN CASE OF EMERGENCY Call McCormick Place emergency at (312) 791-6060 or dial 6060 from any house phone. FIRST AID First Aid is available in the following locations: South Building – Off the Grand Concourse, South side of Level 2.5 Food Court/Retail area Lakeside Center – Level 1 BUSINESS CENTER Faxing, photocopying, printing and shipping can be done at the FedEx Office in McCormick Place located in the South Building, off the Grand Concourse, on the South side of the Level 2.5 Food Court/Retail area. In Lakeside Center, on Level 2.

INTERNATIONAL TRADE CENTER (ITC) — N231 As our international guest, please visit the ITC, located in Room N231, on Level 2 in the North Building. This feature provides an ideal opportunity for U.S. exporters and international buyers to interact.

NRA SHOW/BAR MOBILE APP Download the free official NRA Show mobile app on your smartphone to help you find your favorite exhibitors, stay up-to-date on NRA Show and BAR news, and more. Click “BAR” in the app to access information specific to the event.

SPONSORED BY

SUNDAY, MAY 22 — 12:30 – 1:15 p.m. | 4:30 – 5:15 p.m. MONDAY, MAY 23 — 2:15 – 3:00 p.m. | 4:15 – 5:00 p.m. Breakthru Beverage presents an in-depth discussion on the wine category and how it can help the on premise channel drive profitability. Hosted by Breakthru Beverage’s Fine Wine Specialist team including Jen Tietz, Sasa Sinanagic, and Jeff Anderson. Jen Tietz, Sasa Sinanagic, Jeff Anderson Breakthru Beverage SPONSORED BY

Mai Way to Heaven SUNDAY, MAY 22 — 2:30 - 3:15 p.m. Summertime and Sidney Frank go hand in hand this year at BAR. Join Master Mixologist Natalia Cardenas as she shows you how to shake up Mai Way to Heaven, an on-trend tiki cocktail that’s packed with unique flavors and refreshing hints of citrus. You’ll learn how to pair Jägermeister with rum and a refreshing blast of orange to bring out its herbaceous, complex flavor. Natalia Cardenas Master Mixologist, Southern Wine & Spirits

Badass Bloodies—Every Bar’s Signature Cocktail

SPONSORED BY

MONDAY, MAY 23 — 12:15 – 1:00 p.m. Join Demitri Pallis, king of the modern day Bloody Mary, for a fun and comprehensive exposé on every bartender’s favorite Damme: Bloody Mary. With so much profit in bar service, signature items like the Bloody Mary should be at the core of every bar menu. They’re an operator’s opportunity to deliver a staple item that demonstrates attention to everything that you’re putting in the glass for your customers and they can be tailored to show your personal flare. Come learn how to make this popular cocktail your own with limitless variations that are all easy, impressive, and profitable. Demitri Pallis Creator and Founder, Demitri’s Gourmet Mixes

Botanicals for Cocktails

SPONSORED BY

MONDAY, MAY 23 — 3:15 – 4:00pm Elevate your drink menu with Special Touch Botanicals for cocktails. These 100% natural ingredients (dried herbs, seeds, flowers, spices, and citrus) add new twists on gin, vermouth, and rum drinks. Noted mixologist Pepe Orts is coming from Spain to demonstrate how to create unique, signature drinks to make your revenues soar. Learn several variations for Spanish gin and tonic, Botanical Cuba Libre, Spanish vermouth, and more. Special Touch Botanicals are sold in the U.S. exclusively by The Spice Lab. Pepe Orts Mixologist, The Spice Lab

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

MAIN STAGE AT BAR SUNDAY, MAY 22: STAR OF THE BAR® MIXOLOGY COMPETITION Six mixologist finalists go head-to-head on Main Stage at BAR to win $5,000 and accolades from industry judges Charles Joly, Natalia Cardenas, and Daniel Gerzina. You can sample the cocktails in the running and cheer on the mixologists as they vie for the 2016 Star of the Bar title.

SPONSORED BY

12:30-3:30 p.m. Regional finalist cocktail demos and sampling 4:30-5:15 p.m. FINAL PRESENTATION AND JUDGING!!

Charles Joly

Natalia Cardenas

Owner, Master Mixologist, Crafthouse Cocktails Southern Wine & Spirits

Daniel Gerzina Editor, Eater Chicago

Carlos E. Cuarta

Matt Friedlander

Teddy Nixon

90 MilesCuban Cafe CHICAGO, IL

Fools Gold NYC, NY

Bar Mash CHARLESTON, SC

“Curt’s Summer Dram”

“Any Which Way But Left”

“Day Tripper”

1 1/4 oz. Jägermeister Liqueur 2oz. Diplomatico Reserva - Dark Rum 3/4 oz. Passion fruit syrup 1/2 oz. Lemon juice Dash of Dale DeGroff’s Aromatic Bitters and Regans’ Orange Bitters

1 oz. Jägermeister • 1 oz. Aperol 1 oz. Brovo Amaro No. 4 5 Drops Bittermen’s Xocolatl Molé bitters Grapefruit peel for garnish

2 oz. House toasted coconut pineapple rum 1 oz. Pineapple juice • 1 oz. Jägermeister 1/2 oz. lime • 1/2 oz. orgeat 3 Dashes Peychaud’s Bitters 1 Dropper absinthe

Brian Prugalidad

Tenzin Samdo

Baron Stelling

Trade BOSTON, MA

Paragarys Midtown & The Shady Lady Saloon SAN FRANCISCO, CA

Bracero Cocina SAN DIEGO, CA

“Finishing Move: Serious, Serious Punch” 1oz. Jägermeister • 1 oz. Encanto Pisco 1 oz. Pineapple juice • 3/4 oz. Lemon juice 1/2 oz. Cinnamon bark syrup Splash of soda FOR FLOAT: 1/4 oz. Hamilton 151 2 Dashes Angostura Bitters 2 Dashes Peychaud’s Bitters

“56 Secret Admirers” 1 oz. Mezcal • 1 oz. Jägermesiter 1 oz. Passion fruit syrup • 1/2 oz. Lemon 1 1/2 oz. Ginger beer • 5 Mint leaves 3 dashes of Peychaud’s Bitters Mint sprig for garnish

“The Stag Savior” 1 1/2 oz. Jägermeister • 1/2 oz. Gin 3/4 oz. Lime juice • 1/2 oz. Grenadine 1/2 oz. Apricot Liquor 1 Dash Angostura Bitters • 1 Dash absinthe Dried Apricot • Lime wheel Mint sprig as garnish • 1 Dropper absinthe

Jägermeister is the second largest selling imported liquor in the United States and one of the top shot brands in the world. The famed herbal liqueur, which features natural ingredients including cinnamon, star anise, ginger and cardamom, gets its full-bodied flavor from a four-stage cold maceration process applied over several weeks to extract aromatic compounds from a closely guarded recipe of 56 of the finest exotic herbs, roots, blossoms and fruits, plus aging in oak casks for one year. The production process is exacting and includes sourcing premium ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile. Sidney Frank Importing Company Inc. is dedicated to responsible consumption by those of legal drinking age and is a member of The Distilled Spirits Council of the United States (DISCUS). PLEASE DRINK RESPONSIBLY. 8

BAR at NRA Show | May 22-23, 2016

Catch special education sessions geared at helping you develop better promotions and more effective marketing, interactive demos showing you how to turn trends into hot menu items, and cheer on contestants vying for the title of Star of the Bar.

MONDAY, MAY 23: EDUCATION SESSIONS Catching Up with Cocktails 12:30 – 1:15 p.m.

Hops and Highballs: Beer Cocktails 3:45 – 4:05 p.m.

With the resurgence of artfully crafted cocktails, the cocktail renaissance is here in full force. Whether you’re serving 15 or 1,500 a night, a fresh, intelligent cocktail program should be an integral part of your business. Hear how to keep your venue competitive by offering interesting and on-trend cocktails that add to your bottom line and take your program to the next level.

With the plethora of different styles and flavor profiles offered up by breweries, using beer as a cocktail base is a unique way to serve up the same old suds. Watch this demonstration of the techniques you need to put a new spin on beer service.

Charles Joly Owner, Crafthouse Cocktails

Bottled Up: Housemade Bottled Beverages 1:30 – 1:55 p.m. Individually bottled, small batch cocktails are bubbling to the top of bar menus these days and they are the perfect summer sipper to add to your menu. Learn how to create your own custom carbonated concoctions. Griffin Elliott Head Bartender, Sepia

Big Flavor, Low ABV 2:10 – 2:30 p.m. Move over, martinis. Cocktails that pack a flavorful punch without being too potent have plenty of potential on bar menus. Learn how to build complex cocktails that boast big flavor and won’t leave guests too tipsy. Laura Kruming Lead Bartender, Filini

Breaking Into Craft Beer with Breakthru Beverage 2:45 – 3:30 p.m. Tapping into craft beer can drive sales and profits for your business. Learn all about this growing category in an overview of the craft beer certification process and enjoy a tasting of some local favorites.

Whitney Morrow Beverage Manager, Drumbar

Small Bar Program, Big Profits 4:20 – 4:40 p.m. Small bar programs don’t need to have slim profit margins. A carefully curated and concise bar menu can still turn out stellar sales. This session will shed light on how to maximize profits when working with a smaller bar program. Scott Koehl Bar Manager, DMK Restaurants

Ice: So Hot Right Now 4:55 – 5:15 p.m. Infused ice is hot right now, and there are so many different combinations to experiment with. Whether you’re looking to bring out the flavor of a specific spirit or compliment a complex blend with new notes, learn how to use ice to enhance the cocktail experience. Eric Trousdale Lead Bartender, Arbella

Tipsy Teas 5:30 – 5:50 p.m. The latest versions of tea-infused cocktails are like the Long Island Iced Tea’s grown-up, super cool cousin. Learn the tricks behind turning tea into a perfect potable when blended with complementary spirits. Nate Cayer Executive Chef, I|O Godfrey

Dave Kahle Master Cicerone & Craft Beer Specialist, Breakthru Beverage

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

BAR EDUCATION SESSIONS BAR KEYNOTE PRESENTATION Sunday, May 22 | 11:00 a.m. – 12:00 p.m. | ROOM E350

BILLY DEC

CEO/Founder, Rockit Ranch Productions

Rockit Ranch Productions produces elevated food and entertainment experiences across their full spectrum of award winning venues—from see-and-be-seen nightclubs to sports bars to sophisticated bar and grills to casual dining to high-end table service. As CEO, Billy Dec leads the company’s efforts to create a distinct vision for each concept’s individual brand that must be reflected in a uniquely curated bar program that also drives profits. During the BAR at NRA Show Keynote, Billy will talk about what circumstances and input from his team motivate him to invest in the bar program of each of his concepts and how those investments have continued to elevate his guests’ experiences and his company’s profits. OPEN TO ALL NRA SHOW AND BAR ATTENDEES, EXHIBITORS, AND PRESS

EXCLUSIVE BAR EDUCATION SESSIONS Education around trends, techniques, pairings and technology compliment the exhibit floor and provide a complete picture of how you can maximize your bar profitability.

Sunday, May 22 BAR 30 POWERFUL BAR PROMOTIONS IN 45 MINUTES! 1:00 – 1:45 p.m. | E353b Join us as we teach ways that restaurants and bars can use external brand promotions to generate additional revenue for their venue. Learn why brands promote so well in restaurants and bars while exploring different brand categories that you can utilize. Examine your own venue’s brand in order to find promotions that work for your venue so that you can convert them to additional revenue stream for your establishment. Nick Fosberg President, Bar Success

STUCK IN THE MUDDLE: THE TRIAL AND ERROR BEHIND TOP COCKTAIL TRENDS 2:00 – 2:45 p.m. | E353b Mixologists hailing from independent restaurants enjoy the benefit of smaller volume and ever-evolving menus, which gives them the freedom to frequently experiment with adding new cocktails, flavors, and spirits to their menus. Hear from a panel of mixologists from independent restaurants known for creative cocktail programs about what worked, what bombed, and how customer feedback informs their next creation. Learn where they seek inspiration and how they continue to innovate—and how their experimentation can inform your bar menu. Moderator: Ari Bendersky Freelance Journalist Andrew Macker General Manager, Howells & Hood Brandon Phillips Senior Executive Bar Director, The Duck Inn Priscillla Young

SIGNATURE SIPS: THE BUSINESS OF BEVERAGE COLLABORATIONS 3:00 – 3:45 p.m. | E353b The beverage industry is a boom of chef-driven collaborations. Signature blends, brews, and spirits elevate menus. Chefs and restaurant owners discuss how they partner with breweries, wineries, and distilleries to create distinct, exclusive concoctions that build buzz and excitement. Moderator: Connie Gentry Editor, FSR magazine, Food News Media Gary Callicoat President, Rusty Bucket Restaurants Robert Jones Head Bartender, Spoon and Stable/Soigne Hospitality LEVERAGING LIQUID ASSETS 4:00 – 4:45 p.m. | E353b New consumers, new competition and new category dynamics—these factors and more are affecting restaurant operators’ ability to grow adult beverage sales. Understanding the role of drinks in the dining out occasion, current and evolving drink trends and the varied types of locations now offering adult beverages is crucial to growing sales. Dive into current consumer insights regarding drinks, what’s hot on menus, and actionable ideas to grow drink sales in restaurants. David Henkes VP, On-Premise Practice Leader, Technomic Inc. Joe Pawlak Managing Principal, Technomic Inc.

Beverage Director, Langham Hotels

BAR at NRA Show | May 22-23, 2016

Monday, May 23 PUMP UP PROFITS WITH BETTER F&B PROMOTIONS 1:00 – 1:45 p.m. | E353b Explore the use of creative F&B promotions that entice customers, engage employees, and are easy to execute. This panel will provide a step-by-step guide on developing programs, training staff, and pushing innovation to leave you with happy customers and great sales results. Moderator: Kenneth Taylor V.P. Strategic Development, MarkeTeam, Inc. Frank Lewis Director of Alcohol, F&B, AMC Theatres Scott Steenrod VP of Restaurant Operations, Garces Restaurant Group Susan Terry VP of Culinary and F&B, Marcus Hotel Group BAR RESCUE CHEF PANEL: A GREAT BAR MENU MADE SIMPLE 2:00 – 3:00 p.m. | E353b Learn all the food, design, operating secrets and best practices from some of the industry’s most recognized hospitality professionals. This panel of experts, as seen on Bar Rescue, has worked their way through the trenches and is armed and ready to answer your toughest questions. Moderator: Tiffany Derry Chef, Restaurant Consultant, Tiffany Derry Concepts Michael Ferraro Chef/Owner, Delicatessan Nick Liberato Chef/Owner, Calidelphia Catering Vic ‘Vegas’ Moea Chef, Food Network Ryan Scott Chef, Market & Rye HOW ‘BOUT THEM APPLES: CIDER’S RISE TO THE TOP 3:15 – 4:00 p.m. | E353b Cider gives the consumer the experience between beer and wine; offering the drinker a refreshing yet complex experience. But do you know the history of its meteoric rise to the latest industry darling? Learn about the different varieties, the business behind adding cider to your bar menu, and how to market it for success. Gregory Hall Owner and Founder, Virtue Cider Chad Hauge Principal Bartender, Longman and Eagle Rachel Speckan National Wine Director, City Winery

BAR TOP BUYER PROGRAM (Invite-only) Attendees selected to participate in our Top Buyer Program have exclusive access to the following private briefings by industry experts:

GUEST EXPERIENCE MEASUREMENT FOR BARS Sunday, May 22 | 12:00 - 12:45 p.m. ROOM E353c As guest expectations are raised, the need for bar and club operators to efficiently manage the entire customer journey is crucial. Hear how top operators are monitoring and measuring guest satisfaction, using “top shelf” suggestive selling to drive profits, and what tried-and-true tactics they use to prevent theft in the modern age. Jeff Gurtman Managing Director, Coyle Hospitality Group

REDEFINING THE DRINKS MARKET: A NEW RECIPE FOR SUCCESS Monday, May 23 | 12:00 - 12:45 p.m. ROOM E353c Sharpen your understanding of quicklyevolving spirits, wine and beer trends and the implications for your drink sales and profits as Technomic provides an overview of key market intelligence. Then, join the conversation when leaders in each category share their insights and participate in a lively Q&A session. Moderator: David Henkes Advisory Group Senior Principal, Technomic Inc. Paul Auberry Senior Director, Category Leadership Center of Excellence, Anheuser-Busch Bob Krall Director, On Premise Dining, Brown-Forman Megan Hooff Manager, National Accounts, Constellation Brands, Inc.

OTHER SESSIONS YOU WILL FIND BENEFICIAL AS A TOP BUYER: BAR KEYNOTE PRESENTATION WITH BILLY DEC Sunday, May 22 | 11:00 a.m. – 12:00 p.m. | E350 STUCK IN THE MUDDLE: THE TRIAL AND ERROR BEHIND TOP COCKTAIL TRENDS Sunday, May 22 | 2:00 – 2:45 p.m. | E353b

See session descriptions on previous page.

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

AFTER-HOURS EVENTS AROUND CHICAGO In addition to all the action on the Show floor, treat yourself to some fun at our after-hours events, where you can catch up over a drink or cut a rug on the dance floor. (Or both!)

SUNDAY NIGHT, MAY 22 RESTAURANTS ROCK House of Blues Chicago • 329 N Dearborn Street 9:00 p.m. – 12:00 Midnight The official after-party of NRA Show and BAR. Restaurants Rock gathers hundreds of hospitality pros together at House of Blues for an epic night of open bar, dancing and live music from American Authors.

For ticket holders only. For ticket information, visit Registration in Room S102.

Supporting Sponsors:

MONDAY NIGHT, MAY 23 NEXTGEN PARTY Rockit Bar & Grill • 22 W Hubbard Street 8:30 – 9:30 p.m. NRA Show and all-star Chicago restaurateur Billy Dec will celebrate the rising stars who represent the next generation of industry leaders and influencers with a reception at Chicago’s iconic Rockit Bar & Grill.

Invitation only.

NRA SHOW BLOCK PARTY Various Hubbard Street Locations 9:30 p.m. – 12:00 Midnight

NRA

sponsored by

SHOW

Your badge gets you FREE food and open bar during the 2016 NRA Show Block Party. Scope out brand new entertainment and new Chicago venues during our annual crawl through downtown Chicago’s most talked-about bars and clubs.

Free with your Show badge. 435 N. CLARK STREET Drink Specials: Premium open bar Food: Free passed appetizers including fried pickles, mac & cheese fritters, pulled pork sliders, and mini cheeseburgers Entertainment: Live band karaoke

22 W HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers including sliders, hummus & veggies, Rockit Pockit, and assorted desserts Entertainment: DJ set

18 W. HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers Entertainment: Free pool

9 WEST KINZIE STREET Drink Specials: Premium open bar Food: Free passed appetizers Entertainment: DJ

110 W. HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers including chicken skewers, potato croquette, sliders, chorizo and goat cheese flatbread, and assorted desserts Entertainment: DJ set

59 W. HUBBARD STREET, 2ND FLOOR Drink Specials: Premium open bar Food: Free hors d’oeuvres including cheeseburgers and tuna tartare with spicy aioli Entertainment: DJ set

400 N STATE STREET Drink Specials: Premium open bar Food: Free appetizers including handcut fries and mini burgers Entertainment: Music

9 W. HUBBARD STREET Drink Specials: Premium open bar Food: Free passed appetizers Entertainment: Sports and music

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

18.21 Bitters ..................................................11451 404-852-7023 drink@1821bitters.com www.1821bitters.com

Bar & Restaurant Success ........................11636 815-509-8670 nick@BarRestaurantSuccess.com www.barrestaurantsuccess.com

Brands/Labels: 18.21 Bitters, Ginger Beer, Tonic, Syrup, Shrubs and Mixers

Brands/Labels: Marketing & Promotions Email Marketing Marketing Funnels

A Hardy USA...............................................11330 847-298-2358 mmikenas@ahardyusa.com www.ahardyusa.com

Bar Business Magazine .............................11632 212-620-7247 asutley@spub.com www.barbizmag.com

Brands/Labels: Hardy&Maison Rouge Cognacs,De Montal Armagnacs,Joseph Cartron Liqueurs,Vizcaya Rums,Thatchers Organic Spirits, Brown Jug Spirits, Cinnabon Cream liqueurs,Fratello Hazelnut,Kai, HYDE Whiskey

Bayernwald KG.......................................... 11407 49 9901 18120 petra.bobenhausen@bavaria-waldfrucht.de www.waldertau.com

Addiction Mixology/Culinary Sonic Instruments......................................11554 310-471-7532 lg@culinarysi.com www.addictionmixology.com Brands/Labels: The Cocktail Matrix InstaFoam Egg White Replacement Umami Drops Flavor Reactor

ADORO Tequila......................................... 11406 773-370-0156 eg@gngimports.com www.gngimports.com.br American Beverage Marketers .............. 11344 812-944-3585 info@abmcocktails.com www.abmcocktails.com Brands/Labels: Finest Call Reàl Cocktail Ingredients Master of Mixes

American Juice Company........................ 11410 347-620-0252 cw@americanjuicecompany.com www.americanjuicecompany.com Angry Orchard Hard Cider .......................11331 617-368-5000 bryan.farbisz@bostonbeer.com www.angryorchard.com Asahi Beer U.S.A., Inc. ...............................11631 310-214-9051 info@asahibeerusa.com www.asahibeerusa.com Brands/Labels: Asahi “Super Dry” is Japan’s # 1 beer since 1997

Atlantico Rum ........................................... 11602 305-443-1170 brandon@atlanticorum.com www.atlanticorum.com

Brands/Labels: Bavaria Waldfrucht, “Wäldertau” Glühwein (mulled wine)

BeerMenus.com ......................................... 11610 917-473-2313 zack@beermenus.com www.beermenus.com BevSpot ....................................................... 11233 617-658-3123 Contact@BevSpot.com www.bevspot.com Beyond Zero ...............................................11447 305-299-2444 info@bzice.com www.bzicecom Brands/Labels: We Make Ice Cool!!!

Black Rock Spirits .....................................11639 206-409-1850 info@blackrockspirits.com www.blackrockspirits.com Brands/Labels: Bakon Vodka, Rosemary Bakon Vodka, Sparkle Donkey Silver Tequila, Sparkle Donkey Reposado Tequila, Hot Donkey Cinnamon Reposado Tequila

Blue Green Organics, LLC........................11346 855-301-0400 maxlewis@bluegreenagave.com www.bluegreenagave.com Brands/Labels: Blue Green Organic Light Agave Nectar Blue Green Raw Blue Agave Nectar Blue Green Organic Chia Seeds

Bofferding ................................................ 11336G 414-559-2545 becky.capper@ansayintl.com www.bofferding.lu

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Boston Beer Company ..............................11331 617-368-5000 bryan.farbisz@bostonbeer.com www.samadams.com

Coravin ....................................................... 11506 516-578-1293 michelle@coravin.com www.coravin.com

Brands/Labels: Boston Lager, Summer Ale, Nitro White, Nitro IPA, Nitro Coffee Stout, Rebel IPA, Rebel Rouser, Angry Orchard, Traveler Grapefruit Shandy, Curious Traveler, Truly Spiked & Sparkling

Brands/Labels: Coravin Wine System

Brewery Ommegang/ Duvel Moortgat USA ..................................11514 607-544-1800 info@ommegang.com www.ommegang.com Brands/Labels: Ommegang Abbey Ale Ommegang Three Philosophers Quadrupel Ommegang Hennepin Farmhouse Saison Ommegang Rare Vos Amber Ommegang Witte Wheat Ale Ommegang Rosetta

Brewing the American Dream Sam Adams ..................................................11331 617-368-5000 bryan.farbisz@bostonbeer.com www.bostonbeer.com Brooklyn Brewery.......................................11519 718-486-7422 mmaraghy@brooklynbrewery.com www.brooklynbrewery.com Brands/Labels: Brooklyn Lager, Brooklyn Defender IPA, Brooklyn Summer Ale, Brooklyn Sorachi Ace, American Ale

Brown-Forman ........................................... 11223 502-774-7400 www.brown-forman.com Brands/Labels: Jack Daniel’s, Gentleman Jack, Jack Daniel’s Single Barrel Tennessee Whiskey, Woodford Reserve, el Jimador Tequilas, Herradura Tequilas, Old Forester

CD Vodka .....................................................11316 312-233-2760 sales@mjdbeverage.com www.cdvodka.com Brands/Labels: CD Vodka, Torta Bianca

Cicerone Certification Program ............ 11446 773-549-4800 info@cicerone.org www.cicerone.org Brands/Labels: Cicerone® Certification Program BeerSavvy® Road to Cicerone®

Colorado Department of Agriculture Beer/Wine/Spirits/Other ..........................11315 303-869-9180 john.addison@state.co.us www.coloradoagriculture.com Brands/Labels: Colorado Wine, Colorado Spirits, Colorado Beer, Colorado Soft Beverages 14

Craft Beers of Canada ............................. 11402 330-328-1400 dave@esberco.com www.craftbeersofcanada.com Craft Brew Alliance ....................................11415 503-572-1731 contact@craftbrew.com www.craftbrewalliance.com Brands/Labels: Widmer Brothers Hefe, Upheaval IPA; Redhook ESB, Longhammer IPA Kona Longboard, Fire Rock, Big Wave, Castaway IPA; Omission Pale Ale, IPA, Lager (Gluten Free); KCCO Black, KCCO Gold, KCCO White

Dashfire Bitters .......................................... 11523 612-229-8593 dashfirebitters@outlook.com www.dashfirebitters.com Brands/Labels: Egbert’s Cocktail Cherries, Dashfire Cocktail Bitters and Tinctures

Demitri’s Gourmet Mixes .........................11548 800-627-9649 info@demitris.com www.demitris.com Brands/Labels: Demitri’s All Natural Bloody Mary Seasonings, Demitri’s RimShots!, Demitri’s All Natural Margarita Mixes

Diageo .........................................................11423 +44 (0) 20 8978 6000 www.diageo.com Dolce Cilento Meloncello......................11336A sam@meloncello.com www.meloncello.com Brands/Labels: Meloncello (Bronze), Limoncello (Silver), Watermeloncello, Crema di Meloncello (Gold), Crema di Nocciole “Hazelnut Cream Liquor” (Gold), Crema di Pistachio, Kosher Limoncello (OU)

Domaines Vinsmoselle .......................... 11336H 414-559-2545 becky.capper@ansayintl.com www.vinsmoselle.lu/en Brands/Labels: Crémants Poll-Fabaire, Domaines Vinsmoselle

Don Roberto’s Michelada Mix .................11343 210-394-1754 jnester@don-robertos.com www.don-robertos.com

BAR at NRA Show | May 22-23, 2016

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Dry Fly Distilling ........................................11326 509-489-2112 kent@dryflydistilling.com www.dryflydistilling.com

Hella Company...........................................11453 718-482-6564 info@hellabitters.com www.hellacompany.com

Brands/Labels: Dry Fly Specialty Whiskies

iControl........................................................ 11323 301-816-4490 sales@icontroldata.net www.icontroldata.net

DTRS Enterprises, Inc. ............................. 11309 630-660-2177 dtutt@drinksavile.com www.drinksavile.com Fête Wine..................................................11336J 209-598-2265 justin@fetetoday.com www.fetetoday.com Brands/Labels: Fete Petite Sirah 2014

Fintech .........................................................11443 800-572-0854 ecarbone@fintech.net www.fintech.net Brands/Labels: Fintech, Fintech’s OneSource Solution

Florida Caribbean Distillers..................... 11327 863-326-0326 latisha.george@floridadistillers.com www.floridacaribbeandistillers.com Four Daughters Vineyard & Winery....... 11523 507-951-3895 info@fourdaughtervineyard.com www.fourdaughtersvineyard.com Freepour Beverage Management ..........11348 289-373-3071 sales@freepour.com www.freepour.com Brands/Labels: Draftchecker Dashboard, Scanchecker Studio, Avigilon Cameras

Golia Vodka ................................................11225 610-864-4428 david@goliavodka.com www.goliavodka.com Harvest Hill................................................. 11408 410-804-1249 c.porter@ambev.com www.harvesthill.com

Indigo Wine Group LLC ........................ 11336E 941-483-1816 contact@indigowinegroup.com www.indigowinegroup.com Brands/Labels: Robertson Winery Rustenberg Wines Barista Coffee Pinotage Freshburst Sauvignon Blanc Franklin Tate Estates House of Krone

International Wines Group .....................11336I 305-537-2721 jnavarro@iwinesgroup.com www.iwinesgroup.com Brands/Labels: Bodegas La Purisima, Pago del Vicario, Dominio de Verderrubi, Lomas del Marques, Casar de Burbia, Abadia de la Oliva

iSi North America .......................................11417 973-227-2426 jbrick@isinorthamerica.com www.isinorthamerica.com Island Oasis..................................................11516 800-334-4788 salesadmin@islandoasis.com www.kerry.com Brands/Labels: Island Oasis, DaVinci, Big Train, Oregon Chai, True Crystals, XCafe Barista Fria, Tango Glassware, Fuel, FANS, V8 V-Fusion Smoothie Mix, Golden Dipt, and Golden Ladle

JOIA–Boundary Waters Brands .............. 11523 612-308-2056 carleton.johnson@bwbsoda.com www.joialife.com JSC Kotekhi ................................................11307 995-599402840 g.pkhakadze.kotekhi@gmail.com www.georgianwine.gov.ge

Heineken USA, Inc. ....................................11627 914-681-4100 www.BrewLockSystem.com

Brands/Labels: KOTEKHI Dry Vintage wine, KOTEKHI semi sweet red wine, Gurdjaani Dry White wine, Mukuzani Dry Red wine, Saperavi Dry red wine, Alazani Valley Semi sweet red wine

Brands/Labels: Heineken, Heineken Light, Amstel Light, Dos Equis, Strongbow Hard Cider, Newcastle Brown Ale, Tecate, Bohemia

Koval Distillery ........................................... 11227 312-878-7988 info@koval-distillery.com www.koval-distillery.com Brands/Labels: KOVAL

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Kruto Vodka................................................11638 972-345-0912 caryn@krutovodka.com www.krutovodka.com

Mississippi River Distilling Company ..... 11336F 563-484-4342 sean@mrdistilling.com www.mrdistilling.com

Brands/Labels: Original, Flawless

Brands/Labels: Cody Road Bourbon Cody Road Rye Whiskey River Pilot Vodka River Rose Gin River Baron Artisan Spirit

Laureate Imports Co Inc. ..........................11517 770-714-3262 licga@bellsouth.net www.laureateimports.com Brands/Labels: Avia, Villa Brici, Colliano, Quercus, Bagueri, Motnik, Fritzz

Lionheart Cider .......................................... 11523 952-847-3883 jason@lionheartcider.com www.lionheartcider.com Brands/Labels: Lionheart Cider Original

Lost Vineyards ............................................11515 585-343-3007 jdorminey@brothersinternational.com www.lostvineyards.com Brands/Labels: Lost Vineyards, TreeHugger, Authentica Sangria, Private Labels

Lyons Magnus ............................................ 11444 559-268-5966 psadoian@lyonsmagnus.com www.lyonsmagnus.com Brands/Labels: Maui Original Fruit Blends Aseptic and Frozen. Lyons Premium Beverage Syrups, Juices and Frozen Fruit Purees.

Moonstruck Meadery ............................. 11336B 402-502-2524 brian@moonstruckmead.com www.moonstruckmead.com Brands/Labels: Show Mead (Traditional), Plum Mead, Cherry Mead, Peach Mead, Blueberry Mead, Blackberry Mead, Capsumel Pepper Mead, Strawberry Mead, Apple Mead, Farmhouse Cider

Myx Beverage LLC..................................... 11419 321-436-7932 pbeleckas@myxfusions.com www.myxfusions.com Brands/Labels: Myx Fusions Moscato, Myx Fusions Peach Moscato, Myx Fusions Mango Moscato, Myx Fusions Coconut Moscato. Myx Fusions Classico Sangria, Myx Fusions Tropical Sangria, Myx Fusions Redberries Sangria

Napa Technology .......................................11531 800-916-3338 winestation@napatechnology.com www.napatechnology.com Brands/Labels: WineStation Professional, WineStation Premier, WineStation Premier PLUS. SpiritStation

New Belgium Brewing Company ...........11422 970-221-0524 www.newbelgium.com

Merchant Du Vin Corp ................................11511 773-575-5858 info@mdvbeer.com www.merchantduvin.com

Brands/Labels: Fat Tire Amber Ale, Ranger IPA, Slow Ride Session IPA, Citradelic Tangerine IPA

Brands/Labels: Samuel Smith, Lindemans, Ayinger, Green’s Gluten-Free, Rochefort, Westmalle, Orval, Pinkus Organic, Brasserie du Bocq, Traquair House

North American Beverage Co. ................11442 609-399-1486 info@northamericanbeverage.com www.bermudasgingerbeer.com

Mexcor, Inc ..................................................11424 713-979-0066 stephanie@mexcor.com www.mexcor.com

Brands/Labels: Barritt’s Ginger Beer

Brands/Labels: (Import Brands)

Minnesota Department of Agriculture ............................................. 11523 651-201-6643 alatheia.stenvik@state.mn.us www.mda.state.mn.us

Northern Latitudes Distillery ................. 11409 231-256-2700 info@nldistillery.com www.nldistillery.com Brands/Labels: Jack Pine Gin, The Leelanau Vodka, Whaleback Spiced Rum, Apollo Horseradish Vodka, Northern Roots Ginger Liqueur, Michigan Dogman Moonshine

Brands/Labels: Third Street Brewhouse, Dashfire Bitters, Egbert’s Cocktail Cherries, Loon Juice, Four Daughters, Joia, Rusty Anchor, Summit Brewing, and Lionheart Cider Original 16

BAR at NRA Show | May 22-23, 2016

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Old School Beverages LLC ...................... 11537 720-439-0876 mastercareone@msn.com www.nobullnoname.com

R.P. & Associates, Inc./Stoli ......................11219 310-372-9709 kathyj@rpassociates.us www.rpandassociates.com

Brands/Labels: No Name, Bloody Mary, First Ever Ready To Drink in a Can 9.9% ABV No Name, Margarita in a can, 18% ABV, all natural, Low Calorie.

Resignation Media..................................... 11614 512-947-5789 Joey.Martinez@thechive.com www.resignationmedia.com

Oregon Cherry Growers, Inc. ................. 11448 503-485-5829 info@orcherry.com www.orcherry.com Organic Mixology ................................... 11336C 310-850-4347 jhm@omspirits.com omspirits.com Brands/Labels: OM Meyer Lemon and Ginger Liqueur OM Coconut and Lychee Liqueur OM Cranberry and Blood Orange Liqueur OM Dark Chocolate and Sea Salt Liqueur

Owl’s Brew ................................................. 11449 212-564-0218 hoot@theowlsbrew.com www.theowlsbrew.com Brands/Labels: Owl’s Brew, Brew Lab Tea

Pabst Brewing Company ........................ 11306 817-253-2276 jbennett@pabst.com www.pabst.com Brands/Labels: Pabst Blue Ribbon, Schlitz, Lone Star, Lone Star Light, Lone Star Bock, National Bohemian, Primo, Rainier, McSorley’s, Old Style, Old Milwaukee, Stoh’s, Schaefer, Stag, Blast, Colt 45

Partender ....................................................11542 888-787-4228 sales@partender.com www.partender.com Brands/Labels: Partender Bar Inventory, Food Inventory

Pickett’s Ginger Beer ................................11550 303-241-8879 info@pickettbrothersbeverage.com www.pickettbrothersbeverage.com Brands/Labels: Pickett’s #1 Medium Spicy Ginger Beer Concentrate, Pickett’s #3 Hot n’ Spicy Ginger Beer Concentrate

Powell & Mahoney .................................... 11450 978-745-4332 kc@thirsty1.com www.powellandmahoney.com Brands/Labels: Powell & Mahoney Cocktail Mixers

Brands/Labels: KCCO GOLD LAGER CHIVETV

Rusty Anchor Bloody Mary Mix .............. 11523 320-304-0228 Jeremiah@rustyanchorbloodymary.com www.rustyanchorbloodymary.com Brands/Labels: Mild Original (medium) Extra Spicy

ServSafe Alcohol .......................................11367 800-765-2122 ServiceCenter@restaurant.org www.servsafe.com Brands/Labels: ServSafe Alcohol

Shand Import LLC .................................. 11336D 626-993-0105 info@shandimportllc.com www.shandimportllc.com Brands/Labels: Duncan Taylor Scotch Whisky, Black Bull whisky, Tequila Villa Lobos, Indian Summer Gin, Valt, Gilt, and Cognac Philbert

Shark Energy Brands ................................11347 312-498-8046 tsullivan@sharkenergyusa.com www.sharkenergy.com Brands/Labels: SHARK Energy Drink

Shui Jing Fang...........................................11336l 626-579-9018 info@cnsimports.com www.cnsimports.com Brands/Labels: Wellbay, Scholar’s Edition

Sidney Frank Importing ...........................11303 914-637-5843 jramsauer@sidneyfrank.com Brands/Labels: Jägermeister

SIPP s.r.l. ........................................................11311 +39 335 6405584 info@sipp.sm www.sipp.sm Brands/Labels: SIPP ICYSHOT ICYDRINK

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Skewer This..................................................11231 815-236-3213 wmetro@skewerthis.com www.skewerthis.com

St. Killian Importing ................................. 11403 617-410-3902 info@stkillian.com www.stkillian.com

Brands/Labels: Skewdats

Brands/Labels: Crabbie’s Alcoholic Ginger Beer, Kronenbourg 1664, Carlsberg, Bitburger Braugruppe, Charles Wells

SmartBrew ...................................................11431 902-402-1452 jeff.wilson@smartbrew.com www.smartbrew.com Brands/Labels: SmartBrew, Natural Brew Inc., Watson Select Wort

SomruS, Nectar Of The Gods .................. 11332 630-699-7974 pankaj.garg@sompriya.com www.SomruS.com

Stirrings .......................................................11355 978-201-2943 maria@stirrings.com www.stirrings.com Brands/Labels: Stirrings Mixers, Bar Ingredients, Rimmers and Smirnoff Bloody Mary Mixers and Cocktails On Tap (Dispense Premium Cocktails in 5 seconds)

Brands/Labels: SomruS, The Original Indian Liqueur

Summit Brewing Company...................... 11523 651-265-7800 www.summitbrewing.com

The Spice Lab.............................................11349 954-275-4478 sales@thespicelab.com www.thespicelab.com

Sunny Sky Products .................................. 11353 713-683-9399 contact@sunnyskyproducts.com www.turbo-nrg.com

Brands/Labels: The Spice Lab, Special Touch, Pepe Orts Collection

Brands/Labels: Turbo Energy Drink, Dragon Energy Drink

Spike/Bar Rescue ......................................11423 212-767-8600 BarRescueInfo@spike.com www.spike.com

Taffer Dynamics, Inc. ................................ 11510 702-826-3993 support@taffermedia.com www.jontaffer.com

Spiral – The Drinkmaker ........................... 11322 95-476-274-29 info@brutmaninternational.com www.drinkmaker.com.br

Brands/Labels: Taffer Virtual Teaching (TVT), Taffer Dynamics, Inc. (Hospitality Consulting Services), BarHQ (Mobile App)

Brands/Labels: Spiral - Drinkmaker!!!

Spirits On Ice, LLC ..................................... 11552 513-932-2184 sales@spiriticevice.com www.spiriticevice.com Brands/Labels: Spirit Ice Vice

Sportmans Redneck Juice .......................11508 715-760-1093 ed@redneck-juice.com www.sportsmansredneckjuice.com St. Killian Importing ..................................11503 617-410-3902 info@stkillian.com www.stkillian.com Brands/Labels: Charlie Wells Dry Hopped Lager Wells Banana Bread Beer Young’s Double Chocolate Stout Bombardier English Ale Wells Sticky Toffee Pudding Ale McEwan’s Scotch Ale

Takasago Sake Brewery Co., Ltd. ............ 11411 81-166-23-2251 info@takasago-sake.co.jp www.vineconnections.com Brands/Labels: Ginga Shizuku “Divine Droplets”

Taste of Florida - Coastal Beverage .......11351 850-460-2328 info@tasteoffl.com www.tasteoffl.com Brands/Labels: All flavors branded under Taste of Florida: Lime, Grenadine, Sour Mix, Margarita, Fruit Purees and Non-Alcoholic Cordials. Medium Bloody Mary and Spicy Bloody Mary

Terroir Wine Group ....................................11618 813-397-3976 paul.clear@terroirwinegroup.com www.terroirwinegroup.com Brands/Labels: Lobetia Organic Wines 99 Rosas Organic Wines Pablo Claro Biodynamic Wines La Copla Premium Organic Sangria La Burla Wines from Spain Pago del Vicario Soto del Vicario

BAR at NRA Show | May 22-23, 2016

EXHIBITOR LIST

as of 5/9/16

Exhibitor

Booth

Tessora Liqueurs ........................................ 11310 614-745-7705 marketing@verianoltd.com www.tessora-liqueur.com Third Street Brewhouse ........................... 11523 320-685-3690 thirdstreetbrewhouse@gmail.com www.thirdstreetbrewhouse.com Brands/Labels: Third Street Brewhouse

Time and Oak .............................................11630 503-333-1049 info@timeandoak.com www.timeandoak.com Tony Chachere’s Creole Foods ...............11455 337-407-4836 gerard@tonychachere.com www.tonychachere.com Brands/Labels: Tony Chachere’s Creole Bloody Mary

Traveler Beer Co .........................................11331 617-368-5000 john@travelerbeer.com www.travelerbeer.com Vinicola Consoli & VI.SCO.INC ............... 11509 203-451-3633 lucamconsoliwine@aol.com www.vinicolaconsoli.it Brands/Labels: Prosecco Millesimato 2015 Cesanese Alma Mater 2015 Petit Verdot Feudi Di Malipassi 2012 Pinot Grigio Le Borgate Silver 2015 Merlot Le Borgate Silver Label 2014 Cabernet Borgate Silver Label 2014

Vodquila, LLC ............................................. 11325 205-980-0900 chander.arora@vodquila.com www.vodquila.com Brands/Labels: Red Eye Louie’s Vodquila

Wetten Imports...........................................11318 404-354-2812 darren@wettenimporters.com www.wettenimporters.com Wilks & Wilson LLC ................................... 11637 317-602-7977 info@wilksandwilson.com www.wilksandwilson.com Brands/Labels: Wilks & Wilson Elixirs The Mix that Kicks® W&W Distinctive Bitters

Wish Clips ...................................................11345 954-235-6298 WishClipsCompany@gmail.com www.WishClips.com Brands/Labels: Wish Clip

JON TAFFER

BOOTH APPEARANCES Don’t miss your chance to meet Jon Taffer, Executive Producer of Spike TV’s Bar Rescue and Chairman of Taffer Dynamics:

ServSafe Lounge, Booth #11367 SUNDAY MAY 22 1:00 – 2:30 p.m. Spike/Bar Rescue, Booth #11423 SUNDAY MAY 22 3:00 – 4:00 p.m. MONDAY, MAY 23 12:15 – 12:45 p.m. Schedule subject to change.

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST - BY PRODUCT Bar Necessities

.............................................................. Bar Entertainment Bar & Restaurant Success .........................................11636 Beyond Zero ....................................................................11447 Blue Green Organics, LLC.........................................11346 Resignation Media .........................................................11614 SIPP s.r.l. ................................................................................11311 Spike/Bar Rescue .........................................................11423 Spirits On Ice, LLC ........................................................ 11552 Wish Clips .........................................................................11345

Bar Program Promotional Products Bar & Restaurant Success .........................................11636 BeerMenus.com ..............................................................11610 Beyond Zero ....................................................................11447 SIPP s.r.l. ................................................................................11311 Skewer This ....................................................................... 11231 SmartBrew.........................................................................11431 Spirits On Ice, LLC ........................................................ 11552 Taffer Dynamics, Inc. ....................................................11510 The Spice Lab .................................................................11349 Wish Clips .........................................................................11345

Bar Technology Addiction Mixology/Culinary Sonic Instruments .........................................................11554 Bar & Restaurant Success .........................................11636 BeerMenus.com ..............................................................11610 BevSpot ............................................................................. 11233 Beyond Zero ....................................................................11447 Fintech................................................................................11443 Freepour Beverage Management.........................11348 Heineken USA, Inc. ....................................................... 11627 iControl............................................................................... 11323 Island Oasis ....................................................................... 11516 Partender ..........................................................................11542 Resignation Media .........................................................11614 SIPP s.r.l. ................................................................................11311 Skewer This ....................................................................... 11231 SmartBrew.........................................................................11431 Spirits On Ice, LLC ........................................................ 11552 Taffer Dynamics, Inc. ....................................................11510

Barware & Specialty Bar Equipment & Bar Accessories Beyond Zero ....................................................................11447 Brown-Forman ............................................................... 11223 Freepour Beverage Management.........................11348 Heineken USA, Inc. ....................................................... 11627 Island Oasis ....................................................................... 11516 Napa Technology ........................................................... 11531 ServSafe Alcohol ........................................................... 11367 SIPP s.r.l. ................................................................................11311 SmartBrew.........................................................................11431

as of 5/9/16

Spirits On Ice, LLC ........................................................ 11552 Stirrings.............................................................................. 11355 The Spice Lab .................................................................11349 Wish Clips .........................................................................11345

Draft Systems Freepour Beverage Management.........................11348 Heineken USA, Inc. ....................................................... 11627 SIPP s.r.l. ................................................................................11311 SmartBrew.........................................................................11431

Garnishes Brown-Forman ............................................................... 11223 Dashfire Bitters .............................................................. 11523 Demitri’s Gourmet Mixes ...........................................11548 Minnesota Department of Agriculture ............... 11523 Skewer This ....................................................................... 11231 The Spice Lab .................................................................11349

Mixers & Purees 18.21 Bitters ........................................................................11451 American Beverage Marketers ...............................11344 Blue Green Organics, LLC.........................................11346 Brown-Forman ............................................................... 11223 Colorado Department of Agriculture................... 11315 Dashfire Bitters .............................................................. 11523 Demitri’s Gourmet Mixes ...........................................11548 Island Oasis ....................................................................... 11516 Lyons Magnus ................................................................ 11444 Minnesota Department of Agriculture ............... 11523 North American Beverage Co. ...............................11442 Old School Beverages LLC....................................... 11537 Owl’s Brew........................................................................11449 Pickett’s Ginger Beer...................................................11550 Powell & Mahoney ....................................................... 11450 Rusty Anchor Bloody Mary Mix ............................. 11523 Shark Energy Brands................................................... 11347 Spiral - The Drinkmaker ............................................. 11322 Stirrings.............................................................................. 11355 Sunny Sky Products..................................................... 11353 Taste of Florida - Coastal Beverage ...................... 11351 Tony Chachere’s Creole Foods...............................11455 Wilks & Wilson LLC ...................................................... 11637

Specialized Glassware Brown-Forman ............................................................... 11223 Island Oasis ....................................................................... 11516 The Spice Lab .................................................................11349 Wish Clips .........................................................................11345

Specialized Ice Beyond Zero ....................................................................11447 Brown-Forman ............................................................... 11223 SIPP s.r.l. ................................................................................11311 Spirits On Ice, LLC ........................................................ 11552

BAR at NRA Show | May 22-23, 2016

EXHIBITOR LIST - BY PRODUCT Wine Preservation Systems & Storage Addiction Mixology/Culinary Sonic Instruments .........................................................11554 Coravin ...............................................................................11506 Florida Caribbean Distillers ...................................... 11327 SIPP s.r.l. ................................................................................11311

Beer

.............................................................. Belgian Style Beer Bofferding............................................................................11336G Brewery Ommegang/ Duvel Moortgat USA ........11514 Brooklyn Brewery.................................................................11519 Cicerone Certification Program .................................11446 Colorado Department of Agriculture .......................11315 Craft Brew Alliance..............................................................11415 Merchant Du Vin Corp ........................................................11511 New Belgium Brewing Company.............................. 11422 SmartBrew ...............................................................................11431 St. Killian Importing ...........................................................11403

Cider Boston Beer Company ................................................ 11331 Colorado Department of Agriculture................... 11315 Craft Brew Alliance ....................................................... 11415 Lionheart Cider .............................................................. 11523 Merchant Du Vin Corp ...................................................11511 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 Moonstruck Meadery ...............................................11336B SmartBrew.........................................................................11431

Craft/Artisan/Microbrew BeerMenus.com ..............................................................11610 Bofferding......................................................................11336G Boston Beer Company ................................................ 11331 Brewery Ommegang/ Duvel Moortgat USA ....11514 Brooklyn Brewery .......................................................... 11519 Cicerone Certification Program .............................11446 Colorado Department of Agriculture................... 11315 Craft Brew Alliance ....................................................... 11415 Merchant Du Vin Corp ...................................................11511 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 New Belgium Brewing Company..........................11422 Pabst Brewing Company ..........................................11306 SmartBrew.........................................................................11431 St. Killian Importing........................................11403, 11503 Third Street Brewhouse ............................................. 11523

Dark Ale/Lager/Stout Boston Beer Company ..................................................11331 Brewery Ommegang/ Duvel Moortgat USA..... 11514 Brooklyn Brewery.............................................................11519

as of 5/9/16

Cicerone Certification Program ..............................11446 Colorado Department of Agriculture.....................11315 Craft Brew Alliance ..........................................................11415 Heineken USA, Inc...........................................................11627 Merchant Du Vin Corp ....................................................11511 Mexcor, Inc ......................................................................... 11424 Minnesota Department of Agriculture .................11523 Pabst Brewing Company............................................11306 Resignation Media........................................................... 11614 SmartBrew .......................................................................... 11431 St. Killian Importing ........................................11403, 11503 Third Street Brewhouse ...............................................11523

IPA/Hoppy Beer Brewery Ommegang/Duvel Moortgat USA........11414 Boston Beer Company ................................................ 11331 Brewery Ommegang/ Duvel Moortgat USA ....11514 Brooklyn Brewery .......................................................... 11519 Cicerone Certification Program .............................11446 Colorado Department of Agriculture................... 11315 Craft Brew Alliance ....................................................... 11415 Merchant Du Vin Corp ...................................................11511 Minnesota Department of Agriculture ............... 11523 New Belgium Brewing Company..........................11422 SmartBrew.........................................................................11431 St. Killian Importing......................................................11403 Third Street Brewhouse ............................................. 11523

Specialty Beer Asahi Beer U.S.A., Inc. .................................................. 11631 Bofferding......................................................................11336G Boston Beer Company ................................................ 11331 Brewery Ommegang/ Duvel Moortgat USA ....11514 Cicerone Certification Program .............................11446 Colorado Department of Agriculture................... 11315 Craft Brew Alliance ....................................................... 11415 Merchant Du Vin Corp ...................................................11511 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 Pabst Brewing Company ..........................................11306 SmartBrew.........................................................................11431 St. Killian Importing........................................11403, 11503

Wheat Beer Boston Beer Company......................................................11331 Brewery Ommegang/ Duvel Moortgat USA ........11514 Cicerone Certification Program .................................11446 Colorado Department of Agriculture .......................11315 Craft Brew Alliance..............................................................11415 Merchant Du Vin Corp ........................................................11511 Minnesota Department of Agriculture ....................11523 SmartBrew ...............................................................................11431 St. Killian Importing ...........................................................11403 Third Street Brewhouse ...................................................11523

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

EXHIBITOR LIST

as of 5/9/16

Mead

Rum

.............................................................. Fruit/Metheglin/Traditional Colorado Department of Agriculture................... 11315 Moonstruck Meadery ...............................................11336B

Spirits

..............................................................

Soju A Hardy USA ...................................................................11330

Apertif/Digestiv A Hardy USA ...................................................................11330 Dolce Cilento Meloncello........................................11336A Koval Distillery ................................................................ 11227

Baijiu Shui Jing Fang ............................................................. 11336L

Bourbon/Rye Brown-Forman ............................................................... 11223 Colorado Department of Agriculture................... 11315 Dry Fly Distilling.............................................................11326 Florida Caribbean Distillers ...................................... 11327 Koval Distillery ................................................................ 11227 Mississippi River Distilling Company .............. 11336F

Brandy/Grappa/Cognac/Calvados A Hardy USA ...................................................................11330 Dolce Cilento Meloncello........................................11336A

Cordials/Liqueurs Colorado Department of Agriculture................... 11315 Dolce Cilento Meloncello........................................11336A Florida Caribbean Distillers ...................................... 11327 Koval Distillery ................................................................ 11227 Northern Latitudes Distillery .................................. 11409 Organic Mixology.......................................................11336C Sidney Frank Importing .............................................11303 SomruS, Nectar Of The Gods ................................. 11332

Tequila Black Rock Spirits .........................................................11639 Brown-Forman ............................................................... 11223 Florida Caribbean Distillers ...................................... 11327 Mexcor, Inc........................................................................11424 Old School Beverages LLC....................................... 11537 Shand Import LLC .....................................................11336D Spiral - The Drinkmaker ............................................. 11322 Vodquila, LLC .................................................................. 11325

Vodka A Hardy USA ...................................................................11330 Black Rock Spirits .........................................................11639 CD Vodka ........................................................................... 11316 Colorado Department of Agriculture................... 11315 Dry Fly Distilling.............................................................11326 Florida Caribbean Distillers ...................................... 11327 Koval Distillery ................................................................ 11227 Kruto Vodka.....................................................................11638 Mexcor, Inc........................................................................11424 Mississippi River Distilling Company ............... 11336F Northern Latitudes Distillery .................................. 11409 Old School Beverages LLC....................................... 11537 Shand Import LLC .....................................................11336D Spiral - The Drinkmaker ............................................. 11322 Vodquila, LLC .................................................................. 11325 Wilks & Wilson LLC ...................................................... 11637

Whiskey â&#x20AC;&#x201C; Irish

Gin Colorado Department of Agriculture................... 11315 Dry Fly Distilling.............................................................11326 Florida Caribbean Distillers ...................................... 11327 Koval Distillery ................................................................ 11227 Mississippi River Distilling Company ............... 11336F Northern Latitudes Distillery .................................. 11409 Shand Import LLC .....................................................11336D

Microdistilled/Artisanal Liquors A Hardy USA ...................................................................11330 Koval Distillery ................................................................ 11227 Mississippi River Distilling Company ............... 11336F Northern Latitudes Distillery .................................. 11409

A Hardy USA ...................................................................11330 Colorado Department of Agriculture................... 11315 Florida Caribbean Distillers ...................................... 11327 Northern Latitudes Distillery .................................. 11409 Shand Import LLC .....................................................11336D Spiral - The Drinkmaker ............................................. 11322

A Hardy USA ...................................................................11330

Whiskey/Whisky Brown-Forman ............................................................... 11223 Colorado Department of Agriculture................... 11315 Dashfire Bitters .............................................................. 11523 Koval Distillery ................................................................ 11227 Mexcor, Inc........................................................................11424

Whisky - Scotch A Hardy USA ...................................................................11330 Florida Caribbean Distillers ...................................... 11327 Shand Import LLC .....................................................11336D

BAR at NRA Show | May 22-23, 2016

EXHIBITOR LIST

as of 5/9/16

Wine

.............................................................. Dessert Wine Terroir Wine Group........................................................ 11618

Fortified, Kosher, Organic Wine Bayernwald KG...............................................................11407 Indigo Wine Group LLC ..........................................11336E Lost Vineyards ................................................................. 11515 Mexcor, Inc........................................................................11424 Terroir Wine Group........................................................ 11618

International Wines Group ..................................... 11336I JSC Kotekhi......................................................................11307 Laureate Imports Co Inc. ............................................ 11517 Lost Vineyards ................................................................. 11515 Myx Beverage LLC.........................................................11419 Terroir Wine Group........................................................ 11618 Vinicola Consoli & VI.SCO.INC ................................11509

Spiced/Mulled Wine Bayernwald KG...............................................................11407 Lost Vineyards ................................................................. 11515

Sweet Wine

Fruit Wine Bayernwald KG...............................................................11407 Colorado Department of Agriculture................... 11315 Lionheart Cider .............................................................. 11523 Moonstruck Meadery ...............................................11336B Myx Beverage LLC.........................................................11419

Naturally Fermented Wine International Wines Group ..................................... 11336I

Red Wine Brown-Forman ............................................................... 11223 Colorado Department of Agriculture................... 11315 Fête Wine .......................................................................11336J Indigo Wine Group LLC ..........................................11336E International Wines Group ..................................... 11336I JSC Kotekhi......................................................................11307 Laureate Imports Co Inc. ............................................ 11517 Lost Vineyards ................................................................. 11515 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 Myx Beverage LLC.........................................................11419 Terroir Wine Group........................................................ 11618 Vinicola Consoli & VI.SCO.INC ................................11509

Indigo Wine Group LLC ..........................................11336E International Wines Group ..................................... 11336I Laureate Imports Co Inc. ............................................ 11517 Lost Vineyards ................................................................. 11515 Moonstruck Meadenry.............................................11336B Myx Beverage LLC.........................................................11419 Terroir Wine Group........................................................ 11618

White Wine Brown-Forman ............................................................... 11223 Colorado Department of Agriculture................... 11315 Domaines Vinsmoselle ............................................11336H Indigo Wine Group LLC ..........................................11336E International Wines Group ..................................... 11336I JSC Kotekhi......................................................................11307 Laureate Imports Co Inc. ............................................ 11517 Lost Vineyards ................................................................. 11515 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 Myx Beverage LLC.........................................................11419 Terroir Wine Group........................................................ 11618 Vinicola Consoli & VI.SCO.INC ................................11509

Rose/Blush Wine Colorado Department of Agriculture................... 11315 Indigo Wine Group LLC ..........................................11336E International Wines Group ..................................... 11336I JSC Kotekhi......................................................................11307 Laureate Imports Co Inc. ............................................ 11517 Mexcor, Inc........................................................................11424 Minnesota Department of Agriculture ............... 11523 Terroir Wine Group........................................................ 11618

Sake Mexcor, Inc........................................................................11424 Takasago Sake Brewery Co., Ltd. ............................ 11411

Sparkling Wine Brown-Forman ............................................................... 11223 Domaines Vinsmoselle ............................................11336H Florida Caribbean Distillers ...................................... 11327

Stop by the SERVSAFE LOUNGE in BAR—Booth #11367—and check out our interactive games, chat with industry experts, and refuel on refreshments at our daily Happy Hour from 4:00 - 6:00 p.m.

Lakeside Ballroom | McCormick Place, Chicago | Restaurant.org/BAR

TASTING NOTES

2016 BAR FLOOR PLAN

(As of 5/6/16)

ServSafe Lounge

MAIN SPONSORED BY

STAGE AT BAR

DEMO SPONSORS:

DEMO LOUNGE

BAR at NRA Show | May 22-23, 2016

NEW IN 2016!

MAIN STAGE AT

BEVERAGE ALCOHOL

FOR RESTAURANTS

Flash and flair are part of the bar scene, and we’ve added a brand new stage to bring that to life in a big way at BAR 16. Watch master mixologists shake up exciting new cocktails and learn the secrets behind their skills. Enjoy education with a splash of entertainment when industry heavy hitters take the stage to lead education sessions built around hot topics in the industry. And, of course, cheer on top bartenders from across the country as they vie for the title of Star of the Bar—and a $5,000 cash prize.

You’ll find all that and more at the new Main Stage. See pages 8-9 inside this guide for more details.

JOIN US NEXT YEAR: MAY 21-22, 2017 McCORMICK PLACE • CHICAGO, IL

DOWNLOAD THE OFFICIAL NRA SHOW/BAR MOBILE APP Find your favorite exhibitors, stay up-to-date on NRA Show and BAR news, and more. Search “NRA Show 2016” in your app store.